Latest / Women in The Coaching Arena / 111 | Micro-Quitting and Comparisonitis: What’s Really Holding Coaches Back – with Candy Motzek

Transcript

111 | Micro-Quitting and Comparisonitis: What’s Really Holding Coaches Back – with Candy Motzek · Women in The Coaching Arena

• 1:39
  Hello
• 1:39
  and
• 1:39
  welcome
• 1:40
  to
• 1:40
  Women
• 1:40
  in
• 1:40
  the
• 1:40
  Coaching
• 1:41
  arena
• 1:41
  podcast.
• 1:42
  I'm
• 1:42
  so
• 1:42
  glad
• 1:43
  you're
• 1:43
  here.
• 1:44
  I'm
• 1:44
  Jo
• 1:45
  Lott,
• 1:45
  a
• 1:45
  business
• 1:46
  mentor
• 1:46
  and
• 1:46
  ICF
• 1:47
  accredited
• 1:48
  coach
• 1:48
  and
• 1:48
  I
• 1:49
  help
• 1:49
  coaches
• 1:50
  to
• 1:50
  build
• 1:50
  brilliant
• 1:50
  businesses.
• 1:52
  I
• 1:53
  know
• 1:53
  that
• 1:53
  when
• 1:54
  you
• 1:54
  prepare
• 1:54
  to
• 1:55
  enter
• 1:55
  the
• 1:55
  arena
• 1:56
  there
• 1:56
  is
• 1:56
  fear,
• 1:57
  self
• 1:57
  doubt,
• 1:57
  comparison,
• 1:59
  anxiety,
• 2:00
  uncertainty.
• 2:01
  You
• 2:02
  can
• 2:02
  tend
• 2:02
  to
• 2:02
  armor
• 2:03
  up
• 2:03
  and
• 2:04
  protect
• 2:04
  yourself
• 2:05
  from
• 2:05
  vulnerability.
• 2:07
  In
• 2:07
  this
• 2:07
  podcast
• 2:08
  I'll
• 2:08
  be
• 2:08
  sharing
• 2:09
  honest,
• 2:09
  not
• 2:09
  hype
• 2:10
  practice
• 2:10
  practical
• 2:11
  and
• 2:11
  emotional
• 2:11
  tools
• 2:12
  to
• 2:12
  support
• 2:12
  you
• 2:13
  to
• 2:13
  make
• 2:13
  the
• 2:13
  difference
• 2:14
  that
• 2:14
  you're
• 2:14
  here
• 2:14
  for
• 2:15
  dare
• 2:15
  greatly
• 2:16
  you
• 2:17
  belong
• 2:17
  in
• 2:17
  this
• 2:17
  arena.
• 2:19
  Hello,
• 2:19
  welcome
• 2:20
  to
• 2:20
  episode
• 2:20
  111
• 2:21
  of
• 2:22
  Women
• 2:22
  in
• 2:22
  the
• 2:22
  Coaching
• 2:23
  Arena.
• 2:23
  I
• 2:23
  am
• 2:23
  so
• 2:24
  glad
• 2:24
  you
• 2:24
  are
• 2:24
  here.
• 2:25
  I'm
• 2:25
  really
• 2:26
  excited
• 2:26
  today
• 2:27
  to
• 2:27
  have
• 2:27
  a
• 2:27
  guest
• 2:28
  on
• 2:28
  called
• 2:28
  Candy
• 2:29
  Motsek.
• 2:30
  Candy
• 2:31
  has
• 2:31
  a
• 2:31
  podcast
• 2:32
  called
• 2:32
  she
• 2:33
  Coaches
• 2:33
  Coaches
• 2:34
  and
• 2:35
  she
• 2:35
  does
• 2:35
  very
• 2:35
  similar
• 2:35
  work
• 2:36
  to
• 2:36
  me
• 2:36
  helping
• 2:37
  coaches
• 2:37
  to
• 2:38
  create
• 2:38
  the
• 2:38
  clarity,
• 2:39
  confidence
• 2:39
  and
• 2:40
  courage
• 2:40
  to
• 2:40
  become
• 2:41
  a
• 2:41
  a
• 2:41
  successful
• 2:42
  coach
• 2:42
  and
• 2:42
  go
• 2:43
  for
• 2:43
  their
• 2:43
  dreams.
• 2:45
  In
• 2:45
  this
• 2:45
  episode,
• 2:46
  Candy
• 2:46
  will
• 2:47
  share
• 2:47
  how
• 2:47
  she
• 2:48
  encourages
• 2:48
  her
• 2:48
  clients
• 2:49
  to
• 2:49
  get
• 2:49
  the
• 2:50
  mindset
• 2:50
  and
• 2:50
  the
• 2:51
  coaching
• 2:51
  and
• 2:51
  strategies
• 2:52
  that
• 2:52
  you
• 2:52
  need
• 2:53
  to
• 2:53
  build
• 2:53
  a
• 2:53
  profitable
• 2:54
  coaching
• 2:54
  business
• 2:55
  from
• 2:55
  scratch.
• 2:56
  It
• 2:56
  was
• 2:57
  also
• 2:57
  super
• 2:57
  fun
• 2:58
  to
• 2:58
  talk
• 2:58
  to
• 2:58
  someone
• 2:59
  who
• 2:59
  does
• 3:00
  similar
• 3:00
  work
• 3:01
  and
• 3:02
  see
• 3:02
  if
• 3:02
  there
• 3:02
  are
• 3:02
  any
• 3:02
  differences
• 3:03
  between
• 3:04
  the
• 3:05
  types
• 3:05
  of
• 3:05
  things
• 3:06
  I
• 3:06
  focus
• 3:06
  on
• 3:06
  and
• 3:07
  the
• 3:07
  types
• 3:07
  of
• 3:07
  things
• 3:07
  that
• 3:07
  Candy
• 3:08
  focuses
• 3:08
  on
• 3:08
  with
• 3:09
  coaches
• 3:09
  clients.
• 3:10
  So
• 3:10
  I
• 3:10
  hope
• 3:10
  you
• 3:10
  enjoy
• 3:11
  this
• 3:11
  conversation.
• 3:13
  Hi
• 3:13
  Candy,
• 3:14
  thank
• 3:14
  you
• 3:14
  so
• 3:14
  much
• 3:15
  for
• 3:15
  agreeing
• 3:15
  to
• 3:15
  speak
• 3:16
  on
• 3:16
  Women
• 3:16
  in
• 3:16
  the
• 3:16
  Coaching
• 3:17
  Arena.
• 3:17
  I
• 3:17
  am
• 3:17
  so
• 3:18
  glad
• 3:18
  you
• 3:18
  are
• 3:18
  here.
• 3:19
  How
• 3:19
  are
• 3:19
  you
• 3:19
  today?
• 3:20
  Oh,
• 3:21
  I
• 3:21
  am
• 3:21
  well
• 3:21
  and
• 3:21
  I'm
• 3:22
  so
• 3:22
  excited
• 3:22
  for
• 3:22
  our
• 3:23
  conversation.
• 3:23
  Really
• 3:24
  looking
• 3:24
  forward
• 3:24
  to
• 3:24
  it.
• 3:25
  Me
• 3:25
  too.
• 3:26
  Candy
• 3:26
  is
• 3:26
  the
• 3:27
  business
• 3:27
  coach
• 3:27
  and
• 3:27
  trusted
• 3:28
  mentor
• 3:28
  for
• 3:29
  aspired
• 3:29
  coaches.
• 3:30
  So
• 3:30
  we
• 3:30
  have
• 3:30
  a
• 3:30
  lot
• 3:30
  in
• 3:31
  common
• 3:31
  and
• 3:31
  I
• 3:31
  cannot
• 3:32
  wait
• 3:32
  to
• 3:32
  see
• 3:32
  the
• 3:33
  differences
• 3:34
  that
• 3:34
  there
• 3:34
  may
• 3:35
  be
• 3:35
  between
• 3:35
  Canada
• 3:36
  and
• 3:36
  the
• 3:36
  UK
• 3:37
  where
• 3:37
  we
• 3:37
  are
• 3:37
  both
• 3:38
  based.
• 3:38
  Kandy
• 3:39
  was
• 3:39
  also
• 3:40
  a
• 3:40
  former
• 3:40
  corporate
• 3:41
  executive
• 3:41
  and
• 3:42
  engineer
• 3:42
  and
• 3:43
  combines
• 3:43
  her
• 3:44
  extensive
• 3:44
  business
• 3:45
  experience
• 3:45
  with
• 3:46
  her
• 3:46
  amazing
• 3:46
  coaching
• 3:47
  and
• 3:47
  business
• 3:47
  skills
• 3:48
  as
• 3:48
  well.
• 3:49
  So
• 3:49
  welcome
• 3:50
  Candy.
• 3:50
  I
• 3:50
  cannot
• 3:51
  wait
• 3:51
  to
• 3:51
  get
• 3:52
  started.
• 3:53
  Tell
• 3:53
  me
• 3:53
  how
• 3:54
  you
• 3:54
  came
• 3:54
  into
• 3:55
  your
• 3:55
  coaching
• 3:55
  business.
• 3:57
  Yeah,
• 3:57
  so
• 3:58
  I
• 3:58
  had
• 3:58
  a
• 3:59
  great
• 3:59
  job
• 3:59
  and
• 4:00
  everything
• 4:00
  about
• 4:01
  my
• 4:01
  job
• 4:01
  was
• 4:01
  so
• 4:02
  wonderful
• 4:03
  on
• 4:03
  the
• 4:03
  outside
• 4:04
  and,
• 4:05
  and,
• 4:05
  and
• 4:05
  it
• 4:05
  was
• 4:06
  wonderful
• 4:06
  for
• 4:06
  a
• 4:07
  while.
• 4:07
  I
• 4:07
  had
• 4:07
  the
• 4:07
  title,
• 4:08
  I
• 4:08
  had
• 4:08
  a
• 4:08
  great
• 4:09
  salary,
• 4:09
  a
• 4:09
  great
• 4:10
  team,
• 4:10
  you
• 4:10
  know,
• 4:11
  all
• 4:11
  those
• 4:11
  things
• 4:11
  that
• 4:12
  you're
• 4:12
  supposed
• 4:12
  to
• 4:12
  feel
• 4:13
  satisfied
• 4:13
  with.
• 4:14
  The
• 4:14
  only
• 4:14
  problem
• 4:15
  was
• 4:15
  after
• 4:16
  a
• 4:16
  few
• 4:16
  years
• 4:17
  it
• 4:17
  started
• 4:17
  to
• 4:18
  really
• 4:18
  look
• 4:18
  good
• 4:18
  on
• 4:18
  the
• 4:18
  outside
• 4:19
  and
• 4:19
  it
• 4:19
  really
• 4:20
  felt
• 4:20
  terrible
• 4:20
  on
• 4:20
  the
• 4:21
  inside.
• 4:22
  I
• 4:22
  had
• 4:22
  grown
• 4:23
  to
• 4:23
  feel
• 4:24
  very
• 4:24
  dissatisfied
• 4:25
  with
• 4:25
  my
• 4:25
  life
• 4:26
  and
• 4:26
  that
• 4:26
  was
• 4:27
  super
• 4:27
  confusing
• 4:28
  and
• 4:29
  so
• 4:29
  my
• 4:30
  journey
• 4:30
  from
• 4:30
  that
• 4:31
  was
• 4:31
  down
• 4:32
  that
• 4:32
  path
• 4:32
  of
• 4:32
  personal
• 4:33
  development.
• 4:33
  Who
• 4:34
  am
• 4:34
  I?
• 4:34
  What
• 4:34
  do
• 4:34
  I
• 4:36
  coaching?
• 4:37
  Sort
• 4:37
  of
• 4:37
  showed
• 4:38
  up
• 4:38
  and
• 4:38
  I
• 4:38
  thought
• 4:39
  I
• 4:39
  would
• 4:39
  give
• 4:39
  it
• 4:39
  a
• 4:39
  try.
• 4:40
  And
• 4:40
  I
• 4:41
  loved
• 4:41
  it.
• 4:41
  And
• 4:42
  I
• 4:42
  think
• 4:42
  that
• 4:42
  that's
• 4:42
  how
• 4:43
  many
• 4:43
  coaches
• 4:43
  start,
• 4:43
  Right.
• 4:44
  It's
• 4:44
  just
• 4:44
  like
• 4:45
  we
• 4:45
  have
• 4:45
  these
• 4:46
  coaching
• 4:46
  conversations
• 4:47
  and
• 4:47
  there's
• 4:47
  something
• 4:48
  so
• 4:49
  magnetic
• 4:50
  and
• 4:50
  magical
• 4:51
  and
• 4:51
  powerful
• 4:52
  and
• 4:52
  we
• 4:52
  just
• 4:52
  want
• 4:53
  more
• 4:53
  of
• 4:54
  that
• 4:54
  kind
• 4:54
  of
• 4:54
  connection,
• 4:55
  Right?
• 4:56
  Yeah,
• 4:56
  totally.
• 4:57
  I
• 4:57
  was
• 4:57
  doing
• 4:58
  a
• 4:58
  social
• 4:58
  post
• 4:59
  today
• 4:59
  about
• 4:59
  the
• 5:00
  client's
• 5:00
  journey.
• 5:01
  And
• 5:01
  I
• 5:01
  was
• 5:01
  saying,
• 5:02
  for
• 5:02
  example,
• 5:03
  if
• 5:03
  you're
• 5:03
  a
• 5:03
  career
• 5:04
  coach,
• 5:05
  it
• 5:05
  might
• 5:05
  not
• 5:05
  be
• 5:06
  that
• 5:06
  person
• 5:06
  that's
• 5:06
  just
• 5:06
  miserable
• 5:07
  at
• 5:07
  their
• 5:07
  desk.
• 5:08
  It
• 5:08
  might
• 5:08
  be
• 5:08
  the
• 5:08
  person
• 5:09
  who's
• 5:09
  a
• 5:09
  bit
• 5:09
  further
• 5:10
  along,
• 5:10
  who's
• 5:10
  already
• 5:11
  started
• 5:11
  to
• 5:11
  look
• 5:11
  at
• 5:11
  personal
• 5:12
  development
• 5:12
  books.
• 5:13
  So
• 5:13
  it's
• 5:13
  interesting
• 5:14
  how
• 5:14
  you
• 5:14
  came
• 5:15
  to
• 5:15
  coaching
• 5:15
  and
• 5:15
  you
• 5:15
  went
• 5:16
  on
• 5:16
  that
• 5:16
  journey
• 5:17
  prior
• 5:17
  to
• 5:18
  making
• 5:18
  that
• 5:18
  change.
• 5:20
  Yes,
• 5:20
  exactly.
• 5:21
  I
• 5:22
  think
• 5:22
  I
• 5:22
  still
• 5:22
  have
• 5:22
  all
• 5:23
  these
• 5:23
  personal
• 5:23
  development
• 5:24
  books.
• 5:24
  They're
• 5:24
  ancient
• 5:25
  now,
• 5:26
  so
• 5:26
  when
• 5:27
  I
• 5:27
  started
• 5:27
  out,
• 5:27
  there
• 5:27
  wasn't
• 5:28
  that
• 5:28
  many.
• 5:28
  But
• 5:28
  now
• 5:29
  that
• 5:29
  self
• 5:29
  help
• 5:30
  section
• 5:30
  is
• 5:30
  massive
• 5:31
  in
• 5:31
  the
• 5:31
  bookstores,
• 5:32
  right?
• 5:32
  Oh,
• 5:33
  totally,
• 5:34
  yes.
• 5:34
  And
• 5:34
  so
• 5:35
  you
• 5:35
  have
• 5:35
  helped
• 5:35
  probably
• 5:36
  hundreds
• 5:36
  of
• 5:36
  coaches
• 5:37
  now
• 5:37
  over
• 5:37
  the
• 5:38
  years.
• 5:39
  So
• 5:39
  I
• 5:39
  would
• 5:39
  love
• 5:39
  to
• 5:40
  know
• 5:40
  what
• 5:40
  are
• 5:41
  the
• 5:41
  biggest
• 5:41
  hurdles
• 5:42
  that
• 5:43
  stop
• 5:43
  coaches
• 5:44
  from
• 5:44
  achieving
• 5:45
  success
• 5:46
  in
• 5:46
  their
• 5:46
  coaching
• 5:46
  business?
• 5:47
  Yeah,
• 5:49
  you
• 5:49
  and
• 5:49
  I
• 5:49
  speak
• 5:49
  to
• 5:50
  similar
• 5:50
  people.
• 5:51
  So
• 5:51
  many
• 5:52
  people
• 5:52
  who
• 5:53
  want
• 5:53
  to
• 5:53
  be
• 5:53
  coaches,
• 5:54
  they're
• 5:54
  looking
• 5:55
  for
• 5:55
  the
• 5:55
  how
• 5:55
  to,
• 5:56
  you
• 5:56
  know,
• 5:56
  the
• 5:57
  strategy,
• 5:57
  the
• 5:58
  tips,
• 5:59
  the
• 5:59
  technical
• 6:00
  side
• 6:00
  of
• 6:00
  it.
• 6:01
  And
• 6:01
  that
• 6:02
  is
• 6:02
  really
• 6:02
  important.
• 6:03
  But
• 6:03
  what
• 6:03
  I
• 6:04
  found
• 6:04
  is
• 6:04
  that
• 6:05
  the
• 6:05
  bigger
• 6:06
  challenge
• 6:06
  is
• 6:07
  what
• 6:07
  happens
• 6:07
  between
• 6:08
  our
• 6:08
  ears,
• 6:09
  you
• 6:09
  know,
• 6:09
  like,
• 6:09
  what's
• 6:09
  happening
• 6:10
  in
• 6:10
  our
• 6:10
  head
• 6:11
  that
• 6:11
  holds
• 6:11
  us
• 6:12
  back.
• 6:12
  And
• 6:13
  there's
• 6:13
  a
• 6:14
  number
• 6:14
  of
• 6:14
  different
• 6:15
  mindset
• 6:15
  hurdles.
• 6:16
  I
• 6:16
  know
• 6:16
  that
• 6:16
  that
• 6:16
  word
• 6:17
  mindset
• 6:17
  sounds
• 6:18
  kind
• 6:18
  of
• 6:18
  hackneyed
• 6:19
  now,
• 6:19
  like
• 6:19
  it's
• 6:20
  a
• 6:20
  word
• 6:20
  we
• 6:20
  hear
• 6:20
  over
• 6:21
  and
• 6:21
  over.
• 6:22
  But
• 6:22
  for
• 6:22
  me,
• 6:22
  mindset
• 6:23
  is
• 6:23
  about
• 6:23
  perspective.
• 6:24
  How
• 6:25
  I
• 6:25
  think
• 6:25
  about
• 6:25
  myself
• 6:26
  and
• 6:26
  how
• 6:26
  I
• 6:26
  think
• 6:26
  about
• 6:27
  my
• 6:27
  life.
• 6:28
  And
• 6:28
  is
• 6:29
  it
• 6:29
  supportive?
• 6:30
  Like,
• 6:30
  does
• 6:30
  it
• 6:30
  help
• 6:30
  me
• 6:30
  to
• 6:31
  create
• 6:31
  a
• 6:32
  life
• 6:32
  and
• 6:32
  a
• 6:33
  business
• 6:34
  that
• 6:34
  I
• 6:34
  feel
• 6:35
  really
• 6:36
  aligned
• 6:36
  with,
• 6:37
  or
• 6:37
  is
• 6:37
  it
• 6:37
  getting
• 6:38
  in
• 6:38
  my
• 6:38
  way?
• 6:38
  Are
• 6:38
  the
• 6:39
  words
• 6:39
  in
• 6:39
  my
• 6:39
  head
• 6:40
  saying
• 6:40
  something
• 6:41
  that
• 6:41
  doesn't
• 6:42
  support
• 6:42
  me?
• 6:43
  So
• 6:43
  big
• 6:44
  hurdles
• 6:44
  that
• 6:44
  I
• 6:44
  see
• 6:46
  are
• 6:46
  that
• 6:47
  so
• 6:47
  often
• 6:48
  we
• 6:48
  get
• 6:49
  distracted.
