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Ways To Set Yourself Up For & Track Your Success · She's On The Money

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Speaker 1: Hello.
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Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the
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Speaker 2: Order Kerney Whoalbury and a waddery woman. And before we
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Speaker 2: get started on She's on the Money podcast, I would
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Speaker 2: like to acknowledge the traditional custodians of the land of
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Speaker 2: which this podcast is recorded on a wondery country, acknowledging
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Speaker 2: the elders, the ancestors and the next generation coming through.
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Speaker 2: As this podcast is about connecting, empowering, knowledge sharing and
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Speaker 2: the storytelling of you to make a difference for today
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Speaker 2: and lasting impact for tomorrow.
0:33
Speaker 1: Let's get into it.
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Speaker 3: She's on the Money, She's on the Money.
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Speaker 1: Hello, and welcome back to the Business Bible. I'm Victoria Devine,
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Speaker 1: the owner of several successful businesses, and as always I
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Speaker 1: am joined by one of the hardest working side hustlers
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Speaker 1: I know, miss Jess Gricci.
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Speaker 4: Hello, I'm so excited at our first Business Bible of
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Speaker 4: twenty twenty four.
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Speaker 1: Yes, and I feel like we're on the same page,
1:18
Speaker 1: Like not only are we excited about the Business Bible,
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Speaker 1: but like I'm wearing a dress with pink and white
1:24
Speaker 1: stripes and you rock on in wearing.
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Speaker 4: What Jess coincidentally addressed with pink and white stripes.
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Speaker 1: I mean they're both completely different styles. So like we're
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Speaker 1: really diversifying in twenty twenty four, but like Slay, I'd wear.
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Speaker 4: That we're on the same wavelength.
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Speaker 1: Clearly, I am genuinely so excited because obviously we've got
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Speaker 1: a whole season of content for you. The Business Bible
1:45
Speaker 1: is going to be back every single month on the
1:48
Speaker 1: She's on the Money feed, which I'm really pumped for
1:50
Speaker 1: because it's something I'm so wildly passionate about. But Jess,
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Speaker 1: you and I sat down late last year and we
1:55
Speaker 1: did this massive brainstorming session of like, all right, we
1:58
Speaker 1: want to be really structured about the Business Bible so
2:01
Speaker 1: our listeners and our community are getting the most out
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Speaker 1: of it. We've basically planned the whole year, haven't we.
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Speaker 4: Who are we?
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Speaker 1: No, Like I'm impressed with us, but like I am
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Speaker 1: so excited for the content because I feel like historically
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Speaker 1: we like had a plan, We're like, yep, this is
2:14
Speaker 1: what we want to roll out. But now we're like,
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Speaker 1: we have a whole year ahead of us, Like, think
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Speaker 1: about where people are right now and where they can
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Speaker 1: be in twelve months, and we get to be on
2:23
Speaker 1: that journey and we get to share it, which is
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Speaker 1: exactly why this episode is whys to set yourself up
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Speaker 1: and then track your success because I think sometimes I
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Speaker 1: don't know, people feel a little bit like eky about
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Speaker 1: it because they're like, oh, I don't want to quote
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Speaker 1: track my success? Is that not being full of myself? No,
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Speaker 1: it helps you understand the process and learn and grow
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Speaker 1: and also celebrate. We should be celebrating, And I think
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Speaker 1: I said this in twenty twenty three at some point
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Speaker 1: was the year of celebrating, Yes, but no, this year
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Speaker 1: is now the year of celebrating. So more champagne, more
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Speaker 1: literal celebrations for nothing. I think it'll be really great.
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Speaker 1: But talking about setting yourself up in the new year
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Speaker 1: and actually putting yourself in the best possible position to
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Speaker 1: kick all your business goals is really important for me
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Speaker 1: because I've done a lot of reflection recently on what
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Speaker 1: I want and how that looks. But I feel like
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Speaker 1: everyone listening is in the same I don't know space.
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Speaker 1: We're all motivated, we're already and there's no time like
3:15
Speaker 1: the present.
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Speaker 2: Jests.
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Speaker 4: No, if new Year you asked new business plan and strategy.
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Speaker 1: Yeah, I'm so excited. Also, the She's on the money
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Speaker 1: team have later this month the whole strategy session where
3:25
Speaker 1: we're going away together, and it's just going to be
3:28
Speaker 1: hopefully obviously I won't be drinking the mauggeraitas, but the
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Speaker 1: past has a really good looking pool. Jest. So how
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Speaker 1: productive we're going to be, but we will try our hardest.
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Speaker 1: In all seriousness though, setting yourself up and actually having
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Speaker 1: tangible ways that we can track and review every single
3:43
Speaker 1: aspect of your business is going to be pivotal to
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Speaker 1: your success. It's also a reflection of your commitment to
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Speaker 1: your business, because if you're not willing to do that, Like,
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Speaker 1: how are we actually able to measure?
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Speaker 2: All?
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Speaker 1: Right, Jess, let's sit down what happened this month, what works,
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Speaker 1: what didn't work. Let's just be really pragmatic about it
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Speaker 1: so that we can every single day be one percent better. Like,
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Speaker 1: if you're doing that, you're putting your business in the
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Speaker 1: best possible position. But also you individually, so for me,
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Speaker 1: we actually need to be doing this. It's not a oh,
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Speaker 1: it'd be nice if you just trackt your success as well. No,
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Speaker 1: you have to do this. It is a key metric
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Speaker 1: for me. So it's obviously so easy to have an
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Speaker 1: idea and run with it, but as soon as you
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Speaker 1: decide to make this an actual way of making money,
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Speaker 1: we need to see how it's tracking so that we
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Speaker 1: can continue to make money. Yeah, I like, for a
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Speaker 1: business owner, we're not doing it because we want to
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Speaker 1: be earning minimum wage. Let's be honest, We're doing it
4:36
Speaker 1: to create a lifestyle. And like, I look at your
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Speaker 1: content and what you're doing, and every single time you'd
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Speaker 1: post about, you know, being a side hustler and earning
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Speaker 1: additional income, you're like, so I can achieve my best life,
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Speaker 1: or so I can you know, go on a holiday
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Speaker 1: or buy more stuff or do this life in a
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Speaker 1: way that makes the most sense to you. So I
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Speaker 1: feel like tracking things is fun. Also love a spreadsheet,
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Speaker 1: So this is right up my alley.
