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327: Site Requirements To Rank In Local Search | Local SEO Miniseries
In this episode of the Local SEO Miniseries, we walk through the basic site requirements your small business website needs in order to rank better in local search without paying huge fees to SEO agencies. You will see which technical factors actually matter today and which outdated tactics you can safely ignore.
You will learn:
Why having a secure site (HTTPS with an SSL certificate) is now a must for ranking and how SSL has become free or very low cost
What “reasonably fast” page speed really means in practice and why you do not need a perfect 100 score to win
How making your site usable on…
The skinny
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