Latest / Women in The Coaching Arena / 137 | I asked 100+ coaches what they struggle with most. These 3 questions came up again and again...

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137 | I asked 100+ coaches what they struggle with most. These 3 questions came up again and again... · Women in The Coaching Arena

• 0:00
  One
• 0:00
  of
• 0:00
  the
• 0:00
  questions
• 0:01
  I
• 0:01
  hear
• 0:01
  all
• 0:01
  the
• 0:01
  time
• 0:02
  is,
• 0:03
  do
• 0:03
  I
• 0:03
  really
• 0:04
  need
• 0:04
  to
• 0:05
  niche?
• 0:06
  Another
• 0:07
  one
• 0:07
  is,
• 0:08
  how
• 0:08
  much
• 0:09
  marketing
• 0:10
  do
• 0:10
  I
• 0:10
  actually
• 0:11
  need
• 0:11
  to
• 0:11
  be
• 0:11
  doing?
• 0:13
  And
• 0:13
  then
• 0:14
  here's
• 0:14
  the
• 0:14
  big
• 0:14
  one.
• 0:15
  How
• 0:15
  do
• 0:15
  I
• 0:15
  know
• 0:16
  which
• 0:16
  tasks
• 0:17
  are
• 0:17
  really
• 0:18
  worth
• 0:18
  my
• 0:18
  time
• 0:19
  when
• 0:19
  everything
• 0:20
  feels
• 0:20
  important?
• 0:22
  If
• 0:22
  any
• 0:22
  of
• 0:22
  these
• 0:22
  questions
• 0:23
  sound
• 0:23
  familiar,
• 0:24
  you
• 0:24
  are
• 0:24
  gonna
• 0:24
  love
• 0:25
  today's
• 0:25
  episode
• 0:26
  because
• 0:27
  I
• 0:27
  will
• 0:27
  answer
• 0:28
  them
• 0:28
  all.
• 0:29
  This
• 0:29
  episode
• 0:30
  is
• 0:30
  inspired
• 0:31
  by
• 0:31
  a
• 0:31
  q
• 0:31
  and
• 0:32
  a
• 0:32
  call
• 0:32
  I
• 0:32
  did
• 0:33
  recently
• 0:33
  for
• 0:34
  Firework
• 0:34
  Coaching,
• 0:35
  which
• 0:36
  was
• 0:36
  super,
• 0:36
  super
• 0:37
  fun,
• 0:38
  and
• 0:38
  the
• 0:38
  feedback
• 0:38
  I
• 0:39
  had
• 0:39
  was
• 0:39
  that
• 0:40
  the
• 0:40
  value
• 0:40
  per
• 0:40
  minute
• 0:41
  was
• 0:41
  gold.
• 0:42
  So
• 0:43
  really
• 0:43
  excited
• 0:44
  to
• 0:44
  share
• 0:44
  a
• 0:45
  little
• 0:45
  bit
• 0:46
  of
• 0:46
  those
• 0:46
  answers
• 0:47
  with
• 0:47
  you
• 0:47
  today.
• 0:48
  So
• 0:48
  question
• 0:49
  one,
• 0:50
  i've
• 0:50
  served
• 0:51
  different
• 0:51
  types
• 0:52
  of
• 0:52
  clients
• 0:52
  successfully.
• 0:53
  Do
• 0:54
  I
• 0:54
  really
• 0:54
  need
• 0:55
  to
• 0:55
  niche?
• 0:57
  My
• 0:57
  answer
• 0:57
  to
• 0:57
  this
• 0:58
  one
• 0:58
  was,
• 0:59
  it
• 0:59
  depends
• 0:59
  on
• 1:00
  your
• 1:00
  circumstances.
• 1:01
  The
• 1:02
  reason
• 1:02
  we
• 1:02
  niche
• 1:03
  is
• 1:03
  to
• 1:03
  increase
• 1:04
  our
• 1:05
  lead
• 1:05
  flow.
• 1:06
  If
• 1:06
  you
• 1:06
  have
• 1:07
  masses
• 1:07
  of
• 1:07
  clients
• 1:08
  coming
• 1:08
  your
• 1:08
  way
• 1:09
  from
• 1:09
  lots
• 1:09
  of
• 1:10
  different
• 1:10
  backgrounds,
• 1:11
  and
• 1:11
  you
• 1:11
  are
• 1:11
  not
• 1:11
  struggling
• 1:12
  to
• 1:12
  sell
• 1:12
  your
• 1:13
  services
• 1:13
  for
• 1:13
  the
• 1:14
  price
• 1:14
  that
• 1:14
  you
• 1:14
  want,
• 1:15
  then
• 1:15
  know,
• 1:16
  I
• 1:16
  don't
• 1:17
  think
• 1:17
  you
• 1:17
  do
• 1:18
  need
• 1:18
  to
• 1:18
  niche.
• 1:19
  If
• 1:20
  on
• 1:20
  the
• 1:20
  other
• 1:20
  hand,
• 1:21
  you
• 1:22
  don't
• 1:22
  really
• 1:22
  have
• 1:22
  enough
• 1:23
  clients,
• 1:23
  you
• 1:23
  don't
• 1:24
  really
• 1:24
  have
• 1:24
  anyone
• 1:24
  coming
• 1:25
  to
• 1:25
  you,
• 1:26
  then
• 1:26
  the
• 1:27
  reason
• 1:27
  we
• 1:27
  niche
• 1:28
  is
• 1:28
  to
• 1:29
  enable
• 1:29
  people
• 1:30
  to
• 1:30
  step
• 1:30
  forward
• 1:31
  and
• 1:31
  inquire
• 1:32
  about
• 1:33
  your
• 1:33
  services.
• 1:34
  So
• 1:34
  that
• 1:35
  is
• 1:35
  the
• 1:35
  deciding
• 1:35
  factor.
• 1:36
  Have
• 1:37
  I
• 1:37
  got
• 1:37
  enough
• 1:37
  lead
• 1:38
  flow
• 1:39
  and
• 1:40
  am
• 1:40
  I
• 1:40
  charging
• 1:41
  the
• 1:41
  amount
• 1:42
  I
• 1:42
  want
• 1:42
  to
• 1:42
  charge
• 1:43
  for
• 1:43
  my
• 1:43
  services?
• 1:45
  Niching
• 1:45
  will
• 1:45
  help
• 1:46
  you
• 1:46
  to
• 1:46
  get
• 1:47
  more
• 1:47
  clients
• 1:48
  through
• 1:48
  the
• 1:48
  door
• 1:49
  because
• 1:49
  people
• 1:49
  can
• 1:49
  really
• 1:50
  see
• 1:50
  that
• 1:50
  you
• 1:51
  help
• 1:51
  them
• 1:51
  so
• 1:52
  we'll
• 1:52
  message
• 1:52
  you
• 1:52
  to
• 1:52
  inquire.
• 1:54
  And
• 1:54
  also
• 1:55
  the
• 1:55
  other
• 1:55
  reason
• 1:56
  is
• 1:56
  because
• 1:56
  when
• 1:56
  you
• 1:57
  can
• 1:57
  create
• 1:57
  a
• 1:57
  package
• 1:58
  specifically
• 1:59
  for
• 1:59
  a
• 2:00
  certain
• 2:00
  type
• 2:00
  of
• 2:00
  client.
• 2:02
  Then
• 2:02
  they
• 2:03
  will
• 2:03
  pay
• 2:04
  more
• 2:04
  money.
• 2:05
  Thinking
• 2:06
  back
• 2:06
  to
• 2:07
  how
• 2:07
  we've
• 2:08
  all
• 2:08
  been
• 2:08
  raised,
• 2:09
  generally
• 2:10
  to
• 2:10
  see
• 2:10
  the
• 2:11
  specialist
• 2:12
  as
• 2:12
  the
• 2:13
  top
• 2:13
  dog.
• 2:15
  If
• 2:15
  you
• 2:15
  are
• 2:15
  needing
• 2:16
  brain
• 2:16
  surgery,
• 2:17
  how
• 2:17
  happy
• 2:18
  would
• 2:18
  you
• 2:18
  be
• 2:18
  that
• 2:19
  you
• 2:19
  have
• 2:19
  the
• 2:19
  top
• 2:20
  specialist
• 2:21
  in
• 2:21
  the
• 2:21
  country
• 2:22
  serving
• 2:22
  you,
• 2:23
  and
• 2:23
  how
• 2:23
  much
• 2:23
  would
• 2:24
  you
• 2:24
  pay
• 2:24
  for
• 2:25
  their
• 2:25
  service?