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Speaker 4: Yes, absolutely, the spreadsheet, queen. I feel like as well,
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Speaker 4: tracking and monitoring where you're going is so important because
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Speaker 4: many times personally, I've had a plan and been doing something,
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Speaker 4: and hindsight is always twenty twenty and I get to
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Speaker 4: the end of you know, a year, or the end
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Speaker 4: of you know, a particular goal or a particular project,
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Speaker 4: I go, ah, if I had just adjusted something along
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Speaker 4: the way, I could have got here a lot faster.
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Speaker 4: I could have made things a lot easier. I could
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Speaker 4: have saved a lot of money. Didn't have to be
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Speaker 4: that hard exactly. I could have made my own life
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Speaker 4: so much easier and more straightforward. Let's make it as
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Speaker 4: hard as possible. Life's not hard enough.
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Speaker 1: I do that to myself all the time. Why don't
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Speaker 1: you want to do it?
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Speaker 5: Yeah?
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Speaker 4: But I think like checking in, tracking those successes and
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Speaker 4: assessing your shortcomings at the same time means that you
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Speaker 4: can really adjust in course correct as you're going, and
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Speaker 4: you know that can theoretically put you further ahead, a.
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Speaker 1: Lot faster, one hundred percent, which is exactly why we're
5:52
Speaker 1: going to be giving you. I would say, all these
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Speaker 1: helpful tips and tricks and practical pieces of advice that
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Speaker 1: you can actually start implementing today to keep better track
6:01
Speaker 1: of your business and be more on top of it.
6:03
Speaker 1: And like as I said before, what a better time
6:05
Speaker 1: than January. You know, so first and foremost, you absolutely
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Speaker 1: need to sit down and write your goals. Like earlier
6:11
Speaker 1: this month, at the start of January, I released my
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Speaker 1: best year yet course, and I'm really excited about it
6:17
Speaker 1: because it's something that I am passionate about. As you
6:19
Speaker 1: guys know, I do mood board every year and I
6:21
Speaker 1: sit down and I track my goals and you do
6:23
Speaker 1: two Jess like it's such as she's on the money,
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Speaker 1: girly thing to do. We love it, and a lot
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Speaker 1: of people have, you know, embarked on this journey to
6:31
Speaker 1: create a life that they're really excited about. Some are
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Speaker 1: business owners, some are just individuals from our community. It
6:35
Speaker 1: doesn't matter. But the feedback coming from that is, oh,
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Speaker 1: my gosh, this is the first time I've actually sat
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Speaker 1: down and written down all my goals and it looks
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Speaker 1: really powerful to see it on paper. Or I'd never
6:47
Speaker 1: really thought about it. And when I started writing down
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Speaker 1: my goals, I realized my goals were actually bigger than
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Speaker 1: I thought they were. Or I actually realized my goals
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Speaker 1: weren't as unobtainable because once you have it in paper
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Speaker 1: in front of you, go hold on, it's already in
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Speaker 1: front of me. Now I can create another plan to
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Speaker 1: making these things happen. So I know we've all heard
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Speaker 1: it a million times, like Jess, write down your goals,
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Speaker 1: You're more likely to achieve them. Like literally research says
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Speaker 1: that you are more likely to achieve a goal if
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Speaker 1: you write it down. But it's actually so liberating to
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Speaker 1: do it. So if you're hearing it and being like yeah, okay,
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Speaker 1: no ways, bee you what's the next time? No, no, no,
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Speaker 1: it's actually do that one. Write down your goals. It's
7:24
Speaker 1: obviously all well and good to get your notes app
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Speaker 1: out and say, look, I really want to make money.
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Speaker 1: I want to grow my business, I want to find
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Speaker 1: joy in my job. But like, tell me also how
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Speaker 1: you're actually going to get there, Because if you say
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Speaker 1: I want to make more money this year, like, let's
7:38
Speaker 1: look at you and igs if I look at my
7:41
Speaker 1: business and go, yes, I want to make more money
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Speaker 1: this year. You're in charge of partnerships, you'll be like,
7:45
Speaker 1: all right, the you have a number of different income streams, Like,
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Speaker 1: what on earth does that actually mean? Are we, you know,
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Speaker 1: doing more partnerships? Are you launching a new course? Are
7:53
Speaker 1: you doing another podcast? Are you going to do more
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Speaker 1: speaking events? What is actually going to grow your business
8:00
Speaker 1: going to have an impact? And you're the same, are
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Speaker 1: you personally going to you know, change your job? Please,
8:06
Speaker 1: don't like are you going to change your job? If
8:09
Speaker 1: your plan is to you know, make more money. Are
8:11
Speaker 1: you going to take on more brand partnerships? Are you
8:13
Speaker 1: going to hustle harder in your content creator space? Like
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Speaker 1: what does that actually mean? Because do you want to
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Speaker 1: make more money?
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Speaker 4: Everybody does?
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Speaker 1: Everybody does, but like, how are you doing that? And
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Speaker 1: that's where we need to introduce We call them the
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Speaker 1: SotM goals, but you can just use smart goals if
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Speaker 1: you want. These are the key to making sure that
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Speaker 1: you have specific, measurable, achievable, realistic, and time bound goals
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Speaker 1: and when you do this, you are more likely to
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Speaker 1: achieve it. Sounds fluffy, sounds like stuff you've heard before,
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Speaker 1: but like, I'm not trying to reinvent the wheel. I'm
8:45
Speaker 1: actually trying to get you to use the wheel for
8:47
Speaker 1: the first time, because we all know that we've heard
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Speaker 1: of it. But let's be really honest with ourselves. How
8:52
Speaker 1: many of us have actually dedicated the time to ourselves
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Speaker 1: and to our business to sit down and actually do it?
