Latest / Mortgage Marketing Radio / Take Charge Of Your Social Media and Grow Your Influence with Michelle Berman

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Take Charge Of Your Social Media and Grow Your Influence with Michelle Berman · Mortgage Marketing Radio

0:00
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1:03
Hey, everybody.
1:04
It's Jeff Zimper, your host for the mortgage marketing live weekly show.
1:08
And it is an encore performance this week.
1:11
That's right.
1:12
Twice, two live shows this week.
1:13
And I'm bringing back one of my favorite guests of all time, Michelle Berman, the Instagram
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about power method.
1:18
And we're going to get started, as you know, in just four seconds.
1:24
Yeah, so here we are.
1:29
And once again, if you haven't heard the news, listen, I don't know if you've heard
1:33
the news.
1:34
Matter of fact, I've got to do this.
1:35
I've got to create the ultimate sin on live on video.
1:38
I'm going to step out of frame.
1:40
But you can check out my new Christmas lights.
1:41
Hold on.
1:42
There you go.
1:45
Well, you always want to make sure you have your book within arms reach before you start
1:48
your life.
1:50
Anyway, I did it for you, people.
1:52
I did it for you, risking life and limb over here.
1:54
If you haven't heard, get the new book, disrupt your diet or survivor thrive, the digital
1:58
real estate shift.
1:59
And if you're watching live or on the replay, tell you what, tell me your number one struggle
2:06
with social media.
2:07
Type it in.
2:08
We want to know what it is.
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And I'm going to choose one lucky winner for the somebody who put it in.
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Your number one struggle with social media, put it in and you congratulations, you are
2:17
a winner.
2:18
Yes.
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You are going to be the lucky winner of a free copy, even signed autograph copy of this
2:23
book.
2:24
So that's how we want to get you to participate today.
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Is that enough of an ethical bribe?
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Ladies and gentlemen, please welcome back for an encore visit to my podcast, Michelle
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Burman.
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I feel like we're like in standing in the Coliseum in Rome and it's like, are you not
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entertained?
2:42
Yes.
2:42
I feel like we're maybe the US key Coliseum because I've been there and it's big and
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it's awesome.
2:47
There you go.
2:48
Even one better, Michelle, that's modern day gladiators, isn't it?
2:52
Yeah.
2:53
Yeah.
2:54
Real life 300.
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I'm showing up.
2:56
Real life 300.
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All right.
2:58
Let's go throw down.
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You come on out here.
3:00
Let's go.
3:01
Is it roll?
3:02
We're going to roll as they say, huh?
3:03
Yeah.
3:04
Let's do it.
3:05
I like it.
3:06
All right.
3:07
So you obviously have been blown up on the scene with Instagram.
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You're educating training, originators, loan officers, real estate agents across the
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country.
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And first of all, I would just want to applaud you for the impact and difference you're
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making in our industry.
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I hear a lot of good stuff from people who are aligning with you and going through your
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education.
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Your name has come up a lot over and over again.
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But here today we're talking, we want to talk about like how do you take extreme ownership,
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right?
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Own this sucker and actually grow your influence online with social media.
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So that's easy.
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We'll cover that in 20, 30 minutes, right?
3:46
Oh, for sure.
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What would you say then is the number one struggle for most people just getting started
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with just taking ownership of themselves on social?
3:57
Yeah.
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So this is such an important conversation.
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And I think Jeff, you and I have talked so many times about business and being able
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to develop what you and I both have developed to thus far.
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And was it easy to get here?
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Was it easy to get to where you are with your podcast and a lot of the other things that
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you're doing or for me with the course and you with your book, which is just awesome?
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And does that happen overnight, and I think a lot of people think and they look at success
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and they think that you just wake up and end up like that.
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And you don't first off, but second of all, I think for me, the biggest mindset shift
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where I really launched my career was when I changed the limiting beliefs that I had in
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my own mind, right?
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And I made the decision in my head to say, I don't care that there are other people who
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have done this, I'm going to do it and I'm going to do it better.
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I think in your head, it has to start in between your ears and it has to be a conversation
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that you say.
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These are the limiting beliefs, these are the things that everybody's always saying that
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it's hard about social media, but it doesn't have to be hard.
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And so I'll address the biggest limiting belief in my opinion when it comes to Instagram
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marketing and using social media as a whole, it's especially when it comes to Instagram.
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The biggest thing and the most common thing that people tell me is I don't have time for
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that.
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And my response to you when people say that is if you don't have time to be communicating
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and connecting and building relationships with new clients, then you have a bigger problem,
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I think.
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In my opinion, whether it's Facebook or Instagram or any other social media platform, if you
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don't have time to talk to people, then you're in the wrong industry, right?
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Because as real estate agents, as loan officers, we got to talk to people all the time.
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And so that's kind of like the biggest thing.
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It doesn't matter how great your content is right out of the gate.
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It doesn't matter how good you are at your hashtags right out of the gate.
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If you're willing to have conversations and you're willing to talk to people, it's going
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to happen.