• 2:28
  If
• 2:28
  you
• 2:28
  had
• 2:28
  a
• 2:29
  general
• 2:29
  surgeon
• 2:30
  who
• 2:30
  helps
• 2:30
  people
• 2:31
  with
• 2:32
  ear,
• 2:32
  nose,
• 2:33
  and
• 2:33
  throat
• 2:33
  and
• 2:34
  all
• 2:34
  sorts
• 2:35
  of
• 2:35
  other
• 2:35
  things
• 2:36
  as
• 2:36
  well
• 2:36
  as
• 2:36
  the
• 2:36
  brain,
• 2:37
  how
• 2:37
  much
• 2:38
  would
• 2:38
  you
• 2:38
  pay
• 2:38
  them
• 2:39
  or
• 2:39
  how
• 2:39
  confident
• 2:40
  and
• 2:40
  happy
• 2:40
  would
• 2:40
  you
• 2:41
  be
• 2:41
  for
• 2:41
  them
• 2:42
  to
• 2:42
  do
• 2:42
  your
• 2:43
  brain
• 2:43
  surgery?
• 2:46
  If
• 2:46
  you
• 2:47
  are
• 2:47
  realizing
• 2:48
  in
• 2:48
  that
• 2:48
  moment
• 2:49
  that
• 2:49
  you
• 2:49
  would
• 2:50
  obviously
• 2:50
  want
• 2:50
  a
• 2:51
  top
• 2:51
  specialist
• 2:52
  to
• 2:52
  do
• 2:52
  the
• 2:52
  work,
• 2:53
  this
• 2:53
  is
• 2:53
  how
• 2:54
  niching
• 2:55
  gets
• 2:55
  more
• 2:56
  people
• 2:56
  in
• 2:56
  your
• 2:56
  door,
• 2:57
  gets
• 2:57
  a
• 2:57
  waiting
• 2:58
  list
• 2:58
  built
• 2:58
  for
• 2:59
  your
• 2:59
  service,
• 3:00
  and
• 3:00
  helps
• 3:00
  you
• 3:00
  charge
• 3:01
  higher
• 3:01
  prices.
• 3:03
  An
• 3:03
  example
• 3:04
  though
• 3:04
  I
• 3:04
  gave
• 3:04
  on
• 3:04
  the
• 3:05
  call
• 3:05
  because
• 3:06
  I
• 3:06
  know
• 3:06
  people
• 3:06
  really
• 3:07
  struggle
• 3:07
  with
• 3:07
  this,
• 3:08
  is
• 3:09
  that
• 3:09
  my
• 3:10
  coach
• 3:10
  is
• 3:11
  an
• 3:11
  ICF
• 3:12
  MCC
• 3:12
  coach.
• 3:14
  I've
• 3:14
  been
• 3:14
  with
• 3:14
  him
• 3:14
  for
• 3:14
  years.
• 3:15
  He's
• 3:15
  been
• 3:15
  coaching
• 3:16
  for
• 3:16
  years
• 3:18
  and
• 3:19
  He
• 3:19
  hasn't
• 3:19
  really
• 3:20
  niched.
• 3:20
  I
• 3:21
  mean,
• 3:21
  he
• 3:21
  kind
• 3:21
  of
• 3:22
  says
• 3:22
  career,
• 3:23
  but
• 3:23
  I
• 3:23
  know
• 3:24
  he
• 3:24
  deals
• 3:24
  with
• 3:24
  a
• 3:24
  lot
• 3:24
  more
• 3:25
  than
• 3:25
  that.
• 3:26
  He
• 3:27
  also
• 3:28
  generally
• 3:28
  sells
• 3:29
  by
• 3:29
  the
• 3:30
  hour,
• 3:32
  although
• 3:32
  he
• 3:32
  does
• 3:32
  usually
• 3:33
  do
• 3:33
  a
• 3:33
  minimum
• 3:33
  of
• 3:34
  three
• 3:34
  sessions
• 3:35
  and
• 3:36
  obviously
• 3:36
  tries
• 3:36
  to
• 3:37
  aim
• 3:37
  for
• 3:37
  a
• 3:37
  bit
• 3:38
  more
• 3:38
  than
• 3:38
  that.
• 3:40
  And
• 3:40
  that
• 3:41
  has
• 3:41
  worked
• 3:42
  okay,
• 3:43
  for
• 3:43
  his
• 3:44
  needs,
• 3:45
  as
• 3:45
  in,
• 3:46
  he's
• 3:46
  been
• 3:46
  going
• 3:46
  for
• 3:47
  a
• 3:47
  really
• 3:47
  long
• 3:47
  time
• 3:47
  now,
• 3:48
  probably
• 3:48
  15
• 3:49
  plus
• 3:49
  years,
• 3:50
  so
• 3:50
  he
• 3:50
  has
• 3:51
  referrals
• 3:51
  in
• 3:51
  his
• 3:52
  business,
• 3:52
  so
• 3:53
  he
• 3:53
  doesn't
• 3:53
  really
• 3:53
  need
• 3:54
  to
• 3:55
  market.
• 3:56
  I
• 3:56
  think
• 3:56
  the
• 3:56
  problem
• 3:57
  when
• 3:57
  you
• 3:57
  aren't
• 3:58
  niched
• 3:59
  is
• 3:59
  that
• 3:59
  it's
• 3:59
  really
• 4:00
  difficult
• 4:00
  to
• 4:00
  market
• 4:01
  your
• 4:01
  business.
• 4:02
  If
• 4:02
  you've
• 4:02
  been
• 4:02
  going
• 4:03
  for
• 4:03
  years
• 4:04
  and
• 4:04
  you've
• 4:04
  built
• 4:04
  that
• 4:04
  pipeline
• 4:05
  up
• 4:05
  already
• 4:05
  before
• 4:06
  the
• 4:06
  market
• 4:06
  got
• 4:06
  really
• 4:07
  busy,
• 4:08
  then
• 4:08
  this
• 4:08
  may
• 4:08
  not
• 4:09
  be
• 4:09
  totally
• 4:09
  relevant
• 4:10
  for
• 4:10
  you.
• 4:12
  But
• 4:13
  his
• 4:13
  prices
• 4:14
  are
• 4:15
  incredibly
• 4:17
  reasonable.
• 4:18
  I
• 4:18
  could
• 4:18
  say
• 4:18
  low,
• 4:19
  I
• 4:19
  will
• 4:19
  say
• 4:19
  reasonable.
• 4:21
  And
• 4:21
  therefore
• 4:22
  for
• 4:22
  his
• 4:23
  time,
• 4:23
  he
• 4:24
  could
• 4:24
  be
• 4:24
  maximizing
• 4:25
  that
• 4:25
  more
• 4:26
  if
• 4:26
  he
• 4:26
  were
• 4:26
  selling
• 4:27
  a
• 4:27
  result
• 4:28
  versus
• 4:28
  selling
• 4:29
  a
• 4:29
  coaching
• 4:30
  session.
• 4:31
  But
• 4:31
  it
• 4:31
  totally
• 4:32
  works
• 4:32
  for
• 4:32
  him.
• 4:33
  His
• 4:33
  stage
• 4:34
  of
• 4:34
  life.
• 4:35
  The
• 4:35
  hours
• 4:35
  he
• 4:36
  wants
• 4:36
  to
• 4:36
  work.
• 4:37
  The
• 4:37
  money
• 4:37
  he
• 4:37
  maybe
• 4:38
  needs
• 4:38
  to
• 4:38
  bring
• 4:38
  in,
• 4:39
  'cause
• 4:39
  his
• 4:39
  mortgage
• 4:39
  is
• 4:40
  paid
• 4:40
  off
• 4:40
  which
• 4:41
  mine
• 4:41
  certainly
• 4:41
  isn't
• 4:42
  right
• 4:42
  now.
• 4:43
  So
• 4:43
  it
• 4:43
  all
• 4:44
  depends
• 4:44
  on
• 4:45
  your
• 4:45
  lead
• 4:46
  flow
• 4:46
  and
• 4:46
  your
• 4:47
  income
• 4:47
  requirements.
• 4:49
  Okay.
• 4:50
  Question
• 4:50
  two,
• 4:51
  how
• 4:51
  much
• 4:51
  marketing
• 4:52
  do
• 4:52
  I
• 4:52
  actually
• 4:53
  need
• 4:53
  to
• 4:53
  be
• 4:54
  doing?
• 4:56
  The
• 4:56
  short
• 4:57
  answer
• 4:57
  is
• 4:58
  more
• 4:59
  than
• 4:59
  you
• 4:59
  think
• 5:00
  and
• 5:00
  more
• 5:01
  than
• 5:01
  generally
• 5:01
  feels
• 5:02
  comfortable,
• 5:03
  especially
• 5:04
  in
• 5:04
  the
• 5:04
  early
• 5:04
  days.