• 6:49
  And
• 6:50
  this
• 6:50
  happens
• 6:50
  at
• 6:50
  all
• 6:51
  levels.
• 6:52
  No
• 6:52
  matter
• 6:52
  where
• 6:53
  you
• 6:53
  are
• 6:53
  in
• 6:53
  your
• 6:53
  coaching
• 6:54
  practice,
• 6:54
  there's
• 6:55
  a
• 6:55
  good
• 6:55
  next
• 6:55
  step
• 6:56
  for
• 6:56
  you.
• 6:57
  And
• 6:57
  most
• 6:57
  of
• 6:58
  the
• 6:58
  time,
• 6:58
  that
• 6:58
  good
• 6:59
  next
• 6:59
  step
• 6:59
  is
• 6:59
  you
• 7:00
  should
• 7:00
  go
• 7:00
  sign
• 7:00
  some
• 7:00
  clients
• 7:01
  so
• 7:02
  that
• 7:02
  you
• 7:02
  can
• 7:02
  make
• 7:02
  some
• 7:02
  money
• 7:03
  and
• 7:03
  coach
• 7:03
  them.
• 7:04
  But
• 7:04
  what
• 7:04
  happens
• 7:05
  is
• 7:05
  that
• 7:05
  we
• 7:05
  get
• 7:06
  really
• 7:06
  distracted
• 7:07
  and
• 7:07
  we
• 7:07
  think
• 7:07
  that
• 7:07
  we
• 7:07
  need
• 7:07
  a
• 7:08
  beautiful
• 7:08
  brand
• 7:09
  and
• 7:09
  that
• 7:09
  we
• 7:09
  need
• 7:09
  a
• 7:09
  gorgeous
• 7:10
  website,
• 7:11
  and
• 7:11
  then
• 7:11
  our
• 7:11
  lead
• 7:12
  magnet
• 7:12
  needs
• 7:12
  to
• 7:13
  be
• 7:13
  good,
• 7:13
  and
• 7:13
  then
• 7:13
  we
• 7:14
  need
• 7:14
  to
• 7:14
  have
• 7:14
  a
• 7:14
  great
• 7:14
  email
• 7:15
  sequence
• 7:15
  to
• 7:16
  go
• 7:16
  with
• 7:16
  it.
• 7:16
  And
• 7:17
  those
• 7:17
  things
• 7:17
  are
• 7:18
  important,
• 7:19
  but
• 7:19
  if
• 7:20
  you
• 7:20
  don't
• 7:20
  have
• 7:20
  any
• 7:20
  clients,
• 7:21
  they're
• 7:21
  not
• 7:21
  important
• 7:22
  yet.
• 7:23
  And
• 7:23
  so
• 7:23
  we
• 7:24
  get
• 7:24
  so
• 7:24
  easily
• 7:25
  distracted
• 7:26
  by
• 7:26
  these
• 7:27
  shiny
• 7:27
  objects
• 7:29
  and
• 7:31
  they'll
• 7:31
  take
• 7:31
  us
• 7:32
  down
• 7:32
  the
• 7:32
  path
• 7:32
  of
• 7:33
  doing
• 7:33
  really
• 7:34
  interesting,
• 7:35
  entertaining
• 7:36
  work.
• 7:37
  But
• 7:37
  they
• 7:37
  actually
• 7:38
  hold
• 7:38
  us
• 7:38
  back
• 7:38
  from
• 7:38
  doing
• 7:39
  the
• 7:39
  thing
• 7:39
  that
• 7:39
  we
• 7:39
  wanted
• 7:40
  to
• 7:40
  do,
• 7:40
  which
• 7:41
  was
• 7:41
  coach,
• 7:41
  work
• 7:42
  with
• 7:42
  people,
• 7:42
  support
• 7:43
  people,
• 7:43
  help
• 7:44
  people
• 7:44
  have
• 7:44
  a
• 7:44
  better
• 7:44
  life.
• 7:45
  So
• 7:45
  that's
• 7:45
  one
• 7:46
  that
• 7:46
  I
• 7:46
  see
• 7:46
  a
• 7:47
  lot.
• 7:47
  Do
• 7:47
  you
• 7:47
  notice
• 7:47
  that
• 7:48
  a
• 7:48
  lot
• 7:48
  with
• 7:48
  the
• 7:48
  people
• 7:49
  you
• 7:49
  work
• 7:49
  with,
• 7:49
  too?
• 7:50
  Yeah,
• 7:51
  totally.
• 7:52
  No
• 7:52
  one
• 7:52
  ever
• 7:52
  wants
• 7:52
  to
• 7:53
  do
• 7:53
  one
• 7:53
  lead
• 7:54
  magnet.
• 7:54
  They
• 7:54
  want
• 7:55
  to
• 7:55
  do
• 7:55
  five.
• 7:56
  Like,
• 7:57
  I
• 7:57
  don't
• 7:57
  think
• 7:57
  I've
• 7:58
  got
• 7:58
  five.
• 7:58
  And
• 7:58
  I've
• 7:58
  been
• 7:58
  going
• 7:59
  for
• 7:59
  quite
• 7:59
  a
• 7:59
  few
• 7:59
  years
• 8:00
  now.
• 8:00
  So,
• 8:00
  you
• 8:01
  know,
• 8:01
  let's
• 8:01
  just
• 8:01
  start
• 8:02
  with
• 8:02
  one.
• 8:02
  So
• 8:02
  I
• 8:03
  do
• 8:03
  think,
• 8:04
  yeah,
• 8:04
  great.
• 8:05
  Get
• 8:05
  it
• 8:05
  done.
• 8:06
  Just
• 8:06
  get
• 8:06
  something
• 8:07
  going,
• 8:07
  but
• 8:08
  then
• 8:08
  move
• 8:09
  on
• 8:09
  as
• 8:09
  quickly
• 8:09
  as
• 8:10
  possible.
• 8:10
  Speaking
• 8:11
  to
• 8:11
  real
• 8:11
  people
• 8:12
  is
• 8:12
  what's
• 8:13
  going
• 8:13
  to
• 8:13
  make
• 8:13
  the
• 8:13
  difference.
• 8:15
  Yeah,
• 8:15
  yeah,
• 8:16
  for
• 8:16
  sure.
• 8:17
  And
• 8:17
  so
• 8:18
  guilty
• 8:19
  with
• 8:20
  the
• 8:20
  multiple
• 8:20
  lead
• 8:21
  magnets.
• 8:21
  I
• 8:22
  don't
• 8:22
  even
• 8:22
  know
• 8:22
  the
• 8:22
  number
• 8:23
  that
• 8:23
  I
• 8:23
  have.
• 8:24
  It
• 8:24
  might
• 8:24
  be
• 8:24
  20.
• 8:25
  It
• 8:26
  might
• 8:26
  be
• 8:26
  more
• 8:27
  like
• 8:28
  once
• 8:28
  you
• 8:28
  create
• 8:28
  a
• 8:29
  really
• 8:29
  good
• 8:29
  lead
• 8:29
  magnet,
• 8:30
  then
• 8:30
  you
• 8:30
  get
• 8:30
  another
• 8:31
  great
• 8:31
  idea
• 8:31
  for
• 8:32
  another
• 8:32
  one.
• 8:32
  And
• 8:33
  the
• 8:34
  seasons
• 8:34
  are
• 8:34
  changing,
• 8:34
  the
• 8:35
  world
• 8:35
  is
• 8:35
  changing.
• 8:35
  What's
• 8:36
  going
• 8:36
  to
• 8:36
  attract
• 8:36
  people?
• 8:37
  Same
• 8:37
  people,
• 8:38
  but
• 8:38
  they're
• 8:38
  looking
• 8:39
  for
• 8:39
  something.
• 8:39
  Right.
• 8:40
  So
• 8:40
  just.
• 8:41
  I'm
• 8:41
  guilty
• 8:42
  of
• 8:42
  the
• 8:42
  multiple
• 8:43
  lead
• 8:43
  magnets.
• 8:44
  The
• 8:44
  second
• 8:45
  big
• 8:45
  hurdle
• 8:46
  that
• 8:46
  I
• 8:46
  see
• 8:46
  coaches
• 8:47
  with
• 8:47
  is
• 8:48
  this
• 8:48
  thing
• 8:49
  that
• 8:49
  I
• 8:49
  say
• 8:49
  is
• 8:49
  quitting
• 8:50
  in
• 8:50
  advance.
• 8:51
  And
• 8:51
  so
• 8:52
  quitting
• 8:52
  in
• 8:52
  advance
• 8:53
  or
• 8:53
  micro
• 8:54
  quitting
• 8:55
  is
• 8:55
  this
• 8:55
  time
• 8:56
  where
• 8:57
  it's
• 8:58
  a
• 8:58
  business
• 8:59
  and
• 8:59
  we're
• 8:59
  doing
• 8:59
  something
• 9:00
  new
• 9:00
  and
• 9:01
  we
• 9:01
  don't
• 9:01
  really
• 9:02
  feel
• 9:02
  confident
• 9:03
  or
• 9:03
  adept
• 9:04
  at
• 9:04
  it
• 9:04
  yet.
• 9:05
  And
• 9:06
  so
• 9:06
  it
• 9:06
  gets
• 9:06
  hard.
• 9:07
  And
• 9:07
  sometimes
• 9:08
  we
• 9:08
  feel
• 9:08
  disappointed
• 9:09
  and
• 9:09
  sometimes
• 9:10
  we
• 9:10
  feel
• 9:10
  a
• 9:10
  little
• 9:10
  discouraged,
• 9:12
  and
• 9:12
  sometimes
• 9:12
  we
• 9:12
  might
• 9:13
  feel
• 9:13
  a
• 9:13
  bit
• 9:13
  adrift.
• 9:14
  In
• 9:15
  those
• 9:15
  times
• 9:15
  we
• 9:16
  start
• 9:16
  to
• 9:16
  second
• 9:16
  guess.
• 9:17
  Maybe
• 9:18
  this
• 9:19
  isn't
• 9:19
  meant
• 9:19
  for
• 9:20
  me.
• 9:21
  Maybe
• 9:22
  this
• 9:22
  is
• 9:22
  too
• 9:23
  hard.
• 9:24
  Maybe,
• 9:24
  you
• 9:24
  know
• 9:24
  what,
• 9:25
  I'm
• 9:25
  really.
• 9:25
  I
• 9:25
  really
• 9:26
  could
• 9:26
  be
• 9:26
  happy
• 9:27
  with
• 9:27
  my
• 9:27
  job.
• 9:28
  Right.
• 9:29
  I
• 9:30
  really
• 9:30
  should
• 9:30
  be
• 9:30
  spending
• 9:31
  more
• 9:31
  time
• 9:31
  with
• 9:31
  my
• 9:32
  kids.
• 9:32
  Maybe
• 9:33
  I
• 9:33
  should
• 9:33
  wait
• 9:34
  until
• 9:34
  fall.
• 9:35
  So
• 9:36
  all
• 9:36
  these,
• 9:36
  like,
• 9:37
  second
• 9:37
  guessing
• 9:38
  and
• 9:38
  qualifying
• 9:39
  whether
• 9:40
  now
• 9:40
  is
• 9:40
  the
• 9:40
  right
• 9:41
  time,
• 9:42
  every
• 9:42
  time
• 9:42
  we
• 9:42
  put
• 9:42
  our
• 9:43
  energy
• 9:43
  into
• 9:43
  that,
• 9:44
  I
• 9:45
  feel
• 9:45
  like
• 9:45
  that
• 9:45
  is
• 9:46
  a
• 9:46
  little
• 9:46
  micro
• 9:46
  quit
• 9:47
  because
• 9:48
  we
• 9:48
  haven't
• 9:48
  been
• 9:48
  decisive,
• 9:49
  we
• 9:49
  haven't
• 9:50
  made
• 9:50
  a
• 9:50
  commitment
• 9:51
  to
• 9:51
  ourselves
• 9:51
  and
• 9:51
  to
• 9:52
  our
• 9:52
  goal.
• 9:53
  And
• 9:53
  so
• 9:54
  when
• 9:54
  we
• 9:55
  move
• 9:55
  our
• 9:55
  energy
• 9:56
  into
• 9:56
  that
• 9:56
  maybe
• 9:57
  not
• 9:58
  state,
• 9:59
  then
• 9:59
  we
• 9:59
  move
• 10:00
  away
• 10:00
  from
• 10:01
  solution.
• 10:02
  We
• 10:02
  give
• 10:03
  into
• 10:03
  those
• 10:03
  feelings
• 10:04
  of
• 10:04
  discouragement
• 10:05
  or
• 10:05
  disappointment
• 10:06
  or
• 10:06
  maybe
• 10:07
  a
• 10:07
  bit
• 10:07
  of
• 10:07
  confusion,
• 10:08
  and
• 10:09
  that
• 10:09
  slows
• 10:09
  us
• 10:10
  down.
• 10:10
  And
• 10:10
  so
• 10:11
  that's
• 10:11
  one
• 10:11
  of
• 10:11
  the
• 10:11
  reasons
• 10:12
  that
• 10:12
  hurdle
• 10:13
  really
• 10:13
  comes
• 10:13
  up
• 10:14
  a
• 10:14
  lot
• 10:14
  for
• 10:14
  the
• 10:14
  people
• 10:15
  that
• 10:15
  I
• 10:15
  work
• 10:15
  with.
• 10:16
  What
• 10:16
  about
• 10:16
  you?
• 10:17
  Do
• 10:17
  you
• 10:17
  see
• 10:17
  that
• 10:18
  micro
• 10:18
  quitting
• 10:18
  or
• 10:19
  do
• 10:19
  you
• 10:19
  call
• 10:19
  it
• 10:19
  something
• 10:20
  different?
• 10:21
  I
• 10:21
  call
• 10:22
  it
• 10:22
  the
• 10:22
  dip.
• 10:22
  You've
• 10:22
  probably
• 10:23
  read
• 10:23
  the
• 10:23
  book.
• 10:24
  Yeah.
• 10:25
  Because
• 10:25
  you
• 10:25
  start
• 10:26
  up
• 10:26
  here
• 10:26
  with
• 10:26
  your
• 10:26
  confidence
• 10:27
  sky
• 10:28
  high.
• 10:28
  You've
• 10:28
  got
• 10:28
  no
• 10:29
  idea
• 10:29
  how
• 10:29
  hard
• 10:29
  it's
• 10:30
  going
• 10:30
  to
• 10:30
  be.
• 10:31
  And
• 10:31
  then
• 10:32
  you're
• 10:32
  like,
• 10:33
  oh,
• 10:33
  my
• 10:33
  gosh,
• 10:34
  there's
• 10:34
  so
• 10:34
  much
• 10:35
  to
• 10:35
  learn.
• 10:35
  So
• 10:35
  you
• 10:36
  go
• 10:36
  in
• 10:36
  that
• 10:36
  massive
• 10:37
  dip.
• 10:37
  So
• 10:37
  I
• 10:37
  had
• 10:37
  a
• 10:38
  call
• 10:38
  with
• 10:38
  my
• 10:38
  clients
• 10:39
  yesterday,
• 10:39
  and
• 10:39
  I
• 10:39
  do
• 10:40
  this
• 10:40
  CEO
• 10:41
  scorecard
• 10:42
  with
• 10:42
  them,
• 10:43
  and
• 10:43
  one
• 10:43
  of
• 10:43
  the
• 10:43
  people
• 10:44
  who
• 10:44
  started
• 10:45
  in
• 10:45
  January
• 10:46
  said,
• 10:46
  I
• 10:47
  think
• 10:47
  my
• 10:47
  scores
• 10:48
  were
• 10:48
  worse
• 10:49
  now
• 10:49
  than
• 10:50
  they
• 10:50
  were
• 10:50
  then,
• 10:52
  which
• 10:52
  is
• 10:53
  not
• 10:53
  a
• 10:53
  good
• 10:53
  advertisement
• 10:54
  I'm
• 10:54
  probably
• 10:55
  putting
• 10:55
  out
• 10:55
  here.
• 10:55
  But
• 10:56
  in
• 10:56
  other
• 10:56
  words,
• 10:56
  she
• 10:57
  was
• 10:57
  so
• 10:57
  naive,
• 10:57
  she
• 10:58
  had
• 10:58
  no
• 10:58
  idea.
• 10:59
  Fresh
• 10:59
  out
• 10:59
  of
• 10:59
  coach
• 10:59
  training,
• 11:00
  sky
• 11:01
  high,
• 11:02
  and
• 11:02
  then
• 11:02
  you're
• 11:02
  like,
• 11:03
  wow,
• 11:03
  I've
• 11:03
  got
• 11:03
  to
• 11:03
  learn
• 11:04
  lead
• 11:04
  magnets,
• 11:04
  websites,
• 11:05
  social,
• 11:06
  how
• 11:06
  to
• 11:06
  do
• 11:06
  networking.
• 11:07
  She's
• 11:07
  just
• 11:07
  done
• 11:07
  her
• 11:08
  first
• 11:08
  webinar
• 11:08
  today,
• 11:09
  so,
• 11:10
  you
• 11:10
  know,
• 11:10
  she's
• 11:10
  going
• 11:11
  through
• 11:11
  so
• 11:11
  much
• 11:11
  change.
• 11:12
  Therefore,
• 11:12
  you
• 11:12
  are
• 11:13
  going
• 11:13
  to
• 11:13
  feel
• 11:13
  nervous,
• 11:14
  anxious,
• 11:15
  like
• 11:15
  your
• 11:15
  scores
• 11:15
  are
• 11:15
  going
• 11:16
  to
• 11:16
  be
• 11:16
  low.
• 11:17
  Yeah,
• 11:18
  totally.
• 11:18
  And
• 11:18
  I
• 11:18
  know
• 11:19
  that
• 11:19
  when
• 11:19
  I
• 11:19
  finished
• 11:20
  coach
• 11:20
  training,
• 11:21
  I
• 11:22
  kind
• 11:22
  of
• 11:23
  left
• 11:23
  that
• 11:24
  and
• 11:24
  thought,
• 11:24
  oh,
• 11:25
  everybody
• 11:25
  wants
• 11:25
  coaching.
• 11:26
  Coaching
• 11:26
  is
• 11:26
  so
• 11:26
  great.
• 11:28
  Nobody
• 11:28
  wants
• 11:29
  coaching.
• 11:29
  Right.
• 11:30
  Everybody
• 11:30
  wants
• 11:30
  a
• 11:31
  solution
• 11:31
  for
• 11:31
  something
• 11:32
  that's
• 11:32
  going
• 11:32
  on
• 11:32
  in
• 11:32
  their
• 11:33
  life.
• 11:33
  And
• 11:34
  it
• 11:34
  took
• 11:34
  me
• 11:34
  a
• 11:34
  while
• 11:35
  to
• 11:35
  learn
• 11:35
  that.
• 11:36
  So
• 11:36
  that's,
• 11:36
  you
• 11:36
  know,
• 11:36
  that's
• 11:37
  a
• 11:37
  place
• 11:37
  where
• 11:37
  the
• 11:38
  dip
• 11:38
  really
• 11:39
  comes
• 11:39
  in,
• 11:39
  is
• 11:40
  this
• 11:40
  place
• 11:40
  of,
• 11:41
  I
• 11:42
  love
• 11:42
  coaching,
• 11:42
  but
• 11:43
  nobody
• 11:43
  wants
• 11:44
  what
• 11:44
  I
• 11:44
  love.
• 11:45
  Why
• 11:45
  not?
• 11:46
  What's
• 11:46
  going
• 11:46
  on
• 11:47
  here?
• 11:47
  Right.
• 11:48
  So
• 11:48
  that's
• 11:48
  a
• 11:49
  huge
• 11:49
  learning
• 11:49
  experience,
• 11:50
  for
• 11:50
  sure.
• 11:51
  And
• 11:52
  how
• 11:52
  have
• 11:52
  you
• 11:52
  handled
• 11:53
  that
• 11:53
  with
• 11:53
  clients
• 11:54
  and
• 11:54
  encouraged
• 11:55
  them
• 11:55
  to
• 11:55
  niche
• 11:56
  or
• 11:56
  do
• 11:56
  you
• 11:56
  encourage
• 11:56
  them
• 11:56
  to
• 11:57
  niche?
