He Gave Up Luxury Cars to Change His Community: The Urban Burger Story

Let’s Talk About It · Nov 7, 2025 · 35m

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From a simple investment to a community movement, this is the story of Urban Burger.

In this episode of Let’s Talk About It, Jimmy Mortgage sits down with Rico, the owner of Urban Burger in Cranford, NJ, the town’s only Black-owned restaurant.

We dive into:

✅ How Rico and his wife turned an investment into a passion-driven business

✅ The sacrifices and pivots that led to long-term success

✅ Why their food truck makes MORE money than their brick-and-mortar

✅ The power of community, culture, and mentorship in entrepreneurship

✅ Lessons every business owner can apply about…