• 5:05
  One
• 5:06
  LinkedIn
• 5:06
  post
• 5:07
  a
• 5:07
  month
• 5:08
  is
• 5:08
  not
• 5:08
  going
• 5:09
  to
• 5:09
  help
• 5:09
  you
• 5:10
  to
• 5:10
  market
• 5:10
  your
• 5:10
  business.
• 5:11
  People
• 5:12
  need
• 5:12
  to
• 5:12
  see
• 5:13
  you
• 5:13
  repeatedly
• 5:14
  before
• 5:14
  they
• 5:14
  act.
• 5:16
  New
• 5:16
  research
• 5:16
  shows
• 5:17
  that
• 5:17
  people
• 5:17
  generally
• 5:18
  need
• 5:18
  to
• 5:18
  spend
• 5:19
  around
• 5:19
  seven
• 5:19
  hours
• 5:20
  with
• 5:20
  you
• 5:21
  to
• 5:21
  feel
• 5:22
  like
• 5:22
  they
• 5:22
  know
• 5:23
  you
• 5:23
  enough
• 5:24
  to
• 5:24
  work
• 5:25
  with
• 5:25
  you.
• 5:26
  So
• 5:26
  if
• 5:26
  we
• 5:27
  are
• 5:27
  thinking
• 5:27
  about
• 5:28
  social
• 5:28
  media
• 5:29
  posts
• 5:29
  and
• 5:29
  given
• 5:30
  most
• 5:30
  people's
• 5:31
  attention
• 5:31
  span
• 5:31
  for
• 5:32
  a
• 5:32
  single
• 5:33
  post
• 5:33
  is
• 5:34
  0.5
• 5:35
  of
• 5:36
  a
• 5:36
  second,
• 5:36
  maybe
• 5:37
  one
• 5:37
  second.
• 5:38
  If
• 5:39
  all
• 5:39
  you
• 5:39
  are
• 5:39
  doing,
• 5:40
  for
• 5:40
  example,
• 5:40
  is
• 5:40
  social
• 5:41
  media,
• 5:41
  I
• 5:42
  hope
• 5:42
  you
• 5:42
  are
• 5:42
  now
• 5:43
  seeing
• 5:43
  that
• 5:43
  that's
• 5:44
  a
• 5:44
  lot
• 5:44
  of
• 5:44
  social
• 5:45
  media
• 5:45
  posts
• 5:45
  needing
• 5:46
  to
• 5:46
  be
• 5:46
  done
• 5:47
  for
• 5:47
  people
• 5:47
  to
• 5:47
  really
• 5:48
  start
• 5:50
  understanding
• 5:51
  who
• 5:51
  you
• 5:51
  are
• 5:52
  and
• 5:52
  really
• 5:52
  feeling
• 5:52
  that
• 5:53
  connection,
• 5:54
  which
• 5:54
  is
• 5:54
  why
• 5:54
  I
• 5:55
  often
• 5:55
  talk
• 5:55
  about
• 5:56
  shallow
• 5:56
  marketing,
• 5:57
  which
• 5:57
  is
• 5:57
  social
• 5:58
  media
• 5:58
  and
• 5:59
  things
• 5:59
  that
• 5:59
  are
• 5:59
  just
• 5:59
  like
• 6:00
  quick,
• 6:01
  look
• 6:01
  at
• 6:01
  this
• 6:02
  advertising
• 6:02
  maybe,
• 6:04
  and
• 6:04
  deep
• 6:05
  marketing,
• 6:05
  which
• 6:05
  is
• 6:06
  something
• 6:06
  like
• 6:06
  this
• 6:07
  podcast,
• 6:08
  a
• 6:08
  webinar,
• 6:10
  a
• 6:10
  blog,
• 6:11
  an
• 6:11
  email
• 6:12
  list,
• 6:12
  some
• 6:13
  way
• 6:13
  of
• 6:13
  people
• 6:14
  stepping
• 6:14
  deeper
• 6:15
  into
• 6:15
  your
• 6:15
  world
• 6:16
  to
• 6:17
  essentially
• 6:17
  fast
• 6:18
  track
• 6:18
  that
• 6:18
  seven
• 6:19
  hour
• 6:20
  period.
• 6:21
  So
• 6:21
  for
• 6:21
  example,
• 6:22
  nearly
• 6:22
  all
• 6:23
  of
• 6:23
  my
• 6:23
  clients
• 6:23
  have
• 6:24
  listened
• 6:24
  to
• 6:24
  my
• 6:24
  podcast
• 6:25
  sometimes
• 6:26
  over
• 6:26
  months,
• 6:27
  sometimes
• 6:27
  over
• 6:27
  years,
• 6:28
  until
• 6:29
  they
• 6:29
  really
• 6:30
  feel
• 6:30
  like.
• 6:31
  Yes,
• 6:32
  this
• 6:32
  is
• 6:32
  the
• 6:32
  person
• 6:33
  who
• 6:33
  gets
• 6:34
  where
• 6:34
  I'm
• 6:34
  at.
• 6:34
  This
• 6:35
  is
• 6:35
  the
• 6:35
  person
• 6:35
  that
• 6:36
  I
• 6:36
  want
• 6:36
  to
• 6:36
  work
• 6:36
  with.
• 6:37
  So
• 6:38
  when
• 6:38
  it
• 6:38
  comes
• 6:39
  to
• 6:39
  how
• 6:40
  much
• 6:40
  marketing
• 6:40
  do
• 6:40
  you
• 6:41
  actually
• 6:41
  need
• 6:41
  to
• 6:41
  be
• 6:41
  doing,
• 6:42
  really
• 6:43
  think
• 6:43
  about
• 6:44
  how
• 6:44
  are
• 6:44
  you
• 6:45
  going
• 6:45
  to
• 6:46
  get
• 6:46
  people
• 6:46
  to
• 6:47
  know
• 6:47
  you
• 6:47
  well
• 6:48
  enough
• 6:48
  to
• 6:49
  get
• 6:49
  to
• 6:49
  that
• 6:49
  seven
• 6:50
  hours
• 6:50
  quicker
• 6:51
  with
• 6:51
  each
• 6:52
  individual
• 6:53
  That
• 6:53
  is.
• 6:53
  Each
• 6:54
  individual
• 6:54
  spending
• 6:55
  seven
• 6:55
  hours
• 6:56
  with
• 6:56
  you.
• 6:57
  Obviously,
• 6:57
  some
• 6:57
  people
• 6:58
  will
• 6:58
  buy
• 6:59
  looking
• 6:59
  at
• 6:59
  your
• 6:59
  first
• 7:00
  post.
• 7:00
  Some
• 7:01
  people
• 7:01
  will
• 7:01
  buy
• 7:02
  two
• 7:02
  years
• 7:02
  after
• 7:03
  seeing
• 7:03
  your
• 7:03
  first
• 7:04
  post,
• 7:05
  but
• 7:05
  as
• 7:05
  an
• 7:05
  average
• 7:06
  indicator,
• 7:07
  just
• 7:07
  so
• 7:07
  you
• 7:07
  have
• 7:07
  a
• 7:07
  rough
• 7:08
  idea
• 7:09
  as
• 7:09
  to
• 7:09
  what
• 7:09
  may
• 7:10
  be
• 7:10
  required,
• 7:11
  and
• 7:12
  so
• 7:12
  you
• 7:12
  don't
• 7:12
  feel
• 7:13
  disappointed
• 7:14
  that
• 7:14
  it's
• 7:14
  not
• 7:15
  working.
• 7:16
  Because
• 7:17
  I
• 7:17
  know
• 7:17
  lots
• 7:17
  of
• 7:17
  my
• 7:18
  clients
• 7:18
  feel
• 7:19
  really
• 7:19
  despondent
• 7:20
  when
• 7:20
  they
• 7:20
  say
• 7:22
  I
• 7:22
  put
• 7:22
  out
• 7:22
  posts
• 7:23
  about
• 7:23
  this
• 7:23
  and
• 7:24
  I've
• 7:24
  just
• 7:24
  got
• 7:24
  zero
• 7:25
  interest,
• 7:26
  and
• 7:26
  I'm
• 7:26
  like,
• 7:26
  how
• 7:26
  many
• 7:27
  posts
• 7:27
  did
• 7:27
  you
• 7:27
  put
• 7:27
  out?
