Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Does Hyper-Personalization Work in the Nigerian Market?

Transcript

Does Hyper-Personalization Work in the Nigerian Market? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:04
  Today we're going to be talking about some recent developments
• 0:08
  in advertising, online advertising.
• 0:11
  And of course, the reason why we're going to be looking at
• 0:14
  that is because there are a few of us who try to promote our
• 0:17
  businesses by advertising online.
• 0:20
  So if you've discovered the podcast in the last, let's say,
• 0:23
  month or two, you will remember that I was promoting Heavenly,
• 0:29
  the program that was going to start in January of 2026, where
• 0:33
  I'll be training people on how to sell effectively using the
• 0:36
  phone. Now, while I was promoting the
• 0:40
  program over here on the podcast, my partner was
• 0:44
  promoting it online by running Instagram advertisements,
• 0:49
  sending people to a landing page, and then we're getting
• 0:51
  sign ups that way. So there are people in the
• 0:55
  community, you know, apart from me who are trying to use
• 0:58
  advertising to grow the business.
• 1:01
  And honestly speaking, I think at some point, like organic is
• 1:05
  good, trying to grow through organic is good, Organic growth.
• 1:10
  I say organic, sorry, forgive me, organic growth.
• 1:14
  The arrow thing, you know, in fact, with my wife was here, now
• 1:17
  she'll say that's the teeth teeth accent that is coming up.
• 1:20
  So organic growth is where you try to grow your business
• 1:24
  without using any paid means or any forged means or any
• 1:28
  artificial means. So when you're starting a
• 1:32
  business, talking to friends, family members and associates,
• 1:35
  that is organic. Me with a podcast, you know,
• 1:39
  this is organic because I'm not advertising.
• 1:41
  You find the podcast on your own, You listen to the podcast
• 1:44
  on your own. If you feel compelled, you reach
• 1:47
  out to me on your own. So it's all organic and organic.
• 1:52
  Trying to grow your business organically is good.
• 1:55
  But eventually we get to the point where we want to scale the
• 1:58
  business and where we want bigger results.
• 2:00
  And no matter how small, whether you rush into it or whether you
• 2:04
  tiptoe into it, I think it's a good idea to try out advertising
• 2:08
  eventually. But of course, like most things
• 2:12
  in business, do it all. I put it, OK, I guess what I'm
• 2:17
  trying to say is when you do try out advertising eventually,
• 2:20
  don't rush in blindly because you could lose lots of money
• 2:24
  doing that. In fact, while I was talking to
• 2:27
  people who wanted to be a part of the program for how to use
• 2:30
  the phone effectively to grow your business, I remember
• 2:34
  talking to a real estate professional who's based in
• 2:37
  Lagos. He actually is the CEO of a real
• 2:40
  estate firm. And back in the good old days,
• 2:43
  he wanted to grow his, he, he grew his business by being on
• 2:47
  the radio. So there was a radio show that
• 2:49
  he hosted in, in Lagos during the drive time hour where they
• 2:55
  will talk about real estate and things like that.
• 2:58
  And he said he invested about camera maybe 334 million
• 3:02
  annually. That's to be on the radio
• 3:05
  stations. But annually at the end of the
• 3:08
  year, they were getting, they're getting several hundreds, you
• 3:12
  know, 15160, sometimes over 200 million in revenue just from
• 3:17
  being on the radio. So yeah, that's how the guy used
• 3:23
  to promote his business back in the day.
• 3:25
  But then with the advent of social media changing people's
• 3:30
  habits, you know, he figured out this radio thing is not going to
• 3:32
  work anymore. And he now wanted to try
• 3:35
  promoting the business online. And he had been running
• 3:39
  Instagram and Facebook ads, but not to the same effect.