• 11:57
  Yeah,
• 11:58
  I
• 11:58
  am
• 11:59
  really
• 11:59
  big
• 11:59
  on
• 11:59
  encouraging
• 12:00
  people
• 12:00
  to
• 12:00
  niche
• 12:01
  because
• 12:01
  it
• 12:01
  makes
• 12:01
  their
• 12:02
  life
• 12:02
  easier.
• 12:04
  When
• 12:04
  they
• 12:05
  niche,
• 12:05
  they
• 12:05
  have
• 12:06
  some
• 12:07
  person
• 12:07
  that
• 12:08
  they're
• 12:08
  talking
• 12:09
  to
• 12:09
  about
• 12:09
  a
• 12:10
  specific
• 12:10
  challenge
• 12:11
  that
• 12:11
  that
• 12:11
  individual
• 12:12
  wants
• 12:12
  help
• 12:13
  with.
• 12:13
  And
• 12:14
  that
• 12:14
  makes
• 12:14
  everything
• 12:15
  easier.
• 12:15
  It
• 12:15
  makes
• 12:15
  your
• 12:16
  content
• 12:16
  creation
• 12:17
  easier,
• 12:18
  it
• 12:18
  makes
• 12:18
  designing
• 12:19
  your
• 12:19
  program
• 12:19
  so
• 12:20
  much
• 12:20
  easier,
• 12:21
  and
• 12:21
  it
• 12:21
  helps
• 12:22
  you
• 12:22
  to
• 12:22
  narrow
• 12:23
  down
• 12:23
  and
• 12:23
  really
• 12:24
  get
• 12:25
  mentally
• 12:25
  and
• 12:26
  emotionally
• 12:26
  connected
• 12:27
  with
• 12:27
  that
• 12:27
  dream
• 12:28
  client.
• 12:29
  What
• 12:29
  would
• 12:30
  they
• 12:31
  need
• 12:31
  to
• 12:31
  hear
• 12:31
  from
• 12:32
  me
• 12:32
  today
• 12:33
  to
• 12:33
  make
• 12:33
  that
• 12:33
  next
• 12:34
  step?
• 12:34
  What
• 12:34
  are
• 12:35
  they
• 12:35
  struggling
• 12:36
  with?
• 12:36
  And
• 12:36
  everything
• 12:37
  is
• 12:37
  so
• 12:37
  much
• 12:37
  easier
• 12:38
  from
• 12:38
  that
• 12:38
  standpoint.
• 12:39
  So,
• 12:39
  yeah,
• 12:40
  I'm
• 12:40
  a
• 12:40
  total
• 12:40
  big
• 12:41
  on
• 12:41
  niche
• 12:41
  person.
• 12:42
  Yeah.
• 12:42
  Yep.
• 12:43
  Same
• 12:43
  here.
• 12:44
  Same
• 12:44
  here.
• 12:44
  I
• 12:45
  would
• 12:45
  love
• 12:45
  to
• 12:45
  hear
• 12:46
  a
• 12:46
  client's
• 12:46
  success
• 12:47
  story
• 12:47
  and
• 12:48
  why
• 12:49
  you
• 12:49
  feel
• 12:49
  like
• 12:49
  they
• 12:50
  were
• 12:50
  successful.
• 12:52
  Yeah.
• 12:53
  So
• 12:54
  I
• 12:54
  was
• 12:54
  just
• 12:54
  working
• 12:55
  with
• 12:55
  a
• 12:55
  lady.
• 12:56
  She's
• 12:56
  just
• 12:56
  graduated
• 12:57
  and
• 12:58
  she
• 12:59
  has
• 12:59
  an
• 12:59
  amazing
• 13:00
  history
• 13:01
  as
• 13:01
  a
• 13:01
  casting
• 13:02
  director
• 13:03
  for
• 13:03
  reality
• 13:04
  tv.
• 13:06
  And
• 13:06
  at
• 13:06
  first
• 13:07
  when
• 13:07
  she
• 13:07
  told
• 13:07
  me
• 13:07
  what
• 13:08
  she
• 13:08
  did,
• 13:08
  I
• 13:08
  was
• 13:08
  so
• 13:08
  surprised.
• 13:09
  Because
• 13:09
  it
• 13:10
  felt
• 13:10
  really
• 13:11
  like
• 13:11
  an
• 13:12
  unusual
• 13:12
  type
• 13:13
  of
• 13:13
  niche.
• 13:14
  So
• 13:14
  she
• 13:14
  has
• 13:15
  this
• 13:15
  experience,
• 13:16
  but
• 13:17
  then
• 13:17
  what
• 13:17
  I
• 13:18
  hadn't
• 13:18
  realized
• 13:18
  is
• 13:19
  that
• 13:19
  she's
• 13:19
  one
• 13:19
  of
• 13:19
  the
• 13:19
  most
• 13:20
  loving,
• 13:21
  empathic,
• 13:22
  kind
• 13:23
  people
• 13:23
  I
• 13:23
  have
• 13:24
  met
• 13:24
  in
• 13:24
  a
• 13:25
  long
• 13:25
  time.
• 13:26
  And
• 13:26
  so,
• 13:27
  you
• 13:27
  know,
• 13:27
  we
• 13:27
  worked
• 13:28
  together
• 13:28
  over
• 13:28
  a
• 13:29
  number
• 13:29
  of
• 13:29
  months,
• 13:29
  and
• 13:30
  she
• 13:30
  was
• 13:30
  creating
• 13:31
  her
• 13:31
  program
• 13:31
  and
• 13:32
  her
• 13:32
  lead
• 13:32
  magnet
• 13:32
  and
• 13:33
  her
• 13:33
  website
• 13:33
  and
• 13:33
  all
• 13:34
  of
• 13:34
  those
• 13:34
  things.
• 13:35
  But
• 13:36
  a
• 13:36
  few
• 13:37
  weeks
• 13:37
  ago,
• 13:37
  she
• 13:38
  said
• 13:38
  to
• 13:38
  me,
• 13:39
  I
• 13:40
  can't
• 13:40
  believe
• 13:41
  how
• 13:42
  easy
• 13:42
  everything
• 13:43
  is
• 13:43
  now,
• 13:44
  that
• 13:44
  I
• 13:44
  chose
• 13:44
  my
• 13:45
  niche.
• 13:47
  And
• 13:47
  we'd
• 13:48
  been
• 13:48
  going
• 13:48
  back
• 13:49
  and
• 13:49
  forth,
• 13:49
  you
• 13:49
  know,
• 13:50
  like,
• 13:50
  I
• 13:51
  can't
• 13:51
  make
• 13:51
  anybody
• 13:52
  do
• 13:52
  anything.
• 13:52
  But
• 13:53
  she
• 13:53
  kept
• 13:53
  wanting
• 13:53
  to
• 13:54
  sort
• 13:54
  of
• 13:54
  open
• 13:54
  up
• 13:54
  the
• 13:55
  boundaries
• 13:55
  of
• 13:56
  who
• 13:56
  she
• 13:56
  worked
• 13:56
  with
• 13:57
  and
• 13:57
  what
• 13:57
  she
• 13:57
  helped
• 13:57
  them
• 13:58
  with,
• 13:58
  because
• 13:58
  she
• 13:58
  has
• 13:59
  a
• 13:59
  lot
• 13:59
  of
• 13:59
  skills.
• 14:00
  But
• 14:00
  then
• 14:01
  once
• 14:01
  she
• 14:01
  made
• 14:01
  that
• 14:02
  decision,
• 14:03
  everything
• 14:03
  became
• 14:03
  easier.
• 14:04
  And
• 14:05
  so
• 14:05
  then,
• 14:05
  of
• 14:05
  course,
• 14:05
  signing
• 14:06
  clients
• 14:06
  was
• 14:06
  easier
• 14:07
  for
• 14:07
  her
• 14:07
  too.
• 14:08
  Right.
• 14:08
  And
• 14:09
  so
• 14:09
  just
• 14:09
  that
• 14:11
  allowing
• 14:11
  somebody
• 14:12
  to
• 14:13
  go
• 14:13
  on
• 14:13
  their
• 14:13
  own
• 14:14
  journey,
• 14:14
  I
• 14:15
  can
• 14:15
  tell
• 14:15
  them
• 14:16
  what
• 14:16
  I
• 14:16
  think
• 14:16
  is
• 14:17
  the
• 14:17
  right
• 14:17
  thing,
• 14:17
  but
• 14:18
  it's
• 14:18
  only
• 14:18
  when
• 14:18
  they
• 14:19
  agree
• 14:19
  that
• 14:20
  they're
• 14:20
  going
• 14:20
  to
• 14:20
  do
• 14:20
  it
• 14:21
  do
• 14:21
  we
• 14:21
  have
• 14:21
  that
• 14:22
  collaboration.
• 14:23
  And
• 14:23
  then
• 14:23
  for
• 14:23
  her
• 14:23
  to
• 14:24
  come
• 14:24
  back
• 14:24
  and,
• 14:24
  like,
• 14:25
  she
• 14:25
  was
• 14:25
  just
• 14:25
  bubbling,
• 14:26
  I
• 14:26
  can't
• 14:26
  believe
• 14:27
  how
• 14:27
  easy
• 14:27
  this
• 14:27
  is
• 14:28
  now.
• 14:28
  And,
• 14:29
  like,
• 14:30
  just
• 14:30
  made
• 14:31
  me
• 14:31
  so
• 14:31
  happy.
• 14:32
  That
• 14:32
  success
• 14:33
  alone
• 14:33
  and
• 14:34
  then
• 14:34
  knowing
• 14:35
  that
• 14:35
  it
• 14:35
  is
• 14:36
  going
• 14:36
  to
• 14:36
  be
• 14:36
  in
• 14:36
  the
• 14:36
  future,
• 14:37
  so
• 14:37
  much
• 14:37
  easier
• 14:38
  for
• 14:38
  her
• 14:38
  to
• 14:38
  sign
• 14:39
  clients.
• 14:39
  And
• 14:39
  it
• 14:39
  already
• 14:40
  is.
• 14:40
  But
• 14:41
  she's
• 14:41
  a
• 14:42
  lovely
• 14:42
  person
• 14:43
  and
• 14:43
  she
• 14:43
  has
• 14:43
  so
• 14:43
  much
• 14:44
  knowledge
• 14:44
  and
• 14:44
  so
• 14:45
  much
• 14:45
  depth
• 14:45
  to
• 14:45
  her
• 14:46
  that
• 14:47
  now
• 14:48
  she
• 14:48
  can
• 14:48
  have
• 14:48
  that
• 14:48
  impact.
• 14:49
  Right.
• 14:50
  She.
• 14:50
  She
• 14:50
  had
• 14:50
  been
• 14:51
  having
• 14:51
  some
• 14:51
  impact,
• 14:52
  but
• 14:52
  now
• 14:52
  she
• 14:53
  can
• 14:53
  really
• 14:53
  go
• 14:53
  deep
• 14:54
  on
• 14:54
  it.
• 14:54
  And
• 14:54
  that
• 14:55
  I
• 14:55
  find
• 14:55
  so
• 14:55
  satisfying.
• 14:56
  Yeah,
• 14:57
  totally.
• 14:58
  You
• 14:58
  can
• 14:58
  finally
• 14:58
  create
• 14:59
  your
• 14:59
  lead
• 14:59
  magnet
• 15:00
  and
• 15:00
  website
• 15:00
  when
• 15:00
  you
• 15:00
  have
• 15:01
  a
• 15:01
  niche.
• 15:02
  That's
• 15:02
  right.
• 15:03
  How
• 15:04
  do
• 15:04
  you
• 15:05
  handle
• 15:05
  people
• 15:06
  who
• 15:07
  have
• 15:07
  a
• 15:07
  fear
• 15:07
  of
• 15:08
  being
• 15:08
  visible
• 15:09
  when
• 15:09
  it
• 15:09
  comes
• 15:09
  to
• 15:09
  starting
• 15:10
  to
• 15:10
  market
• 15:10
  their
• 15:10
  business
• 15:11
  once
• 15:11
  they've
• 15:11
  niched?
• 15:12
  Yeah,
• 15:13
  yeah.
• 15:14
  So
• 15:15
  common.
• 15:16
  One
• 15:16
  of
• 15:16
  the
• 15:17
  ways
• 15:17
  that
• 15:17
  I
• 15:18
  handle
• 15:18
  it
• 15:18
  is
• 15:19
  I
• 15:19
  let
• 15:19
  them
• 15:19
  know
• 15:20
  that
• 15:20
  it's
• 15:20
  normal.
• 15:21
  I
• 15:22
  work
• 15:22
  with
• 15:23
  men
• 15:23
  and
• 15:23
  women,
• 15:24
  but
• 15:25
  for
• 15:26
  women
• 15:26
  in
• 15:26
  particular,
• 15:27
  there
• 15:28
  is
• 15:28
  this
• 15:28
  hesitation
• 15:29
  of
• 15:29
  being
• 15:29
  seen.
• 15:31
  And
• 15:32
  once
• 15:32
  we
• 15:33
  can
• 15:33
  normalize
• 15:34
  it
• 15:34
  and
• 15:34
  they
• 15:34
  can
• 15:35
  talk
• 15:35
  about
• 15:35
  why
• 15:36
  they
• 15:36
  might
• 15:36
  be
• 15:37
  worried
• 15:37
  about
• 15:37
  being
• 15:38
  visible.
• 15:39
  In
• 15:39
  some
• 15:39
  cases,
• 15:40
  there's
• 15:41
  a
• 15:41
  perceived
• 15:42
  danger,
• 15:43
  both
• 15:44
  physical
• 15:44
  and
• 15:45
  emotional
• 15:46
  danger.
• 15:47
  But
• 15:47
  when
• 15:47
  they
• 15:47
  know
• 15:48
  that
• 15:48
  it's
• 15:49
  a
• 15:49
  common
• 15:49
  concern,
• 15:50
  then
• 15:50
  they
• 15:50
  can
• 15:51
  kind
• 15:51
  of
• 15:51
  relax.
• 15:52
  The
• 15:52
  other
• 15:53
  thing
• 15:53
  that
• 15:53
  I
• 15:54
  suggest
• 15:54
  to
• 15:54
  them
• 15:54
  is
• 15:55
  that
• 15:55
  they
• 15:55
  don't
• 15:55
  have
• 15:55
  to
• 15:55
  go
• 15:56
  from
• 15:56
  zero
• 15:57
  to
• 15:57
  a
• 15:57
  hundred.
• 15:58
  They
• 15:58
  can
• 15:59
  decide,
• 15:59
  okay,
• 16:00
  I
• 16:01
  am
• 16:01
  willing
• 16:01
  to
• 16:02
  show
• 16:02
  up
• 16:02
  in
• 16:03
  this
• 16:03
  way.
• 16:04
  This
• 16:04
  way
• 16:04
  feels
• 16:05
  like
• 16:05
  a
• 16:05
  stretch.
• 16:07
  I'm
• 16:07
  stretched,
• 16:08
  but
• 16:08
  I'm
• 16:08
  not
• 16:08
  broken
• 16:09
  at
• 16:09
  that
• 16:09
  point.
• 16:10
  Right.
• 16:10
  Like
• 16:10
  I'm
• 16:10
  not
• 16:11
  snapped
• 16:12
  apart.
• 16:13
  And
• 16:13
  so
• 16:14
  maybe
• 16:14
  an
• 16:15
  easy
• 16:15
  first
• 16:15
  step
• 16:16
  is
• 16:16
  writing
• 16:17
  something.
• 16:18
  You
• 16:18
  know,
• 16:19
  showing
• 16:19
  up
• 16:19
  on
• 16:20
  video
• 16:20
  can
• 16:20
  be
• 16:21
  very
• 16:21
  nerve
• 16:21
  wracking
• 16:22
  for
• 16:22
  somebody,
• 16:23
  but
• 16:23
  maybe
• 16:23
  they
• 16:24
  can
• 16:24
  write
• 16:24
  a
• 16:24
  small
• 16:24
  thing.
• 16:25
  Maybe
• 16:26
  if
• 16:26
  they're
• 16:26
  really
• 16:26
  nervous,
• 16:27
  they
• 16:27
  can
• 16:27
  even
• 16:28
  just
• 16:28
  do
• 16:28
  a
• 16:28
  great
• 16:28
  job
• 16:28
  of
• 16:29
  creating
• 16:29
  relationships
• 16:30
  throughing
• 16:30
  great
• 16:31
  comments.
• 16:32
  I
• 16:32
  know
• 16:32
  there's
• 16:32
  lots
• 16:33
  of
• 16:33
  people
• 16:33
  that
• 16:33
  I
• 16:33
  work
• 16:33
  with
• 16:34
  that
• 16:34
  do
• 16:34
  really
• 16:34
  wonderful
• 16:35
  comments
• 16:35
  on
• 16:36
  LinkedIn
• 16:36
  and
• 16:37
  build
• 16:37
  relationships
• 16:38
  from
• 16:39
  that.
• 16:39
  So
• 16:40
  they
• 16:40
  can
• 16:40
  start
• 16:40
  small,
• 16:41
  they
• 16:41
  can
• 16:42
  decide
• 16:43
  where
• 16:44
  their
• 16:44
  nervous
• 16:44
  system
• 16:45
  is,
• 16:45
  what's
• 16:45
  too
• 16:46
  scary
• 16:46
  for
• 16:46
  them,
• 16:48
  and
• 16:48
  also
• 16:49
  maybe
• 16:49
  a
• 16:49
  little
• 16:50
  bit
• 16:50
  about
• 16:50
  why
• 16:51
  it
• 16:51
  might
• 16:51
  be
• 16:52
  so
• 16:52
  scary.
• 16:52
  Once
• 16:53
  they
• 16:53
  understand
• 16:53
  it,
• 16:54
  then
• 16:54
  they
• 16:54
  can
• 16:54
  create
• 16:55
  their
• 16:55
  own
• 16:55
  safety
• 16:55
  and
• 16:56
  take
• 16:56
  the
• 16:56
  steps
• 16:57
  that
• 16:57
  work
• 16:57
  for
• 16:57
  them.
• 16:59
  I
• 16:59
  love
• 16:59
  the
• 17:00
  idea
• 17:00
  of
• 17:00
  being
• 17:00
  able
• 17:01
  to
• 17:01
  figure
• 17:02
  out
• 17:02
  where
• 17:02
  their
• 17:02
  own
• 17:03
  nervous
• 17:03
  system
• 17:03
  is
• 17:03
  at
• 17:04
  because
• 17:04
  like
• 17:04
  you
• 17:04
  say,
• 17:05
  that's
• 17:05
  what
• 17:05
  you
• 17:05
  have
• 17:05
  to
• 17:05
  do.
• 17:06
  And
• 17:06
  comments
• 17:07
  on
• 17:07
  LinkedIn
• 17:07
  is
• 17:08
  such
• 17:08
  a
• 17:08
  great
• 17:08
  way
• 17:09
  of
• 17:10
  doing
• 17:10
  that
• 17:10
  without
• 17:11
  creating
• 17:11
  your
• 17:11
  own
• 17:12
  post
• 17:12
  if
• 17:12
  you
• 17:12
  don't
• 17:13
  feel
• 17:13
  ready
• 17:13
  for
• 17:13
  that
• 17:13
  yet.
• 17:14
  Exactly.
• 17:15
  Yeah.
• 17:16
  Another
• 17:16
  challenge
• 17:16
  I
• 17:17
  find.
• 17:17
  So
• 17:17
  I
• 17:17
  know
• 17:18
  you're
• 17:18
  an
• 17:18
  ICF
• 17:18
  PCC
• 17:19
  coach
• 17:20
  and
• 17:20
  I'm
• 17:20
  an
• 17:21
  ICF
• 17:21
  coach
• 17:21
  as
• 17:22
  well.