• 7:28
  And
• 7:29
  often
• 7:29
  it's
• 7:30
  one,
• 7:31
  sometimes
• 7:32
  it's,
• 7:32
  I
• 7:32
  put
• 7:32
  out
• 7:33
  two
• 7:33
  or
• 7:33
  three.
• 7:34
  So
• 7:35
  I
• 7:35
  hope
• 7:35
  that
• 7:36
  is
• 7:36
  a
• 7:36
  really
• 7:36
  good
• 7:37
  indicator
• 7:38
  as
• 7:38
  to
• 7:38
  what
• 7:39
  may
• 7:39
  be
• 7:39
  required
• 7:41
  and
• 7:41
  the
• 7:41
  person
• 7:42
  asking
• 7:42
  the
• 7:42
  question
• 7:43
  used
• 7:43
  to
• 7:43
  work
• 7:43
  in
• 7:43
  marketing
• 7:44
  and
• 7:44
  said,
• 7:44
  oh
• 7:45
  goodness,
• 7:45
  the
• 7:45
  reason
• 7:46
  I
• 7:46
  left
• 7:46
  my
• 7:47
  job
• 7:47
  is
• 7:47
  so
• 7:47
  I
• 7:47
  could
• 7:48
  actually
• 7:48
  just
• 7:49
  do
• 7:49
  coaching,
• 7:50
  and
• 7:50
  I
• 7:50
  really
• 7:50
  do
• 7:50
  get
• 7:51
  it.
• 7:51
  So
• 7:52
  please
• 7:53
  don't
• 7:53
  feel
• 7:54
  too
• 7:54
  depressed.
• 7:55
  I
• 7:55
  really
• 7:55
  do
• 7:56
  get
• 7:56
  it.
• 7:57
  And
• 7:57
  the
• 7:57
  thing
• 7:57
  that
• 7:57
  has
• 7:58
  really
• 7:58
  helped
• 7:58
  me
• 7:59
  to
• 7:59
  be
• 7:59
  able
• 8:00
  to
• 8:00
  market
• 8:00
  my
• 8:00
  business
• 8:01
  on
• 8:02
  a
• 8:02
  really
• 8:02
  limited
• 8:03
  hours
• 8:04
  a
• 8:04
  week,
• 8:04
  because
• 8:04
  I
• 8:04
  only
• 8:05
  work
• 8:05
  a
• 8:05
  few
• 8:05
  hours
• 8:06
  a
• 8:06
  day,
• 8:07
  is
• 8:07
  really
• 8:08
  seeing
• 8:08
  my
• 8:08
  marketing
• 8:09
  as
• 8:09
  part
• 8:10
  of
• 8:10
  my
• 8:11
  business
• 8:11
  and
• 8:11
  part
• 8:12
  of
• 8:12
  my
• 8:12
  mission
• 8:13
  and
• 8:13
  my
• 8:13
  service.
• 8:14
  If
• 8:14
  you
• 8:14
  listen
• 8:15
  to
• 8:15
  the
• 8:15
  podcast
• 8:15
  episode
• 8:16
  I
• 8:16
  shared
• 8:17
  with
• 8:17
  June
• 8:17
  Hogan
• 8:18
  a
• 8:18
  few
• 8:18
  weeks
• 8:18
  ago,
• 8:19
  you
• 8:19
  will
• 8:20
  also
• 8:20
  notice
• 8:21
  that
• 8:21
  she
• 8:22
  mentioned
• 8:23
  that
• 8:23
  I
• 8:23
  really
• 8:23
  love
• 8:24
  serving
• 8:25
  my
• 8:25
  community.
• 8:26
  I
• 8:26
  hold
• 8:26
  monthly
• 8:27
  lunch
• 8:27
  and
• 8:27
  learns
• 8:28
  for
• 8:28
  HR
• 8:28
  providers.
• 8:30
  I
• 8:30
  create
• 8:30
  content
• 8:31
  and
• 8:31
  I
• 8:31
  really
• 8:31
  love
• 8:32
  supporting
• 8:32
  people
• 8:33
  and
• 8:33
  sharing
• 8:34
  in
• 8:34
  this
• 8:34
  way.
• 8:35
  So
• 8:35
  I
• 8:35
  do
• 8:35
  think
• 8:36
  there
• 8:36
  is
• 8:36
  a
• 8:36
  mindset
• 8:37
  shift
• 8:37
  when
• 8:38
  I
• 8:38
  think
• 8:38
  about
• 8:39
  successful
• 8:39
  people
• 8:40
  I'm
• 8:40
  working
• 8:40
  with
• 8:41
  that
• 8:41
  have
• 8:41
  established
• 8:42
  businesses
• 8:43
  already,
• 8:44
  is
• 8:44
  that
• 8:44
  they
• 8:45
  really
• 8:45
  don't
• 8:46
  mind
• 8:47
  the
• 8:47
  marketing.
• 8:48
  They
• 8:48
  have
• 8:48
  fallen
• 8:48
  in
• 8:48
  love
• 8:49
  with
• 8:50
  showing
• 8:50
  up
• 8:51
  and
• 8:51
  serving
• 8:52
  their
• 8:52
  ideal
• 8:53
  client,
• 8:53
  whether
• 8:53
  that's
• 8:54
  currently
• 8:55
  a
• 8:55
  paying
• 8:55
  client
• 8:56
  or
• 8:56
  whether
• 8:56
  that's
• 8:57
  not
• 8:57
  currently
• 8:58
  a
• 8:58
  paying
• 8:58
  client.
• 9:00
  You
• 9:00
  also
• 9:00
  eventually
• 9:01
  start
• 9:02
  to
• 9:02
  realize
• 9:03
  that
• 9:03
  it's
• 9:04
  all
• 9:04
  part
• 9:04
  of
• 9:04
  your
• 9:04
  ecosystem
• 9:05
  and
• 9:06
  that
• 9:06
  it
• 9:07
  does
• 9:07
  pay
• 9:07
  off
• 9:08
  in
• 9:08
  the
• 9:09
  end
• 9:09
  if
• 9:09
  you
• 9:10
  have
• 9:10
  all
• 9:11
  of
• 9:11
  the
• 9:11
  foundational
• 9:12
  pieces
• 9:12
  in
• 9:12
  place.
• 9:13
  That
• 9:13
  is
• 9:13
  saying
• 9:14
  that
• 9:14
  you've
• 9:14
  got
• 9:15
  a
• 9:15
  clear
• 9:15
  niche,
• 9:16
  you've
• 9:16
  got
• 9:16
  a
• 9:16
  clear
• 9:16
  offer.
• 9:17
  You
• 9:17
  know
• 9:17
  the
• 9:18
  problems
• 9:18
  you're
• 9:18
  solving,
• 9:19
  the
• 9:19
  results
• 9:19
  that
• 9:20
  your
• 9:20
  coaching
• 9:21
  delivers.
• 9:22
  You
• 9:23
  have
• 9:23
  a
• 9:23
  great
• 9:23
  marketing
• 9:24
  system
• 9:24
  built
• 9:25
  out,
• 9:26
  and
• 9:26
  you've
• 9:27
  put
• 9:27
  the
• 9:27
  time
• 9:28
  in
• 9:28
  to
• 9:28
  make
• 9:28
  it
• 9:28
  all
• 9:29
  start
• 9:29
  working
• 9:29
  together.
• 9:31
  I
• 9:31
  also
• 9:31
  shared
• 9:32
  on
• 9:32
  this
• 9:33
  question
• 9:33
  that
• 9:34
  stop
• 9:34
  start
• 9:35
  is
• 9:35
  really
• 9:35
  hard,
• 9:36
  and
• 9:36
  I
• 9:36
  know
• 9:36
  most
• 9:36
  people
• 9:37
  do
• 9:37
  that.
• 9:37
  They
• 9:38
  kind
• 9:38
  of
• 9:38
  go
• 9:39
  hell
• 9:39
  for
• 9:39
  leather
• 9:40
  for
• 9:40
  months
• 9:40
  and
• 9:40
  then
• 9:40
  they
• 9:41
  few
• 9:41
  months
• 9:42
  off,
• 9:42
  and
• 9:42
  then
• 9:42
  they
• 9:42
  come
• 9:43
  back
• 9:43
  again
• 9:43
  for
• 9:43
  another
• 9:44
  few
• 9:44
  weeks
• 9:45
  and
• 9:45
  then
• 9:45
  they
• 9:45
  have
• 9:45
  another
• 9:46
  month
• 9:46
  off.
• 9:47
  A
• 9:47
  bit
• 9:47
  like
• 9:48
  my
• 9:48
  daily
• 9:48
  yoga
• 9:49
  practice,
• 9:49
  which
• 9:50
  is
• 9:50
  a
• 9:50
  habit
• 9:50
  I
• 9:50
  established
• 9:51
  about.