• 3:44
  In fact, there was one stretch where he thinks he just burned
• 3:47
  about 500,000 naira because they got a bunch of leads, none of
• 3:51
  them connected. So not connected, none of them
• 3:56
  converted. So yeah, I guess what I'm just
• 4:00
  trying to say is you could lose a lot of money advertising if
• 4:03
  you're rushing and and you haven't done a bit of education
• 4:07
  and you don't know what it is that you're supposed to be
• 4:08
  paying attention to. Anyway, let me just cut straight
• 4:11
  to the point. So yeah, that's the reason why
• 4:13
  we're talking about recent developments in advertising,
• 4:16
  because there are people listening to the show right now
• 4:19
  who would want to advertise to grow their businesses, and there
• 4:22
  are some new things that are cropping up.
• 4:25
  So as I see them, I come over here and I say, but of course,
• 4:30
  remember that I am not an advertising specialist, I'm not
• 4:35
  APR specialist, I am not a branding specialist, I'm not a
• 4:41
  business management specialist. So what I'm trying to say is
• 4:46
  this, whenever I'm talking about sales, you can take whatever I
• 4:50
  say as gospel truth. But then when I start talking
• 4:54
  about all these other things, excuse me, please verify before
• 4:59
  you act on it. Oh, by the way, my name is
• 5:02
  Tavishima Ayede. I'm a former lawyer turned
• 5:05
  business consultant, and I am the host of this podcast.
• 5:08
  If you like the sorts of things that we're talking about so far,
• 5:11
  be sure to subscribe on Spotify, YouTube, Apple, or any player of
• 5:15
  your choice, because this is what we talk about here almost
• 5:19
  every day on the podcast. So it's a nice place to hang
• 5:22
  out. Then if you'd love to connect
• 5:24
  with me because you have questions, you have comments,
• 5:27
  you have queries, or you have one or two ideas for
• 5:29
  collaborations that you want us to discuss, then you can call,
• 5:34
  send me a text message or a one time message on 08064662140.
• 5:43
  And yes, I'm the one who's going to answer the phone.
• 5:45
  If you don't believe me, you can ask Abdul Karim Salami.
• 5:50
  Listen now to the podcast reached out to me two days ago
• 5:53
  and we were discussing about the possibilities of how to sell and
• 5:57
  market a book on engineering that he just launched.
• 6:01
  So currently having conversations about that.
• 6:05
  And if it works, I'll let you guys know because to be honest,
• 6:09
  I've been involved in a whole bunch of stuff.
• 6:10
  I have never been involved in the book launch campaign.
• 6:14
  So I'm looking forward to this one.
• 6:17
  OK, So what are these new developments in advertising that
• 6:20
  I want us to talk about today? OK, for those of you who listen
• 6:25
  to the show Steady, you know that I am not on social media.
• 6:30
  So this is your first time listening to the podcast.
• 6:31
  I apologise. I'm really sorry because lots of
• 6:34
  you who discovered the show, it's one complaint I hear from
• 6:37
  you guys all the time. People say I discovered the
• 6:40
  show, I liked it, but then I went to look for you on
• 6:43
  Instagram. I didn't see you Facebook, I
• 6:46
  didn't see you TikTok. I didn't see you, you know, on
• 6:50
  and on and on. Yes, it's deliberate.
• 6:53
  I don't have any social media. In fact, I mean, let me not go
• 6:56
  into around, I don't have any social media apart from
• 6:58
  LinkedIn. But however, as I've been
• 7:01
  scrolling on LinkedIn nowadays, I haven't seen some really cool
• 7:04
  stuff. There was one time I was
• 7:06
  scrolling now and then I saw my name say hi, Tavi Shiman,
• 7:08
  something, something. I say, who is this?
• 7:10
  And then I checked and I saw that the thing was an
• 7:12
  advertisement. And I say, wow, now that is high
• 7:17
  tech. An advertisement on LinkedIn
• 7:21
  that addressed me by name. I thought, wow, that's that's
• 7:26
  pretty cool. I didn't know that
• 7:27
  advertisements have gone that nuclear.
• 7:29
  No, that an advertisement can target somebody by name.
• 7:33
  You know, maybe you don't know something.
• 7:34
  I'm saying name. Put it this way.
• 7:35
  Let's say your name is Nosso, then you're scrolling on
• 7:40
  LinkedIn and then Stambic IBTC is trying to advertise an
• 7:46
  insurance product. And then on the advertisement,
• 7:48
  you see your name there, Claire, you say Stanley Chukuna here.
