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Transcript

AI Agents, Video ROI, and Walmart’s New Rules: What eCommerce Brands Need to Know · Selling on Giants: The eCommerce Marketplace Podcast

• 0:00
  SPEAKER_00: Welcome back to Selling on Giants, e-commerce news and updates.
• 0:03
  SPEAKER_00: I'm Mr.
• 0:04
  SPEAKER_00: Will, host of the Selling on Giants podcast.
• 0:07
  SPEAKER_00: Every week I break down what's happening across Amazon, Walmart, and Shopify so you don't have to waste hours in seller forums or decipher vague press releases.
• 0:18
  SPEAKER_00: This week's episode drops July 29th, 2025.
• 0:22
  SPEAKER_00: Let's jump in.
• 0:23
  SPEAKER_00: Amazon adds sales lift data to shoppable videos.
• 0:26
  SPEAKER_00: First up, Amazon is finally giving sellers more than vibes and guesses when it comes to shoppable video ROI.
• 0:35
  SPEAKER_00: They've added category level insights to the potential sales lift metric, showing sellers just how much extra revenue similar brands saw after uploading product videos.
• 0:46
  SPEAKER_00: Handmade and beauty sellers in particular might want to pay attention here.
• 0:51
  SPEAKER_00: You'll now see something like potential 90-day sales lift$2,000 20%, meaning sellers like you saw a 20% bump after taking action.
• 1:01
  SPEAKER_00: The data lives in the upload and manage videos section of Seller Central.
• 1:05
  SPEAKER_00: There's even a banner that links to a full help page.
• 1:08
  SPEAKER_00: Bottom line, if you've been dragging your feet on video, the math is now doing the selling for you.
• 1:14
  SPEAKER_00: Prioritize your top SKUs, follow the content prompts, and stop guessing.
• 1:20
  SPEAKER_00: Amazon's basically telling you where the ROI lives.
• 1:23
  SPEAKER_00: But wait, before you start uploading videos in bulk, let's talk about what actually gets discovered.
• 1:29
  SPEAKER_00: Multimodal AI is reshaping Amazon search.
• 1:32
  SPEAKER_00: Amazon's AI is learning to think more like your customer.
• 1:36
  SPEAKER_00: The latest update?
• 1:37
  SPEAKER_00: Multimodal information retrieval.
• 1:40
  SPEAKER_00: Translation.
• 1:41
  SPEAKER_00: Amazon's AI can now understand both images and text when showing results.
• 1:47
  SPEAKER_00: That means your main image, title, and A plus content aren't just being judged in isolation.
• 1:53
  SPEAKER_00: They're being cross-referenced by AI models trained to decode context, alignment, and buyer intent.
• 2:00
  SPEAKER_00: If you're still stuffing keywords and calling it SEO, this is your wake up call.
• 2:05
  SPEAKER_00: Start thinking about semantic relevance.
• 2:08
  SPEAKER_00: The new winners are listings that feel native to the shopper's query, not keyword soup with a stock photo on top.
• 2:16
  SPEAKER_00: Audit your listings.
• 2:18
  SPEAKER_00: Make sure your visuals actually match what your title and bullets promise.
• 2:22
  SPEAKER_00: Because as Amazon's search engine gets smarter, low effort content is going to quietly disappear.
• 2:29
  SPEAKER_00: From smart search to sharper compliance, let's swing over to Walmart.
• 2:33
  SPEAKER_00: Walmart updates jewelry listing requirements.
• 2:36
  SPEAKER_00: Walmart has quietly tightened its prohibited products policy for jewelry sellers, and if you're not compliant, your listings could vanish.
• 2:44
  SPEAKER_00: You now need to clearly list the metal type gold, silver, platinum.
• 2:49
  SPEAKER_00: Purity level like 14k or 925.
• 2:52
  SPEAKER_00: Application method, plated, filled, solid.
• 2:54
  SPEAKER_00: The weight of the metal used?
• 2:56
  SPEAKER_00: It's all about transparency.
• 2:58
  SPEAKER_00: Shoppers want to know what they're getting, and Walmart wants fewer complaints and returns.
• 3:03
  SPEAKER_00: If you're selling jewelry and haven't reviewed your content in the past month, now's the time.
• 3:08
  SPEAKER_00: Don't wait for suppression.
• 3:10
  SPEAKER_00: Walmart's algorithms already have a trigger finger.
• 3:13
  SPEAKER_00: And speaking of clarity, Walmart's stepping up its game in other areas too.
• 3:17
  SPEAKER_00: Walmart launches downloadable review accelerator report.