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It's just going to.
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It's no matter what.
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So getting out of this mind frame of like, well, I just don't have time for that.
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I think it's the biggest one.
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So do you think that's just like a knee jerk reaction, excuse, you know, kind of like in
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the lender space when, you know, we're prospecting agents and they say, oh, I already have a
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lender, right?
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That's just like kind of a knee jerk response that may or may not actually be true.
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Do you think it's similar for people with that response on social?
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I just don't have time for that.
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Yeah, 100% I 1000% believe it.
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And I think the reason that they say they don't have time leads into multiple other things,
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but one of which being, I don't even know how to get started.
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So I'm not going to take the time to figure out how to get started.
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I'm just going to say I don't have time for it.
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Yeah, because it's going to require work to require learning some new skill.
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Mm-hmm.
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It's a skill and it's going to take some time, you know.
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So how do you help people overcome that?
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How do you help them get through it?
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I mean, you know, there's got to be a reason why, like, why would I be willing to take
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this on?
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If I don't see the payoff, I'm going to be like, yeah, just that, you know?
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Yeah, to answer your question, how do I help them do that?
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The ultimate answer is when I was developing what I now call the Instagram power message,
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I went undercover a little bit and I took some of the social media classes that are out
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there with brokerages and other loan offices, like, you know, lender offices that are hosting
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them or sponsoring them or whatever.
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And I've done my fair share of conferences and sitting in on some of them.
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And to me, the biggest problem was they were really informational.
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They were very 30,000 foot view, like, let's empower you and let's inspire you.
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But where's the tangible action?
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Where's the item that I can leave here with and go home and actually do and see immediate
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progress?
8:01
Right.
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So everybody's all about Instagram education, everybody's all about if I don't see progress
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or any kind of forward motion, then it just doesn't work.
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So you're saying you give them very tangible homework assignments and action steps to,
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you know, essentially baby steps to get started, right?
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Yeah.
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And it has to start from before we ever even post on Instagram.
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So you don't have to think the very first thing I need to do is just put something out there.
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That's not the answer, right?
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Like there's things that go in and well before that to make it so that once you do start
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showing up, you're so confident in the content you're putting out that it's really, it almost
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becomes fun.
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And it's like a creative outlet for you to be able to showcase your expertise.
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Awesome.
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Hey, Kimberly, thanks for letting us know you hear us both.
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We'd love to know, Kimberly, since you stepped up your chance to win a free book.
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What's your question?
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What's your number one struggle with social media?
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Go ahead.
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Your answer.
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We want to know now.
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That's why we have the Jeopardy music.
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So let's do this.
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Let's fast forward this a little bit.
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What's, share some of the payoff, some of the results by people following your teachings,
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right?
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Some of the results people have been able to get.
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Yeah.
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So the one, I'll give her an amazing shout out, Chef Chi is a student of mine here, I actually
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live in Phoenix.
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And she's a realtor here in Phoenix as well.
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Her name is Sherry Smith.
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So if you guys look her up on Instagram, Sherry Smith realtor.
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And her, like just when she first started, I gotta say this laughingly, but when she first
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started with me, I believe it was November of last year, she was really hard as a student
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for me in the sense of every single thing was question after question after question.
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She was really involved in trying to do the homework, but it was like every single time
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she was going through, it was like more and more and more questions.
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It was one of those things as a coach and as somebody who does this for my own business,
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I was like, okay, Sherry, let's just trust me, let's just keep moving forward.
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And she did the whole time, every single time she gave me a lot of pushback, but it helped
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me grow as a coach and it also turned into in May.
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So we're in June right now, but in May this last month, she had her best month ever as
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a real estate agent.
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Because eight transactions in one month and she was doing two, three, maybe, and she
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did eight.
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And when she DMs me on Instagram to tell me about her success in May, she was like, I
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could almost feel her crying like through the DM because she was so emotional about the
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fact that four of the eight had come directly through DMs.
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And it was from people in her SOI who didn't even know that she was a real estate agent until
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they started following her on social media.
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And it was like, as a coach, I could have just quit there and been like, I've done my job,
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you know?
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And Kimberly, I see your question.
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We'll get to in a second.
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So how long had she been working with you up until this recent win?
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So she started with me in November, she was on a team of I think four or five other agents
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that had bought the course all together.
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And she started then, she was doing all of the coaching calls with me, and I'm sorry
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for coaching every single week for the teams, and then I often do your coaching for the
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individuals that join.
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And she was there.
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She was show up every single week for her coaching all the way through, like, mid March.
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And then she stopped the coaching.
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She was really confident in her delivery of everything and she was showing up so well.
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And then all of a sudden, like, it just exploded.
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So about four months, and by the way, this is the question that she was working with you
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for about four months.
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So Kimberly's biggest frustration or challenge.
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What's up, Kimberly?
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Hey, I sent you a book.
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Did you get your book yet?
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I'd love to know, but thank you for being here and participating.
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We appreciate you, high five.
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Being consistent.
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I would have to agree with Kimberly that it's hard, and I'll share my little angle on
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that.