• 7:52
  And then the advertisement continues.
• 7:54
  So the first time I saw it, I was like, man, this is pretty
• 7:58
  interesting, but I just flash it because I have other things to
• 8:00
  do. But then like 2 days ago, the
• 8:04
  thing happened again. I was like, no, you know what?
• 8:07
  I have to make a podcast episode about this and I have to go and
• 8:10
  research this sort of thing so that the listeners of the show
• 8:13
  will know. That's for those of you who want
• 8:15
  to double in advertising to promote your business, promote
• 8:20
  your service, promote your product.
• 8:22
  Just so that you know that it's possible that you can have hyper
• 8:27
  targeted advertisements, hyper personalized advertisements that
• 8:31
  will refer to specific prospects by name.
• 8:34
  And of course, you know, with everything you know on our
• 8:36
  experiment, you know you these companies will try it.
• 8:40
  If it works and it seems to make a difference, you know it will
• 8:42
  continue. If it doesn't seem to make a
• 8:44
  difference, you know they will just kill it.
• 8:47
  Watch out. Let's watching and be learning.
• 8:49
  So for those of you who haven't heard about it before, in fact,
• 8:52
  let me describe the advert. First it was the advert was by
• 8:56
  the company's agora visa, that is a GORA, then visa VISA.
• 9:04
  And the caption bold on the advertisement was, is the US
• 9:08
  still open to Nigerian talents? I repeat, the caption was it's
• 9:14
  the US, that's the United States of America still open to
• 9:17
  Nigerian talents. Then the subtitle, an insider
• 9:21
  view from a former USCIS division chief.
• 9:27
  And basically they're just trying to get you to understand
• 9:29
  the O1 visa path for global tech leaders in 2026.
• 9:35
  Now, the first time I heard of this whole thing of the 01 visa,
• 9:38
  the O1 visa, that's for global tech leaders.
• 9:41
  I think you heard about it on, I think it was the Afropolitan
• 9:44
  podcast. It's a very correct podcast, by
• 9:46
  the way. So if you haven't heard of them,
• 9:47
  just look for it. Afropolitan, Afro, Afro, then
• 9:52
  Politan, POLITAN. And there was some tech founder
• 9:59
  there talking about how if you have the means, if you have the
• 10:03
  talent, if you have the money, then trying out 01 visas, Abby,
• 10:09
  01 visas like is a short path to get into USA.
• 10:12
  That's for those of you who want to jackpot.
• 10:14
  But then you know that since your boy Donald Trump came in
• 10:18
  by, they are making this podcast recording in January of 2026.
• 10:22
  So since your boy came in now, the guy has been shaking tables
• 10:25
  anyhow, trying to destabilize the whole setup.
• 10:27
  Basically, Donald Trump doesn't want Niger people in America
• 10:30
  anymore. So it's not if you can't get
• 10:33
  there, but the visa restrictions, the visa
• 10:39
  conditions have become much more stringent for Nigerians.
• 10:43
  So basically this business now Agora visa, what they are trying
• 10:48
  to do is they are put together a seminar and the seminar is going
• 10:52
  to hold on the 17th of January and it's going to be hosted by
• 10:57
  April. Padilla, that is April, of
• 10:59
  course, April and then Padilla. Padilla.
• 11:05
  OK, Am I pronouncing that correctly?
• 11:08
  OK, I'm not sure about that because I think if it is, if it
• 11:11
  is Italian, then it won't be Padilla.
• 11:13
  I think it will be Padilla. I think even though it's a
• 11:15
  double L But anyway, those of you who know these things, you
• 11:18
  know your Google languages. Let me know if I got the name
• 11:21
  correctly or if you happen to know this lady, then let me
• 11:26
  know. So they're doing this whole
• 11:30
  seminar and this is how this sort of thing works.
• 11:36
  Typically what you do is when you throw a seminar like this
• 11:39
  and you're in the business of securing visas, securing travel
• 11:44
  permits, securing, you know, whatever it is.