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Speaker 1: Yess Yeah?
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Speaker 4: And I think with a business to people fall into
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Speaker 4: the trap of maybe thinking that everything needs to be
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Speaker 4: treated completely differently to the way you would treat things
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Speaker 4: for yourself as an individual, which isn't always the case.
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Speaker 4: Like goal setting for a business, at least for a
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Speaker 4: small business. From my experience, is very similar to goal
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Speaker 4: setting just as an individual human being.
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Speaker 1: Because for most people listening to this, let's be honest,
9:20
Speaker 1: you not big corporations. Business is quite personal. Like these goals,
9:24
Speaker 1: you know, even for me, are quite tied up with
9:27
Speaker 1: my wishes and my values and what I want to
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Speaker 1: achieve and the point in life that I'm at right
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Speaker 1: So I think it's super important to be not only
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Speaker 1: writing them down but also giving yourself permission to do that,
9:39
Speaker 1: because how many of us are going to go I
9:40
Speaker 1: really want to do that, but also I need to
9:42
Speaker 1: do my accounting. I really need to do the bookkeeping.
9:44
Speaker 1: I haven't even looked at this payroll thing, or oh
9:46
Speaker 1: I really need to go in and you know, filter
9:48
Speaker 1: through all my emails. I have fifty outstanding emails for you, Like,
9:51
Speaker 1: this is just not the time, do you know what?
9:54
Speaker 1: There's never going to be the right time. Cove out
9:56
Speaker 1: two hours and sit down and dedicate it to your business.
10:00
Speaker 1: Because I can almost guarantee that when you do that,
10:03
Speaker 1: when you write out your goals, when you write out
10:05
Speaker 1: why you want to achieve them and what that actually
10:08
Speaker 1: looks like. Do you know how much more motivated you
10:10
Speaker 1: are going to be to do payroll? Yeah, to actually
10:12
Speaker 1: get all that stuff done so that you can then
10:14
Speaker 1: focus on everything else that's going to go on. Yeah,
10:16
Speaker 1: because like you get your motivation back, you're giving yourself
10:19
Speaker 1: your spark back and to be honest, your business and
10:22
Speaker 1: you deserve that.
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Speaker 4: Yeah, And having those goals really clearly laid out will
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Speaker 4: then allow us to pull up power we want to
10:27
Speaker 4: get there specifically, which is obviously really important to then
10:31
Speaker 4: achieving them over the course of the next year or
10:34
Speaker 4: five years or however long you kind of want to
10:36
Speaker 4: look at it.
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Speaker 1: Yeah, one hundred percent. And obviously it can be really
10:39
Speaker 1: hard to get there. And sometimes if we're writing down
10:41
Speaker 1: a goal, you might feel overwhelmed. But the important thing
10:45
Speaker 1: is if you're writing down a goal and you're feeling
10:48
Speaker 1: overwhelmed by it, good, that doesn't have to be overwhelming.
10:52
Speaker 1: Let's actually just break it down a little bit further.
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Speaker 1: Like Jesse, if you're like, I want to make an
10:56
Speaker 1: extra twenty grand this year, and I'd be like, ooh,
10:58
Speaker 1: that's the big goal, like you sure, and you be like, yep,
11:01
Speaker 1: I do. But then you go, oh, actually that's a lot.
11:03
Speaker 1: Really well, actually, let's break it down. What does that
11:06
Speaker 1: twenty grand look like on a monthly basis? On a
11:08
Speaker 1: weekly basis, is that actually achievable? And you might go, well, actually, yeah,
11:12
Speaker 1: if I can meet this KPI every month, I'll actually
11:16
Speaker 1: achieve that bigger goal. All right, Well, just what do
11:19
Speaker 1: you need to do that? Well, actually, twenty grand is
11:22
Speaker 1: a lot. Maybe I need a few extra hours a
11:25
Speaker 1: week to be able to achieve all right, Well, let's
11:27
Speaker 1: carve those out, like, if the goal is too big,
11:29
Speaker 1: break it into smaller goals that are actually obtainable. And
11:33
Speaker 1: if the goal is something that you go, I've done
11:35
Speaker 1: all of that ve and it doesn't seem to work,
11:37
Speaker 1: all right, well let's reset the goal. Doesn't mean we
11:40
Speaker 1: can't achieve it, Jess. But you might go, all right, well,
11:42
Speaker 1: that twenty grand that I want to make just obviously
11:45
Speaker 1: a really big stab in the dark. Really good GUESTI mate,
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Speaker 1: Maybe instead of saying this year, we go over the
11:52
Speaker 1: next two years and we spread it out. Doesn't mean
11:54
Speaker 1: you can't achieve the goal, but we might change the
11:56
Speaker 1: timeframe to make sure that these things are actually happening.
12:00
Speaker 1: I think it's really important to understand where you're standing
12:03
Speaker 1: and what's going on. But I think once we have
12:06
Speaker 1: our smart goals, we then need to look at KPIs.
12:10
Speaker 1: So KPIs is more of a business term than a
12:12
Speaker 1: personal term, but essentially a KPI is key performance indicator.
12:17
Speaker 1: So I want you to be breaking things down into
12:20
Speaker 1: measurable steps, and these KPIs are going to allow you
12:23
Speaker 1: to track your progress. I would say closer than you
12:27
Speaker 1: would be because like, are you saving Jess? Yes, all right, Well, actually,
12:30
Speaker 1: if we introduce some KPIs, I would be like, all right,
12:33
Speaker 1: on Friday, Jess, I need you to have already transferred
12:37
Speaker 1: that seven dollars eighty or whatever it is to your
12:40
Speaker 1: account to actually achieve this. We have measures in place
12:43
Speaker 1: that are going to help us achieve our goal. So
12:46
Speaker 1: it doesn't matter if it's a number of new clients
12:49
Speaker 1: or revenue growth or an increase in social media followers.