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It's hard to be consistent.
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And I think part of the reason is you can speak to this is because we often feel
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pressure that we also have to be consistent and be everywhere on social.
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So I'd love for you to kind of unpack the consistency thing and then how those two are tied
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together.
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Yeah.
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So I love Kimberly's question.
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And that's one of the other limiting beliefs I think in my opinion when it comes to Instagram
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is that if you don't show up constantly that you're going to fail.
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And I don't believe in that.
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What I do believe, however, in is creating a content calendar and having a content calendar
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that does the work for you.
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So a content calendar itself, Kimberly says she hasn't gotten your book yet, Jeff.
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Thank you.
12:45
Thank you.
12:46
Oh, no.
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So creating a content calendar, it's not just writing in Excel spreadsheet that says what
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you're posting on what day.
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What the content calendar does and the way that I teach the content calendar is to make
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your four pillar pieces of content.
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And I talk about that a lot in my Facebook group and other places.
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So if you guys want to know what those four pillars are, we can address that later.
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But those four pillar types of content, if you have them and you know what they are,
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then on a Sunday when your kids are playing in the backyard or your, you know, out what's
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a good example.
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Like for me personally on Sunday morning, we get up, we have coffee, we watch our dogs
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play and we watch church.
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So right before church, we have like an hour of downtime.
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And so for me, that's when I plan out my entire week.
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So I don't plan 30 days in advance either.
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So I know Kimberly saying she struggles with content calendars.
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I don't plan 30 days at a time.
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I know what's coming down the pipeline that far.
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But I plan seven days in advance and I get really consistent at doing seven days.
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And the content I find when I only batch seven days at a time is stronger is in my opinion
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more valuable because I'm more passionate about it when I'm writing it.
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And I already know, hey, I have a lifestyle image coming up on Friday.
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And by the way, Friday happens to be my birthday, easy picture for me to use.
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Right?
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I can plan things out in advance.
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And then, you know, if I want to be spontaneous and I want to show up with something grand
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on that day, it'll go in my stories.
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Yeah, for sure.
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And I know you're a big fan of using a scheduler.
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You're a fan of planaly.
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Yep.
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Right?
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Which is a third party scheduling tool.
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Is it?
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I know that it probably you choose that.
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I think bottom line is this is using a scheduler helps you free up your time, right?
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Because I think the pressure is is like you feel like, okay, if I got a, if I got a post
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five days a week, let's say, or three days or seven, whatever your number is, then I've
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got to like physically get on there.
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Think about it.
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What you're doing is you're scheduling this all in advance and it's posting automatically,
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right?
14:50
Yep.
14:51
Okay.
14:52
Yeah.
14:54
No, I was just going to say planaly.
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The reason I also only do seven days at a time is a lot of people ask the question of,
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well, I want to make sure that when I am showing up, it's authentic.
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And it's, you know, what happens if I want to be spontaneous or I don't want to post pictures
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from two years ago, because then it's not really me anymore, you know?
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So for me, that's why seven days is my recommendation always.
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And yes, I have a 30 day content calendar built out.
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So I know what's coming.
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Again, taking it in bite-sized chunks, I think that that'll be like our theme is so much
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more powerful because anybody can plan seven days.
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It's not hard.
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And you're not going far enough out where you feel like, well, crap, if I have a listing
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that I have scheduled for Wednesday and on Thursday, it's already under contract, but I
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don't have another listing post for 10 days, then what do I do?
15:43
Yeah.
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So because it's only seven days at a time, you don't ever run into those kinds of things.
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You're sitting down like, I think you said, was it a Sunday or you pick one day kind
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of at the front of the week, and you kind of map out how long does it take you to map
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out your week's posts?
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Like literally maybe an hour at most, yeah.
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So because of the content calendar, because I know what I'm posting on what days, I can
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all I have to do is write my captions.
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Like I have to write seven captions, you know, and make sure that, you know, if you guys
16:11
have ever, or if you guys consume me on Instagram, you know, I write pretty long captions.
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It's just kind of how I do things.
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So not everybody writes quite as much as I do, but for me to write seven captions and make
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sure that they're all scheduled on the right days and times is maybe an hour.
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So then the name of the game is, you've got your posts scheduled, and everybody asks like,
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hey, what's the best time to post, right?
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I don't know what your take is on all that, I think that's nonsense.
16:36
No, so there is the best time to post for your audience.
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And the problem is that everyone likes to lump themselves into one group.
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Oh, well, all this Google it.
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And the best time of day to post on Instagram is 2 p.m., and the answer is that that's not
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true.
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Every single one of us, so I know, you know, even me and you, Jeff, right?
16:54
We have totally similar audiences in many cases with real estate agents and law officers.
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But the way that your audience consumes your Instagram is different than the way my audience
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consumes my Instagram.
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So the quick schedule feature that is part of Planoly is designed specifically to look
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at your audience and the times of days that your audience consumes your content the most.
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And then it gives you a quick schedule, that's a weird word to say fast feature where
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you can choose one of the top three times for every single day of the week.