• 11:46
  If you throw this kind of seminar and let's say 500 people
• 11:49
  show up, if I could be more than 500 because, you know, jackpot
• 11:54
  is on everybody's mind. So if they run this
• 11:56
  advertisement, I won't be surprised if they get like maybe
• 11:58
  2-3 thousand people to show up. So let's say 3000 people show
• 12:02
  up. The goal is some people might be
• 12:04
  interested out of that 3000 maybe, maybe 2000 will drop the
• 12:11
  e-mail address or phone number and then you get in touch with a
• 12:14
  couple of them. Maybe you actually have phone
• 12:18
  calls or e-mail exchanges with maybe 1000.
• 12:21
  Maybe 500 people actually come up into the office to do
• 12:26
  physical interviews. And maybe out of that 500, who
• 12:29
  knows, maybe you might get 100 paying clients who are going to
• 12:34
  use your business to apply for, you know, apply for everything,
• 12:41
  you know, apply for visa, apply for travel permits, apply for
• 12:46
  Ester code, apply for every, every, every.
• 12:49
  So that's how this sort of thing, this sort of thing works.
• 12:52
  You're using the seminar, you're using the free education as a
• 12:56
  way to lure people in. Now for those of you in the
• 12:59
  online space, this is what you guys call.
• 13:04
  It's similar to what those of you in the online space called
• 13:06
  the lead magnet. So you give out something which
• 13:08
  is valuable for free so that people will come and see.
• 13:14
  When they come and see, so excuse me, when they come and
• 13:18
  see, hopefully you'll get a chance to have a conversation
• 13:21
  with a couple of people. Those conversations should be
• 13:23
  able to turn into buying conversations.
• 13:25
  And then from there you make a sale.
• 13:29
  So that was the advert. The only thing that made this
• 13:33
  advert different and the way that the thing caught my eye was
• 13:36
  the thing was addressed to me. The advert started by saying,
• 13:41
  Tavi Shima, are you wondering if America is still open to you?
• 13:47
  We have this live briefing. Something, something, something.
• 13:49
  I say, I say these advertisements are really,
• 13:52
  really, really, really getting very good because that's what
• 13:55
  caught my attention. That's what caught my attention.
• 13:58
  Because think about it, how often do I use scrolling on
• 14:01
  social media and then people just happen to be talking about
• 14:03
  you or there is something that's addressed directly to you.
• 14:08
  So since I've seen this thing more than once, I said let me go
• 14:12
  and do some research so I can come over here and then tell you
• 14:14
  guys. Now what I saw on LinkedIn is
• 14:19
  called a dynamic ad ad, of course, for advertisement.
• 14:24
  So it's called a dynamic advertisement or a follower.
• 14:30
  Follower ads. OK, ignore that.
• 14:33
  The thing is called the dynamic advertisement.
• 14:36
  Now what I didn't know was this, that dynamic ads have existed
• 14:40
  for years now. It is just that before you don't
• 14:44
  used to show up on desktop. Now I didn't see them because I
• 14:47
  do all my work on my phone. I don't use computers anymore or
• 14:52
  laptops. So I haven't been on LinkedIn on
• 14:55
  the computer in, I don't think I've been on LinkedIn on the
• 15:00
  computer in let's say like 11 years.
• 15:03
  Yeah, yeah, I don't think I've been on a computer for LinkedIn
• 15:07
  in 11 years. So it's been there.
• 15:12
  I just didn't know. So on the desktop it would have
• 15:15
  been on the right. So maybe some of you have been
• 15:17
  seen it, but if you haven't seen it, no problem.
• 15:20
  So this part has episode. It's for those of us who have
• 15:22
  never seen it before. Now recently, LinkedIn has now
• 15:25
  rolled out this dynamic ad. I think they now call it
• 15:32
  enhanced ad personalization. They rolled it out in late 2025,
• 15:36
  which makes sense. That's the reason why I saw one
• 15:39
  like November, December last year and then early 2026.
• 15:43
  Then I saw this Jack Bar advertisement like 2-3 days ago.
