Platform Perspectives | Darcie Surinak from AYA: Integration & The Consumer Experience
Darcie Surinak joins host Annie Robertson Hockey for another installment of our Platform Perspectives series to unpack the playbook behind scaling high-performing aesthetics platforms. Now President & COO of AYA Medical Spa, Darcie draws on a decade-plus operating multi-site, consumer-facing healthcare businesses to share how patient experience, disciplined integration, and front-line leadership accelerate growth without sacrificing clinical quality. At AYA, a 25-year pioneer in medical aesthetics with expanding footprints in markets like Atlanta and Dallas, she’s leading the next phase of…
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