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So I mean, I know Kim really is on here, so with us and, you know, for Kim really,
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her content is going to look totally different than me and yours.
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And so now let's just continue to carry this out.
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So you've got, you've taken your day, you're Sunday, you're Monday, whatever, you've
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scheduled out your next seven days, let's say.
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And so then the name of the game is for you at those times or when you can, is you're
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engaging, like people that are leaving comments, how do you manage the engagement side of things?
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So I actually have a structured engagement assignment, if you will, a daily homework assignment
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that involves for me personally, it's going to look a little bit different.
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For my students, the way that I structure it is the total 45 comments a day and a total
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of 20 to 30 story replies per day.
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And keep in mind that story replies show up in your DMs.
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So that's where those private messages get developed or those conversations get developed.
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And then 45 comments is not just 45 comments on whatever really nearly, there's a structure
18:30
and a strategy there.
18:32
And my assistant Sarah and I, we had a test, we like battled each other to see who could
18:37
do this fastest.
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And it took me less than 18 minutes, I think it was like 17 minutes and 47 seconds or
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something like that to do 45 comments and 30 story replies.
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So it was really fast.
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Aren't you, I mean, those comments and the engagement on your social media profile isn't
18:55
kind of coming all in one like our segment, right?
18:58
It's going to be scattered out throughout the day.
19:00
So no, I mean, you don't have to do it scattered throughout the day.
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I mean, for me, do I reply to comments that people leave when they get them?
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So I have my post notifications turned on.
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So if someone comments on my piece of content that goes out at let's say two in the afternoon,
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I will obviously see that.
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I'll be able to jump in and leave my comment or leave my response to their comment.
19:21
However, the structured daily engagement homework can be done whenever you want to do
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and you can do it in one sitting.
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And again, that homework is designed to be structured to be on certain places on the
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platform.
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So that you can generate new eyeballs for your content.
19:37
Okay.
19:38
That's good stuff.
19:39
So what I'm hearing overall is to succeed on social, to have extreme ownership, to grow
19:43
your influence.
19:44
You need to have a plan.
19:45
A plan that is strategy, you just can't wing it and just go, oh, it's Tuesday.
19:49
I got up 15 minutes.
19:50
I think I'll like build my social media brand.
19:53
No, definitely not.
19:56
And when I say extreme ownership, if I can, Jeff, and I love your opinion on this too,
20:00
because I obviously value your opinion.
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And I think that you're somebody who motivates me and makes me want to be better and I hope
20:07
that that's vice versa.
20:09
But when it comes to taking ownership of it, I posted a video on my Facebook a few minutes
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before we started our live here.
20:18
And one of the things that I talk about is when I first decided to start teaching this,
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when I first decided I'm going to create Instagram power method, I was making really good
20:28
money as an influencer, helping people buy and sell and generate ROI on products and helping
20:35
them with that.
20:37
But I quit that.
20:38
I gave up all of it.
20:39
I point blanks said, I'm done with doing it for everybody else and not helping anybody
20:46
specifically and not helping empower people.
20:49
So I talked about this openly and freely, but when I first decided to quit that, I went
20:55
from making really good money to making maybe $4,000 a month and barely able to pay my bills.
21:04
But in that decision, I went all in and I said to myself, the only way I can fail is if
21:12
I just don't do it.
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And I knew that I could do it.
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And so making that decision sometimes, and obviously deciding to do Instagram is probably
21:22
not as big of a scary decision as that was.
21:25
But the moral of it is the same is that it's going to take work and you're going to have
21:29
to do the work in order for it to happen, you know, and fast forward to where we are now.
21:34
And I'm so incredibly grateful for my husband and for the mind frame that him and I were
21:40
in.
21:41
It's okay if we go to that place because we're going to be way better off and I'm going
21:46
to be way more fulfilled doing it.
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There's a lot in there, by the way, and absolutely, you should take ownership of the impact
21:53
you're making for people, but you opened up talking about, I don't remember exactly, but
21:58
basically it's one of the ways or one of the things that the roadblocks or the resistance
22:03
that people have with social life face this, you probably as well, is putting yourself
22:07
out there, right?
22:09
And I did a session with Shay Robot, a few weeks ago, and that she talked about, you've
22:13
got to be okay with being wrong sometimes.
22:16
And you've got to be okay with people not liking it, not being, you know, you're not for
22:24
everybody.
22:25
And if you're going to put yourself out there, that's taking a risk in and out of itself.
22:29
And I think you've got to get in the mindset, right, in the confidence, like you have evolved
22:33
to obviously extremely confident, where it's just like, look, this is who I am, this is
22:37
what I stand for, and this is my platform, right?
22:40
And so there's no stopping you from here on out.
22:43
Yeah, no, I agree with you, and I appreciate you, and I know, you know, Jeff, you've
22:48
known me from before the Instagram power method even launched, you were part of that.