• 9:52
  Seven
• 9:53
  years
• 9:53
  ago
• 9:53
  now.
• 9:54
  I
• 9:54
  practice
• 9:54
  yoga
• 9:55
  every
• 9:55
  day.
• 9:56
  I
• 9:56
  mean,
• 9:56
  we
• 9:56
  are
• 9:56
  talking
• 9:57
  even
• 9:58
  if
• 9:58
  that
• 9:58
  is
• 9:59
  two
• 9:59
  minutes
• 10:00
  a
• 10:00
  day.
• 10:01
  Yes,
• 10:01
  two
• 10:01
  minutes.
• 10:02
  I
• 10:02
  will
• 10:03
  try
• 10:03
  and
• 10:03
  never
• 10:03
  let
• 10:03
  two
• 10:04
  days
• 10:04
  go
• 10:04
  by
• 10:05
  without
• 10:05
  me
• 10:05
  doing
• 10:06
  it,
• 10:06
  because
• 10:07
  just
• 10:08
  like
• 10:08
  building
• 10:08
  my
• 10:08
  business,
• 10:09
  I
• 10:09
  know
• 10:10
  that
• 10:10
  if
• 10:10
  I
• 10:11
  miss
• 10:11
  a
• 10:11
  day.
• 10:12
  Or
• 10:13
  two
• 10:13
  days,
• 10:14
  I'm
• 10:15
  really
• 10:15
  unlikely
• 10:16
  to
• 10:16
  want
• 10:16
  to
• 10:17
  start
• 10:18
  exercising
• 10:19
  again.
• 10:20
  It's
• 10:20
  just
• 10:20
  really
• 10:21
  hard
• 10:21
  from
• 10:21
  that
• 10:21
  standing
• 10:22
  start
• 10:23
  all
• 10:23
  of
• 10:23
  the
• 10:23
  time
• 10:23
  to
• 10:24
  build
• 10:24
  the
• 10:24
  momentum
• 10:25
  that
• 10:25
  you
• 10:25
  need.
• 10:26
  So
• 10:26
  even
• 10:27
  if
• 10:27
  it's
• 10:27
  a
• 10:27
  tiny,
• 10:28
  tiny
• 10:29
  step
• 10:29
  forward
• 10:30
  in
• 10:30
  your
• 10:30
  business
• 10:31
  each
• 10:31
  day,
• 10:32
  then
• 10:32
  I
• 10:33
  honestly
• 10:33
  believe
• 10:34
  that
• 10:34
  that's
• 10:34
  so
• 10:34
  much
• 10:35
  easier
• 10:35
  and
• 10:36
  more
• 10:36
  effective
• 10:37
  than
• 10:37
  going
• 10:37
  mad
• 10:38
  for
• 10:38
  a
• 10:38
  week
• 10:38
  and
• 10:39
  then
• 10:39
  falling
• 10:39
  off
• 10:39
  for
• 10:40
  another
• 10:40
  month
• 10:40
  and
• 10:41
  then
• 10:41
  suddenly
• 10:41
  coming
• 10:41
  back
• 10:42
  and
• 10:42
  then
• 10:42
  stopping.
• 10:43
  It
• 10:44
  doesn't
• 10:44
  need
• 10:44
  to
• 10:44
  be
• 10:45
  all
• 10:45
  consuming.
• 10:45
  It
• 10:46
  can
• 10:46
  just
• 10:46
  be,
• 10:47
  what's
• 10:47
  a
• 10:47
  tiny
• 10:48
  thing
• 10:48
  I
• 10:49
  can
• 10:49
  do
• 10:49
  today
• 10:49
  to
• 10:50
  build
• 10:50
  my
• 10:50
  business?
• 10:51
  Okay.
• 10:52
  The
• 10:52
  final
• 10:52
  question
• 10:53
  I
• 10:53
  will
• 10:53
  answer
• 10:54
  today
• 10:54
  is,
• 10:56
  how
• 10:56
  do
• 10:56
  I
• 10:56
  know
• 10:57
  what
• 10:57
  the
• 10:57
  high
• 10:58
  value
• 10:58
  tasks
• 10:59
  are
• 11:00
  when
• 11:00
  everything
• 11:01
  feels
• 11:01
  important?
• 11:03
  High
• 11:03
  value
• 11:04
  tasks
• 11:04
  are
• 11:05
  usually
• 11:05
  the
• 11:05
  tasks
• 11:06
  that
• 11:06
  you
• 11:07
  don't
• 11:07
  want
• 11:07
  to
• 11:07
  do.
• 11:08
  So
• 11:08
  I
• 11:09
  like
• 11:09
  to
• 11:09
  think
• 11:09
  of
• 11:09
  them
• 11:09
  as
• 11:11
  active
• 11:12
  interaction
• 11:13
  with
• 11:14
  real
• 11:15
  humans.
• 11:16
  So
• 11:17
  not
• 11:18
  doing
• 11:18
  your
• 11:18
  website,
• 11:19
  not
• 11:20
  creating
• 11:20
  your
• 11:21
  nurture
• 11:21
  sequence
• 11:22
  behind
• 11:22
  the
• 11:22
  scenes,
• 11:24
  but
• 11:24
  sharing
• 11:24
  your
• 11:25
  lead
• 11:25
  magnet
• 11:25
  consistently
• 11:26
  once
• 11:27
  you
• 11:27
  have
• 11:27
  created
• 11:28
  your
• 11:28
  nurture
• 11:28
  sequence
• 11:29
  and
• 11:29
  email
• 11:29
  behind
• 11:30
  the
• 11:30
  scenes.
• 11:31
  Consistently
• 11:32
  sharing
• 11:33
  your
• 11:33
  website
• 11:33
  once
• 11:34
  you
• 11:34
  have
• 11:34
  built
• 11:34
  it.
• 11:34
  So
• 11:34
  yes,
• 11:35
  there
• 11:35
  is
• 11:35
  a
• 11:35
  time
• 11:36
  where
• 11:36
  we
• 11:36
  need
• 11:36
  to
• 11:36
  do
• 11:37
  the
• 11:37
  build
• 11:37
  and
• 11:37
  lots
• 11:38
  of
• 11:38
  my
• 11:38
  clients
• 11:38
  are
• 11:38
  in
• 11:39
  that
• 11:39
  place
• 11:39
  where
• 11:40
  we
• 11:40
  are
• 11:40
  building
• 11:41
  out
• 11:41
  all
• 11:41
  of
• 11:41
  these
• 11:41
  things.
• 11:42
  And
• 11:42
  therefore,
• 11:42
  it
• 11:42
  is
• 11:43
  really
• 11:43
  hard
• 11:44
  at
• 11:44
  that
• 11:45
  time
• 11:45
  because
• 11:45
  you
• 11:45
  are
• 11:45
  learning
• 11:46
  so
• 11:46
  much
• 11:47
  and
• 11:47
  you
• 11:47
  are
• 11:47
  learning
• 11:47
  all
• 11:47
  the
• 11:48
  tech
• 11:48
  and
• 11:48
  you
• 11:48
  are
• 11:48
  putting
• 11:49
  it
• 11:49
  all
• 11:49
  in
• 11:49
  place.
• 11:50
  But
• 11:50
  the
• 11:51
  really
• 11:51
  hard
• 11:52
  part
• 11:53
  is
• 11:53
  actively
• 11:54
  sharing
• 11:54
  it
• 11:54
  consistently.
• 11:56
  So
• 11:57
  I
• 11:57
  shared
• 11:57
  a
• 11:57
  coaching
• 11:58
  business
• 11:59
  scorecard
• 12:00
  on
• 12:00
  the
• 12:00
  call
• 12:01
  and
• 12:02
  it
• 12:03
  was
• 12:03
  essentially
• 12:04
  a
• 12:04
  list
• 12:05
  of
• 12:05
  things
• 12:05
  that
• 12:05
  you
• 12:05
  can
• 12:06
  do
• 12:06
  in
• 12:06
  your
• 12:06
  business
• 12:07
  to
• 12:07
  move
• 12:07
  you
• 12:07
  forward
• 12:08
  each
• 12:08
  day.
• 12:09
  So
• 12:09
  that
• 12:09
  might
• 12:10
  be
• 12:11
  connecting
• 12:12
  with
• 12:12
  people
• 12:12
  actively
• 12:13
  on
• 12:14
  LinkedIn
• 12:14
  or
• 12:14
  however
• 12:15
  else
• 12:15
  you
• 12:16
  build
• 12:16
  your
• 12:16
  audience
• 12:17
  if
• 12:17
  you're
• 12:17
  using
• 12:17
  a
• 12:17
  different
• 12:18
  platform.