• 3:21
  SPEAKER_00: The review accelerator program just got a little less mysterious.
• 3:25
  SPEAKER_00: Sellers can now download detailed reports showing when they were charged or credited for which item and how much.
• 3:32
  SPEAKER_00: You'll see transaction dates, amounts, and even product level breakdowns.
• 3:37
  SPEAKER_00: This means you can actually track the ROI of those$10 review incentives and decide where to double down or pull back.
• 3:45
  SPEAKER_00: To access it, go to Seller Center Growth Menu Review Accelerator tab and select download on the detail page.
• 3:52
  SPEAKER_00: Transparency is trending, and sellers who know their numbers will make better promo decisions every time.
• 3:58
  SPEAKER_00: Quick sidebar, because if you're trying to make sense of all this, that's literally what we do.
• 4:03
  SPEAKER_00: At Bellavics, we've helped brands sell over$500 million on Amazon.
• 4:09
  SPEAKER_00: We're a verified ad partner, and we specialize in hands-on growth strategies that turn complex marketplace challenges into clear plans of action.
• 4:19
  SPEAKER_00: Whether it's scaling ads, cleaning up your catalog, or prepping for a retail pitch.
• 4:24
  SPEAKER_00: This is what we do all day.
• 4:26
  SPEAKER_00: Head to Bellovix.com if you want a team that actually knows what the inside of Seller Central looks like.
• 4:32
  SPEAKER_00: Alright, back to the news.
• 4:34
  SPEAKER_00: Motion's 2025 Creative Trends Report drops, and it's brutal in a good way.
• 4:39
  SPEAKER_00: Motion just dropped its 2025 Creative Trends Report, and it reads like a therapy session for burned out marketers.
• 4:46
  SPEAKER_00: A few standout insights.
• 4:48
  SPEAKER_00: Funny ads work.
• 4:49
  SPEAKER_00: Only 14% of ads are using humor, but those are in the top 25% of spenders.
• 4:54
  SPEAKER_00: Longer content is in.
• 4:56
  SPEAKER_00: Top ads delay product mentions until 40-50 seconds in.
• 4:59
  SPEAKER_00: People want stories, not slogans.
• 5:02
  SPEAKER_00: Lo-fi still works, but now everyone's doing it.
• 5:05
  SPEAKER_00: Standing out means leaning into weird niche or raw content.
• 5:09
  SPEAKER_00: Creative teams are evolving.
• 5:11
  SPEAKER_00: Platform native creators, folks who know TikTok, Reels, and shorts, are becoming mission-critical hires.
• 5:19
  SPEAKER_00: Seller takeaway, don't just run ads, build creative that feels like it belongs in the feed.
• 5:26
  SPEAKER_00: Use AI for volume, but let humans handle meaning.
• 5:30
  SPEAKER_00: And speaking of AI with meaning, AI as the new workforce, McKinsey predicts$1.5 trillion impact from agents.
• 5:38
  SPEAKER_00: McKinse says AI agents, not assistants, agents could deliver$1.5 trillion in value across global enterprises.
• 5:49
  SPEAKER_00: This isn't about chatbots answering FAQs.
• 5:52
  SPEAKER_00: Think AI negotiating with vendors, optimizing pricing, or even generating product copy.
• 5:59
  SPEAKER_00: In retail, that means automated demand forecasting, smart merchandising, cross-functional AI systems tying together marketing, ops, and finance.
• 6:10
  SPEAKER_00: For sellers, it's a signal.
• 6:12
  SPEAKER_00: If you're not building lightweight systems that leverage agent-style workflows, you're already behind.
• 6:18
  SPEAKER_00: This isn't the future.
• 6:19
  SPEAKER_00: It's the early majority phase, and speed is a competitive advantage.
• 6:23
  SPEAKER_00: On that note, let's talk about the biggest marketplace player going full Iron Man suit.
• 6:28
  SPEAKER_00: Walmart's super agents are here and they're not playing.
• 6:31
  SPEAKER_00: Walmart is developing super agents to manage merchandising, logistics, and store operations without human handoffs.
• 6:38
  SPEAKER_00: These aren't plug-and-play bots.
• 6:41
  SPEAKER_00: They're internally built cross-system agents that make decisions using real-time data from pricing, inventory, and more.
• 6:49
  SPEAKER_00: Imagine onboarding new items, resolving PO errors, and optimizing pricing, all without someone clicking around seller center.
• 6:57
  SPEAKER_00: If Walmart's internal systems are becoming this smart, you can bet expectations for marketplace sellers are going to rise.