22:53
And I think that to me, the scariest thing is making the decision to say, I don't know
22:59
how to do this, and I'm okay with the fact that I don't know how to do this, but I'm going
23:04
to be okay with asking questions from people who have already walked in my, you know, walk
23:10
the path that I want to walk down.
23:13
You know, the Phil Treadwells of the world, you obviously, people that have been huge
23:17
influences in my career that have helped me, you know, when I first met both you and
23:23
Phil Treadwell, I had zero, I had nothing to show for my hard work at that point, because
23:29
I had just had seven months of grinding, trying to build this monster of course, but I had
23:34
no results to show for it.
23:37
And I think it's you.
23:39
Yeah, I don't know, I think it's just the decision you have to be okay with thinking.
23:42
Oh, it's absolutely decision.
23:44
And it's just, you know, it's like it's revealed on the way that you don't get all the answers
23:47
up front, right?
23:48
It's revealed with every step you take.
23:51
Speaking of being transparent and being willing to expose that you don't know everything,
23:55
you mentioned earlier just a few minutes ago that you posted a story that mentioned me
24:00
about us going live earlier, and so, you know, you probably can't see it here with the
24:06
glare, but for people watching or listening, oftentimes when people mention you in their
24:10
story, you're given the option to add to your story when that comes in, right?
24:15
So here's what I'm not sure on is exactly how I should, what's the best practice on that?
24:20
Because if I click add to my story, that's cool.
24:24
I mean, I think in the past, I've, you know, I'm adding like, do I, do I, do I tag you?
24:29
Do I add some comments?
24:30
I mean, how would I best repurpose your story that mentions me?
24:34
So great question, and my suggestion to you would be to re-share it into your stories.
24:40
It automatically tagged me because I'm the one that created it, but if you do like a little
24:45
blurb at the bottom, you know, something about me, something about you and I as friends,
24:49
something about how you're excited about going live, whatever the feedback or the statement
24:53
is that you want to make, I think I posted a little feedback on it when I posted it about
24:58
you.
24:59
So just like a little, a little blurb, it doesn't have to be like a full sentence.
25:03
It can just be a quick statement.
25:06
So the best practice as a whole, if somebody tags me in their stories, whether it's a client,
25:12
whether it's a sponsor, whether it's, you know, you or somebody who I'm doing business
25:17
with, if that makes sense, I will always re-share it.
25:21
I will tell you that there's a lot of spam in this world.
25:24
So don't re-share stuff that doesn't align with your business or the way that you do
25:30
things.
25:31
Right.
25:32
And be cognizant of that and make educated decisions for yourself.
25:35
But I would definitely re-share as much of it as possible.
25:39
And the reason being is it doubles the number of eyeballs on your content, right?
25:44
So if I share you in my story, you now get my entire audience.
25:50
If you re-share me and yours, I now get your entire audience.
25:53
Will there be overlap, probably a little bit, but not entirely?
25:58
Yeah.
25:59
No, but that's cool.
26:00
Well, awesome, because I'm definitely going to re-share this afterwards.
26:03
So I just wanted to make sure I was doing it correctly on that.
26:06
Thank you.
26:07
Let's do this.
26:08
Let's pivot for a second and talk about some of the new features on Instagram, because Instagram
26:14
over the last several months has really come out with some cool things that you are better
26:18
equipped to talk about.
26:19
So what are some of your favorite new Instagram features?
26:23
I just took a picture of us, by the way, for Instagram stories.
26:26
Hey, no, so you're so good.
26:28
You remind me to do that all the time.
26:29
Let's see, which screen should I use?
26:31
The little one or this one?
26:32
All right, here we go.
26:33
Boom, good to go.
26:34
Got to do vertical, though, right?
26:36
Got to do vertical?
26:37
Yes.
26:38
Look at that.
26:39
I just caught myself.
26:40
OK, come on.
26:41
I love it.
26:42
So one of my personal favorite new features is this small business tag where you can tag
26:48
the person's, like you can tag Instagram pages anyway, but it's kind of like giving a
26:54
small business a shout out and the way that, and I'll do this with you, but the way that
26:59
this kind of works and I think is super cool.
27:03
Let me save that picture before I lose it and hold on.
27:06
But if you click that little sticker and then mine is, my small business one is gone.
27:12
Oh, no, here it is.
27:14
It's farther down.
27:15
Oops, this way.
27:16
So down here, it's this one.
27:20
So if you click support small business, then you can tag them.
27:23
So I'll just tag, let's say, Sweet's Brew, because it's like my favorite coffee shop.
27:28
And then what it does is it shows, oops, this way, ah, there we go.
27:33
It shows their rating.
27:35
It shows their business.
27:36
It'll show a couple photos from their page.
27:39
So the way I look at it is it's like a little advertisement for one of your favorite
27:44
businesses that you're promoting.
27:46
Is that for stories specifically?
27:49
Yes.
27:50
Okay.
27:51
Got it.
27:52
So if I go to Sweet's Brew, let's just say, so that's a really amazing coffee shop here
27:56
in Gilbert.