• 17:22
  And
• 17:22
  obviously
• 17:23
  you
• 17:23
  learn
• 17:24
  the
• 17:24
  rules
• 17:24
  of
• 17:25
  coaching
• 17:25
  and
• 17:26
  never
• 17:27
  tell
• 17:27
  anyone
• 17:27
  what
• 17:27
  to
• 17:28
  do
• 17:28
  and
• 17:28
  don't
• 17:28
  have
• 17:28
  any
• 17:29
  structure
• 17:29
  and
• 17:30
  the
• 17:30
  client
• 17:30
  leads.
• 17:31
  How
• 17:32
  have
• 17:32
  you
• 17:32
  managed
• 17:33
  to
• 17:34
  balance
• 17:35
  that
• 17:36
  with
• 17:37
  building
• 17:37
  a
• 17:37
  business
• 17:38
  or
• 17:38
  helping
• 17:38
  your
• 17:38
  clients
• 17:39
  to
• 17:39
  balance
• 17:39
  that
• 17:40
  with
• 17:40
  building
• 17:40
  a
• 17:40
  business?
• 17:42
  Yeah,
• 17:42
  and
• 17:42
  I
• 17:42
  struggled
• 17:43
  with
• 17:43
  that
• 17:43
  a
• 17:43
  lot
• 17:44
  because
• 17:44
  I
• 17:44
  really
• 17:45
  believe
• 17:45
  in
• 17:46
  the
• 17:46
  value
• 17:47
  of
• 17:47
  pure
• 17:47
  coaching.
• 17:48
  Like
• 17:48
  this
• 17:49
  place
• 17:49
  where
• 17:49
  we
• 17:50
  just
• 17:50
  hold
• 17:50
  space
• 17:50
  and
• 17:51
  we
• 17:51
  ask
• 17:51
  questions
• 17:52
  and
• 17:53
  we
• 17:53
  allow
• 17:53
  the
• 17:53
  client
• 17:54
  to
• 17:54
  come
• 17:54
  to
• 17:54
  their
• 17:55
  own
• 17:55
  realizations
• 17:56
  and
• 17:56
  decide
• 17:57
  on
• 17:57
  their
• 17:58
  own
• 17:58
  actions
• 17:59
  and
• 17:59
  what
• 17:59
  they
• 17:59
  want.
• 18:01
  So
• 18:01
  while
• 18:02
  I
• 18:02
  fully
• 18:03
  believe
• 18:03
  and
• 18:03
  ascribe
• 18:04
  to
• 18:04
  that
• 18:05
  at
• 18:06
  times,
• 18:06
  that
• 18:07
  does
• 18:07
  not
• 18:07
  serve
• 18:08
  my
• 18:08
  client
• 18:09
  and
• 18:09
  that's
• 18:09
  the
• 18:09
  place
• 18:10
  that
• 18:10
  I've
• 18:11
  resolved
• 18:11
  it.
• 18:12
  So
• 18:13
  I
• 18:13
  am
• 18:13
  really
• 18:13
  clear
• 18:14
  when
• 18:14
  I
• 18:14
  am
• 18:15
  coaching,
• 18:15
  pure
• 18:16
  coaching.
• 18:17
  But
• 18:17
  then
• 18:17
  I
• 18:18
  have
• 18:18
  other
• 18:18
  hats
• 18:18
  that
• 18:19
  I
• 18:19
  wear
• 18:19
  and
• 18:20
  I'm
• 18:20
  conscious
• 18:21
  about
• 18:21
  which
• 18:21
  hat
• 18:21
  I'm
• 18:22
  putting
• 18:22
  on.
• 18:23
  Is
• 18:23
  my
• 18:23
  hat
• 18:23
  the
• 18:24
  trusted
• 18:24
  mentor
• 18:25
  hat?
• 18:25
  Is
• 18:25
  it
• 18:26
  the
• 18:26
  instructor
• 18:27
  hat?
• 18:28
  Is
• 18:28
  it
• 18:28
  the
• 18:29
  guide?
• 18:30
  And
• 18:30
  so
• 18:30
  literally
• 18:31
  when
• 18:31
  I,
• 18:32
  when
• 18:32
  I
• 18:32
  was
• 18:32
  struggling
• 18:33
  with
• 18:33
  this
• 18:34
  is,
• 18:34
  I
• 18:34
  would
• 18:35
  visually
• 18:36
  take
• 18:36
  off
• 18:36
  one
• 18:37
  hat.
• 18:37
  Do
• 18:37
  you
• 18:37
  mind
• 18:37
  if
• 18:38
  I
• 18:38
  put
• 18:38
  on
• 18:38
  my
• 18:38
  advisor
• 18:39
  hat
• 18:39
  right
• 18:40
  now?
• 18:40
  And
• 18:41
  here's
• 18:41
  why.
• 18:42
  Lots
• 18:42
  of
• 18:43
  times
• 18:44
  the
• 18:44
  coach
• 18:45
  has
• 18:45
  a
• 18:45
  lifetime
• 18:46
  of
• 18:46
  experience
• 18:47
  and
• 18:47
  if
• 18:48
  you're
• 18:48
  working
• 18:48
  with
• 18:48
  a
• 18:49
  client
• 18:49
  who
• 18:49
  has
• 18:50
  come
• 18:50
  to
• 18:50
  you
• 18:50
  for
• 18:50
  coaching
• 18:52
  and
• 18:52
  they
• 18:53
  don't
• 18:53
  have
• 18:53
  any
• 18:54
  understanding
• 18:55
  about
• 18:55
  that
• 18:55
  greater
• 18:55
  picture.
• 18:56
  So
• 18:56
  a
• 18:56
  perfect
• 18:57
  example
• 18:57
  is
• 18:58
  if
• 18:58
  you're
• 18:58
  in
• 18:59
  a
• 18:59
  senior
• 19:00
  leadership
• 19:00
  position,
• 19:01
  you
• 19:01
  kind
• 19:02
  of
• 19:02
  know
• 19:02
  the
• 19:02
  ropes
• 19:03
  about
• 19:03
  how
• 19:03
  to
• 19:04
  navigate
• 19:05
  the
• 19:05
  world.
• 19:05
  Right.
• 19:06
  So.
• 19:07
  But
• 19:07
  if
• 19:07
  you've
• 19:07
  got
• 19:08
  somebody
• 19:08
  who
• 19:08
  is
• 19:08
  brand
• 19:09
  new,
• 19:09
  who
• 19:10
  has
• 19:10
  never
• 19:10
  been
• 19:10
  in
• 19:11
  a
• 19:11
  leadership
• 19:11
  position,
• 19:12
  they
• 19:13
  don't
• 19:13
  know
• 19:13
  what
• 19:13
  they
• 19:13
  don't
• 19:14
  know.
• 19:14
  And
• 19:14
  so
• 19:15
  sometimes
• 19:15
  a
• 19:15
  little
• 19:16
  bit
• 19:16
  of
• 19:16
  guidance,
• 19:17
  then
• 19:17
  they
• 19:17
  can
• 19:17
  make
• 19:18
  their
• 19:18
  own
• 19:18
  educated
• 19:20
  opinion
• 19:20
  about
• 19:21
  how
• 19:21
  they
• 19:21
  want
• 19:21
  to
• 19:22
  go
• 19:22
  about
• 19:22
  it.
• 19:23
  So
• 19:23
  it's
• 19:23
  really
• 19:23
  conscious
• 19:24
  about,
• 19:24
  am
• 19:25
  I
• 19:25
  okay
• 19:25
  to
• 19:25
  coach
• 19:25
  you
• 19:26
  right
• 19:26
  now?
• 19:26
  Do
• 19:26
  I
• 19:26
  have
• 19:26
  your
• 19:27
  permission
• 19:27
  to
• 19:27
  coach,
• 19:28
  or
• 19:28
  are
• 19:29
  you
• 19:29
  okay
• 19:29
  if
• 19:29
  I
• 19:29
  share
• 19:30
  a
• 19:30
  little
• 19:30
  bit
• 19:30
  of
• 19:30
  my
• 19:31
  experience?
• 19:32
  And
• 19:32
  they
• 19:33
  can
• 19:33
  always
• 19:33
  say
• 19:33
  yes
• 19:34
  or
• 19:34
  no,
• 19:35
  but
• 19:35
  I
• 19:36
  find
• 19:36
  that
• 19:36
  just
• 19:36
  really
• 19:37
  delineating
• 19:38
  the
• 19:38
  roles
• 19:39
  really
• 19:39
  helps.
• 19:40
  So
• 19:40
  that's
• 19:41
  my
• 19:41
  version.
• 19:42
  And
• 19:42
  then
• 19:43
  that
• 19:43
  is
• 19:43
  what
• 19:43
  I
• 19:44
  try
• 19:44
  to
• 19:44
  show
• 19:44
  my
• 19:44
  clients
• 19:45
  as
• 19:45
  well.
• 19:46
  That
• 19:47
  back
• 19:47
  to
• 19:47
  this.
• 19:48
  People
• 19:48
  don't
• 19:48
  buy
• 19:49
  coaching,
• 19:50
  they
• 19:50
  buy
• 19:51
  solutions.
• 19:52
  They
• 19:52
  buy
• 19:52
  a
• 19:53
  result,
• 19:53
  they
• 19:53
  buy
• 19:53
  an
• 19:54
  outcome.
• 19:55
  And
• 19:55
  so
• 19:55
  if
• 19:56
  you
• 19:56
  are
• 19:56
  maybe
• 19:57
  a
• 19:57
  health
• 19:57
  coach,
• 19:59
  it's
• 19:59
  great
• 20:00
  to
• 20:00
  be
• 20:00
  coaching
• 20:01
  your
• 20:01
  client
• 20:01
  on
• 20:01
  how
• 20:02
  they're
• 20:02
  feeling
• 20:02
  about
• 20:03
  their
• 20:03
  health
• 20:03
  and
• 20:03
  maybe
• 20:04
  what
• 20:04
  they
• 20:04
  want
• 20:04
  to
• 20:04
  do
• 20:04
  about
• 20:05
  movement.
• 20:06
  But
• 20:06
  if
• 20:06
  you
• 20:06
  know
• 20:07
  full
• 20:07
  well
• 20:08
  that
• 20:08
  a
• 20:09
  menopausal
• 20:10
  woman
• 20:10
  needs
• 20:10
  to
• 20:11
  build
• 20:11
  muscle
• 20:11
  mass
• 20:12
  to
• 20:12
  help
• 20:12
  with
• 20:13
  their
• 20:13
  bone
• 20:13
  density,
• 20:14
  you
• 20:14
  want
• 20:14
  to
• 20:14
  be
• 20:14
  able
• 20:15
  to
• 20:15
  impart
• 20:15
  that
• 20:15
  knowledge
• 20:16
  to
• 20:16
  them.
• 20:16
  So
• 20:16
  you,
• 20:17
  you
• 20:17
  know,
• 20:17
  you
• 20:17
  have
• 20:18
  to
• 20:18
  balance
• 20:19
  those
• 20:19
  roles.
• 20:20
  Does
• 20:20
  that
• 20:20
  help,
• 20:21
  Joanna?
• 20:21
  Yeah.
• 20:22
  That's
• 20:22
  really
• 20:22
  good.
• 20:23
  I
• 20:23
  often
• 20:23
  talk
• 20:23
  about
• 20:24
  it
• 20:24
  as
• 20:25
  the
• 20:25
  front
• 20:26
  door
• 20:26
  and
• 20:26
  back
• 20:27
  door.
• 20:27
  We
• 20:27
  need
• 20:27
  to
• 20:27
  get
• 20:27
  them
• 20:28
  in
• 20:28
  the
• 20:28
  front
• 20:28
  door
• 20:29
  with
• 20:29
  your
• 20:29
  signature
• 20:30
  coaching
• 20:30
  office,
• 20:31
  with
• 20:31
  your
• 20:31
  marketing,
• 20:31
  which
• 20:32
  is
• 20:32
  a
• 20:32
  bit
• 20:32
  more
• 20:32
  tangible.
• 20:33
  And
• 20:34
  usually
• 20:34
  by
• 20:35
  the
• 20:35
  time
• 20:35
  they've
• 20:36
  come
• 20:36
  in,
• 20:37
  you
• 20:37
  can
• 20:37
  show
• 20:37
  them
• 20:37
  the
• 20:37
  back
• 20:38
  door.
• 20:38
  You
• 20:38
  might
• 20:38
  say,
• 20:39
  great,
• 20:39
  we're
• 20:39
  due
• 20:40
  to
• 20:40
  be
• 20:40
  talking
• 20:40
  about
• 20:41
  your
• 20:41
  strengths
• 20:42
  today
• 20:42
  if
• 20:43
  you've
• 20:43
  created
• 20:44
  a
• 20:44
  leadership
• 20:44
  coaching
• 20:45
  program.
• 20:46
  But
• 20:46
  what's
• 20:47
  on
• 20:47
  your
• 20:47
  mind
• 20:47
  is
• 20:48
  how
• 20:48
  I
• 20:48
  advise
• 20:49
  my
• 20:49
  clients
• 20:49
  to
• 20:49
  do
• 20:49
  it,
• 20:50
  because
• 20:50
  clearly,
• 20:50
  if
• 20:51
  they've
• 20:51
  got
• 20:51
  a
• 20:51
  job
• 20:51
  interview
• 20:52
  or
• 20:52
  they're
• 20:52
  having
• 20:52
  a
• 20:52
  terrible
• 20:52
  day,
• 20:53
  they
• 20:53
  don't
• 20:53
  want
• 20:53
  to
• 20:53
  talk
• 20:54
  about
• 20:54
  this
• 20:54
  trend.
• 20:54
  So
• 20:55
  I've
• 20:56
  found
• 20:56
  that
• 20:56
  way
• 20:57
  of
• 20:57
  describing
• 20:57
  it
• 20:58
  often
• 20:58
  helps.
• 21:00
  I
• 21:00
  love
• 21:00
  that
• 21:00
  metaphor.
• 21:01
  That's
• 21:01
  a
• 21:01
  great
• 21:01
  one.
• 21:02
  Yeah.
• 21:03
  And
• 21:03
  it's
• 21:04
  so
• 21:04
  visual.
• 21:04
  Like,
• 21:05
  it's
• 21:05
  like
• 21:05
  I
• 21:05
  get
• 21:05
  it
• 21:06
  right
• 21:06
  away.
• 21:07
  Yeah.
• 21:07
  And
• 21:08
  I'm
• 21:08
  sure
• 21:08
  your
• 21:08
  clients
• 21:09
  do
• 21:09
  as
• 21:09
  well.
• 21:10
  Yeah,
• 21:10
  totally.
• 21:10
  It's
• 21:11
  really
• 21:11
  helped.
• 21:12
  I
• 21:12
  would
• 21:12
  love
• 21:12
  to
• 21:12
  hear
• 21:12
  your
• 21:13
  journey
• 21:13
  into
• 21:14
  coaching
• 21:15
  and
• 21:16
  niching
• 21:17
  and
• 21:17
  have
• 21:17
  you
• 21:17
  changed
• 21:18
  niche
• 21:18
  and
• 21:18
  what's
• 21:19
  led
• 21:19
  you
• 21:19
  to
• 21:19
  where
• 21:19
  you
• 21:19
  are
• 21:19
  now?
• 21:21
  Yeah.
• 21:22
  So
• 21:23
  my
• 21:23
  journey
• 21:24
  into
• 21:25
  coaching
• 21:26
  took
• 21:26
  a
• 21:27
  while.
• 21:27
  I
• 21:28
  had
• 21:28
  a
• 21:28
  great
• 21:28
  job.
• 21:30
  It
• 21:30
  looked
• 21:31
  great
• 21:31
  on
• 21:31
  the
• 21:31
  outside.
• 21:32
  It
• 21:32
  felt
• 21:32
  good
• 21:32
  on
• 21:33
  the
• 21:33
  inside
• 21:33
  for
• 21:33
  quite
• 21:34
  a
• 21:34
  while.
• 21:34
  And
• 21:34
  then
• 21:35
  as
• 21:35
  time
• 21:36
  went
• 21:36
  on,
• 21:36
  it
• 21:37
  really
• 21:37
  didn't.
• 21:38
  And
• 21:38
  I
• 21:38
  think
• 21:39
  a
• 21:39
  lot
• 21:39
  of
• 21:39
  that
• 21:39
  is
• 21:40
  that
• 21:40
  I
• 21:40
  realized
• 21:41
  that
• 21:41
  my
• 21:41
  values
• 21:41
  were
• 21:42
  not
• 21:42
  in
• 21:42
  alignment
• 21:43
  with
• 21:43
  the
• 21:43
  role
• 21:43
  that
• 21:44
  I
• 21:44
  was
• 21:44
  doing.
• 21:45
  And
• 21:45
  so
• 21:46
  that
• 21:46
  created
• 21:46
  a
• 21:47
  lot
• 21:47
  of
• 21:47
  tension
• 21:48
  for
• 21:48
  me.
• 21:49
  I
• 21:49
  went
• 21:49
  down
• 21:50
  the
• 21:50
  personal
• 21:50
  development
• 21:51
  route
• 21:52
  of,
• 21:53
  who
• 21:53
  am
• 21:54
  I?
• 21:54
  What
• 21:55
  do
• 21:55
  I
• 21:55
  want?
• 21:57
  Also,
• 21:58
  I
• 21:58
  got
• 21:59
  coaching
• 21:59
  myself.
• 21:59
  I
• 22:00
  hired
• 22:00
  a
• 22:00
  coach,
• 22:01
  you
• 22:01
  know,
• 22:02
  and
• 22:02
  so
• 22:02
  I
• 22:02
  experienced
• 22:03
  coaching
• 22:03
  from
• 22:03
  that
• 22:04
  perspective.
• 22:05
  And
• 22:05
  then
• 22:05
  I
• 22:05
  was
• 22:06
  working
• 22:06
  with.
• 22:06
  With
• 22:07
  a
• 22:07
  guy,
• 22:07
  and
• 22:08
  he
• 22:08
  said
• 22:08
  to
• 22:09
  me,
• 22:09
  candy,
• 22:10
  I
• 22:10
  took
• 22:10
  this
• 22:10
  coach
• 22:10
  training.
• 22:11
  You
• 22:11
  should
• 22:12
  do
• 22:12
  this.
• 22:12
  This
• 22:12
  is
• 22:13
  totally
• 22:13
  you.
• 22:14
  And
• 22:14
  I
• 22:14
  was
• 22:14
  like,
• 22:15
  oh,
• 22:15
  that's
• 22:16
  so
• 22:16
  sweet
• 22:17
  that
• 22:17
  he
• 22:17
  would
• 22:17
  say
• 22:18
  that.
• 22:18
  So
• 22:19
  then
• 22:19
  I
• 22:19
  went
• 22:19
  and
• 22:19
  I
• 22:19
  looked
• 22:20
  at
• 22:20
  it,
• 22:20
  and
• 22:21
  then
• 22:21
  I
• 22:21
  went
• 22:21
  and
• 22:21
  looked
• 22:22
  at
• 22:22
  how
• 22:22
  much
• 22:22
  it
• 22:22
  cost
• 22:23
  to
• 22:23
  take
• 22:23
  the
• 22:24
  training,
• 22:24
  and
• 22:24
  I
• 22:25
  was
• 22:25
  like,
• 22:26
  okay,
• 22:27
  not
• 22:27
  yet.
• 22:29
  Like,
• 22:29
  not
• 22:30
  right
• 22:30
  now.
• 22:30
  Car
• 22:31
  needs
• 22:31
  a
• 22:31
  repair,
• 22:32
  whatever
• 22:32
  is
• 22:33
  happening.
• 22:33
  But
• 22:34
  I
• 22:34
  went
• 22:34
  back
• 22:35
  and
• 22:35
  looked
• 22:35
  at
• 22:35
  that.
• 22:37
  I
• 22:37
  don't
• 22:37
  even
• 22:37
  know,
• 22:38
  maybe
• 22:38
  half
• 22:38
  a
• 22:38
  dozen
• 22:39
  times,
• 22:39
  and
• 22:40
  had
• 22:40
  that
• 22:40
  same
• 22:40
  dynamic,
• 22:41
  looked
• 22:41
  at
• 22:41
  it
• 22:41
  and
• 22:42
  went,
• 22:42
  this
• 22:43
  looks
• 22:43
  so
• 22:43
  interesting.