12:52
Speaker 1: Having specific KPIs that are going to help you stay
12:56
Speaker 1: focused on what truly matters is going to mean that
12:59
Speaker 1: you're more likely to achieve it. So if it's like
13:01
Speaker 1: social media, right, social media is so overwhelming and just
13:05
Speaker 1: saying I want more followers, like I want more followers too. Yeah,
13:09
Speaker 1: but that doesn't mean that that's just going to happen
13:11
Speaker 1: because I've set it as a goal. Break it down,
13:14
Speaker 1: Like Jesse and I know how hard it is to
13:16
Speaker 1: create content that's engaging, that actually breaks into a new
13:19
Speaker 1: demographic of people and you get more followers from that.
13:22
Speaker 1: But like, there's a wider strategy there isn't there. Yeah,
13:25
Speaker 1: it's about being consistent, it's about actually creating the content
13:28
Speaker 1: and actually getting ahead. How would you get more followers
13:32
Speaker 1: in twenty twenty four.
13:33
Speaker 4: Yess yeah, I would start by not listening to every
13:36
Speaker 4: person on TikTok who has their own I feel like
13:38
Speaker 4: there's a real.
13:39
Speaker 1: Oh my gosh, I know exactly what you're talking.
13:41
Speaker 4: About, a rising of people saying Instagram's not dead in
13:44
Speaker 4: twenty twenty four. You can grow by doing that, I think, Yes,
13:47
Speaker 4: Like listen and learn and take in from lots of sources,
13:50
Speaker 4: but also keep an eye out because a lot of
13:52
Speaker 4: the time these people are like, you can do all
13:55
Speaker 4: of this, and I'm going to teach you in my
13:56
Speaker 4: one on onine coaching cost five thousand dollars.
14:00
Speaker 1: I'm sorry if anyone's listening and that's you, But if
14:02
Speaker 1: that is you, I'm so confused, Like I do some
14:05
Speaker 1: serious snooping. Oh no, I'm a little bit of a creep, right.
14:09
Speaker 1: I get so interested when they're like, Yep, I'm a
14:11
Speaker 1: social media expert.
14:12
Speaker 4: I'm like, are you Yes?
14:14
Speaker 1: I click to your profile and you've got four hundred
14:16
Speaker 1: and fifty followers, and I'm like, okay, norries. Maybe that
14:18
Speaker 1: you've worked in social media for a long time. Yeah,
14:20
Speaker 1: you best believe I've probably looked them up on LinkedIn. Jess.
14:23
Speaker 1: Like when I say I'm a creep, I mean next level.
14:28
Speaker 1: So I look them up and I'm like, you worked
14:31
Speaker 1: in payroll for fifteen years and now you're a social
14:33
Speaker 1: media expert.
14:33
Speaker 4: Yeah.
14:34
Speaker 1: I don't mean to be rude, but like, why am
14:37
Speaker 1: I going to take advice from people who are not
14:39
Speaker 1: in the position I want to be in?
14:41
Speaker 5: Yeah?
14:41
Speaker 4: So I think consuming a lot of free advice is great.
14:43
Speaker 4: Making sure you're looking into anything that you're going to
14:46
Speaker 4: purchase and the credentials of the people that have created
14:48
Speaker 4: it is a big one. But if you want to
14:50
Speaker 4: go on social media, and this is something that we
14:52
Speaker 4: have planned to tackle later this year, so stay tuned
14:54
Speaker 4: for that episode. But I think it's really about finding
14:57
Speaker 4: your authentic community and providing value.
15:00
Speaker 1: You Yeah, I agree.
15:01
Speaker 4: So if you look at Shees on the Money, the
15:03
Speaker 4: value that we provide there is education. We provide so
15:06
Speaker 4: much free content to help people save, invest start a business.
15:11
Speaker 4: We're providing that knowledge to help people on my platforms,
15:15
Speaker 4: I'm really providing I think a community space. I think
15:19
Speaker 4: that a big goal for me is just to be
15:22
Speaker 4: a friendly, nice place on the internet. You're an only.
15:25
Speaker 1: Nice place in person, so help me that would convert
15:28
Speaker 1: to the internet.
15:29
Speaker 4: But I think my value is in I talk a
15:31
Speaker 4: lot about DIY and creating beautiful and.
15:34
Speaker 1: You make me feel bad because there's no way I'm
15:35
Speaker 1: going to have trying to do any of that stuff.
15:37
Speaker 4: But I want it kind of like showcasing that you
15:39
Speaker 4: can have a life that you want within your means.
15:42
Speaker 4: And you know, it's kind of hard to articulate. Maybe
15:45
Speaker 4: this is something I need to sit down.
15:46
Speaker 1: And do you need to do your value proposition Misjussgreen,
15:49
Speaker 1: I do.
15:50
Speaker 4: But I think you know, if you want to grow,
15:52
Speaker 4: you really have to find the people that you're speaking
15:54
Speaker 4: to and find how you can give them value. Because
15:57
Speaker 4: just saying I want you to follow me isn't good enough,
16:00
Speaker 4: Like why are they going to follow you?
16:02
Speaker 1: And I think consistency is a big one that I
16:04
Speaker 1: fall down on all the time, Like I look at
16:07
Speaker 1: my personal socials and you and I have had this
16:10
Speaker 1: conversation before, Jess, really like just so busy, I don't
16:13
Speaker 1: have time. Yeah, and then you see other people doing
16:17
Speaker 1: so well on social media, and if you really start
16:19
Speaker 1: to break it down, usually the difference between success and
16:23
Speaker 1: not being successful is that consistency. Like they're showing up.
16:26
Speaker 1: They're getting two views, that's fine, but they're showing up,
16:30
Speaker 1: and then over time those two views this four and
16:33
Speaker 1: four is eight and eight is sixteen, and it just
16:36
Speaker 1: compounds out of control because of that consistency in the
16:39
Speaker 1: community that they're building. I'm just like radio silence sometimes
16:43
Speaker 1: and that's not helpful for engagement.
16:46
Speaker 4: No, But then that KPI I guess there if we're
16:48
Speaker 4: coming back to what we're you know, kind of outlining people,
16:50
Speaker 4: is maybe I'm.