• 12:19
  That
• 12:19
  might
• 12:20
  be
• 12:21
  sending
• 12:22
  a
• 12:22
  pitch
• 12:22
  to
• 12:23
  speak
• 12:23
  on
• 12:23
  a
• 12:24
  podcast
• 12:25
  that
• 12:25
  might
• 12:26
  be
• 12:26
  sending
• 12:27
  a
• 12:27
  DM
• 12:27
  to
• 12:27
  someone
• 12:28
  or
• 12:29
  telling
• 12:29
  your
• 12:29
  old
• 12:30
  contacts
• 12:31
  and
• 12:31
  work
• 12:31
  colleagues
• 12:32
  what
• 12:32
  you're
• 12:32
  doing
• 12:32
  now
• 12:33
  Very,
• 12:33
  very
• 12:34
  specifically.
• 12:35
  So
• 12:35
  usually
• 12:36
  they
• 12:36
  are
• 12:37
  some
• 12:37
  tasks
• 12:38
  associated
• 12:39
  with
• 12:39
  rejection,
• 12:40
  which
• 12:41
  is
• 12:41
  why
• 12:41
  most
• 12:42
  people
• 12:43
  don't
• 12:43
  do
• 12:43
  them,
• 12:43
  because
• 12:44
  none
• 12:44
  of
• 12:44
  us
• 12:44
  like
• 12:45
  rejection.
• 12:46
  So
• 12:46
  if
• 12:47
  you
• 12:47
  are
• 12:48
  thinking
• 12:49
  that
• 12:49
  creating
• 12:49
  a
• 12:49
  social
• 12:50
  post
• 12:50
  is
• 12:50
  hard,
• 12:51
  then
• 12:52
  I
• 12:52
  would
• 12:52
  say,
• 12:53
  even
• 12:53
  harder
• 12:54
  is
• 12:54
  sending
• 12:55
  a
• 12:55
  message
• 12:55
  to
• 12:56
  an
• 12:56
  actual
• 12:57
  individual
• 12:57
  person
• 12:58
  that
• 12:59
  perhaps
• 12:59
  you
• 12:59
  used
• 13:00
  to
• 13:00
  know
• 13:01
  and
• 13:01
  saying,
• 13:02
  who
• 13:02
  do
• 13:02
  you
• 13:02
  know
• 13:02
  who
• 13:03
  I
• 13:03
  could
• 13:03
  help?
• 13:05
  So
• 13:05
  depending
• 13:06
  on
• 13:06
  what
• 13:06
  you
• 13:06
  find
• 13:06
  difficult,
• 13:07
  create
• 13:08
  yourself
• 13:09
  a
• 13:09
  task
• 13:10
  list.
• 13:11
  Create
• 13:12
  yourself
• 13:12
  a
• 13:13
  non-negotiable,
• 13:14
  constant
• 13:15
  marketing
• 13:15
  protocol,
• 13:16
  not
• 13:17
  a
• 13:17
  very
• 13:17
  attractive
• 13:18
  title
• 13:18
  I
• 13:18
  appreciate
• 13:19
  with
• 13:19
  the
• 13:19
  word
• 13:20
  constant
• 13:20
  and
• 13:21
  marketing
• 13:21
  and
• 13:22
  protocol
• 13:22
  in
• 13:22
  one
• 13:23
  sentence,
• 13:24
  but
• 13:24
  honestly
• 13:25
  I
• 13:25
  think
• 13:26
  your
• 13:26
  life
• 13:26
  will
• 13:26
  be
• 13:26
  so
• 13:27
  easy
• 13:28
  if
• 13:28
  you
• 13:28
  get
• 13:28
  to
• 13:28
  the
• 13:28
  place
• 13:29
  where
• 13:30
  doing
• 13:30
  your
• 13:31
  constant
• 13:31
  marketing
• 13:32
  protocol
• 13:33
  is
• 13:33
  just
• 13:33
  like
• 13:33
  brushing
• 13:34
  your
• 13:34
  teeth.
• 13:35
  It's
• 13:35
  just
• 13:35
  something
• 13:36
  that
• 13:36
  you
• 13:36
  do.
• 13:37
  It's
• 13:37
  not
• 13:37
  draining,
• 13:38
  it
• 13:38
  doesn't
• 13:39
  take
• 13:39
  your
• 13:39
  energy.
• 13:41
  If
• 13:41
  you
• 13:41
  practice
• 13:42
  it
• 13:42
  so
• 13:42
  much,
• 13:42
  it
• 13:43
  will
• 13:43
  become
• 13:43
  a
• 13:43
  habit
• 13:44
  that
• 13:44
  is
• 13:45
  just
• 13:45
  something
• 13:45
  that
• 13:45
  will
• 13:46
  serve
• 13:46
  you
• 13:46
  and
• 13:47
  serve
• 13:47
  your
• 13:47
  business.
• 13:48
  Just
• 13:48
  the
• 13:49
  same
• 13:49
  as
• 13:49
  all
• 13:49
  of
• 13:49
  our
• 13:50
  other
• 13:50
  habits
• 13:50
  in
• 13:50
  life.
• 13:51
  Like
• 13:51
  health,
• 13:52
  exercise,
• 13:54
  meditation,
• 13:55
  all
• 13:55
  of
• 13:55
  these
• 13:55
  things
• 13:56
  that
• 13:56
  are
• 13:56
  so
• 13:56
  hard
• 13:57
  and
• 13:57
  most
• 13:57
  people
• 13:58
  really
• 13:58
  struggle
• 13:58
  with,
• 13:59
  and
• 13:59
  I
• 13:59
  do
• 14:00
  too.
• 14:02
  They
• 14:02
  are
• 14:02
  the
• 14:02
  things
• 14:03
  that
• 14:03
  can
• 14:03
  literally.
• 14:04
  Transform
• 14:05
  your
• 14:06
  life.
• 14:06
  These
• 14:06
  seemingly
• 14:07
  small
• 14:08
  actions
• 14:09
  that
• 14:10
  most
• 14:10
  people
• 14:11
  won't
• 14:11
  do.
• 14:12
  And
• 14:12
  that
• 14:12
  is
• 14:12
  the
• 14:13
  cue
• 14:13
  here.
• 14:14
  So
• 14:15
  if
• 14:15
  you
• 14:15
  are
• 14:15
  thinking
• 14:16
  about
• 14:16
  what
• 14:16
  your
• 14:17
  high
• 14:17
  value
• 14:17
  tasks
• 14:18
  are,
• 14:19
  ask
• 14:19
  yourself,
• 14:20
  does
• 14:20
  this
• 14:20
  task
• 14:21
  bring
• 14:21
  me
• 14:21
  closer
• 14:22
  to
• 14:22
  a
• 14:22
  client's
• 14:23
  conversation?
• 14:25
  If
• 14:26
  not,
• 14:26
  it's
• 14:26
  probably
• 14:27
  not
• 14:27
  top
• 14:28
  priority.
• 14:29
  And
• 14:29
  this
• 14:29
  is
• 14:30
  quite
• 14:30
  tricky
• 14:31
  because
• 14:31
  obviously
• 14:32
  if
• 14:32
  you
• 14:33
  are
• 14:33
  tweaking
• 14:33
  a
• 14:34
  website
• 14:35
  or
• 14:35
  tweaking
• 14:36
  a
• 14:36
  nurture
• 14:36
  sequence
• 14:37
  again,
• 14:38
  we
• 14:38
  can
• 14:38
  still
• 14:38
  end
• 14:39
  up
• 14:39
  answering
• 14:39
  yes.
• 14:40
  But
• 14:41
  how
• 14:41
  quickly
• 14:42
  can
• 14:42
  you
• 14:42
  do
• 14:42
  those
• 14:43
  things.
• 14:44
  With
• 14:44
  my
• 14:44
  clients,
• 14:45
  for
• 14:45
  example,
• 14:46
  I
• 14:46
  held
• 14:46
  a
• 14:47
  decision
• 14:47
  making
• 14:48
  workshop
• 14:48
  last
• 14:49
  week
• 14:49
  because
• 14:50
  what
• 14:50
  I
• 14:50
  noticed
• 14:50
  was
• 14:52
  most
• 14:52
  of
• 14:52
  the
• 14:53
  time,
• 14:53
  it's
• 14:53
  not
• 14:54
  really
• 14:54
  that
• 14:54
  we
• 14:54
  don't
• 14:55
  know
• 14:55
  what
• 14:55
  to
• 14:55
  do,
• 14:56
  it's
• 14:57
  just
• 14:57
  that
• 14:57
  we
• 14:57
  really
• 14:58
  struggle
• 14:58
  to
• 14:58
  make
• 14:59
  a
• 14:59
  concrete
• 14:59
  decision
• 15:01
  as
• 15:01
  to
• 15:01
  whether
• 15:01
  this
• 15:01
  is
• 15:02
  the
• 15:02
  best
• 15:02
  course
• 15:02
  of
• 15:03
  action.