• 22:44
  And
• 22:44
  then
• 22:44
  talked
• 22:45
  myself
• 22:45
  out
• 22:45
  of
• 22:45
  it.
• 22:46
  Until
• 22:47
  one
• 22:47
  day
• 22:49
  I
• 22:50
  was
• 22:50
  on
• 22:50
  a
• 22:51
  cruise
• 22:51
  with
• 22:52
  my
• 22:52
  mom
• 22:52
  and
• 22:53
  my
• 22:53
  daughter.
• 22:53
  It
• 22:53
  was
• 22:54
  a
• 22:54
  fabulous
• 22:55
  cruise.
• 22:55
  We
• 22:56
  left
• 22:56
  from
• 22:56
  Santiago,
• 22:57
  Chile,
• 22:57
  and
• 22:58
  went
• 22:58
  to
• 22:58
  Antarctica
• 22:59
  and
• 22:59
  then
• 22:59
  back
• 23:00
  up
• 23:00
  through
• 23:00
  the
• 23:00
  Falkland
• 23:00
  Islands
• 23:01
  into
• 23:01
  Buenos
• 23:02
  Aires.
• 23:02
  And
• 23:02
  it
• 23:02
  was
• 23:03
  amazing.
• 23:04
  And
• 23:05
  I
• 23:05
  realized
• 23:06
  as
• 23:07
  we
• 23:07
  were
• 23:07
  rounding
• 23:08
  the
• 23:08
  Cape,
• 23:09
  which
• 23:09
  is
• 23:10
  horrible
• 23:11
  rough
• 23:11
  water,
• 23:12
  we
• 23:13
  didn't
• 23:13
  even
• 23:13
  know
• 23:13
  if
• 23:13
  we'd
• 23:14
  be
• 23:14
  able
• 23:14
  to
• 23:14
  go
• 23:14
  outside.
• 23:15
  And,
• 23:15
  you
• 23:16
  know,
• 23:16
  all
• 23:16
  the
• 23:16
  chairs
• 23:17
  would
• 23:17
  be
• 23:17
  thrown
• 23:17
  around
• 23:17
  on
• 23:18
  the
• 23:18
  deck
• 23:18
  because
• 23:18
  it
• 23:18
  was
• 23:19
  so
• 23:19
  rough.
• 23:21
  And
• 23:21
  so
• 23:21
  on
• 23:22
  the
• 23:22
  day
• 23:22
  that
• 23:22
  we
• 23:22
  did
• 23:23
  this
• 23:24
  passage,
• 23:25
  it
• 23:25
  was
• 23:26
  flat
• 23:26
  calm,
• 23:27
  and
• 23:27
  it
• 23:27
  was
• 23:27
  sunny,
• 23:28
  and
• 23:29
  it
• 23:29
  was
• 23:29
  about
• 23:30
  18
• 23:30
  degrees.
• 23:32
  And
• 23:32
  I
• 23:32
  realized
• 23:33
  that
• 23:34
  there
• 23:34
  was
• 23:34
  all
• 23:34
  this
• 23:34
  talk
• 23:35
  about
• 23:35
  how
• 23:35
  scary
• 23:36
  it
• 23:36
  was
• 23:36
  going
• 23:37
  to
• 23:37
  be
• 23:37
  and
• 23:37
  how
• 23:37
  rough
• 23:38
  it
• 23:38
  was
• 23:38
  going
• 23:38
  to
• 23:38
  be
• 23:39
  and
• 23:39
  how
• 23:39
  limiting
• 23:40
  it
• 23:40
  was
• 23:40
  going
• 23:40
  to
• 23:40
  be.
• 23:41
  And
• 23:41
  in
• 23:41
  the
• 23:42
  end,
• 23:42
  it
• 23:43
  was
• 23:43
  a
• 23:43
  breeze.
• 23:44
  And
• 23:44
  so
• 23:45
  I
• 23:45
  was
• 23:46
  like,
• 23:46
  oh,
• 23:47
  I
• 23:47
  think
• 23:47
  there's
• 23:47
  a
• 23:48
  story
• 23:48
  there.
• 23:48
  I
• 23:48
  think
• 23:48
  there's
• 23:49
  less
• 23:49
  there
• 23:49
  for
• 23:50
  me.
• 23:50
  Like,
• 23:50
  all
• 23:50
  this
• 23:51
  worry
• 23:52
  was
• 23:52
  really
• 23:52
  just
• 23:52
  my
• 23:53
  imagination.
• 23:54
  And
• 23:54
  so
• 23:55
  I
• 23:55
  came
• 23:55
  back
• 23:55
  from
• 23:56
  that
• 23:56
  cruise,
• 23:56
  and
• 23:57
  literally,
• 23:58
  I
• 23:58
  phoned
• 23:59
  this
• 23:59
  company
• 24:00
  and
• 24:00
  said,
• 24:01
  I
• 24:01
  really
• 24:02
  want
• 24:02
  to
• 24:02
  do
• 24:02
  this
• 24:02
  training.
• 24:03
  And
• 24:03
  they
• 24:03
  said,
• 24:03
  well,
• 24:03
  it's
• 24:04
  full.
• 24:04
  And
• 24:04
  I
• 24:05
  was
• 24:05
  like,
• 24:05
  okay.
• 24:06
  And
• 24:06
  then
• 24:06
  the
• 24:07
  next
• 24:07
  day,
• 24:07
  they
• 24:07
  phoned
• 24:07
  me
• 24:08
  and
• 24:08
  they
• 24:08
  said,
• 24:08
  there's
• 24:08
  a
• 24:08
  spot.
• 24:09
  Do
• 24:09
  you
• 24:09
  want
• 24:09
  it?
• 24:10
  And
• 24:10
  I
• 24:10
  was
• 24:10
  like,
• 24:10
  yes.
• 24:11
  And
• 24:11
  so
• 24:12
  literally,
• 24:12
  as
• 24:12
  soon
• 24:12
  as
• 24:13
  I
• 24:13
  made
• 24:13
  the
• 24:13
  decision,
• 24:14
  it
• 24:14
  all
• 24:14
  worked
• 24:14
  out.
• 24:15
  Yeah,
• 24:15
  it
• 24:16
  was
• 24:16
  just
• 24:16
  kind
• 24:16
  of.
• 24:16
  It's
• 24:16
  a
• 24:16
  funny
• 24:17
  story
• 24:17
  when
• 24:18
  you
• 24:18
  realize
• 24:18
  how
• 24:18
  much
• 24:18
  you
• 24:19
  get
• 24:19
  in
• 24:19
  your
• 24:19
  own
• 24:19
  head
• 24:20
  holding
• 24:20
  yourself
• 24:21
  back
• 24:21
  from
• 24:21
  doing
• 24:21
  the
• 24:22
  thing.
• 24:22
  Right?
• 24:23
  Yeah,
• 24:23
  totally.
• 24:24
  And
• 24:24
  then
• 24:25
  when
• 24:25
  you
• 24:25
  came
• 24:25
  out
• 24:25
  of
• 24:25
  coach
• 24:26
  training,
• 24:26
  what
• 24:27
  was
• 24:27
  your
• 24:27
  initial
• 24:28
  niche
• 24:28
  or
• 24:29
  how
• 24:29
  did
• 24:29
  your
• 24:29
  journey
• 24:30
  lead
• 24:30
  to
• 24:30
  where
• 24:30
  you
• 24:30
  are
• 24:30
  now?
• 24:31
  Oh,
• 24:32
  sorry.
• 24:33
  If
• 24:33
  anybody
• 24:34
  can
• 24:34
  hear
• 24:34
  my
• 24:34
  sigh,
• 24:35
  it's
• 24:35
  because
• 24:37
  I
• 24:37
  thought
• 24:38
  coaching
• 24:38
  was
• 24:39
  amazing.
• 24:40
  And
• 24:40
  I
• 24:40
  really
• 24:40
  wanted
• 24:41
  to
• 24:41
  do
• 24:41
  it.
• 24:42
  And
• 24:43
  I
• 24:43
  am
• 24:43
  the
• 24:43
  prime
• 24:44
  example
• 24:44
  of
• 24:44
  the
• 24:45
  person
• 24:45
  who
• 24:45
  thought
• 24:46
  that
• 24:46
  coaching
• 24:47
  was
• 24:47
  going
• 24:47
  to
• 24:48
  be
• 24:48
  the
• 24:48
  best
• 24:48
  thing
• 24:49
  ever.
• 24:49
  It
• 24:49
  was
• 24:49
  going
• 24:50
  to
• 24:50
  be
• 24:50
  so
• 24:50
  easy.
• 24:51
  And
• 24:52
  so
• 24:52
  I
• 24:52
  was
• 24:52
  working
• 24:53
  on
• 24:53
  a
• 24:53
  certification
• 24:54
  program,
• 24:54
  and
• 24:54
  I
• 24:55
  had
• 24:55
  to
• 24:55
  have
• 24:55
  five
• 24:56
  paying
• 24:56
  clients
• 24:56
  for
• 24:57
  this
• 24:57
  program.
• 24:58
  And
• 24:59
  I
• 24:59
  had,
• 25:00
  I
• 25:00
  don't
• 25:00
  know,
• 25:00
  a
• 25:00
  couple
• 25:01
  of
• 25:01
  months
• 25:01
  to
• 25:01
  get
• 25:02
  these
• 25:02
  clients.
• 25:02
  And
• 25:03
  it
• 25:03
  didn't
• 25:03
  have
• 25:03
  to
• 25:03
  be
• 25:03
  a
• 25:04
  lot.
• 25:04
  It,
• 25:04
  you
• 25:05
  know,
• 25:05
  it
• 25:05
  could
• 25:05
  just
• 25:05
  be
• 25:06
  a
• 25:06
  small
• 25:06
  amount
• 25:07
  of
• 25:07
  money,
• 25:07
  Just
• 25:07
  that
• 25:08
  exchange
• 25:08
  of
• 25:08
  value
• 25:09
  that
• 25:09
  was
• 25:09
  important.
• 25:10
  Well,
• 25:11
  the
• 25:11
  deadline
• 25:11
  came
• 25:12
  and
• 25:12
  I
• 25:12
  had
• 25:12
  signed
• 25:13
  nobody.
• 25:14
  And
• 25:14
  I
• 25:14
  was
• 25:15
  like,
• 25:15
  oh,
• 25:15
  my
• 25:15
  gosh,
• 25:16
  what
• 25:18
  is
• 25:18
  going
• 25:18
  on
• 25:19
  here?
• 25:19
  Like,
• 25:20
  that
• 25:20
  was
• 25:21
  so
• 25:22
  humiliating.
• 25:23
  So
• 25:23
  they
• 25:24
  gave
• 25:24
  me
• 25:24
  an
• 25:24
  extension.
• 25:26
  And
• 25:26
  that
• 25:26
  was
• 25:27
  when
• 25:27
  I
• 25:27
  realized
• 25:27
  that
• 25:28
  people
• 25:28
  don't
• 25:29
  buy
• 25:29
  coaching.
• 25:30
  You
• 25:30
  know,
• 25:30
  they're
• 25:31
  buying
• 25:32
  something
• 25:32
  else,
• 25:33
  something
• 25:33
  that
• 25:33
  they
• 25:34
  want.
• 25:34
  And
• 25:35
  so
• 25:35
  I
• 25:35
  shifted
• 25:36
  how
• 25:36
  I
• 25:36
  spoke
• 25:36
  to
• 25:37
  people
• 25:37
  in
• 25:38
  those
• 25:38
  days.
• 25:38
  I
• 25:38
  knew
• 25:38
  leadership
• 25:39
  and
• 25:39
  I
• 25:39
  knew
• 25:40
  corporate.
• 25:40
  And
• 25:40
  so
• 25:41
  I,
• 25:41
  you
• 25:41
  know,
• 25:42
  I
• 25:42
  went
• 25:42
  with,
• 25:42
  what
• 25:42
  do
• 25:42
  I
• 25:43
  know?
• 25:43
  I
• 25:43
  know
• 25:43
  that
• 25:43
  there's
• 25:44
  lots
• 25:44
  of
• 25:44
  people
• 25:44
  in
• 25:44
  leadership
• 25:45
  who
• 25:45
  are
• 25:46
  burned
• 25:46
  out
• 25:46
  and
• 25:46
  desperately
• 25:47
  unhappy.
• 25:48
  So
• 25:48
  that's
• 25:48
  who
• 25:49
  I
• 25:49
  worked
• 25:49
  with.
• 25:50
  And
• 25:50
  then
• 25:50
  over
• 25:50
  time,
• 25:51
  coaches
• 25:51
  started
• 25:52
  asking
• 25:52
  me
• 25:52
  for
• 25:52
  help,
• 25:53
  and
• 25:53
  I
• 25:53
  was
• 25:53
  like,
• 25:53
  oh,
• 25:54
  coaches
• 25:55
  love
• 25:55
  personal
• 25:55
  development
• 25:56
  and
• 25:56
  coaches
• 25:56
  love
• 25:57
  coaching.
• 25:57
  That's
• 25:58
  fun.
• 25:59
  So
• 25:59
  then
• 26:00
  I
• 26:00
  made
• 26:00
  that
• 26:00
  shift
• 26:01
  to
• 26:01
  working
• 26:01
  with
• 26:02
  coaches.
• 26:03
  I
• 26:03
  don't
• 26:03
  know
• 26:03
  about
• 26:03
  you.
• 26:03
  Is
• 26:04
  that
• 26:04
  one
• 26:04
  of
• 26:04
  the
• 26:04
  reasons
• 26:04
  you
• 26:05
  got
• 26:05
  into
• 26:05
  working
• 26:05
  with
• 26:05
  coaches
• 26:06
  as
• 26:06
  well?
• 26:07
  Yeah,
• 26:07
  it's
• 26:08
  just
• 26:08
  that
• 26:08
  natural
• 26:09
  evolution
• 26:09
  that
• 26:09
  happens
• 26:10
  in
• 26:10
  any
• 26:11
  job
• 26:11
  you
• 26:12
  start,
• 26:12
  you
• 26:13
  do
• 26:13
  it,
• 26:13
  people
• 26:13
  then
• 26:14
  contact
• 26:14
  you
• 26:15
  saying,
• 26:15
  how
• 26:15
  are
• 26:15
  you
• 26:15
  managing
• 26:16
  this?
• 26:16
  Because
• 26:16
  I
• 26:16
  started
• 26:17
  in
• 26:17
  executive
• 26:17
  coaching,
• 26:18
  then
• 26:18
  moved
• 26:18
  to
• 26:19
  career
• 26:20
  coaching
• 26:20
  and
• 26:21
  some
• 26:21
  outplacement
• 26:22
  work
• 26:22
  with
• 26:22
  organizations
• 26:23
  when
• 26:23
  they're
• 26:23
  making
• 26:23
  staff
• 26:24
  redundant
• 26:24
  and
• 26:24
  things.
• 26:25
  And
• 26:27
  I
• 26:27
  just
• 26:27
  kept
• 26:28
  noticing
• 26:28
  that
• 26:28
  when
• 26:29
  people
• 26:29
  booked
• 26:30
  a
• 26:30
  career
• 26:31
  coaching
• 26:31
  session,
• 26:32
  I
• 26:32
  was
• 26:32
  just
• 26:32
  so
• 26:33
  excited
• 26:33
  if
• 26:33
  they
• 26:33
  wanted
• 26:34
  to
• 26:34
  start
• 26:34
  their
• 26:34
  own
• 26:34
  business,
• 26:35
  because
• 26:35
  obviously
• 26:36
  that's
• 26:36
  what
• 26:36
  I
• 26:36
  had
• 26:36
  done.
• 26:37
  And
• 26:37
  I
• 26:37
  was
• 26:38
  just
• 26:38
  obsessed
• 26:39
  by
• 26:39
  people
• 26:40
  doing
• 26:40
  the
• 26:41
  same.
• 26:41
  So
• 26:41
  little
• 26:42
  by
• 26:42
  little,
• 26:42
  I
• 26:43
  was
• 26:43
  spending
• 26:44
  five
• 26:44
  hours
• 26:44
  a
• 26:44
  week
• 26:45
  helping
• 26:45
  people
• 26:46
  with
• 26:46
  the
• 26:46
  business
• 26:47
  side
• 26:47
  because
• 26:47
  I
• 26:47
  was,
• 26:48
  like,
• 26:48
  all
• 26:48
  over
• 26:49
  it.
• 26:49
  I'd
• 26:49
  found
• 26:49
  my
• 26:50
  absolute
• 26:50
  passion
• 26:51
  and
• 26:52
  therefore
• 26:53
  started
• 26:53
  my
• 26:53
  program.
• 26:54
  Two
• 26:54
  people.
• 26:55
  It's
• 26:55
  grown
• 26:56
  slowly,
• 26:56
  slowly.
• 26:57
  Eventually
• 26:57
  you
• 26:57
  have
• 26:57
  to
• 26:57
  make
• 26:58
  that
• 26:58
  hard
• 26:58
  decision
• 26:59
  to
• 26:59
  solely
• 27:00
  niche
• 27:01
  your
• 27:01
  website
• 27:01
  and
• 27:02
  things.
• 27:03
  And
• 27:03
  then
• 27:03
  it
• 27:03
  felt
• 27:04
  so
• 27:04
  scary
• 27:04
  because
• 27:04
  obviously
• 27:05
  you
• 27:05
  spent
• 27:05
  years
• 27:05
  building
• 27:06
  up
• 27:06
  this
• 27:06
  other
• 27:06
  work.
• 27:07
  But
• 27:08
  behind
• 27:08
  the
• 27:08
  scenes,
• 27:09
  if
• 27:09
  I
• 27:09
  want
• 27:09
  to
• 27:10
  do
• 27:10
  some
• 27:10
  career
• 27:11
  work,
• 27:11
  I
• 27:12
  can,
• 27:12
  because
• 27:13
  people
• 27:13
  will
• 27:13
  refer
• 27:13
  all
• 27:14
  that
• 27:14
  kind
• 27:14
  of
• 27:14
  stuff
• 27:15
  100%.
• 27:16
  And
• 27:16
  the
• 27:16
  other
• 27:17
  thing
• 27:17
  is,
• 27:17
  I
• 27:18
  like
• 27:18
  that
• 27:18
  metaphor
• 27:18
  of
• 27:19
  it's
• 27:19
  your
• 27:19
  shop.
• 27:19
  And
• 27:19
  so,
• 27:20
  you
• 27:20
  know,
• 27:20
  the
• 27:20
  windows
• 27:21
  are
• 27:21
  open,
• 27:21
  the.
• 27:22
  The
• 27:22
  entryway
• 27:22
  is
• 27:22
  nice
• 27:23
  and
• 27:23
  clean,
• 27:23
  and
• 27:23
  it's
• 27:24
  and
• 27:24
  it's
• 27:24
  well
• 27:24
  decorated,
• 27:25
  so
• 27:25
  it's
• 27:25
  very
• 27:26
  welcoming
• 27:26
  for
• 27:26
  people.
• 27:27
  And
• 27:27
  then
• 27:27
  once
• 27:28
  they're
• 27:28
  in
• 27:29
  for
• 27:29
  executive
• 27:30
  coaching,
• 27:30
  career
• 27:30
  coaching,
• 27:31
  any
• 27:31
  kind
• 27:31
  of
• 27:31
  coaching,
• 27:32
  they're
• 27:32
  going
• 27:32
  to
• 27:33
  talk
• 27:33
  to
• 27:33
  you
• 27:33
  about
• 27:33
  their
• 27:33
  life,
• 27:34
  all
• 27:35
  the
• 27:35
  aspects
• 27:35
  of
• 27:35
  their
• 27:36
  life.
• 27:36
  Right.
• 27:36
  And
• 27:37
  so
• 27:37
  it
• 27:37
  really
• 27:37
  is
• 27:37
  just
• 27:38
  the
• 27:38
  welcome
• 27:38
  sign.