16:51
Speaker 1: In a p every day Victoria, yeah, Or.
16:53
Speaker 4: If you're setting a smart goal and you go, oh, well,
16:56
Speaker 4: every day is just not achievable. I'm Victoria Devine and
16:58
Speaker 4: I am doing ten billion at any given time and
17:01
Speaker 4: about to have a child. Let's be realistic. Maybe go Okay,
17:04
Speaker 4: I'm going to post two high quality videos every week.
17:08
Speaker 1: In my head because I have unrealistic standards, I'm like,
17:11
Speaker 1: why can't you post every day like everybody else? Everybody
17:14
Speaker 1: else posts every day. Yeah, Vitroia, you are lazy, But
17:17
Speaker 1: that is not the case at all. Let's get back
17:19
Speaker 1: on track and talk about KPIs though, because you're correct,
17:22
Speaker 1: we need to be setting them and actually being realistic
17:24
Speaker 1: about them. But the next thing I want to talk
17:26
Speaker 1: about is, I guess taking the time to develop what
17:30
Speaker 1: I would call a comprehensive business plan that actually outlines
17:34
Speaker 1: your goals, outlines your purpose, your target audience, your marketing strategy,
17:39
Speaker 1: and any finance goals that you have. So regularly revisiting
17:43
Speaker 1: this is actually going to be something that you can
17:45
Speaker 1: do and you're totally allowed to change it. In fact,
17:47
Speaker 1: I want you to revisit it so often that it
17:49
Speaker 1: just gets tweaked every single time, because the more you're
17:53
Speaker 1: revisiting it, the more updated it's becoming, and the more
17:56
Speaker 1: relevant to you and your abilities and what your business
17:59
Speaker 1: is is going to mean that you're more likely to
18:01
Speaker 1: achieve it.
18:02
Speaker 4: So what you're saying is we're not going to write
18:03
Speaker 4: it in January and then revisit it next January when
18:06
Speaker 4: we review our goals.
18:07
Speaker 1: I mean some of you probably do that. That's how
18:09
Speaker 1: I used to do it too.
18:10
Speaker 4: Shide it in the bottom of the decks.
18:12
Speaker 1: Look the next judgment if that's what you want to do.
18:14
Speaker 1: But that's not helpful. Something that is helpful for me
18:18
Speaker 1: is actually printing it out. I totally understand your note
18:20
Speaker 1: section on your phone might be your best friend, but
18:23
Speaker 1: printing it out, like if you work from home, putting
18:25
Speaker 1: it on the fridge, putting it beside your desk, making
18:28
Speaker 1: sure that it is a visual reminder that these are
18:31
Speaker 1: my goals, and if you're having a bit of a
18:33
Speaker 1: flat day looking at it and going, well, actually, that's
18:36
Speaker 1: pretty cool, Like I am on the path to doing this.
18:39
Speaker 1: I don't know, Jess. Did you see recently that the
18:41
Speaker 1: Stanley CEO was actually talking about how they didn't change
18:45
Speaker 1: their product but only their target audience for their cups.
18:48
Speaker 4: Well, I've seen the videos of people mobbing targets to
18:51
Speaker 4: try get the Valentine's Day edition.
18:54
Speaker 1: On TikTok two, and I mean you're sitting here with
18:57
Speaker 1: your Stanley cup in front of you. I have a
18:59
Speaker 1: Stanley cup and we're just Stanley Cup girlies.
19:03
Speaker 4: I love it.
19:03
Speaker 1: But isn't it interesting that that cup existed literally years
19:07
Speaker 1: and years and years ago. We weren't interested in it. No,
19:11
Speaker 1: they just targeted different demographics. And yeah, once females started
19:16
Speaker 1: getting on board with the Stanley cup, Jess, you know
19:18
Speaker 1: the Troe hold. Do you know there are people in
19:21
Speaker 1: the US. There's probably people in Australia, but it's such
19:23
Speaker 1: an American thing that collect Stanley cups, Like they have
19:26
Speaker 1: every single color and they have these like shelves in
19:29
Speaker 1: their houses, hundreds of Stanley cups on their wall. I mean,
19:33
Speaker 1: I don't even know how you would use one a day.
19:35
Speaker 4: Yeah, I just had my wife. It just comes with
19:37
Speaker 4: me everywhere. Same.
19:38
Speaker 1: In fact, my husband got one for Christmas because I'm
19:40
Speaker 1: a nice wife. But that's what I like and I
19:42
Speaker 1: buy presents. That makes sense. But as soon as females
19:46
Speaker 1: started getting on board their product, they obviously had to
19:48
Speaker 1: pivot and change their target audience and marketing. But do
19:52
Speaker 1: you know now the hashtag Stanley cup? Right, Stanley, if
19:57
Speaker 1: you go back years and years and years was a
19:58
Speaker 1: thermos flask that my dad.
20:02
Speaker 4: The original target market.
20:04
Speaker 1: Yeah, like Trad's and dads and picnic where people.
20:07
Speaker 4: And they made them pastel and.
20:10
Speaker 1: And now the hashtag Stanley cup has over six point
20:13
Speaker 1: eight billion views on TikTok and according to figures that
20:19
Speaker 1: Stanley shared with C and BC, Stanley's annual sales for
20:22
Speaker 1: twenty twenty three projected to be seven hundred and fifty
20:26
Speaker 1: million oars.
20:28
Speaker 4: My god, that's crazy for such a like low cost item.
20:32
Speaker 4: It is expensive for a cup, don't get me wrong.
20:34
Speaker 1: It's a very expensive cup, but also hundred and fifty
20:37
Speaker 1: million Jessic cup, Yeah, divided by sixties a lot of
20:40
Speaker 1: Stanley cup speed absolutely blows my mind, especially because I
20:43
Speaker 1: can vividly remember my dad's green Stanley. It was like
20:47
Speaker 1: a thermos and it had stackable cups on top and
20:51
Speaker 1: if we went to the footy, all went to any
20:53
Speaker 1: type of like sporting event or picnic or whatever, like
20:56
Speaker 1: Dad would put tea or hot water in it and
20:58
Speaker 1: then we would have tea at the event. And that's
21:01
Speaker 1: not the target demographic anymore, is there?