• 15:04
  And
• 15:04
  I
• 15:04
  really
• 15:04
  do
• 15:04
  get
• 15:05
  it
• 15:05
  because
• 15:06
  obviously
• 15:06
  with
• 15:06
  any
• 15:07
  decision
• 15:07
  you
• 15:07
  could
• 15:08
  be
• 15:08
  going
• 15:08
  down
• 15:08
  the
• 15:09
  wrong
• 15:09
  path.
• 15:10
  But
• 15:10
  also
• 15:11
  staying
• 15:11
  in
• 15:11
  indecision
• 15:12
  is
• 15:12
  really
• 15:13
  hard.
• 15:14
  Being
• 15:14
  stagnant
• 15:15
  is
• 15:15
  probably
• 15:16
  harder
• 15:16
  than
• 15:16
  taking
• 15:17
  some
• 15:18
  effort
• 15:18
  in
• 15:19
  one
• 15:19
  direction.
• 15:21
  Instead
• 15:22
  of
• 15:22
  taking
• 15:22
  a
• 15:23
  month
• 15:23
  to
• 15:23
  two
• 15:24
  months,
• 15:24
  or
• 15:25
  sometimes
• 15:26
  even
• 15:26
  more
• 15:27
  to
• 15:27
  make
• 15:28
  a
• 15:28
  decision
• 15:29
  on
• 15:29
  your
• 15:29
  niche
• 15:30
  or
• 15:30
  your
• 15:30
  offer,
• 15:31
  or
• 15:32
  what
• 15:32
  marketing
• 15:32
  channel
• 15:33
  you
• 15:33
  want
• 15:33
  to
• 15:33
  do,
• 15:34
  how
• 15:35
  about
• 15:35
  making
• 15:35
  a
• 15:35
  decision
• 15:36
  for
• 15:36
  now
• 15:37
  with
• 15:37
  the
• 15:37
  information
• 15:38
  that
• 15:38
  you
• 15:38
  have
• 15:39
  and
• 15:39
  knowing
• 15:39
  that
• 15:40
  you
• 15:40
  can
• 15:40
  change
• 15:40
  course
• 15:41
  at
• 15:41
  any
• 15:42
  point,
• 15:42
  while
• 15:43
  you
• 15:43
  have
• 15:43
  momentum,
• 15:44
  it's
• 15:44
  usually
• 15:45
  easier
• 15:45
  to
• 15:45
  keep
• 15:46
  moving.
• 15:47
  So
• 15:47
  I
• 15:47
  was
• 15:48
  prompted
• 15:48
  to
• 15:48
  give
• 15:49
  actual
• 15:50
  specifics
• 15:51
  here.
• 15:51
  So
• 15:52
  I
• 15:52
  said
• 15:53
  spend
• 15:54
  60
• 15:54
  to
• 15:55
  80%
• 15:56
  of
• 15:56
  your
• 15:56
  time
• 15:57
  on
• 15:57
  marketing
• 15:58
  and
• 15:58
  client
• 15:58
  generating
• 15:59
  activities,
• 16:00
  and
• 16:01
  generally
• 16:02
  more
• 16:02
  like
• 16:03
  20
• 16:03
  to
• 16:03
  40%
• 16:04
  on
• 16:04
  your
• 16:05
  actual
• 16:05
  delivery.
• 16:07
  This
• 16:07
  is
• 16:07
  always
• 16:09
  a
• 16:09
  real
• 16:09
  shock.
• 16:10
  If
• 16:10
  you
• 16:10
  are
• 16:10
  already
• 16:11
  well
• 16:11
  down
• 16:12
  the
• 16:12
  line
• 16:12
  and
• 16:12
  you've
• 16:13
  built
• 16:13
  up
• 16:13
  your
• 16:13
  marketing
• 16:14
  and
• 16:14
  you
• 16:14
  have
• 16:14
  enough
• 16:14
  clients,
• 16:15
  then
• 16:16
  this
• 16:16
  will
• 16:16
  be
• 16:16
  different
• 16:17
  for
• 16:17
  you.
• 16:18
  But
• 16:18
  if
• 16:18
  you
• 16:18
  are
• 16:19
  starting
• 16:19
  out,
• 16:20
  then
• 16:20
  generating
• 16:21
  clients
• 16:22
  is
• 16:22
  your
• 16:23
  absolute
• 16:23
  priority,
• 16:24
  so
• 16:24
  it's
• 16:24
  actually
• 16:25
  gonna
• 16:25
  be
• 16:25
  more
• 16:25
  like
• 16:26
  a
• 16:26
  hundred
• 16:26
  percent
• 16:26
  of
• 16:26
  your
• 16:27
  time
• 16:27
  on
• 16:28
  marketing,
• 16:29
  visibility,
• 16:30
  other
• 16:30
  client
• 16:30
  generating
• 16:31
  activities,
• 16:32
  and
• 16:32
  even
• 16:33
  less
• 16:33
  on
• 16:33
  delivery.
• 16:35
  Obviously
• 16:35
  the
• 16:35
  aim
• 16:36
  is
• 16:36
  to
• 16:36
  start
• 16:37
  spending
• 16:37
  way
• 16:37
  more
• 16:38
  on
• 16:38
  delivery,
• 16:39
  but
• 16:39
  while
• 16:40
  you
• 16:40
  build
• 16:40
  that
• 16:41
  momentum
• 16:41
  and
• 16:41
  build
• 16:42
  that
• 16:42
  pipeline,
• 16:43
  often
• 16:43
  it's
• 16:44
  bit
• 16:44
  more
• 16:44
  reasonable
• 16:45
  to
• 16:45
  know
• 16:46
  that
• 16:47
  more
• 16:47
  than
• 16:47
  half
• 16:48
  of
• 16:48
  your
• 16:48
  time
• 16:48
  is
• 16:49
  often
• 16:49
  spent
• 16:49
  in
• 16:50
  marketing
• 16:50
  your
• 16:50
  business.
• 16:52
  I
• 16:52
  know
• 16:52
  even
• 16:53
  now,
• 16:53
  probably
• 16:54
  50%
• 16:55
  plus
• 16:55
  of
• 16:56
  my
• 16:56
  time
• 16:56
  is
• 16:57
  spent
• 16:57
  marketing
• 16:57
  my
• 16:58
  business.
• 16:58
  Obviously
• 16:59
  things
• 16:59
  like
• 16:59
  this,
• 16:59
  creating
• 16:59
  my
• 16:59
  podcast.
• 17:02
  Social
• 17:02
  media,
• 17:03
  emails,
• 17:04
  all
• 17:04
  of
• 17:04
  those
• 17:04
  things,
• 17:05
  speaking
• 17:05
  on
• 17:05
  workshops,
• 17:07
  different
• 17:07
  things
• 17:07
  that
• 17:07
  I
• 17:07
  do.
• 17:08
  I
• 17:08
  would
• 17:09
  definitely
• 17:10
  say
• 17:10
  mine
• 17:11
  is
• 17:11
  probably
• 17:11
  50
• 17:12
  50
• 17:12
  right
• 17:12
  now
• 17:13
  and
• 17:13
  maybe
• 17:14
  even
• 17:15
  more
• 17:15
  like
• 17:15
  60%
• 17:16
  marketing
• 17:17
  and
• 17:17
  40%
• 17:18
  delivery.
• 17:19
  So
• 17:19
  a
• 17:19
  simple
• 17:20
  way
• 17:20
  to
• 17:20
  check
• 17:21
  in
• 17:21
  with
• 17:21
  this
• 17:22
  at
• 17:22
  the
• 17:22
  end
• 17:22
  of
• 17:23
  each
• 17:23
  week
• 17:23
  to
• 17:23
  ensure
• 17:24
  that
• 17:24
  you
• 17:24
  are
• 17:25
  working
• 17:25
  on
• 17:25
  high
• 17:26
  value
• 17:26
  tasks
• 17:27
  are,
• 17:28
  what
• 17:28
  did
• 17:28
  I
• 17:28
  do
• 17:29
  that
• 17:29
  created
• 17:30
  opportunities?