27:58
And if I go there and I tag them and support small, using the small business support tag,
28:03
if I were to click that, let's post it, for example, as like a test and I'll show you
28:07
what this does here.
28:09
I can even pull up your Instagram and do a screen share.
28:13
So you can't post stories from your computer, by the way.
28:17
That is true.
28:19
Yeah.
28:20
So what happens when you post it is, so it might just went live and now you can see that
28:25
small business tag there.
28:26
So if you click on the small business, it's going to show their profile and it's also
28:30
going to allow you to follow them from right there.
28:34
Instead of having to actually go to their page, you can follow them.
28:38
You can follow them right there.
28:40
So you can see I'm already following them, so I don't need to.
28:43
But Jeff, if you were to go to my store and click on that, you'd be able to have the
28:46
option to follow them as well.
28:49
And of course, then it's going to take them or take the user to be able to go to their
28:53
profile and consume it.
28:55
Got it.
28:56
All right.
28:57
So you like that?
28:58
Giving shout outs and props to local businesses you love?
29:00
Hunter percent.
29:01
I think it's so important.
29:02
And again, the goal being that they're going to now reshare you to duplicate the number
29:07
of eyeballs.
29:08
People about how many SOIs can I tap into that have audiences that matter to me?
29:13
Right.
29:14
So this is kind of highlighting the sticker right there.
29:16
So people, if you're watching, you can see it.
29:17
It says support small business.
29:18
It's one of those story stickers.
29:20
Stay at home.
29:21
It's a new one they came out with.
29:22
Have you been using thank you at all?
29:25
I haven't.
29:26
No.
29:27
But I think it's just another way of, again, shouting out and supporting people.
29:31
Yeah.
29:32
Just giving a knowledge of it to somebody.
29:34
Okay.
29:35
Cool.
29:36
So what else is new with Instagram stories?
29:37
So for me, one of the things, there's a little bit of a hack for people who want to be
29:41
able to share links and URLs in their stories without having to have 10,000 followers.
29:47
So I don't have 10,000 followers.
29:50
And I, you know, I'm sure I will at some point, probably hopefully in the near future.
29:54
But has that changed the way I do business?
29:57
No.
29:58
Because if you create IGTV videos and you share them in your stories, you can actually
30:05
have a swipe up feature to get them to click or to actually get them to swipe up.
30:09
And then they get to watch that whole IGTV video.
30:13
Or you can also send them to an external URL there through that.
30:18
So a little bit of a hack work around, if you will, because I think a lot of people are
30:22
like, oh, I want the swipe up feature so that I can sell this or I can sell that or I can
30:25
send people to a news article.
30:28
But the IGTV video, so if you were, let's say for example, we recorded a video about
30:34
the interest rate being like rock bottom right now.
30:37
And here in Phoenix, the inventory is so low.
30:41
I know that that's common everywhere for the most part right now.
30:44
But especially for me, I know obviously my home market and Phoenix is very, very low.
30:49
So let's say I have a news article that I want to share.
30:52
If I record a video talking about interest rates and talking about how low the inventory
30:56
is here, then I can post that video as an IGTV video and have a swipe up link that will
31:02
send them to a URL of a news article about it.
31:07
And I can do that through my stories because of the way that the IGTV linking is set up.
31:12
Yeah, that's cool.
31:13
I like that.
31:14
Or functionality.
31:15
And the fact that we can get people to swipe up without having 10,000 followers.
31:18
Yeah, because I feel like everybody wants that.
31:21
And then I feel like I have to let them down and be like, I'm sorry, but you have to have
31:24
10,000 followers.
31:25
Yeah, yeah, which is kind of silly.
31:29
Okay, and specifically students were on video, I don't know if this covers it already.
31:35
What's your take on Instagram live IGTV?
31:39
So difference though between Instagram TV and IG live, I personally, I don't go live
31:45
very much on Instagram, I go live more so on Facebook.
31:50
And for me, you know, I say this selfishly in the sense, but for me to go live on Facebook
31:56
helps me with ads and retargeting people and that kind of thing, whereas you can do that
32:01
with Instagram, but I just personally do it on Facebook.
32:05
So you can do it both ways, but my take on IGTV is you should be using it as much as possible.
32:12
And I teach my students to have an IGTV channel so they can use their value series content
32:17
and put it in a channel.
32:19
So if they want to talk about interest rates or the inventory in their markets, whatever,
32:25
record a video about it, post it on your feed, add it to your Instagram TV channel, then
32:31
Instagram becomes you to become Facebook, it becomes all of these other platforms and
32:36
all of these other social media platforms in one.
32:38
So I mean, I know you talked about repurposing content and how you feel like you have to
32:42
be everywhere, Instagram gives you the capability to basically have the same kind of content
32:48
you would on all of those platforms on one.
32:52
Yeah, I agree with you on the IGTV thing, I've been experimenting with that lately.
32:56
And of course, then you can run ads, leveraging some of that data on viewers and things like
33:01
that.
33:02
Yeah.
33:03
100% you can retarget it.
33:04
Interesting.