• 7:05
  SPEAKER_00: Clean listings, fast issue resolution, and up-to-date data will separate the winners from the losers.
• 7:12
  SPEAKER_00: Let's bring it back to Amazon, but with a twist.
• 7:14
  SPEAKER_00: Amazon's full funnel strategy, messy but worth it.
• 7:17
  SPEAKER_00: Brands going all in on Amazon's full funnel ad strategy, streaming TV, display, sponsored products are seeing performance lift, even if it's hard to track.
• 7:27
  SPEAKER_00: Here's the takeaway.
• 7:28
  SPEAKER_00: Awareness ads are boosting branded search.
• 7:31
  SPEAKER_00: There's a messy halo effect, not clean attribution.
• 7:34
  SPEAKER_00: Retail readiness still matters more than targeting.
• 7:37
  SPEAKER_00: If you're still only running sponsored products, it's time to grow up.
• 7:41
  SPEAKER_00: The biggest returns are coming from brands that connect the dots between attention and conversion and support it with bulletproof detail pages.
• 7:50
  SPEAKER_00: Meanwhile, OpenAI just made a move that quietly changes how shoppers discover your brand.
• 7:55
  SPEAKER_00: ChatGPT now uses Google Search Index and what that means for sellers.
• 8:00
  SPEAKER_00: OpenAI confirmed ChatGPT is now powered by Google search, not Bing.
• 8:05
  SPEAKER_00: Why does that matter?
• 8:06
  SPEAKER_00: Because if your brand doesn't show up in Google Rankings, it won't show up in AI answers either.
• 8:12
  SPEAKER_00: That means structured data, schema markup, and fast loading pages are no longer SEO best practices.
• 8:19
  SPEAKER_00: They're survival tactics.
• 8:20
  SPEAKER_00: The line between SEO and AI is gone.
• 8:24
  SPEAKER_00: Whether someone searches on Google or asks ChatGPT, your content needs to educate, convert, and get crawled.
• 8:31
  SPEAKER_00: If you've been slacking on SEO, especially for blogs, FAQs, and product collections, now is the time to invest.
• 8:39
  SPEAKER_00: Your AI strategy is your SEO strategy.
• 8:43
  SPEAKER_00: Let's close it out with a little policy and a little philosophy.
• 8:46
  SPEAKER_00: Trump reaches trade deal with the EU, tariff relief on the horizon.
• 8:51
  SPEAKER_00: Former President Trump has reportedly secured a new trade deal with the European Union.
• 8:56
  SPEAKER_00: Details are still coming out, but early signs suggest rollbacks on industrial tariffs.
• 9:01
  SPEAKER_00: Apparel and luxury goods may see the biggest benefit.
• 9:04
  SPEAKER_00: Compliance still matters, no free passes.
• 9:06
  SPEAKER_00: If your brand imports from the EU or relies on cross-border shipping, this could give you better margins or pricing flexibility.
• 9:14
  SPEAKER_00: But only if you're set up to pivot fast and stay compliant.
• 9:18
  SPEAKER_00: And finally, a reminder that AI is a tool, not the craftsman.
• 9:23
  SPEAKER_00: From plastic to patek, why AI-driven brands still need human taste?
• 9:28
  SPEAKER_00: Future Commerce dropped a gem of an article comparing AI-generated content to plastic watches.
• 9:34
  SPEAKER_00: Yes, they both work, but one is forgettable, the other collectible.
• 9:39
  SPEAKER_00: Their point?
• 9:40
  SPEAKER_00: AI can write, design, and even decide.
• 9:43
  SPEAKER_00: But only humans can give it taste, tone, and purpose.
• 9:47
  SPEAKER_00: Your brand is your signature.
• 9:50
  SPEAKER_00: And in a sea of sameness, the ones that stand out are crafted, not printed.
• 9:55
  SPEAKER_00: If you want your brand to be remembered, not skipped, use AI to scale, not to substitute.
• 10:01
  SPEAKER_00: That's your selling on Giants news and updates for the week.
• 10:04
  SPEAKER_00: We covered Amazon's sales lift metrics, Walmart's AI investments, full funnel ad strategies, ChatGPT's SEO shift, and creative trends that finally make room for humor again.
• 10:16
  SPEAKER_00: If this saved you hours of forum scrolls and internal slack debates, do us a favor leave a review wherever you're listening.
• 10:23
  SPEAKER_00: It helps us keep the lights on and gets us better guests down the road.
• 10:27
  SPEAKER_00: I'm Mr.
• 10:28
  SPEAKER_00: Will from the SOG.
• 10:29
  SPEAKER_00: See you next week.