21:03
Speaker 4: No, not at all. I think it's such a good
21:05
Speaker 4: example of how you don't necessarily have to change everything
21:09
Speaker 4: that you're doing. But if you change the audience that
21:11
Speaker 4: you're speaking to, or you adjust your strategy a little bit,
21:14
Speaker 4: I would love to have been a fly on the
21:16
Speaker 4: wall of whatever conversation it was that prompted this change
21:19
Speaker 4: where someone in some meeting somewhere said, what about the girlies?
21:22
Speaker 1: What about the girlies who want to carry around basically
21:25
Speaker 1: one liter with a sippy straw.
21:28
Speaker 4: I've never drunk my.
21:29
Speaker 1: Water in my Life's the best thing ever. You know what,
21:32
Speaker 1: maybe we've been brainwashed by them, But let's go to
21:35
Speaker 1: a really quick break, probably fill up our Stanley cups,
21:38
Speaker 1: and there are going to be a heap of other
21:40
Speaker 1: tips and tricks on the other side of this episode,
21:43
Speaker 1: So don't go anywhere, guys.
21:49
Speaker 4: Already VD we are back and we have chatted about
21:52
Speaker 4: setting smart goals, organizing and creating a nicely detailed business plan.
21:56
Speaker 4: And I think I might know what's coming next.
21:58
Speaker 1: Will you run the show?
22:00
Speaker 4: We need to chat about the cash, don't we money? Money, money,
22:04
Speaker 4: can't run a business without it.
22:06
Speaker 1: Yeah, look of course, and you know I'm going to
22:08
Speaker 1: tell everybody to get a very sexy spreadsheet to track
22:11
Speaker 1: those finances. But if you're at the stage where you
22:13
Speaker 1: can get some accounting software. I one hundred million, ten
22:16
Speaker 1: thousand percent would recommend getting it because it is going
22:20
Speaker 1: to change your life and save you so much time.
22:23
Speaker 1: Like I don't know if you know how obsessed I
22:26
Speaker 1: am with Zero. You do because I always print off
22:28
Speaker 1: the reports and I'm using them for everything and I'm
22:30
Speaker 1: snooping on my own business. It just makes sense and
22:34
Speaker 1: it blew my mind. How you know, I've obviously used
22:37
Speaker 1: a number of different softwares over time, just currently using Zero,
22:41
Speaker 1: But my business started on a spreadsheet because it was free.
22:44
Speaker 1: I had no money, yes, Like it made no sense
22:47
Speaker 1: to be paying for accounting software when I hadn't even
22:50
Speaker 1: made a sale yet or hadn't even attracted a proper
22:53
Speaker 1: client yet. So like, I get it. We all start somewhere,
22:56
Speaker 1: we graduate. If that's within your breadth, go for it.
22:59
Speaker 1: But all so, if you're still in that side hustle stage,
23:02
Speaker 1: you need to get on my favorite platform ever, Excel,
23:05
Speaker 1: and start taking control of your finances and set yourself
23:08
Speaker 1: up with some form of finance tracker, like not just
23:12
Speaker 1: you going through and being like, oh January, I made X,
23:15
Speaker 1: Like we want as much detail as possible. And if
23:19
Speaker 1: you have the capability putting in some graphs and some
23:22
Speaker 1: charts that actually show it to you visually so that
23:25
Speaker 1: you can go, ah, that makes sense, or this makes sense,
23:28
Speaker 1: or that does this and that and the other. So
23:30
Speaker 1: I think it's really important to have your finger on
23:32
Speaker 1: the pulse. And obviously I am in the process of
23:35
Speaker 1: making a finance tracker that you guys can download and
23:38
Speaker 1: use on Excel, and I think that that would be
23:41
Speaker 1: really helpful. But honestly, you can also make your own. Yeah,
23:44
Speaker 1: it's not too hard. And if you even just go
23:46
Speaker 1: into Excel and try and open a new project, it
23:50
Speaker 1: will give you a heap of templates that might be
23:52
Speaker 1: really helpful. So those are literally free right now.
23:56
Speaker 4: Yeah, and if you don't have a Microsoft suite, I
23:58
Speaker 4: think Google Sheets is really sheet and there's a lot
24:01
Speaker 4: of If you Google, you'll probably be able to find
24:03
Speaker 4: that they have a lot of their own templates that
24:05
Speaker 4: you can use to There.
24:06
Speaker 1: Are so many out there, but you need to find one.
24:09
Speaker 1: And I guess the summary of this part of the
24:11
Speaker 1: conversation Jess is there is no excuse to not track
24:14
Speaker 1: your finances. It is so important and burying your head
24:18
Speaker 1: in the sound about money in a business is a
24:21
Speaker 1: fast track too. Failure.
24:22
Speaker 4: Yeah, no, dramatic, but it's definitely true. I'm going to
24:26
Speaker 4: go home this afternoon. I'm going to have a little
24:27
Speaker 4: tweak of my own spreadsheet that I have for all
24:29
Speaker 4: of my side hustle income to make sure that I
24:31
Speaker 4: know exactly what I'm doing for this year. Absolutely a
24:34
Speaker 4: little creepy creepy, that's all right.
24:38
Speaker 1: Don't sound creepy, doesn't it. But I'm like, oh, you
24:40
Speaker 1: make us spread cheek? Can I have fun?
24:42
Speaker 4: Like, let me get in on that hot hot action.
24:44
Speaker 1: I think it's actually funny that you should say that
24:46
Speaker 1: and that you're going to get on that asap because
24:49
Speaker 1: we actually need to have the conversation. My next point
24:52
Speaker 1: that I've written down that I wanted to talk about
24:54
Speaker 1: is that we always need to continue to grow and develop.