• 27:39
  But
• 27:40
  then
• 27:40
  once
• 27:40
  you've
• 27:40
  got
• 27:40
  a
• 27:41
  trusted
• 27:41
  space
• 27:41
  with
• 27:42
  your
• 27:42
  client,
• 27:42
  they
• 27:43
  talk
• 27:43
  about
• 27:43
  their
• 27:43
  kids
• 27:44
  and
• 27:44
  their
• 27:44
  partner
• 27:45
  and,
• 27:45
  you
• 27:45
  know,
• 27:45
  and
• 27:45
  all
• 27:46
  the,
• 27:46
  all
• 27:46
  the
• 27:46
  things.
• 27:47
  And
• 27:47
  I
• 27:47
  love
• 27:48
  that
• 27:48
  totally.
• 27:49
  And
• 27:49
  as
• 27:50
  we're
• 27:50
  both
• 27:50
  talking
• 27:50
  about
• 27:51
  coaching
• 27:51
  coaches,
• 27:52
  you
• 27:52
  will
• 27:52
  know
• 27:52
  that
• 27:53
  there's
• 27:53
  obviously
• 27:54
  lots
• 27:54
  of
• 27:54
  hype
• 27:55
  in
• 27:55
  the
• 27:55
  industry
• 27:56
  and
• 27:57
  eventually
• 27:57
  lots
• 27:57
  of
• 27:58
  coaches
• 27:58
  can
• 27:58
  think
• 27:58
  the
• 27:59
  only
• 27:59
  way
• 27:59
  to
• 27:59
  succeed
• 28:00
  is
• 28:00
  to
• 28:01
  coach
• 28:01
  other
• 28:02
  coaches.
• 28:03
  So
• 28:03
  I
• 28:04
  would
• 28:04
  love
• 28:04
  to
• 28:04
  hear
• 28:04
  your
• 28:05
  perspective
• 28:05
  on
• 28:05
  that.
• 28:07
  Yeah.
• 28:08
  And
• 28:10
  there's
• 28:10
  a
• 28:11
  whole
• 28:11
  story
• 28:11
  about
• 28:12
  that.
• 28:12
  So
• 28:13
  I
• 28:13
  have
• 28:13
  a
• 28:13
  lot
• 28:13
  of
• 28:13
  opinions.
• 28:14
  But
• 28:15
  at
• 28:15
  the
• 28:15
  top
• 28:16
  level,
• 28:17
  what
• 28:17
  I
• 28:17
  think
• 28:17
  happens
• 28:18
  is
• 28:18
  that
• 28:18
  people
• 28:19
  think
• 28:20
  it
• 28:20
  should
• 28:20
  be
• 28:20
  easier
• 28:21
  than
• 28:21
  it
• 28:21
  is
• 28:22
  to
• 28:22
  build
• 28:22
  a
• 28:22
  business.
• 28:23
  And
• 28:24
  so
• 28:24
  they
• 28:24
  might
• 28:25
  make
• 28:25
  a
• 28:25
  start
• 28:26
  on
• 28:26
  some
• 28:27
  type
• 28:27
  of
• 28:27
  coaching
• 28:28
  practice.
• 28:28
  And
• 28:29
  they
• 28:29
  run
• 28:29
  up
• 28:29
  against
• 28:30
  some
• 28:30
  challenges,
• 28:31
  which
• 28:31
  are
• 28:32
  normal,
• 28:32
  but
• 28:33
  we
• 28:33
  don't
• 28:33
  like
• 28:33
  challenges.
• 28:34
  We
• 28:34
  like
• 28:34
  it
• 28:34
  to
• 28:35
  move
• 28:35
  smoothly
• 28:35
  and
• 28:36
  fast
• 28:37
  and
• 28:37
  the
• 28:37
  dream
• 28:37
  client
• 28:38
  just
• 28:38
  walks
• 28:38
  in
• 28:38
  the
• 28:38
  door
• 28:38
  and
• 28:39
  all
• 28:39
  of
• 28:39
  a
• 28:39
  sudden
• 28:39
  we're
• 28:40
  fully
• 28:40
  booked.
• 28:40
  Right.
• 28:41
  That's
• 28:41
  what
• 28:41
  we
• 28:41
  want,
• 28:42
  but
• 28:42
  that's
• 28:42
  not
• 28:42
  what
• 28:43
  happens.
• 28:43
  Right.
• 28:44
  And
• 28:44
  so
• 28:45
  those
• 28:45
  people
• 28:46
  get
• 28:46
  discouraged.
• 28:47
  And
• 28:48
  so
• 28:48
  they
• 28:48
  look
• 28:48
  around
• 28:49
  and
• 28:50
  start
• 28:50
  to
• 28:50
  wonder
• 28:50
  if
• 28:51
  maybe
• 28:51
  there's
• 28:51
  something
• 28:51
  wrong
• 28:52
  with
• 28:52
  them,
• 28:53
  if
• 28:53
  there's
• 28:53
  something
• 28:54
  wrong
• 28:54
  with
• 28:54
  their
• 28:54
  program,
• 28:55
  if
• 28:55
  maybe
• 28:55
  they
• 28:56
  shouldn't
• 28:56
  be
• 28:56
  doing
• 28:57
  it.
• 28:57
  And
• 28:58
  they
• 28:58
  can
• 28:58
  get
• 28:58
  quite
• 28:59
  discouraged
• 29:00
  at
• 29:00
  the
• 29:01
  same
• 29:01
  time
• 29:02
  because
• 29:03
  of
• 29:03
  the
• 29:04
  vacuum
• 29:04
  of
• 29:05
  social
• 29:05
  media
• 29:06
  and
• 29:06
  the
• 29:07
  way
• 29:07
  the
• 29:07
  algorithms
• 29:08
  work.
• 29:08
  If
• 29:08
  I'm
• 29:09
  interested
• 29:09
  in
• 29:09
  coaching,
• 29:10
  all
• 29:10
  I
• 29:10
  see
• 29:11
  are
• 29:11
  coaches
• 29:12
  and
• 29:12
  ads
• 29:12
  for
• 29:13
  coaches.
• 29:13
  And
• 29:14
  so
• 29:14
  I
• 29:14
  think
• 29:15
  that
• 29:15
  it's
• 29:15
  reality
• 29:16
  that
• 29:16
  those
• 29:17
  are
• 29:17
  the
• 29:17
  only
• 29:17
  people
• 29:18
  out
• 29:18
  there,
• 29:19
  because
• 29:19
  those
• 29:19
  social
• 29:20
  media
• 29:20
  platforms
• 29:21
  keep
• 29:21
  showing
• 29:21
  me
• 29:22
  successful
• 29:23
  coaches
• 29:24
  and
• 29:24
  I
• 29:24
  say
• 29:25
  successful.
• 29:25
  And
• 29:25
  if
• 29:25
  you
• 29:26
  could
• 29:26
  see
• 29:26
  me,
• 29:26
  they've
• 29:26
  got
• 29:27
  air
• 29:27
  quotes
• 29:27
  around
• 29:27
  it
• 29:28
  because
• 29:28
  we
• 29:28
  don't
• 29:29
  know
• 29:29
  who's
• 29:29
  spending
• 29:30
  money
• 29:30
  on
• 29:30
  advertising
• 29:31
  or
• 29:32
  spending
• 29:32
  a
• 29:32
  lot
• 29:32
  of
• 29:33
  energy
• 29:33
  on
• 29:33
  social
• 29:33
  media.
• 29:34
  And
• 29:34
  we
• 29:34
  really
• 29:35
  don't
• 29:35
  know
• 29:35
  what
• 29:35
  the
• 29:36
  behind
• 29:36
  the
• 29:36
  scenes
• 29:36
  of
• 29:36
  their
• 29:37
  business
• 29:37
  looks
• 29:37
  like.
• 29:38
  And
• 29:38
  so
• 29:39
  lots
• 29:39
  of
• 29:39
  times
• 29:40
  people
• 29:40
  start
• 29:41
  to
• 29:41
  get
• 29:41
  that
• 29:41
  impression
• 29:42
  that
• 29:44
  you
• 29:44
  have
• 29:44
  to
• 29:44
  coach
• 29:45
  coaches
• 29:45
  to
• 29:46
  be
• 29:46
  successful.
• 29:47
  It's
• 29:48
  just
• 29:48
  not
• 29:48
  true.
• 29:49
  What
• 29:49
  is
• 29:51
  true
• 29:51
  is
• 29:52
  that
• 29:53
  a
• 29:53
  coach
• 29:54
  helps
• 29:55
  their
• 29:55
  dream
• 29:55
  client
• 29:56
  get
• 29:57
  the
• 29:57
  outcome
• 29:57
  they
• 29:57
  want
• 29:58
  more
• 29:59
  quickly
• 29:59
  than
• 29:59
  they
• 30:00
  could
• 30:00
  do
• 30:00
  it
• 30:00
  on
• 30:00
  their
• 30:00
  own.
• 30:01
  And
• 30:02
  if
• 30:02
  I
• 30:02
  was
• 30:03
  a
• 30:03
  fabulous
• 30:04
  coach
• 30:04
  and
• 30:04
  I
• 30:04
  worked
• 30:05
  with,
• 30:05
  say,
• 30:05
  executives
• 30:06
  who
• 30:07
  were
• 30:07
  trying
• 30:07
  to
• 30:08
  make
• 30:08
  that
• 30:08
  transition
• 30:09
  into
• 30:09
  the
• 30:09
  C
• 30:10
  suite,
• 30:11
  you
• 30:11
  are
• 30:11
  never,
• 30:11
  ever,
• 30:12
  ever
• 30:12
  going
• 30:12
  to
• 30:13
  see
• 30:13
  me
• 30:14
  advertising
• 30:15
  What
• 30:15
  I'm
• 30:15
  doing
• 30:16
  because
• 30:16
  I'm
• 30:17
  behind
• 30:17
  closed
• 30:18
  doors
• 30:18
  talking
• 30:18
  to
• 30:18
  my
• 30:19
  client,
• 30:19
  I'm
• 30:20
  behind
• 30:20
  closed
• 30:20
  doors
• 30:21
  talking
• 30:21
  to
• 30:21
  her
• 30:21
  and
• 30:22
  saying,
• 30:22
  how
• 30:22
  do
• 30:23
  you
• 30:23
  feel
• 30:23
  at
• 30:23
  that
• 30:24
  board
• 30:24
  meeting?
• 30:24
  What's
• 30:24
  going
• 30:25
  on?
• 30:25
  What's
• 30:25
  your
• 30:25
  strategy?
• 30:26
  Right,
• 30:26
  so
• 30:27
  you
• 30:27
  don't
• 30:27
  even
• 30:27
  see
• 30:27
  those
• 30:28
  people.
• 30:29
  So
• 30:29
  you.
• 30:29
  We've
• 30:30
  got
• 30:30
  so
• 30:30
  much
• 30:30
  slanted
• 30:31
  by
• 30:32
  social
• 30:33
  media,
• 30:33
  Google,
• 30:34
  any
• 30:34
  search
• 30:35
  engine,
• 30:35
  they
• 30:36
  show
• 30:36
  us
• 30:36
  more
• 30:37
  of
• 30:37
  what
• 30:37
  we're
• 30:37
  looking
• 30:37
  for.
• 30:38
  So
• 30:38
  we
• 30:38
  think
• 30:39
  that
• 30:39
  that's
• 30:39
  true
• 30:40
  and
• 30:40
  I
• 30:40
  don't
• 30:40
  think
• 30:40
  it
• 30:41
  is.
• 30:41
  What
• 30:41
  do
• 30:42
  you,
• 30:42
  what
• 30:42
  do
• 30:42
  you
• 30:42
  think
• 30:42
  on
• 30:43
  this
• 30:43
  big
• 30:43
  topic
• 30:44
  for
• 30:44
  coaches?
• 30:45
  Yeah,
• 30:46
  totally.
• 30:46
  And
• 30:47
  I
• 30:47
  thought,
• 30:47
  yeah,
• 30:48
  we
• 30:48
  can't
• 30:48
  have
• 30:48
  this
• 30:48
  conversation
• 30:49
  without
• 30:49
  talking
• 30:50
  about
• 30:50
  it.
• 30:51
  I
• 30:51
  haven't
• 30:51
  personally
• 30:52
  coached
• 30:52
  any
• 30:52
  other
• 30:53
  business
• 30:53
  coaches
• 30:54
  yet
• 30:55
  and
• 30:55
  I've
• 30:55
  coached
• 30:56
  probably
• 30:57
  150
• 30:58
  plus
• 30:58
  people
• 30:59
  now.
• 31:00
  So
• 31:00
  all
• 31:00
  of
• 31:00
  my
• 31:01
  coaches
• 31:01
  are
• 31:02
  generally
• 31:02
  leadership
• 31:03
  coaches,
• 31:03
  career
• 31:03
  coaches,
• 31:04
  executive
• 31:04
  coaches,
• 31:05
  which
• 31:05
  obviously
• 31:06
  we
• 31:06
  changed
• 31:06
  the
• 31:06
  title
• 31:07
  slightly
• 31:07
  to
• 31:07
  niche,
• 31:08
  Niche
• 31:08
  down
• 31:08
  further,
• 31:09
  but
• 31:09
  you
• 31:09
  get
• 31:09
  the
• 31:09
  point.
• 31:10
  And
• 31:10
  I've
• 31:11
  had
• 31:11
  clients
• 31:12
  that
• 31:12
  are
• 31:13
  more
• 31:13
  successful
• 31:14
  than
• 31:14
  me
• 31:15
  now,
• 31:15
  which
• 31:15
  I
• 31:16
  absolutely
• 31:17
  love.
• 31:18
  So
• 31:19
  it's
• 31:19
  just
• 31:20
  finding
• 31:20
  those
• 31:20
  role
• 31:21
  models
• 31:21
  who
• 31:22
  manage
• 31:22
  to
• 31:23
  succeed
• 31:23
  and
• 31:24
  showcasing
• 31:25
  them
• 31:25
  often,
• 31:26
  which
• 31:26
  is
• 31:26
  what
• 31:26
  I
• 31:26
  do
• 31:27
  after
• 31:27
  they've
• 31:28
  worked
• 31:28
  with
• 31:28
  me,
• 31:29
  create
• 31:29
  case
• 31:30
  studies.
• 31:30
  Because
• 31:30
  I
• 31:30
  do
• 31:31
  think
• 31:31
  you
• 31:31
  need
• 31:31
  to
• 31:31
  see
• 31:31
  it
• 31:32
  to
• 31:32
  be
• 31:32
  it.
• 31:33
  And
• 31:33
  I
• 31:33
  don't
• 31:34
  see
• 31:34
  so
• 31:34
  many
• 31:35
  people
• 31:35
  out
• 31:35
  there
• 31:36
  showcasing
• 31:37
  what
• 31:37
  they're
• 31:37
  doing
• 31:37
  and
• 31:38
  I
• 31:38
  think
• 31:38
  it's
• 31:38
  because
• 31:39
  they
• 31:39
  feel
• 31:40
  nervous
• 31:41
  to
• 31:42
  shout
• 31:42
  about
• 31:43
  how
• 31:43
  much
• 31:43
  money
• 31:44
  they
• 31:44
  are
• 31:44
  making
• 31:45
  as
• 31:45
  a
• 31:45
  leadership
• 31:46
  coach
• 31:46
  or
• 31:46
  an
• 31:46
  executive
• 31:47
  coach,
• 31:47
  for
• 31:47
  example.
• 31:48
  Whereas
• 31:49
  business
• 31:49
  coaches
• 31:50
  want
• 31:50
  to
• 31:50
  showcase
• 31:51
  that
• 31:51
  because
• 31:52
  people
• 31:53
  like
• 31:53
  that
• 31:53
  when
• 31:54
  they're
• 31:54
  a
• 31:54
  business.
• 31:54
  You
• 31:54
  know,
• 31:54
  when
• 31:55
  you're
• 31:55
  going
• 31:55
  to
• 31:55
  work
• 31:55
  with
• 31:55
  someone,
• 31:56
  you
• 31:56
  want
• 31:56
  to
• 31:56
  think,
• 31:57
  oh,
• 31:57
  they're
• 31:57
  successful,
• 31:58
  they're
• 31:58
  making
• 31:58
  all
• 31:58
  this
• 31:58
  money,
• 31:59
  I'll
• 31:59
  work
• 32:00
  with
• 32:00
  them.
• 32:00
  Whereas
• 32:01
  my
• 32:01
  clients
• 32:01
  often
• 32:02
  ask
• 32:02
  me
• 32:02
  to
• 32:02
  edit
• 32:03
  out,
• 32:03
  which
• 32:03
  is
• 32:04
  very
• 32:04
  frustrating
• 32:05
  if
• 32:05
  they
• 32:05
  ever
• 32:05
  say,
• 32:06
  I
• 32:06
  made
• 32:07
  this
• 32:07
  much
• 32:07
  money
• 32:07
  in
• 32:07
  the
• 32:08
  period
• 32:08
  of
• 32:08
  working
• 32:08
  together,
• 32:08
  because
• 32:09
  then
• 32:09
  they
• 32:09
  go,
• 32:10
  I
• 32:10
  don't
• 32:10
  want
• 32:10
  any
• 32:10
  of
• 32:10
  my
• 32:11
  clients
• 32:11
  to
• 32:11
  see
• 32:12
  me
• 32:12
  talking
• 32:12
  about
• 32:12
  money.
• 32:13
  So
• 32:14
  I
• 32:14
  do
• 32:14
  think
• 32:14
  we
• 32:15
  probably
• 32:15
  just
• 32:15
  need
• 32:15
  to
• 32:16
  see
• 32:16
  more
• 32:17
  evidence
• 32:17
  of
• 32:18
  other
• 32:18
  coaches
• 32:19
  succeeding
• 32:19
  out
• 32:20
  there.
• 32:20
  And
• 32:20
  how
• 32:20
  can
• 32:20
  we
• 32:21
  keep
• 32:21
  encouraging
• 32:22
  people
• 32:22
  to
• 32:22
  speak
• 32:22
  up
• 32:23
  and
• 32:23
  showcase?
• 32:24
  That's
• 32:24
  really
• 32:24
  interesting.
• 32:25
  Yeah,
• 32:25
  that's
• 32:26
  super
• 32:26
  interesting.
• 32:27
  I
• 32:28
  hadn't
• 32:28
  thought
• 32:28
  about
• 32:28
  it
• 32:29
  in
• 32:29
  that
• 32:29
  way.
• 32:30
  It
• 32:30
  is
• 32:31
  so
• 32:31
  rare
• 32:31
  to
• 32:31
  hear
• 32:32
  somebody
• 32:32
  say,
• 32:33
  I
• 32:33
  made
• 32:34
  x7
• 32:35
  figures,
• 32:36
  but
• 32:36
  they
• 32:37
  never
• 32:37
  use
• 32:37
  the
• 32:37
  word
• 32:38
  profit.
• 32:39
  And
• 32:39
  so
• 32:40
  it's
• 32:40
  like
• 32:41
  you
• 32:41
  can
• 32:41
  make
• 32:41
  a
• 32:42
  lot
• 32:42
  of
• 32:42
  revenue
• 32:43
  and
• 32:44
  spend
• 32:44
  99%
• 32:45
  of
• 32:46
  it
• 32:46
  on
• 32:46
  ads.
• 32:48
  What
• 32:48
  are
• 32:49
  you
• 32:49
  left
• 32:49
  with?
• 32:49
  You
• 32:50
  know,
• 32:50
  it's
• 32:50
  just
• 32:50
  a
• 32:51
  number
• 32:51
  and
• 32:52
  we
• 32:52
  don't
• 32:52
  actually
• 32:52
  know
• 32:52
  what
• 32:53
  that
• 32:53
  number
• 32:53
  means
• 32:54
  and
• 32:55
  we
• 32:55
  sometimes
• 32:55
  don't
• 32:56
  Even
• 32:56
  know
• 32:57
  if
• 32:57
  that
• 32:57
  number
• 32:57
  is
• 32:58
  100%
• 32:59
  true.