33:05
It's always baffled me as to why Instagram is the one platform you cannot simulcast live
33:10
to.
33:11
Still, like, you know, right now we're on two, three, two groups and one page on Facebook
33:17
and YouTube can't do this on Instagram.
33:20
I don't know.
33:21
You got to be on the app.
33:23
You got to talk to Mark, he's talking to work about that, maybe he'll have an insight
33:29
that we don't have.
33:30
I don't know.
33:31
There's the only holdout.
33:32
You could do it to LinkedIn, you know what I mean?
33:33
But I guess they want, you know, it's the whole native platform thing, which, you know,
33:38
they've made some enhancements that I found it to be easier for users, such as, like,
33:42
you used to have to post from the app and all that kind of jazz.
33:45
And, you know, I mean, that's gotten a little bit opened up, which is cool.
33:48
Yep.
33:49
You can DM from your computer now, like, do all your comments and you're liking from
33:53
your desktop.
33:54
Like, when you sent me the link for, you know, me to join you, right?
33:56
I just opened it up on my desktop through the Instagram app.
33:59
I didn't have to do it through my phone.
34:01
Exactly.
34:02
So it's definitely become more user friendly, for sure.
34:05
Yeah.
34:06
And right now, I, in full transparency, people, I use Creator Studio.
34:10
That's what I use.
34:11
Again, any two cents about that?
34:13
I mean, I, I don't not like Creator Studio, but it's just not personally what I use and
34:20
it's not personally what I teach solely because of the structure and the way that I teach
34:26
Instagram.
34:27
You know, but I think Creator Studio, of course, has its place.
34:31
And you can schedule IDTV videos through Creator Studio, which you can't do through,
34:36
certainly, which is what I use, but, you know, there's other benefits to not using Creator
34:42
Studio.
34:43
Yeah.
34:44
And having, you know, being a creator account versus being a professional account slash
34:48
business account, they all have their own pros and cons.
34:51
I think you have to make a decision that's best for you and for your business.
34:53
100%.
34:54
You know, the next thing you got to do, you've got to get educated.
34:57
You've got to learn.
34:58
You've got to get the skills.
34:59
I mean, you know, a classic cliche example I use when people, you know, we talk about
35:03
it's hard, right?
35:04
Ownership is hard, like growing a brand is hard.
35:06
It is.
35:07
And guess what else is hard or has been hard in your life that was once hard, but now is
35:11
easy, but worth doing how many things in your life were like that driving a car?
35:16
So many.
35:17
For example, right?
35:18
Relationships, raising kids, whatever, fill in the blank, you've done a lot of hard things
35:22
already.
35:24
There's a famous quote.
35:25
I love that.
35:26
Anything worth doing is worth doing poorly in the beginning, right?
35:30
Because, you know, that's how you get good at something is you start out sucking at
35:34
it.
35:36
So we're all at different levels of not doing well, but you've got to send a path.
35:40
What I love about you is let's briefly talk about your Instagram power method.
35:43
You're helping originators and real estate professionals level up their Instagram game.
35:48
Tell us a little bit about that and then let's give out the link and how people can learn
35:51
more.
35:52
Yeah.
35:53
So two seconds before I do that is I freaking love what you just said.
35:58
And I will, I know for sure that you all agree with me based off what you just said, but
36:03
I personally think that the things that are the most fulfilling in my life, not just
36:08
personally, but in my career.
36:10
And just in general is the things that felt so freaking hard when I was starting because
36:17
I, I had there are many days where I've sat in this office that I'm currently sitting
36:20
in and I was crying and thinking like there's no way I'm going to be able to figure out
36:23
how to do this.
36:25
And they are so fulfilling when you get over the hump of it.
36:29
And as long as you make one small step forward every day, it makes a huge difference.
36:36
So to answer your question about the Instagram power method.
36:39
So yes, the name of the program that I've created is the Instagram power method.
36:43
I created it and launched it in July of 2019.
36:47
The program itself is a total of 65 videos currently with two brand new modules coming,
36:52
including one about IGTV and how to create that video series channel, how to use and create
36:58
value series content out of IGTV.
37:01
Also there's a new module called DM like a boss and learning how to DM in a way that creates
37:06
conversion for you that moves your leads from like that cold status and to warm status
37:11
into a hot lead that's ready to work with you.
37:15
And the way that the course is designed is throughout the videos with the total of 65
37:19
and no fee.
37:20
I believe 72 after both of those modules are done, but there's also 17 handouts.
37:27
So all 17 of those handouts are my brain on paper to help make it really easy and tangible
37:33
for you guys to do the homework assignments to get to the promised land, as I like to
37:39
say.
37:40
And what I'm going to do, and obviously Jeff and I can work together on this too, but
37:45
I'd like to add a module in there with all of my podcast interviews and things that
37:49
I've done with people that's kind of like a bonus reel to help just give golden nuggets
37:52
to people.
37:53
So the course itself is available for monthly payment plan as well as a one time fee
37:59
depending on how you want to do that.