24:57
Speaker 1: So it doesn't matter what industry we are in, whether
25:01
Speaker 1: you are in content creation like you Jess, or you
25:03
Speaker 1: have dress high like you do so much stuff it
25:05
Speaker 1: blows my mind, Like I do I need a nap
25:08
Speaker 1: thinking about what you do? But like you do content creation,
25:11
Speaker 1: but you could also be creating a really cute product
25:13
Speaker 1: for sale at a market, or you could be doing
25:15
Speaker 1: some I don't know, casual babysitting, but often the needs
25:19
Speaker 1: and trends in your industry are fluid and they change
25:21
Speaker 1: a lot, and you need to track what you're doing
25:23
Speaker 1: so that you can make sure that you're on the
25:25
Speaker 1: right path and things are working out. And I guess
25:29
Speaker 1: I cannot describe how many webinars and workshops and working
25:32
Speaker 1: events I was going to when Zella was really small,
25:36
Speaker 1: because I just one genuinely don't believe that you can
25:39
Speaker 1: ever stop learning. And the second that you think that
25:41
Speaker 1: you know everything, you are destined for failure. Like if
25:45
Speaker 1: you think you know everything, get in the bin. But
25:48
Speaker 1: also if you think that you're the smartest person in
25:51
Speaker 1: the room, time to find a new room. Like that's
25:54
Speaker 1: not a good place to be and it is not
25:56
Speaker 1: a flex Like I'm always like, Jess, I don't know
25:58
Speaker 1: what I'm doing here, find out, let's work it out.
26:01
Speaker 1: But the reality is right, if you're not ahead, you're
26:05
Speaker 1: actually staying behind. So staying on top of like what
26:08
Speaker 1: your industry demands and what other people are doing and
26:11
Speaker 1: what your customers are looking for is really important. Like
26:14
Speaker 1: you know, I always say, Jess, put your blinkers on,
26:16
Speaker 1: like don't compare yourself to others. Sometimes it's actually really
26:19
Speaker 1: important to sit down and be like, all right, well,
26:21
Speaker 1: what's my competition doing, what are they selling, where are
26:24
Speaker 1: they marketing? You know, what's their target audience? You know,
26:27
Speaker 1: what are their consumers commenting on their tiktoks on their instagrams?
26:32
Speaker 1: Are those the types of conversations I want to be
26:35
Speaker 1: eliciting in my community. We're not copying them, We're just
26:38
Speaker 1: making sure that we are always having our finger on
26:41
Speaker 1: the pulse. Yeah, of course I do that for my
26:43
Speaker 1: own businesses. Like as much as sometimes I'm like I
26:46
Speaker 1: can't be bothered with this, sometimes I'm like, oh, I
26:48
Speaker 1: probably should read through their comments and see the types
26:50
Speaker 1: of you know, things that people are asking for and demanding,
26:53
Speaker 1: because that is market research. Yes, that is really really important.
26:58
Speaker 4: Yeah, and it helps you to be constantly growing and
27:01
Speaker 4: developing and looking at other people and looking at other
27:04
Speaker 4: changes in the industry or things that you could bring
27:06
Speaker 4: into your business or ways that you could do them.
27:07
Speaker 4: I guess it gives you the opportunity to stay excited,
27:11
Speaker 4: I engaged, and keeps things fresh, which is really important.
27:15
Speaker 4: And I guess that's where getting feedback as you were
27:18
Speaker 4: saying from your clients, or your community online or just
27:21
Speaker 4: even the people around you can be super helpful.
27:25
Speaker 1: Feedback is critical, Like sometimes I don't like caring feedback.
27:29
Speaker 1: I think feedback can sometimes say and I've said this
27:31
Speaker 1: in the office before, I'm like, hey, Jess, you can
27:33
Speaker 1: give me feedback, But what I mean by getting feedback
27:35
Speaker 1: is that you can pat me and tell me that
27:36
Speaker 1: I bring and I did a good job. Yeah, And
27:38
Speaker 1: you're like, oh, that's the type of feedback you're after,
27:41
Speaker 1: is it? However, the negative stuff is actually the stuff
27:46
Speaker 1: that builds your business and helps you grow and be better.
27:49
Speaker 1: And you know, no one likes negative feedback, but see
27:51
Speaker 1: it as an opportunity to change and pivot. Like, Jess,
27:56
Speaker 1: you sell a lot of stuff on deepop. If you've
27:59
Speaker 1: got a four star you on deepop and it said, ah,
28:03
Speaker 1: my only critique is like shipping was a bit slow.
28:05
Speaker 1: What would you do? How would that work? Like, I
28:08
Speaker 1: know you, and you one hundred percent would be like,
28:10
Speaker 1: all right, well I just have to get better at shipping. Yeah,
28:12
Speaker 1: like the important thing, that's the easy fix. But like
28:15
Speaker 1: you'd be probably pretty salty at the fourth story if
28:17
Speaker 1: you'd be it's had.
28:18
Speaker 4: I'm not gonna lie.
28:20
Speaker 1: You'd be like the audacity, Do they not understand that
28:23
Speaker 1: it was us?
28:23
Speaker 4: Posts like I'd probably go to But that's okay, that's
28:27
Speaker 4: all right.
28:28
Speaker 1: What you need to do is make sure that you're
28:30
Speaker 1: actually taking the feedback seriously and also, Jess, tracking it
28:34
Speaker 1: so that we can use these as indicators of success
28:37
Speaker 1: and of being better in business. Don't bury your head
28:41
Speaker 1: in the sand. If someone is giving you feedback and
28:43
Speaker 1: saying this doesn't work or this is not my style,
28:47
Speaker 1: or you know you're getting some feedback that makes you uncomfortable,
28:50
Speaker 1: that's when we need to step up even more and
28:53
Speaker 1: track it even more instead of bearing our head in
28:56
Speaker 1: the sand. Because if you just bury your head in
28:57
Speaker 1: the sand, it's going to be an ongoing problem. Yeah,
29:00
Speaker 1: Like you and I have both worked in corporate before, Jess,
29:03
Speaker 1: and we all know someone who gets consistent feedback and
29:06
Speaker 1: ignores it and is still just a little trash demon.
