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How Modern B2B Buyers Actually Buy (and Why Most GTM Teams Are Behind) with Dave Boyce
Most B2B go-to-market strategies are built around how sellers want to sell and not how buyers actually buy.
In this episode of Revenue Problem Solvers, I sit down with Dave Boyce, Executive Chairman at Winning by Design, to break down how modern B2B buying has changed, and why so many revenue teams are struggling to keep up.
We cover:
Why most B2B purchases now happen without talking to sales
How PLG, self-serve, and enterprise are different motions; not just one funnel
Why averages hide revenue problems instead of solving them
How Millennials and Gen Z are reshaping buyer expectations
How AI…
The skinny
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