• 33:00
  I
• 33:00
  have
• 33:01
  created
• 33:02
  seven
• 33:02
  figures
• 33:03
  when
• 33:03
  I
• 33:03
  add
• 33:03
  up
• 33:03
  all
• 33:04
  10
• 33:04
  years
• 33:04
  of
• 33:04
  my
• 33:04
  business
• 33:06
  and
• 33:06
  it's
• 33:06
  only
• 33:07
  revenue.
• 33:08
  Right.
• 33:09
  There's
• 33:09
  a
• 33:09
  lot
• 33:09
  of
• 33:10
  room
• 33:10
  for
• 33:10
  massaging
• 33:11
  those
• 33:11
  numbers
• 33:11
  as
• 33:12
  far
• 33:12
  as
• 33:12
  I'm
• 33:12
  concerned.
• 33:13
  Totally.
• 33:14
  It
• 33:14
  drives
• 33:15
  me
• 33:15
  absolutely
• 33:16
  crazy
• 33:16
  when
• 33:17
  I
• 33:17
  see
• 33:17
  that.
• 33:17
  And
• 33:17
  I've
• 33:17
  seen
• 33:18
  someone
• 33:18
  call
• 33:18
  herself
• 33:19
  a
• 33:19
  seven
• 33:19
  figure
• 33:20
  coach
• 33:20
  and
• 33:20
  like
• 33:20
  you
• 33:21
  say,
• 33:21
  she's
• 33:22
  adding
• 33:22
  up
• 33:22
  all
• 33:23
  of
• 33:23
  these
• 33:23
  years.
• 33:24
  We,
• 33:24
  we're
• 33:24
  probably
• 33:25
  all
• 33:25
  therefore
• 33:26
  7
• 33:26
  figure
• 33:26
  if
• 33:26
  we
• 33:26
  add
• 33:27
  up
• 33:27
  everything
• 33:27
  we've
• 33:27
  earned
• 33:27
  in
• 33:28
  our
• 33:28
  whole
• 33:28
  life.
• 33:29
  So
• 33:29
  it's
• 33:29
  just
• 33:30
  crazy,
• 33:30
  crazy
• 33:31
  stuff.
• 33:32
  If
• 33:33
  you
• 33:33
  were
• 33:34
  talking
• 33:34
  to
• 33:34
  a
• 33:35
  newer
• 33:36
  coach,
• 33:36
  maybe
• 33:37
  starting
• 33:37
  out
• 33:37
  now,
• 33:38
  what
• 33:38
  would
• 33:38
  be
• 33:39
  your
• 33:39
  advice
• 33:39
  to
• 33:40
  them?
• 33:41
  Yeah.
• 33:42
  Yay.
• 33:43
  I'm
• 33:43
  so
• 33:44
  glad,
• 33:44
  I'm
• 33:44
  so
• 33:45
  glad
• 33:45
  that
• 33:45
  you
• 33:45
  decided
• 33:46
  to
• 33:46
  be
• 33:46
  a
• 33:46
  coach.
• 33:47
  That's
• 33:47
  where
• 33:47
  it
• 33:47
  starts.
• 33:48
  And
• 33:48
  my
• 33:49
  advice
• 33:49
  is
• 33:49
  it
• 33:50
  is
• 33:50
  not
• 33:50
  saturated.
• 33:51
  There's
• 33:52
  8
• 33:52
  billion
• 33:53
  people
• 33:53
  on
• 33:53
  this
• 33:53
  planet
• 33:54
  and
• 33:54
  the
• 33:54
  vast
• 33:55
  majority
• 33:55
  of
• 33:55
  them,
• 33:56
  if
• 33:56
  they
• 33:56
  knew
• 33:56
  that
• 33:57
  they
• 33:57
  could
• 33:57
  get
• 33:57
  help
• 33:57
  with
• 33:58
  their
• 33:58
  challenges,
• 33:59
  they
• 33:59
  would
• 33:59
  do
• 33:59
  it.
• 34:00
  So
• 34:00
  my
• 34:01
  advice
• 34:01
  to
• 34:01
  them
• 34:02
  is
• 34:03
  you're
• 34:03
  in
• 34:03
  the
• 34:03
  right
• 34:04
  place.
• 34:04
  You're
• 34:05
  going
• 34:05
  to
• 34:05
  get
• 34:05
  to
• 34:05
  do
• 34:05
  work
• 34:06
  that
• 34:06
  you
• 34:06
  love
• 34:06
  to
• 34:07
  do.
• 34:08
  Make
• 34:08
  sure
• 34:08
  that
• 34:09
  you
• 34:09
  do
• 34:09
  your
• 34:10
  own
• 34:10
  personal
• 34:10
  work.
• 34:11
  What
• 34:11
  are
• 34:11
  your
• 34:12
  values?
• 34:12
  What
• 34:13
  is
• 34:13
  your
• 34:14
  mission,
• 34:15
  your
• 34:15
  reason
• 34:16
  for
• 34:17
  becoming
• 34:17
  a
• 34:17
  coach
• 34:18
  and
• 34:19
  learning
• 34:19
  to
• 34:20
  tune
• 34:21
  into
• 34:21
  your
• 34:21
  own
• 34:22
  intuition,
• 34:23
  your
• 34:24
  own
• 34:24
  decision
• 34:25
  making
• 34:25
  capability.
• 34:26
  You
• 34:26
  want
• 34:26
  to
• 34:27
  be
• 34:27
  building
• 34:27
  something
• 34:27
  that's
• 34:28
  right
• 34:28
  for
• 34:28
  you,
• 34:29
  not
• 34:30
  something
• 34:30
  that's
• 34:30
  right
• 34:31
  for
• 34:33
  somebody
• 34:34
  else's
• 34:34
  desire.
• 34:36
  So
• 34:36
  you're
• 34:36
  in
• 34:36
  the
• 34:37
  right
• 34:37
  place.
• 34:38
  It
• 34:38
  will
• 34:38
  take
• 34:39
  some
• 34:39
  time.
• 34:40
  The
• 34:40
  thing
• 34:40
  that
• 34:41
  you
• 34:41
  want
• 34:41
  to
• 34:41
  do
• 34:41
  is
• 34:41
  you
• 34:42
  want
• 34:42
  to
• 34:42
  be
• 34:42
  really
• 34:42
  clear
• 34:43
  on
• 34:43
  what
• 34:43
  you're
• 34:43
  going
• 34:43
  to
• 34:43
  focus
• 34:44
  on.
• 34:44
  And
• 34:45
  the
• 34:45
  first
• 34:45
  thing
• 34:45
  to
• 34:45
  always
• 34:46
  focus
• 34:46
  on
• 34:46
  is
• 34:47
  clients.
• 34:48
  And
• 34:48
  the
• 34:48
  reason
• 34:48
  that
• 34:49
  we
• 34:49
  work
• 34:49
  with
• 34:49
  clients
• 34:50
  is
• 34:50
  because
• 34:51
  that's
• 34:51
  the
• 34:51
  work
• 34:51
  we
• 34:51
  want
• 34:52
  to
• 34:52
  do.
• 34:53
  It
• 34:53
  gives
• 34:53
  us
• 34:54
  money
• 34:55
  to
• 34:55
  fund
• 34:56
  the
• 34:56
  rest
• 34:56
  of
• 34:56
  our
• 34:56
  business.
• 34:57
  And
• 35:00
  we
• 35:00
  also
• 35:00
  get
• 35:01
  the
• 35:01
  benefit
• 35:01
  that
• 35:02
  working
• 35:02
  with
• 35:02
  clients
• 35:03
  is
• 35:03
  some
• 35:03
  of
• 35:03
  the
• 35:03
  best
• 35:04
  market
• 35:04
  research
• 35:05
  possible.
• 35:06
  Because
• 35:06
  we
• 35:06
  can
• 35:07
  ask
• 35:07
  people
• 35:07
  questions,
• 35:09
  a
• 35:09
  lot
• 35:09
  of
• 35:09
  questions,
• 35:10
  and
• 35:10
  that
• 35:10
  is
• 35:10
  great
• 35:11
  market
• 35:11
  research.
• 35:12
  But
• 35:12
  when
• 35:12
  somebody
• 35:12
  has
• 35:13
  paid
• 35:13
  us
• 35:14
  to
• 35:14
  support
• 35:15
  them,
• 35:15
  then
• 35:15
  we
• 35:16
  really
• 35:16
  see
• 35:16
  what
• 35:17
  those
• 35:17
  challenges
• 35:17
  are.
• 35:18
  We
• 35:18
  really
• 35:18
  hear
• 35:19
  their
• 35:19
  real
• 35:19
  language.
• 35:20
  So
• 35:21
  new
• 35:21
  coaches,
• 35:22
  welcome.
• 35:22
  You're
• 35:22
  in
• 35:23
  the
• 35:23
  right
• 35:23
  spot.
• 35:23
  Build
• 35:24
  the
• 35:24
  business
• 35:24
  that's
• 35:24
  right
• 35:25
  for,
• 35:25
  for
• 35:25
  you.
• 35:26
  Work
• 35:26
  with
• 35:26
  a
• 35:26
  partner
• 35:27
  that
• 35:27
  will
• 35:27
  help
• 35:27
  you
• 35:27
  do
• 35:28
  that
• 35:28
  instead
• 35:28
  of
• 35:28
  trying
• 35:29
  to
• 35:29
  force
• 35:29
  you
• 35:29
  to
• 35:30
  do
• 35:30
  it
• 35:30
  some
• 35:31
  other
• 35:31
  way.
• 35:32
  And
• 35:32
  work
• 35:33
  with
• 35:33
  clients,
• 35:34
  make
• 35:34
  money
• 35:35
  and
• 35:36
  rinse
• 35:36
  and
• 35:36
  repeat.
• 35:37
  Basically.
• 35:38
  Totally.
• 35:39
  And
• 35:39
  if
• 35:39
  people
• 35:40
  are
• 35:40
  saying,
• 35:41
  how
• 35:41
  do
• 35:41
  I
• 35:41
  get
• 35:41
  the
• 35:42
  clients
• 35:42
  to
• 35:42
  work
• 35:43
  with?
• 35:43
  What
• 35:43
  would
• 35:43
  you
• 35:44
  say
• 35:44
  then?
• 35:44
  So
• 35:45
  I
• 35:45
  always
• 35:45
  suggest
• 35:46
  people
• 35:46
  start
• 35:46
  with
• 35:46
  their
• 35:46
  warm
• 35:47
  circle.
• 35:48
  Yes.
• 35:48
  Talk
• 35:48
  to
• 35:49
  the
• 35:49
  people
• 35:49
  you
• 35:49
  Know,
• 35:50
  but
• 35:50
  don't
• 35:50
  say,
• 35:51
  hey,
• 35:51
  Auntie
• 35:51
  Jane,
• 35:52
  do
• 35:52
  you
• 35:52
  want
• 35:52
  to
• 35:52
  be
• 35:52
  my
• 35:53
  coaching
• 35:53
  client?
• 35:55
  I
• 35:55
  am
• 35:55
  doing
• 35:55
  this
• 35:56
  new
• 35:56
  thing.
• 35:57
  Who
• 35:57
  do
• 35:57
  you
• 35:58
  know
• 35:58
  that
• 35:58
  could
• 35:58
  use
• 35:58
  some
• 35:59
  support
• 35:59
  in
• 36:00
  this
• 36:00
  area?
• 36:01
  Like
• 36:01
  in
• 36:02
  your
• 36:02
  example
• 36:02
  where
• 36:02
  you
• 36:03
  went
• 36:03
  from
• 36:03
  executive
• 36:04
  to
• 36:04
  career
• 36:04
  coaching.
• 36:05
  Who
• 36:05
  do
• 36:05
  you
• 36:06
  know
• 36:06
  that
• 36:06
  is
• 36:07
  interested
• 36:07
  in
• 36:07
  making
• 36:08
  a
• 36:08
  career
• 36:08
  shift
• 36:09
  or
• 36:09
  is
• 36:10
  looking
• 36:10
  for
• 36:11
  a
• 36:11
  promotion?
• 36:12
  Could
• 36:12
  you
• 36:12
  introduce
• 36:13
  me?
• 36:13
  So
• 36:13
  I
• 36:13
  always
• 36:14
  start
• 36:14
  with
• 36:14
  warm
• 36:14
  circle
• 36:15
  first
• 36:15
  because
• 36:16
  that's
• 36:16
  the
• 36:16
  easiest.
• 36:17
  That's
• 36:17
  the
• 36:17
  easiest
• 36:17
  way.
• 36:18
  So
• 36:19
  simple,
• 36:19
  isn't
• 36:19
  it?
• 36:20
  Yet
• 36:20
  it's
• 36:20
  the
• 36:20
  one
• 36:20
  that
• 36:21
  most
• 36:21
  people
• 36:21
  want
• 36:22
  to
• 36:22
  avoid,
• 36:22
  I've
• 36:23
  found.
• 36:23
  Yes.
• 36:24
  Yeah,
• 36:25
  exactly.
• 36:27
  I
• 36:27
  know
• 36:28
  you
• 36:28
  have
• 36:28
  a
• 36:28
  unique
• 36:29
  perspective
• 36:29
  on
• 36:30
  fear
• 36:30
  and
• 36:31
  confidence
• 36:31
  for
• 36:31
  coaches.
• 36:32
  I
• 36:32
  would
• 36:32
  love
• 36:32
  you
• 36:33
  to
• 36:33
  expand
• 36:33
  on
• 36:34
  that.
• 36:35
  Yeah.
• 36:35
  So
• 36:36
  we
• 36:37
  all
• 36:37
  will
• 36:38
  wait.
• 36:38
  You
• 36:39
  know,
• 36:39
  we
• 36:39
  might
• 36:39
  be
• 36:39
  nervous,
• 36:40
  we
• 36:40
  might
• 36:40
  be
• 36:40
  worried,
• 36:41
  we
• 36:41
  might
• 36:41
  be
• 36:41
  experiencing
• 36:42
  fear
• 36:43
  or
• 36:43
  anxiety
• 36:44
  and
• 36:45
  we
• 36:45
  want
• 36:45
  to
• 36:45
  wait
• 36:46
  until
• 36:46
  it
• 36:46
  goes
• 36:46
  away
• 36:47
  before
• 36:47
  we
• 36:47
  take
• 36:48
  action.
• 36:48
  And
• 36:49
  that's
• 36:49
  the
• 36:49
  thing.
• 36:50
  It
• 36:50
  just
• 36:50
  doesn't
• 36:51
  work
• 36:51
  that
• 36:51
  way.
• 36:52
  Fear
• 36:52
  does
• 36:53
  not
• 36:53
  go
• 36:53
  away
• 36:53
  because
• 36:54
  we
• 36:54
  wait.
• 36:54
  It
• 36:54
  just
• 36:55
  grows
• 36:55
  and
• 36:55
  grows
• 36:56
  and
• 36:56
  grows
• 36:57
  and
• 36:57
  holds
• 36:57
  you
• 36:57
  back.
• 36:58
  And
• 36:59
  so
• 36:59
  the
• 36:59
  way
• 37:00
  past
• 37:00
  fear
• 37:01
  is
• 37:01
  to
• 37:02
  instead
• 37:03
  ask
• 37:03
  for
• 37:03
  courage,
• 37:05
  look
• 37:05
  for
• 37:05
  your
• 37:06
  courage
• 37:06
  muscle
• 37:07
  and
• 37:07
  start
• 37:08
  to
• 37:08
  do
• 37:08
  those
• 37:08
  small
• 37:09
  actions.
• 37:09
  And
• 37:10
  then
• 37:10
  before
• 37:10
  you
• 37:11
  know
• 37:11
  it,
• 37:11
  that
• 37:11
  fear
• 37:12
  isn't
• 37:12
  as
• 37:12
  big
• 37:13
  as
• 37:13
  you
• 37:13
  thought
• 37:14
  it
• 37:14
  was.
• 37:15
  And
• 37:15
  I
• 37:16
  feel
• 37:16
  that
• 37:16
  way
• 37:16
  about
• 37:17
  confidence
• 37:17
  because
• 37:18
  fear
• 37:18
  and
• 37:18
  confidence
• 37:19
  kind
• 37:19
  of
• 37:19
  go
• 37:19
  hand
• 37:19
  in
• 37:20
  hand.
• 37:20
  Is
• 37:21
  that
• 37:21
  the
• 37:21
  way
• 37:22
  to
• 37:22
  get
• 37:22
  confident
• 37:23
  is
• 37:23
  to
• 37:23
  get
• 37:24
  adept
• 37:25
  at
• 37:25
  doing
• 37:25
  the
• 37:26
  thing,
• 37:27
  adept
• 37:27
  at
• 37:27
  writing
• 37:28
  the
• 37:28
  post
• 37:29
  or
• 37:29
  making
• 37:29
  an
• 37:29
  offer
• 37:30
  or
• 37:30
  doing
• 37:31
  a
• 37:31
  presentation.
• 37:32
  And
• 37:32
  the
• 37:32
  only
• 37:33
  way
• 37:33
  we
• 37:33
  get
• 37:33
  adept
• 37:34
  is
• 37:34
  when
• 37:34
  we
• 37:34
  get
• 37:34
  courageous
• 37:35
  enough
• 37:36
  to
• 37:36
  take
• 37:36
  the
• 37:37
  step
• 37:37
  and
• 37:38
  get
• 37:38
  started.
• 37:39
  And
• 37:39
  so
• 37:39
  if
• 37:39
  you're
• 37:40
  feeling
• 37:40
  nervous,
• 37:41
  if
• 37:41
  you're
• 37:42
  feeling
• 37:42
  self
• 37:42
  doubt,
• 37:43
  it
• 37:44
  is
• 37:44
  an
• 37:44
  emotion
• 37:45
  that
• 37:45
  is
• 37:46
  a
• 37:46
  common
• 37:47
  emotion
• 37:47
  that
• 37:47
  we
• 37:48
  all
• 37:49
  feel.
• 37:49
  And
• 37:50
  know
• 37:50
  that
• 37:50
  your
• 37:50
  fastest
• 37:51
  way
• 37:51
  away
• 37:52
  from
• 37:52
  that
• 37:52
  is
• 37:52
  to
• 37:53
  go
• 37:53
  through
• 37:53
  it.
• 37:54
  So
• 37:54
  ask
• 37:54
  yourself
• 37:55
  to
• 37:55
  be
• 37:55
  courageous
• 37:56
  first.
• 37:57
  That's
• 37:58
  the.
• 37:58
  That's
• 37:58
  the
• 37:58
  difference.
• 37:59
  Yeah,
• 38:00
  love
• 38:00
  it.
• 38:00
  Totally.
• 38:01
  The
• 38:01
  only
• 38:01
  way
• 38:01
  is
• 38:02
  through
• 38:02
  it.
• 38:02
  Oh,
• 38:02
  years
• 38:02
  ago
• 38:03
  I
• 38:03
  was
• 38:03
  in
• 38:04
  Acapulco
• 38:05
  and
• 38:05
  that's
• 38:06
  the
• 38:06
  place
• 38:06
  where
• 38:06
  they
• 38:07
  have
• 38:07
  the
• 38:07
  cliff
• 38:07
  divers,
• 38:08
  the
• 38:08
  famous
• 38:08
  cliff
• 38:09
  divers.
• 38:10
  And
• 38:10
  I
• 38:10
  was
• 38:11
  like,
• 38:11
  oh,
• 38:11
  cliff
• 38:11
  drivers,
• 38:12
  cool.
• 38:12
  You
• 38:12
  know,
• 38:12
  and
• 38:12
  then
• 38:13
  I
• 38:13
  walked
• 38:13
  up
• 38:13
  to
• 38:14
  and
• 38:14
  watched
• 38:15
  what
• 38:15
  these
• 38:15
  people
• 38:15
  are
• 38:16
  doing
• 38:16
  and
• 38:17
  they
• 38:17
  clamber
• 38:17
  up
• 38:18
  these
• 38:18
  rocks
• 38:18
  and
• 38:19
  they
• 38:19
  have
• 38:19
  like
• 38:19
  a
• 38:20
  little
• 38:20
  tiny
• 38:21
  toehold
• 38:22
  and
• 38:22
  then
• 38:23
  they
• 38:23
  have
• 38:23
  to
• 38:23
  wait
• 38:24
  to
• 38:25
  dive
• 38:26
  when
• 38:26
  the
• 38:26
  wave
• 38:27
  is
• 38:27
  just
• 38:27
  at
• 38:27
  the
• 38:28
  right
• 38:28
  spot.