38:01
And Jeff, I know you own the course, so I'm sure you can attest to all the stuff that's
38:05
in there.
38:06
Yeah, I'm still going through the data, man, there's just so much information in there.
38:10
So I think you've done a really great job packaging up and making it easy to understand
38:14
and apply.
38:15
Like you said, step by step, you know what I mean, we're not trying to become instant
38:19
Instagram, you know, get a million followers.
38:21
We're just trying to build our influence on our personal brand kind of in our pocket of
38:24
the world.
38:25
Yep.
38:26
You don't have to talk to everybody.
38:27
You just have to talk to the right people.
38:28
Well, I like that.
38:29
All right.
38:30
So what's the URL for this thing?
38:31
So I can put it in the notes here in the thread.
38:34
So BermanMediaPD.com will help you.
38:38
Let me give you the URL if you want me to, Jeff.
38:41
I got it right here.
38:42
BermanMediaPD.com.
38:43
Yeah.
38:44
We're going to get started.
38:46
Yeah.
38:47
I would just make sure that it works on your end because sometimes it can be fidgety if
38:50
it's spelled weird.
38:51
Oh, actually, here's what I'll do.
38:52
I'll give them the actual, you know, it's because that's a redirect.
38:54
So I'm going to put the actual real link in there.
38:57
Is that cool?
38:58
Sure.
38:59
Yeah.
39:00
The redirect is the pretty link, but the actual link, there you go.
39:01
Yeah.
39:02
There you go.
39:03
Make it easy.
39:04
Yeah.
39:05
I don't know if I can put a comment in the chat box or not, but if you, if you want
39:08
to, my Instagram handle is just BermanMedia social.
39:12
So you guys are welcome to check my stuff out there.
39:16
But some exciting news, you know, in general, I have a lot of really big things coming in
39:22
2020, hopefully, by the end of the month.
39:23
I'll actually be speaking in Nashville in September.
39:25
So I'm excited about that.
39:26
What's going on in September?
39:28
Yeah.
39:29
So, my, we're speaking for next level loan officers, which is a big mortgage marketing group,
39:38
bridge coaching group with Kenneth Travis, who's actually a client of ours as well.
39:44
But he has asked me to be the social media speaker for all of the next level loan officer
39:50
or live events and their mastermind coaching, little girl power for you, if you will.
39:55
But we happen to be, we happen to be getting to go to Nashville and I'm really excited
39:59
about that.
40:00
And I do never.
40:01
Have you been before?
40:02
Never.
40:03
Oh, right.
40:04
You like, you like country dance and all that line dance and boots?
40:06
Oh, yeah.
40:07
My husband and I's first dance was on answered prayers by Girlfrucks.
40:11
Oh, you're going to love it down there, man.
40:13
Yeah.
40:14
Um, so I'm a little bit excited, if you know what I mean, uh, may not come back.
40:19
You might be, might be getting that notification.
40:22
Michelle moved to Nashville, buying a house in Nashville.
40:24
Love it.
40:25
Yeah.
40:26
So I'm looking forward to that.
40:27
Yeah.
40:28
For sure.
40:29
All right.
40:30
So everybody listening or watching, look, the, the links, if you want to take the next
40:32
step, get acquainted with Michelle, you can do so on her Instagram profile.
40:36
It's Berman at Berman media social or as we said, give us the actual pretty URL again
40:42
for your Berman media website.
40:43
Um, yeah.
40:44
So it's just Berman media PDP as impaledias and dog.com.
40:47
Okay.
40:48
The best place to start in my opinion is the link in my bio on Instagram.
40:53
It's going to take you to my free roadmap, which will then redirect you to the Berman
40:56
media website.
40:57
Perfect.
40:58
Awesome.
40:59
That's a great place to get started.
41:00
And, uh, hey, Jimmy Joseph, man, thanks for being here and I love, love the comments.
41:03
You were putting in there.
41:04
We appreciate you.
41:05
And everybody who's been here, whether it's live or replay, make sure you follow Michelle.
41:09
She's putting out great content and once again, Michelle, thank you so much for being
41:12
here.
41:13
Appreciate it.
41:14
So much.
41:15
The audience is going crazy.
41:16
You know how else we have in the audience?
41:17
Special guest.
41:18
Yeah.
41:19
He's here.
41:20
Oh my gosh.
41:21
I love it.
41:22
Yeah.
41:23
Yeah.
41:24
All right.
41:25
So listen, we got to go.
41:26
We got work to do.
41:27
I'm going to go workout.
41:28
Get my afternoon workout on.
41:30
Get some.
41:31
All right.
41:32
I'm going to, you take care.
41:33
Everybody else.
41:34
Thank you for being here.
41:35
We're going to go out like we normally do.
41:37
We will see you on the next one.
41:39
Bye for now.
41:40
Hey, guys, what's up?
41:48
Real quick.
41:49
You've heard about the mortgage marketing pro membership before and I just want to quickly
41:51
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And if you feel compelled to do so, book a call, we'll have a chat.
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We'll see if it's a fit.
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now.
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