• 15:48
  And the goal is to allow advertisements to be hyper
• 15:52
  personalized. Show up in the news feed.
• 15:55
  So you're scrolling in the news feed, you're scrolling in the
• 15:57
  news feed and then an advertisement comes up and then
• 15:59
  The thing is targeted straight to you.
• 16:03
  So let's say you sell shoes to females.
• 16:06
  Instead of pictures of the shoe and then general caption, you
• 16:11
  want it so that the shoe comes up on somebody's timeline.
• 16:15
  But then instead of saying, hurry, 20% of wire stocks last,
• 16:20
  you know, the advertisements, let's say Bing Play is holding
• 16:22
  her phone. The advertisement will say, hey,
• 16:24
  Bing Play, we have some good news if you're able to make it
• 16:27
  to the store on so, so, so and so we have deals going on, on
• 16:30
  this shoe and 20% off for something, something, something.
• 16:34
  Then if a Chin Air is on her phone, the ad will come up on
• 16:39
  Chin Air's phone. And then we say, hey, Chin Air,
• 16:41
  we've got some good news for you.
• 16:43
  If you can make it to the store on so, so, so, so, so, and then,
• 16:46
  you know, on and on and on and on.
• 16:49
  So that when Alice sees it, it'll be her name.
• 16:52
  When Julie sees the advertisement for the shoe,
• 16:55
  it'll be her name. When Perpetua sees it on her
• 16:58
  phone, it'll be her name. When Benedicta sees it on her
• 17:02
  phone, it'll be her name. When Amina sees the
• 17:05
  advertisement on her own phone, the advert will be in Amina's
• 17:08
  name. So that's it.
• 17:13
  And that's the idea. Dynamic ads or enhanced AD
• 17:19
  personalization. And the goal is to make this
• 17:21
  thing hyper personalized. And the goal is if it's hyper
• 17:25
  personalized, hopefully more people will notice.
• 17:28
  Hopefully if more people notice, hopefully more people will take
• 17:32
  action. And hopefully, if more people
• 17:34
  take action, hopefully you have more buying conversations.
• 17:37
  And hopefully if you have more buying conversations, you should
• 17:40
  be able to convert them into money.
• 17:43
  So that's the idea. Now some of you are wondering
• 17:45
  how does it work from a technical sense?
• 17:48
  From what I found online, there's something called macros
• 17:51
  that are small bits of code on your LinkedIn profile.
• 17:57
  So what happens is the advertiser, the script will be a
• 18:01
  generic script like hey, and then bracket, no information.
• 18:06
  Hey, bracket, Are you ready to take the next step at bracket?
• 18:10
  Something, something, something. So it's just general like that.
• 18:13
  So now the boss will now take the macro from your LinkedIn
• 18:16
  profile and then now slot in your name.
• 18:19
  So that is how my name has been slotting into all those
• 18:21
  advertisements. The person who created the copy
• 18:24
  for the adverts just said, you know, hey, or good morning or
• 18:27
  whatever. And I left a blank space and
• 18:30
  then my name was filled into it because the bot used the macro
• 18:34
  from my LinkedIn profile to be able to get that data.
• 18:38
  So even though what I saw on LinkedIn was my name popping up,
• 18:43
  apparently it's not just name you can't do.
• 18:45
  You can do other kinds of stuff. You can also get the person's
• 18:50
  company logo and put it next to your own company logo in the
• 18:54
  advertisement. So imagine that you just scroll,
• 18:57
  you just scroll, you just scroll.
• 18:58
  You see advertisement. Not only is it your name, even
• 19:01
  your company logo, they carried it and they blended inside the
• 19:04
  advert. I mean, that's mad trips.
• 19:06
  So they can lift your logo and then the copy of the
• 19:12
  advertisement apart from name can get very, very contextual.
• 19:15
  They can put your job title, they can put your industry, they
• 19:19
  can put your company name. So the thing can actually say,
• 19:21
  hey Tavishima, we noticed that you've been a consultant at XYZ
• 19:25
  company and a podcaster for the last five years.