• 17:32
  I
• 17:32
  hope
• 17:32
  it
• 17:32
  was
• 17:32
  helpful
• 17:33
  to
• 17:33
  listen
• 17:34
  to
• 17:34
  some
• 17:34
  of
• 17:34
  those
• 17:34
  top
• 17:35
  questions
• 17:35
  that
• 17:36
  was
• 17:36
  asked
• 17:36
  recently
• 17:37
  and
• 17:37
  my
• 17:38
  view
• 17:38
  on
• 17:38
  them.
• 17:40
  I
• 17:40
  love
• 17:40
  hearing
• 17:41
  from
• 17:41
  you,
• 17:41
  so
• 17:41
  please
• 17:42
  do
• 17:42
  drop
• 17:42
  me
• 17:43
  a
• 17:43
  DM
• 17:43
  on
• 17:44
  LinkedIn
• 17:45
  as
• 17:45
  Joanna
• 17:46
  Lott
• 17:46
  or
• 17:47
  email
• 17:47
  at
• 17:48
  joanna@joannalottcoaching.com.
• 17:51
  And
• 17:52
  I
• 17:52
  would
• 17:52
  love
• 17:52
  to
• 17:53
  hear
• 17:53
  what
• 17:53
  you
• 17:53
  took
• 17:53
  away
• 17:54
  from
• 17:54
  today's
• 17:54
  episode
• 17:56
  and
• 17:56
  what
• 17:56
  you
• 17:56
  are
• 17:56
  gonna
• 17:56
  do
• 17:57
  differently
• 17:57
  as
• 17:58
  a
• 17:58
  result.
• 18:00
  I
• 18:00
  hope
• 18:00
  today
• 18:01
  was
• 18:01
  super
• 18:01
  helpful.
• 18:02
  And
• 18:02
  like
• 18:03
  I
• 18:03
  say
• 18:03
  at
• 18:03
  the
• 18:03
  end
• 18:03
  of
• 18:03
  every
• 18:04
  episode,
• 18:04
  trust
• 18:05
  yourself,
• 18:05
  believe
• 18:06
  in
• 18:06
  yourself,
• 18:07
  and
• 18:07
  be
• 18:07
  the
• 18:07
  wise
• 18:07
  gardener
• 18:08
  who
• 18:08
  keeps
• 18:09
  on
• 18:09
  watering
• 18:09
  the
• 18:10
  seed.
• 18:11
  Microphone (Samson Q2U Microphone): Thank
• 18:11
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• 18:11
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• 18:12
  Microphone (Samson Q2U Microphone): much
• 18:12
  Microphone (Samson Q2U Microphone): for
• 18:12
  Microphone (Samson Q2U Microphone): listening
• 18:13
  Microphone (Samson Q2U Microphone): to
• 18:13
  Microphone (Samson Q2U Microphone): this
• 18:13
  Microphone (Samson Q2U Microphone): episode
• 18:14
  Microphone (Samson Q2U Microphone): of
• 18:14
  Microphone (Samson Q2U Microphone): Women
• 18:14
  Microphone (Samson Q2U Microphone): in
• 18:14
  Microphone (Samson Q2U Microphone): the
• 18:15
  Microphone (Samson Q2U Microphone): Coaching
• 18:15
  Microphone (Samson Q2U Microphone): Arena.
• 18:16
  Microphone (Samson Q2U Microphone): I
• 18:16
  Microphone (Samson Q2U Microphone): have
• 18:16
  Microphone (Samson Q2U Microphone): a
• 18:16
  Microphone (Samson Q2U Microphone): mess
• 18:17
  Microphone (Samson Q2U Microphone): of
• 18:17
  Microphone (Samson Q2U Microphone): free
• 18:17
  Microphone (Samson Q2U Microphone): resources
• 18:18
  Microphone (Samson Q2U Microphone): on
• 18:18
  Microphone (Samson Q2U Microphone): my
• 18:19
  Microphone (Samson Q2U Microphone): website
• 18:19
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 18:22
  Microphone (Samson Q2U Microphone): That's
• 18:23
  Microphone (Samson Q2U Microphone): Joanna
• 18:23
  Microphone (Samson Q2U Microphone): with
• 18:23
  Microphone (Samson Q2U Microphone): an
• 18:24
  Microphone (Samson Q2U Microphone): A
• 18:24
  Microphone (Samson Q2U Microphone): and
• 18:24
  Microphone (Samson Q2U Microphone): Lott
• 18:25
  Microphone (Samson Q2U Microphone): with
• 18:25
  Microphone (Samson Q2U Microphone): two
• 18:25
  Microphone (Samson Q2U Microphone): T's.
• 18:26
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 18:28
  Microphone (Samson Q2U Microphone): And
• 18:29
  Microphone (Samson Q2U Microphone): I'll
• 18:29
  Microphone (Samson Q2U Microphone): also
• 18:29
  Microphone (Samson Q2U Microphone): put
• 18:29
  Microphone (Samson Q2U Microphone): links
• 18:30
  Microphone (Samson Q2U Microphone): in
• 18:30
  Microphone (Samson Q2U Microphone): the
• 18:30
  Microphone (Samson Q2U Microphone): show
• 18:30
  Microphone (Samson Q2U Microphone): notes.
• 18:32
  Microphone (Samson Q2U Microphone): Let
• 18:32
  Microphone (Samson Q2U Microphone): me
• 18:32
  Microphone (Samson Q2U Microphone): know
• 18:33
  Microphone (Samson Q2U Microphone): if
• 18:33
  Microphone (Samson Q2U Microphone): you
• 18:33
  Microphone (Samson Q2U Microphone): found
• 18:33
  Microphone (Samson Q2U Microphone): this
• 18:33
  Microphone (Samson Q2U Microphone): episode
• 18:34
  Microphone (Samson Q2U Microphone): useful.
• 18:35
  Microphone (Samson Q2U Microphone): Share
• 18:35
  Microphone (Samson Q2U Microphone): it
• 18:35
  Microphone (Samson Q2U Microphone): with
• 18:35
  Microphone (Samson Q2U Microphone): a
• 18:35
  Microphone (Samson Q2U Microphone): friend
• 18:36
  Microphone (Samson Q2U Microphone): and
• 18:36
  Microphone (Samson Q2U Microphone): leave
• 18:37
  Microphone (Samson Q2U Microphone): me
• 18:37
  Microphone (Samson Q2U Microphone): a
• 18:37
  Microphone (Samson Q2U Microphone): review,
• 18:37
  Microphone (Samson Q2U Microphone): and
• 18:38
  Microphone (Samson Q2U Microphone): I
• 18:38
  Microphone (Samson Q2U Microphone): will
• 18:38
  Microphone (Samson Q2U Microphone): personally
• 18:39
  Microphone (Samson Q2U Microphone): thank
• 18:39
  Microphone (Samson Q2U Microphone): you
• 18:39
  Microphone (Samson Q2U Microphone): for
• 18:39
  Microphone (Samson Q2U Microphone): that.
• 18:41
  Microphone (Samson Q2U Microphone): Remember
• 18:41
  Microphone (Samson Q2U Microphone): to
• 18:41
  Microphone (Samson Q2U Microphone): trust
• 18:42
  Microphone (Samson Q2U Microphone): yourself,
• 18:42
  Microphone (Samson Q2U Microphone): believe
• 18:43
  Microphone (Samson Q2U Microphone): in
• 18:43
  Microphone (Samson Q2U Microphone): yourself
• 18:44
  Microphone (Samson Q2U Microphone): and
• 18:44
  Microphone (Samson Q2U Microphone): be
• 18:44
  Microphone (Samson Q2U Microphone): the
• 18:44
  Microphone (Samson Q2U Microphone): wise
• 18:44
  Microphone (Samson Q2U Microphone): Gardner
• 18:45
  Microphone (Samson Q2U Microphone): who
• 18:45
  Microphone (Samson Q2U Microphone): keeps
• 18:46
  Microphone (Samson Q2U Microphone): on
• 18:46
  Microphone (Samson Q2U Microphone): watering
• 18:46
  Microphone (Samson Q2U Microphone): the
• 18:46
  Microphone (Samson Q2U Microphone): seed.
• 18:47
  Microphone (Samson Q2U Microphone): Get
• 18:48
  Microphone (Samson Q2U Microphone): into
• 18:48
  Microphone (Samson Q2U Microphone): the
• 18:48
  Microphone (Samson Q2U Microphone): arena
• 18:49
  Microphone (Samson Q2U Microphone): dare,
• 18:49
  Microphone (Samson Q2U Microphone): greatly
• 18:50
  Microphone (Samson Q2U Microphone): and
• 18:50
  Microphone (Samson Q2U Microphone): try.