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How to Win on Walmart, Not Just Amazon

Most Amazon sellers who try Walmart copy their listings straight across — same title, same bullet points, same ad campaigns — and wonder why it doesn't work. Andrew Deramo has spent seven years on Amazon and now puts 40% of his working time into Walmart. His argument is simple: Walmart is its own search engine, its own customer base, and its own opportunity. Sellers who treat it like a second Amazon are leaving money on the table.

In this episode, Andrew walks through the strategy he uses with his own products and his clients at SellTru — from building platform-specific listings to using…

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