• 19:28
  Have you had any problem doing something, something, something
• 19:31
  as in imagine that advertising copy advertisement that is that
• 19:37
  targeted. So these are some of the one of
• 19:41
  the things that you can do with this new form of advertising, at
• 19:44
  least on LinkedIn. Now, since I'm not on other
• 19:46
  social media, I cannot tell you what's going on on Instagram or
• 19:51
  TikTok or you know, all these other sites.
• 19:57
  Bob Shah, this is impressive. Now, is this a good something or
• 20:02
  is it a creepy something? Because there are people like my
• 20:05
  wife who when they see this thing.
• 20:07
  They shake. Why?
• 20:08
  If we say these people have access to my data, I beg, I'm
• 20:11
  leaving the Internet. So there are some people who are
• 20:14
  not scared like my brother, because you know, this thing
• 20:18
  that Elon Musk is supposedly coming up with, what's it
• 20:22
  called? The is it Neurolink?
• 20:24
  Neurolink implant. Whether you put a computer chip
• 20:26
  in your head. So me, my wife and my
• 20:28
  brother-in-law or my brother, we've been discussing this
• 20:30
  thing. And I told him that, look, when
• 20:32
  this thing is ready, I beg, I will implant the chip in my head
• 20:34
  straight so that my brain will not be a computer, so I can
• 20:39
  record the podcast in my head, upload the podcast.
• 20:43
  If I need to make phone call, I don't need to pick up my phone.
• 20:46
  I'd always be doing the phone call, everything from my head,
• 20:48
  you know, very sci-fi and I'll be like a robot.
• 20:52
  And my brother said, my brother said over my dead body that why
• 20:56
  would he give access, give somebody access to his brain?
• 20:59
  So anyway, don't don't mind us. These are just some of the silly
• 21:01
  stuff that we debate from time to time.
• 21:05
  So there's some people who think all this is creepy that the
• 21:08
  advertisement came up and the advertisement knows your name,
• 21:11
  it knows your company, it knows your work history, and he's
• 21:15
  trying to sell something direct to you in particular.
• 21:21
  Some people find it creepy. I don't find it creepy, but some
• 21:25
  people do. So that's the reason why I said,
• 21:28
  you know, like most things that I knew, people would take time
• 21:31
  to test these things, see if it's effective, see it's not
• 21:34
  effective. So whether this becomes a thing
• 21:36
  on other platforms, we'll wait and see.
• 21:40
  But so far from what I found out online, LinkedIn has data to
• 21:44
  show that these kinds of advertisements, these dynamic
• 21:48
  ads, they have double the click through, click through rate.
• 21:54
  So forgive me with this other thing of standard ads.
• 21:57
  So in other words, what LinkedIn is saying is they have the data
• 22:01
  that if before you run this kind of advertisement, you didn't
• 22:04
  make it dynamic ad and you got 20% of people to click through.
• 22:09
  What LinkedIn is saying is if you do it like this, 40% of
• 22:12
  people will click through. That's what they're saying.
• 22:14
  They have the data to show. And they say that the reason why
• 22:18
  it works is because it's cutting through the noise.
• 22:20
  And yes, it's something that I've experienced first hand
• 22:22
  because like we know our names now.
• 22:26
  So when you're just scrolling, scrolling, scrolling and you see
• 22:28
  your name, you will look. So that's why LinkedIn is saying
• 22:32
  that it it has like this, it's so effective, cuts through the
• 22:38
  noise. Then, since it's new, many users
• 22:43
  like me are still getting used to seeing our names inside the
• 22:48
  scrolling, scrolling feed. So if you are like my wife or
• 22:53
  like you're my brother, my brother.
• 22:54
  And when you see this kind of thing, you begin to shake.
• 22:57
  You are afraid you say algorithm would know my name?
• 23:01
  No, I don't like it. What you do is you adjust your
• 23:04
  privacy settings in LinkedIn so that LinkedIn will not use your
• 23:10
  profile data in this type of ads.