• 38:29
  So
• 38:29
  not
• 38:29
  only
• 38:29
  are
• 38:30
  they
• 38:30
  precariously
• 38:31
  balanced,
• 38:32
  but
• 38:32
  they
• 38:32
  have
• 38:32
  to
• 38:32
  wait
• 38:33
  for
• 38:33
  exactly
• 38:33
  the
• 38:34
  right
• 38:34
  thing.
• 38:34
  So
• 38:35
  like,
• 38:35
  to
• 38:35
  me,
• 38:35
  that
• 38:36
  is
• 38:37
  so
• 38:38
  fear
• 38:38
  inducing.
• 38:39
  But
• 38:40
  they've
• 38:40
  practiced
• 38:40
  it
• 38:41
  over
• 38:41
  and
• 38:41
  over
• 38:42
  and
• 38:42
  over
• 38:42
  again
• 38:43
  and
• 38:43
  they
• 38:43
  didn't
• 38:44
  dive
• 38:45
  every
• 38:45
  Time,
• 38:45
  maybe
• 38:46
  they
• 38:46
  were
• 38:46
  there
• 38:46
  with
• 38:46
  a
• 38:47
  friend
• 38:47
  who
• 38:47
  said,
• 38:47
  see,
• 38:48
  look
• 38:48
  at
• 38:48
  how
• 38:48
  the
• 38:48
  wave
• 38:48
  is
• 38:49
  breaking.
• 38:49
  You
• 38:49
  got
• 38:49
  to
• 38:49
  look
• 38:50
  for
• 38:50
  that
• 38:50
  or
• 38:50
  avoid
• 38:51
  that.
• 38:52
  And
• 38:52
  so
• 38:52
  they
• 38:53
  just
• 38:53
  kept
• 38:53
  going.
• 38:54
  And
• 38:54
  that
• 38:55
  is
• 38:55
  how
• 38:55
  they
• 38:56
  have
• 38:56
  the
• 38:56
  confidence
• 38:57
  to
• 38:57
  go
• 38:57
  and
• 38:57
  do
• 38:57
  these
• 38:58
  dives
• 38:58
  that
• 38:59
  look
• 38:59
  crazy
• 38:59
  to
• 39:00
  me.
• 39:00
  Right.
• 39:01
  So
• 39:01
  I
• 39:01
  think
• 39:01
  that,
• 39:02
  you
• 39:02
  know,
• 39:02
  that
• 39:02
  one
• 39:02
  really
• 39:03
  stuck
• 39:03
  with
• 39:03
  me
• 39:03
  watching
• 39:04
  these
• 39:04
  people
• 39:04
  dive
• 39:05
  into
• 39:05
  the
• 39:05
  oceans.
• 39:06
  Amazing,
• 39:07
  I
• 39:07
  bet.
• 39:08
  So
• 39:08
  true,
• 39:08
  isn't
• 39:08
  it?
• 39:08
  It's
• 39:09
  just
• 39:09
  tiny
• 39:09
  steps,
• 39:10
  but
• 39:10
  you
• 39:10
  can't
• 39:10
  always
• 39:11
  see
• 39:11
  that
• 39:11
  when
• 39:11
  you're
• 39:11
  in
• 39:11
  it.
• 39:12
  Exactly.
• 39:13
  Lastly,
• 39:14
  I
• 39:14
  would
• 39:14
  love
• 39:14
  to
• 39:15
  talk
• 39:15
  about
• 39:16
  comparison.
• 39:17
  And
• 39:17
  when
• 39:17
  you
• 39:18
  can
• 39:18
  go
• 39:19
  online
• 39:19
  and
• 39:19
  you
• 39:19
  feel
• 39:20
  like
• 39:20
  everyone
• 39:20
  else
• 39:20
  is
• 39:21
  managing
• 39:21
  this
• 39:21
  and
• 39:21
  you're
• 39:22
  the
• 39:22
  only
• 39:22
  one
• 39:22
  that's
• 39:22
  not.
• 39:23
  Have
• 39:23
  you
• 39:23
  got
• 39:23
  any
• 39:23
  tips
• 39:24
  around
• 39:24
  that?
• 39:25
  Yeah.
• 39:26
  It's
• 39:26
  a
• 39:27
  lie.
• 39:30
  Bluntly
• 39:31
  is
• 39:33
  social
• 39:34
  media
• 39:34
  and
• 39:35
  Google
• 39:36
  and
• 39:36
  websites,
• 39:37
  you
• 39:37
  know,
• 39:37
  that's
• 39:38
  our
• 39:38
  best
• 39:38
  foot
• 39:39
  forward.
• 39:39
  Right.
• 39:40
  That's
• 39:40
  the
• 39:40
  place
• 39:41
  where
• 39:41
  those
• 39:42
  people
• 39:42
  that
• 39:42
  are
• 39:43
  posting
• 39:43
  frequently
• 39:44
  and
• 39:44
  looking
• 39:45
  all
• 39:45
  happy
• 39:46
  and
• 39:46
  like
• 39:46
  they've
• 39:46
  got
• 39:46
  it
• 39:47
  all
• 39:47
  together,
• 39:48
  we're
• 39:48
  really
• 39:48
  just
• 39:49
  seeing
• 39:49
  the
• 39:49
  outside
• 39:50
  of
• 39:50
  the
• 39:50
  package
• 39:51
  and
• 39:51
  we
• 39:51
  have
• 39:51
  no
• 39:52
  idea
• 39:52
  what's
• 39:53
  really
• 39:53
  going
• 39:53
  on
• 39:53
  in
• 39:54
  their
• 39:54
  life,
• 39:55
  how
• 39:55
  they're
• 39:55
  really
• 39:56
  feeling,
• 39:56
  what
• 39:56
  they're
• 39:57
  really
• 39:57
  struggling
• 39:57
  with.
• 39:58
  And
• 39:58
  so
• 39:59
  to
• 40:00
  try
• 40:00
  and
• 40:00
  compare
• 40:01
  your
• 40:01
  insides
• 40:02
  with
• 40:02
  the
• 40:03
  outside
• 40:03
  that
• 40:03
  you
• 40:04
  see
• 40:04
  on
• 40:04
  social
• 40:05
  media
• 40:05
  is
• 40:06
  always
• 40:06
  going
• 40:06
  to
• 40:06
  do
• 40:07
  you
• 40:07
  a
• 40:07
  disservice
• 40:08
  because
• 40:08
  you're
• 40:09
  always
• 40:09
  going
• 40:09
  to
• 40:09
  feel
• 40:09
  more
• 40:10
  nervous
• 40:10
  inside
• 40:11
  and
• 40:11
  just
• 40:11
  know
• 40:12
  that
• 40:12
  you're
• 40:12
  never
• 40:12
  going
• 40:12
  to
• 40:13
  know
• 40:13
  exactly
• 40:13
  how
• 40:14
  they
• 40:14
  feel.
• 40:15
  So
• 40:16
  the
• 40:16
  less
• 40:17
  time
• 40:17
  you
• 40:18
  can
• 40:18
  spend
• 40:18
  comparing
• 40:19
  yourself,
• 40:19
  the
• 40:20
  better.
• 40:21
  And
• 40:21
  the
• 40:21
  way
• 40:21
  that
• 40:21
  I
• 40:22
  do
• 40:22
  that
• 40:22
  is
• 40:22
  I
• 40:23
  literally
• 40:24
  remove
• 40:24
  the
• 40:24
  apps
• 40:25
  from.
• 40:25
  From
• 40:25
  my
• 40:25
  phone.
• 40:26
  As
• 40:26
  soon
• 40:26
  as
• 40:27
  I
• 40:27
  want
• 40:27
  to
• 40:27
  reinstall
• 40:27
  that
• 40:28
  app,
• 40:28
  it'll
• 40:28
  be
• 40:29
  right
• 40:29
  there
• 40:29
  and
• 40:29
  I
• 40:29
  can
• 40:29
  go
• 40:30
  and,
• 40:30
  you
• 40:30
  know,
• 40:30
  interact
• 40:31
  and
• 40:31
  do
• 40:31
  the
• 40:31
  things
• 40:31
  that
• 40:32
  I'm
• 40:32
  meant
• 40:32
  to
• 40:32
  do,
• 40:33
  but
• 40:33
  it'll
• 40:33
  means
• 40:34
  that
• 40:34
  I
• 40:34
  don't
• 40:34
  scroll
• 40:35
  and
• 40:35
  I'm
• 40:35
  not
• 40:36
  sort
• 40:36
  of
• 40:36
  looking
• 40:36
  and
• 40:36
  going,
• 40:37
  ooh,
• 40:37
  that
• 40:37
  person's
• 40:37
  got
• 40:38
  a
• 40:38
  nice
• 40:39
  website.
• 40:40
  Ooh,
• 40:40
  that
• 40:40
  person's
• 40:41
  got
• 40:41
  a
• 40:41
  what?
• 40:41
  That's
• 40:42
  a
• 40:42
  great
• 40:42
  program.
• 40:43
  It
• 40:43
  doesn't
• 40:44
  do
• 40:44
  me
• 40:44
  any
• 40:44
  good.
• 40:45
  I
• 40:45
  know
• 40:45
  my
• 40:45
  clients,
• 40:46
  I
• 40:46
  know
• 40:46
  how
• 40:46
  to
• 40:46
  help
• 40:47
  them.
• 40:47
  And
• 40:47
  so
• 40:47
  I
• 40:47
  just
• 40:47
  remove
• 40:48
  the
• 40:48
  app.
• 40:48
  Works
• 40:48
  like
• 40:49
  a
• 40:49
  charm.
• 40:50
  That's
• 40:50
  such
• 40:51
  a
• 40:51
  great
• 40:51
  idea,
• 40:52
  isn't
• 40:52
  it?
• 40:52
  Yeah.
• 40:52
  And
• 40:53
  I
• 40:53
  do
• 40:53
  think,
• 40:53
  for
• 40:54
  me,
• 40:54
  anyway,
• 40:54
  eventually,
• 40:55
  I
• 40:55
  don't
• 40:56
  ever
• 40:56
  really
• 40:56
  look
• 40:57
  at
• 40:57
  anybody
• 40:57
  else
• 40:57
  now,
• 40:58
  but
• 40:58
  I
• 40:58
  certainly
• 40:58
  did
• 40:59
  at
• 40:59
  the
• 40:59
  beginning
• 40:59
  and
• 40:59
  I
• 41:00
  thought,
• 41:01
  how
• 41:01
  am
• 41:01
  I
• 41:01
  ever
• 41:02
  going
• 41:02
  to
• 41:02
  compete
• 41:03
  with
• 41:03
  someone
• 41:03
  like
• 41:04
  that?
• 41:04
  That's
• 41:04
  got
• 41:04
  the
• 41:05
  shiniest
• 41:05
  photos
• 41:06
  and
• 41:06
  the
• 41:06
  clearest
• 41:07
  face
• 41:07
  and,
• 41:08
  you
• 41:08
  know,
• 41:08
  all
• 41:08
  of
• 41:08
  the
• 41:09
  things.
• 41:10
  That's
• 41:10
  right.
• 41:10
  But
• 41:11
  I.
• 41:11
  And
• 41:11
  I
• 41:12
  agree
• 41:12
  that
• 41:13
  I'm
• 41:13
  okay,
• 41:14
  now,
• 41:14
  but
• 41:15
  the
• 41:15
  next
• 41:15
  step,
• 41:16
  like
• 41:16
  the
• 41:16
  next
• 41:16
  evolution
• 41:17
  that
• 41:17
  my
• 41:18
  business
• 41:18
  goes
• 41:18
  through,
• 41:19
  whenever
• 41:19
  that
• 41:19
  is,
• 41:20
  I'll
• 41:20
  be
• 41:21
  right
• 41:21
  back
• 41:22
  in
• 41:22
  that
• 41:22
  place
• 41:22
  where
• 41:22
  I'm
• 41:23
  comparing
• 41:23
  myself
• 41:23
  again.
• 41:24
  Like
• 41:24
  it's.
• 41:25
  My
• 41:25
  brain
• 41:25
  just
• 41:25
  likes
• 41:26
  to
• 41:26
  do
• 41:26
  that.
• 41:26
  So
• 41:27
  definitely.
• 41:28
  Great
• 41:28
  reminder.
• 41:30
  So
• 41:30
  finally,
• 41:31
  what
• 41:31
  is
• 41:31
  one
• 41:32
  exercise
• 41:33
  that
• 41:33
  someone
• 41:34
  listening
• 41:34
  can
• 41:34
  do
• 41:35
  today
• 41:35
  to
• 41:36
  gain
• 41:36
  clarity
• 41:37
  or
• 41:37
  move
• 41:37
  forward
• 41:37
  in
• 41:38
  their
• 41:38
  business?
• 41:40
  Journaling
• 41:41
  is
• 41:41
  always
• 41:42
  great
• 41:42
  and
• 41:43
  simple
• 41:43
  questions.
• 41:44
  What
• 41:45
  do
• 41:45
  I
• 41:45
  want?
• 41:46
  Which
• 41:47
  is
• 41:47
  sometimes
• 41:47
  the
• 41:47
  hardest
• 41:48
  question.
• 41:49
  Who
• 41:49
  am
• 41:49
  I?
• 41:50
  And
• 41:50
  what
• 41:50
  do
• 41:51
  I
• 41:51
  want?
• 41:52
  And
• 41:52
  when
• 41:52
  you
• 41:53
  start
• 41:53
  to
• 41:54
  ask
• 41:54
  yourself
• 41:54
  these
• 41:55
  questions
• 41:55
  that
• 41:55
  don't
• 41:56
  really
• 41:56
  have
• 41:56
  one
• 41:57
  answer
• 41:57
  and
• 41:57
  you
• 41:58
  get
• 41:58
  to
• 41:58
  dig
• 41:58
  a
• 41:58
  little
• 41:58
  bit
• 41:59
  deeper
• 41:59
  into
• 41:59
  who
• 42:00
  you
• 42:00
  are,
• 42:00
  it
• 42:01
  works
• 42:01
  and
• 42:02
  you
• 42:02
  start
• 42:02
  to
• 42:02
  get
• 42:03
  clear
• 42:03
  because
• 42:04
  the
• 42:04
  true
• 42:04
  you
• 42:05
  starts
• 42:05
  to
• 42:05
  sort
• 42:05
  of
• 42:05
  rise
• 42:06
  to
• 42:06
  the
• 42:06
  surface.
• 42:07
  So
• 42:07
  that's
• 42:08
  my
• 42:08
  recommendation.
• 42:09
  Oh,
• 42:10
  I
• 42:10
  love
• 42:10
  it.
• 42:10
  Thank
• 42:10
  you
• 42:11
  so
• 42:11
  much,
• 42:11
  Candy.
• 42:11
  I'm
• 42:12
  going
• 42:12
  to
• 42:12
  go
• 42:12
  and
• 42:12
  do
• 42:12
  that
• 42:12
  exercise
• 42:13
  myself
• 42:14
  right
• 42:14
  now.
• 42:15
  So
• 42:15
  thank
• 42:15
  you
• 42:15
  so
• 42:15
  much
• 42:16
  for
• 42:16
  being
• 42:16
  here.
• 42:16
  Where
• 42:16
  can
• 42:17
  people
• 42:17
  find
• 42:17
  you
• 42:18
  if
• 42:18
  they
• 42:18
  want
• 42:18
  to
• 42:19
  keep
• 42:19
  in
• 42:19
  touch?
• 42:20
  The
• 42:21
  best
• 42:21
  way
• 42:21
  is
• 42:21
  to
• 42:21
  come
• 42:22
  and
• 42:22
  listen
• 42:22
  to
• 42:22
  my
• 42:22
  podcast.
• 42:23
  It's
• 42:23
  called
• 42:24
  she
• 42:24
  Coaches
• 42:24
  Coaches.
• 42:25
  Yes,
• 42:26
  it's
• 42:26
  a
• 42:26
  mouthful
• 42:27
  and
• 42:27
  so
• 42:27
  it's
• 42:27
  on.
• 42:28
  All
• 42:28
  the
• 42:28
  players
• 42:28
  come
• 42:29
  and
• 42:29
  listen
• 42:29
  to
• 42:29
  my
• 42:29
  podcast
• 42:30
  and
• 42:31
  listen
• 42:31
  to
• 42:31
  some
• 42:31
  episodes
• 42:32
  and
• 42:32
  there's
• 42:32
  lots
• 42:32
  of
• 42:33
  ways
• 42:33
  to
• 42:33
  get
• 42:33
  in
• 42:34
  touch
• 42:34
  with
• 42:34
  me,
• 42:34
  but
• 42:34
  that's
• 42:35
  the
• 42:35
  easiest
• 42:35
  way.
• 42:36
  Fabulous.
• 42:37
  And
• 42:37
  I
• 42:37
  will
• 42:37
  share
• 42:37
  the
• 42:37
  link
• 42:38
  in
• 42:38
  the
• 42:38
  show
• 42:38
  notes
• 42:38
  as
• 42:38
  well.
• 42:39
  Thank
• 42:39
  you
• 42:39
  so,
• 42:39
  so
• 42:40
  much,
• 42:40
  Candy.
• 42:40
  It
• 42:40
  was
• 42:40
  wonderful
• 42:41
  to
• 42:41
  talk.
• 42:42
  Thank
• 42:42
  you
• 42:42
  for
• 42:42
  having
• 42:42
  me.
• 42:43
  Thank
• 42:43
  you
• 42:44
  so
• 42:44
  much
• 42:44
  for
• 42:44
  listening
• 42:45
  to
• 42:45
  this
• 42:45
  episode
• 42:46
  of
• 42:46
  Women
• 42:46
  in
• 42:46
  the
• 42:46
  Coaching
• 42:47
  Arena.
• 42:48
  I
• 42:48
  have
• 42:48
  a
• 42:49
  mass
• 42:49
  of
• 42:49
  free
• 42:50
  resources
• 42:50
  on
• 42:51
  my
• 42:51
  website.
• 42:52
  JoannaLottCoaching.com
• 42:54
  that's
• 42:55
  Joanna
• 42:55
  with
• 42:56
  an
• 42:56
  A
• 42:56
  and
• 42:56
  Lott
• 42:57
  with
• 42:57
  two
• 42:57
  Ts.
• 42:59
  JoannaLottCoaching
• 43:00
  dot
• 43:00
  com
• 43:01
  and
• 43:01
  I'll
• 43:01
  also
• 43:01
  put
• 43:02
  links
• 43:02
  in
• 43:02
  the
• 43:02
  show
• 43:02
  notes
• 43:03
  below.
• 43:04
  Let
• 43:04
  me
• 43:05
  know
• 43:05
  if
• 43:05
  you
• 43:05
  found
• 43:05
  this
• 43:06
  episode
• 43:06
  useful.
• 43:07
  Share
• 43:07
  it
• 43:07
  with
• 43:08
  a
• 43:08
  friend
• 43:08
  and
• 43:08
  leave
• 43:09
  me
• 43:09
  a
• 43:09
  review
• 43:10
  and
• 43:10
  I
• 43:10
  will
• 43:10
  personally
• 43:11
  thank
• 43:11
  you
• 43:11
  for
• 43:12
  that.
• 43:13
  We're
• 43:13
  Remember
• 43:14
  to
• 43:14
  trust
• 43:14
  yourself,
• 43:15
  believe
• 43:15
  in
• 43:15
  yourself
• 43:16
  and
• 43:16
  be
• 43:16
  the
• 43:16
  wise
• 43:17
  gardener
• 43:17
  who
• 43:17
  keeps
• 43:18
  on
• 43:18
  watering
• 43:19
  the
• 43:19
  seed.
• 43:19
  Get
• 43:20
  into
• 43:20
  the
• 43:20
  arena,
• 43:21
  dare
• 43:21
  greatly
• 43:22
  and
• 43:22
  try.