294: Flashback - How to Measure ABM Success w/ Masha Finkelstein
What if you modeled the way you made friends after account-based marketing?
Crazy, right? Maybe not.
I recently chatted with Masha Finkelstein and asked her this very question.
Her answer was incredibly insightful.
Say you just moved to a new town, you don’t know anybody, and are looking to make friends. You never know if you’re going to be close friends with somebody, so you take the ABM approach.
First, you figure out your ideal friend profile. You identify a set of interests, hobbies, or traits that you desire in a friend.
Second, you look through your “network” of acquaintances to see…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.