• 23:13
  Now, since this is not an advertising podcast, I'm not
• 23:16
  going to start going into how you do it and how you do this,
• 23:18
  how you do that. But I just know that it can be
• 23:21
  available. So if you're scrolling on
• 23:23
  LinkedIn, you see this advertisement and you freaks the
• 23:25
  hell out of you wanna adjust your settings so that that won't
• 23:29
  happen again. You can just research it using
• 23:32
  ChatGPT or Gemini or whatever it is That's your favorite AI tool.
• 23:38
  Just remember it is dynamic ads. You don't want your data to be
• 23:42
  used for dynamic ads. You can go and research, find
• 23:45
  out how to turn this thing off. Then for those of us who don't
• 23:49
  think it's creepy, yeah, no, Yawa, you just let it be.
• 23:55
  But for those of you who are thinking about advertising to
• 23:58
  grow your business, start paying attention, be looking, be seeing
• 24:04
  what's going on. OK, this thing is now on
• 24:06
  LinkedIn. Let me see, how far.
• 24:09
  What is this thing called? How does it work?
• 24:12
  Which company is using it? Are they successful doing it?
• 24:15
  Are they successful? In which context are they
• 24:18
  successful in which kind of industry?
• 24:20
  Then you now ask yourself the big question, if they are
• 24:23
  successfully in this industry, can I use it in my own industry,
• 24:28
  in my own product, for my own service in the Nigerian market?
• 24:33
  So that's why I'm making today's podcast because all of us, we
• 24:36
  already know Google advertising, we already know LinkedIn, sorry,
• 24:42
  Instagram advertising, we already know Facebook
• 24:44
  advertising. There's new things coming out in
• 24:49
  LinkedIn advertising and let's see if this thing catches on and
• 24:51
  becomes a global trend and let's see if we can use it to promote
• 24:57
  Nigerian businesses Now, just in case there's anybody listening
• 25:02
  to the show right now and not only did you know about it, you
• 25:06
  actually have started running these kinds of advert
• 25:09
  advertisements and you're a Nigerian business person.
• 25:12
  Hit me up, let me know. You can connect with me by
• 25:15
  calling, sending a text message or a WhatsApp message on
• 25:18
  08064662140. Please let me know if you have
• 25:25
  run a dynamic ad. I would like to talk.
• 25:28
  I'd like to hear your experience.
• 25:31
  I would like to see how you came up with the campaign, see how
• 25:37
  you executed it, see what the results are.
• 25:40
  In fact, if you've run this dynamic ad and you are based in
• 25:45
  Abuja, just let me know. Let's hook up.
• 25:47
  Let's make this thing a live podcast recording.
• 25:49
  You know, I sit down, I interview you, let people hear
• 25:51
  from your mouth live that this thing is here, this thing is in
• 25:55
  Niger and this hour works. So that's it.
• 25:58
  And that's all for today. Thank you very much for
• 26:01
  listening. I've been your host, Tavi Shima
• 26:03
  Ayede. Remember, if you'd love to
• 26:05
  connect, call, send me a text message or a WhatsApp message on
• 26:08
  0806466 2140. And then also, if you like the
• 26:17
  things that we've been talking about so far on the podcast,
• 26:19
  subscribe on Spotify, on YouTube, on Apple or any player
• 26:24
  of your choice. Also, if you find this thing
• 26:25
  valuable, come on, help your boy out, share the podcast, talk
• 26:31
  about it, tell your friends, tell your family members, tell
• 26:34
  your associates. Now look, are you guys looking
• 26:37
  for correct business content? You want to know how to grow
• 26:40
  your business? You want to know how to increase
• 26:41
  your sales? I just discovered this podcast
• 26:44
  is by this guy. His name sounds strange.
• 26:46
  I can't pronounce it. Sounds Japanese, sounds German,
• 26:50
  sounds Irish. Bushai is a Nigerian.
• 26:52
  Listen to the podcast, share the podcast.
• 26:55
  Help your boy grow. You cannot give me money.
• 26:57
  At least help me expand my ministry as well.
• 27:02
  I'll get money that way. Alright, so that's it.
• 27:04
  I'll catch you guys some other time.