Latest / FWRD: An EasyCare Podcast
99. FWRD-Dealer Strategy with Brooke Furniss: Optimizing Ops & Sales
In this episode of FWRD, hosts Corey Smith and Erick Jauregui sit down with Brooke C. Furniss—founder of BZ Consultants Group and host of Facts Not Feelings—to explore modern dealer strategy from the inside out. The conversation dives into how service departments play a vital role in long-term customer retention, and why aligning sales and service budgets is crucial for dealership success.
Brooke shares actionable insights on cross-training staff, implementing technology more effectively, and meeting today’s car buyers’ expectations for a seamless, digital-first experience. From improving…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.