29:09
Speaker 1: Don't be that guy. Don't be that guy. We aren't
29:11
Speaker 1: being hash demons. So I think it's obviously important, but
29:15
Speaker 1: also let's remember that feedback is mostly not given maliciously. Genuinely.
29:21
Speaker 1: People want to help more often than not. They're not like, oh,
29:25
Speaker 1: like jess As shipping was awful, They're like, oh, it
29:28
Speaker 1: would have been so good if this was just a
29:30
Speaker 1: bit earlier. That is a change point. That is a
29:33
Speaker 1: good thing. I think assuming the best of people is
29:37
Speaker 1: what I prefer to do.
29:39
Speaker 3: One.
29:39
Speaker 1: It makes giving and getting feedback much easier because you go,
29:42
Speaker 1: they just want to help me. That's so nice as
29:44
Speaker 1: suppose to what you're talking smack about. Excuse me, but
29:49
Speaker 1: look at it and see how you could implement that
29:51
Speaker 1: into your business. And I think that, Yeah, feedback we
29:54
Speaker 1: always say is a gift. There's so many quotes on it.
29:58
Speaker 1: It doesn't feel like a gift, but I PROMI yes,
30:00
Speaker 1: the gift is the business success. If you actually implement
30:03
Speaker 1: something off the back of getting feedback. Yeah, don't tell
30:06
Speaker 1: me that a negative thing is a gift. Absolutely.
30:09
Speaker 4: I think as well, you should remember that if you
30:11
Speaker 4: do receive some feedback and you do make a change,
30:15
Speaker 4: that's a success point. Like instead of looking at it
30:18
Speaker 4: as a failure and going, oh, like, people don't like
30:20
Speaker 4: this thing, if you can take the feedback on board
30:23
Speaker 4: and rejig it to solve the problem, I would argue
30:26
Speaker 4: that's a success that.
30:27
Speaker 1: Is a great success. I always say in our business,
30:31
Speaker 1: there's no such thing as a failure. Like something is
30:34
Speaker 1: either a blessing or a lesson. If it was a blessing, great,
30:38
Speaker 1: Like it all went well, we did really well. Just
30:40
Speaker 1: let's hi five ourselves, Like we knew that the thing
30:43
Speaker 1: we're going to implement work, and to be honest, that
30:45
Speaker 1: was why we did it. Right. If it doesn't work,
30:48
Speaker 1: it is a lesson. What are we learning from it?
30:50
Speaker 1: What are we taking from that so that we can
30:52
Speaker 1: be in the best possible position moving forward, So that
30:56
Speaker 1: doesn't happen again. Yeah, like you've just learned something great,
31:00
Speaker 1: it's something that didn't work. What is going to work?
31:03
Speaker 1: How does that work?
31:04
Speaker 4: I think it's so important to remember that success isn't
31:06
Speaker 4: a straight line, and it involves being agile and being
31:09
Speaker 4: willing to adapt. And as long as you're working towards
31:12
Speaker 4: your goals, the way that you get there isn't as
31:16
Speaker 4: important as the fact that you are staying on track
31:18
Speaker 4: and you're reassessing and you're navigating towards whatever that north
31:22
Speaker 4: star is for you.
31:23
Speaker 1: And I think it's important to remember that success isn't
31:26
Speaker 1: a destination. Like to me, I feel incredibly successful right now,
31:31
Speaker 1: and I am not in the position that I was historically. Like,
31:35
Speaker 1: if you wrote down on paper, VI, what did you
31:37
Speaker 1: used to earn when you were a full time financial
31:39
Speaker 1: advisor and content creator? I earned way more. Yeah, But
31:43
Speaker 1: if you now look at it, I go, oh, my gosh,
31:45
Speaker 1: I have the lifestyle that I've always dreamed of, like
31:47
Speaker 1: my husband and I get to go for walk every morning,
31:49
Speaker 1: and like, these indicators of success to me look very different.
31:54
Speaker 1: So I think comparing success doesn't make any sense because
31:58
Speaker 1: obviously I'm like, oh my gosh, I'm about to have
32:00
Speaker 1: my first baby, and this is all I've ever wanted.
32:03
Speaker 1: If you're in that position, es, you'd be like, what
32:05
Speaker 1: the hell? I have messed up really bad, feel like
32:08
Speaker 1: this is not what I wanted at all. So I
32:10
Speaker 1: think looking at success and looking at you know, the
32:13
Speaker 1: fact that it's not a straight line but it's also
32:16
Speaker 1: a journey is really important because I think all the
32:19
Speaker 1: time we go, well, when I'm successful, what's that mean, Jess,
32:23
Speaker 1: what do you mean when you're successful? Because if I
32:24
Speaker 1: look across the table, I go, she's really successful, and
32:27
Speaker 1: everyone looking in is saying that you're really successful. How
32:31
Speaker 1: do we actually not only measure that, but also give
32:33
Speaker 1: ourselves permission to celebrate the journey. You don't have to
32:36
Speaker 1: be a multimillion dollar business to be successful, Like, what
32:40
Speaker 1: does it actually mean? So I think you know, obviously,
32:43
Speaker 1: if you take all the tips we've chatted about, you'll
32:46
Speaker 1: be able to keep on top of your business and
32:47
Speaker 1: actually put yourself in the best possible position to create
32:51
Speaker 1: I would say, a really good income stream for your
32:53
Speaker 1: business or your side hustle, or even take your side
32:56
Speaker 1: hustle to being a full time gig if that's what
32:58
Speaker 1: you want to do. But like this year, jess I
33:00
Speaker 1: reckon is about having our best year yet, and like,
33:03
Speaker 1: get on these things so that you can set yourself
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Speaker 1: up for success.
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Speaker 4: We're gonna have a great twenty twenty four.
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Speaker 1: Everybody, no the rules, it's twenty twenty for the plot, Jessica, Oh,
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Speaker 1: I love it so iconic. All right, let's go. Unfortunately,
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Speaker 1: that is all we have time for today. We will
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Speaker 1: see you on the next episode of The Business Bible.
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