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Stay A Step Ahead: How A.I. for Real Estate Agents Decodes Market · The Real Estate Agent Playbook

• 0:00
  Are you worried that AI is going to replace you?
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  The honest truth is AI has been the buzzword, right?
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  It's like Facebook or Google or any of those these days.
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  And at a recent conference, we dove deep into AI.
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  And the truth is, is that even the influencers, even the people that
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  are up there talking, they're not Fully sure where this is all going.
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  However, if you are not implementing AI systems in your strategy as a tool to
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  help you save time, you are missing the boat and you ultimately be replaced,
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  most likely not by the AI itself, but by the agents who are implementing time
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  saving tactics with the AIs available.
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  Stay tuned.
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  We're going to dive in.
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  What's up guys.
• 0:45
  Jeremy Kane, real estate agent playbook, both on podcasts and YouTube,
• 0:49
  as you know, please like comment, subscribe on the YouTube channel.
• 0:52
  And follow the podcast as well as leave a five star review.
• 0:55
  If you found this helpful, we will be bringing in agents that are using AI
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  at a whole other level than even the influencer is out there kind of using.
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  So I'm super excited for the future of this channel and the podcast.
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  So make sure you're subscribing, following and doing all the
• 1:12
  things, but let's get into it.
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  You would have to be living under a.
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  I don't even know box something in order to not at least have heard
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  that the AI movement was coming.
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  Some people are scared.
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  Some people are excited.
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  Some people are, you know, indifferent to it.
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  However, AI and all the different options.
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  Already that are out there.
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  And just, you know, a year or so since Chad, GPT has been kind of a thing are
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  absolutely key to pay attention to.
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  And so first things first, AI powered ad copy is absolutely amazing.
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  The thing about AI and it's all the prompts and all this stuff and these,
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  this lingo that you've heard, you have to train your AI to do things like you, you
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  have to train the bots to be like you.
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  Otherwise it's literally just a Google search of a bunch of stuff and
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  it kind of comes out very generic.
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  However, you are able to program the bot as we will talk about and
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  actually I'm going to bring my friend Adam Gillespie on and we're going
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  to do a tutorial on exactly that.
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  In the near future, but first you have to make sure that you're,
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  you're interacting with it and chat GPT four is absolutely next level.
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  It'll kind of keep the memory of the, conversation going so that
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  you can do branding stuff and company logos and all of that stuff.
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  I've done that with a new company I'm starting, and so that's
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  something we can absolutely dive into, but the ad copy is key.
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  And the thing is, you have to ask the bot questions.
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  The bot can ask you questions.
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  You can ask it to ask you questions, but you have to
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  literally get to know each other.
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  The people that are using this at the highest levels, I've been heard three or
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  four people say that their significant other is, you know, joking that their,
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  you know, girlfriend chat, GPT and stuff.
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  I'm not going to go that far.
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  But it's definitely something that you need to spend some
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  time with and interact with.
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  In order to use it at the highest level.
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  And so creating ad copy for different things that you're building, maybe
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  the market's a little bit slower and you're building another stream
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  or another funnel or something.
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  Definitely utilize this technology.
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  So you don't have to start from scratch.
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  That's the biggest thing that, you know, my takeaway is not starting
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  from scratch, getting those ideas out there, getting them flowing, and then
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  taking what it gives you as a baseline.
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  If you don't like it, just ask it to do it again and it'll do it.
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  In a whole different, you know, tone or whatever you ask it to do.
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  But if you use that as a baseline, put your little touches on it, change it
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  out, make it exactly what you want to.
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  You've just saved a ton of time because, you know, we've all had that
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  writer's block or, you know, whatever you want to call it when you're
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  creating ad copier, you know, so on.
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  And that's why, you know, listing descriptions kind of took off because
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  they're very, you know, similar and we don't know how to make them sound
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  different and things like that.
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  Absolutely an amazing use of it.
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  But that is just the scratching of the surface.
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  If you're only using it for that purpose, you are behind already.
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  But the good news is there's time to get caught up.
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  So even if you are running ads and you can run them through chat, GPT
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  in a text format and, and ask it to change it, ask it to, you know,
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  provide a couple options for a B tests and see what the bot comes back.
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  Especially if it's been trained to, you know, know your style or
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  you've had, you know, an ongoing conversation, so to speak.
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  Our thread, then you can see, you know, how it can implement, how it can just
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  change because we're so focused on, you know, the here and now sometimes
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  we get in this box and our creativity kind of starts to wane when, you know,
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  we've done it a few times or we're just, you know, this is what's worked.
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  So we're just going to do it.
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  Well, the truth is what's working now is not what worked in the market
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  two or three years ago, just from the, you know, production standpoint,
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  from how our market has changed, this is absolutely something that.
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  This tool can help, you know, kind of free up and get those creative juices flowing.
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  Again, the next thing is, you know, utilization of lead follow up chatbots
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  within, you know, all the CRMs, all the real estate CRMs are going to it.
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  I know in chime, I have, you know, some AI built into it and these chatbots
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  are absolutely next level again, need to be somewhat trained in order to.
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  You know, help you out.
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  And it's just a quick kind of hitter to get that information,
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  bring that lead in, you know, get whatever information it needs.
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  And so that it can go find, you know, the resources or that listing
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  or whatever that looks like.
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  And so these chatbots are absolutely something, you know, we've seen it with
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  many chat and, you know, within the social media platforms, we've kind of had those.
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  Kind of built in, but with many chat in the beginning, you had to like
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  copy and paste all of your prompts.
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  And if it says this and this, and I remember those crazy maps, well, AI
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  is able to, you know, take a ton of knowledge and a ton of, you know, past
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  history and give your client or your lead, whatever that may be a better experience
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  in order to save you time to not follow up with all these internet leads and.
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  you know, do the texting thing and all of that.
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  So that's, that's kind of the next level and implementing it into CRMs.
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  I know that all the CRMs kind of have it, or they have it coming.
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  I would just spend a little bit of time because obviously your leads
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  are kind of your, your bloodline.
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  And so you want to make sure that you're not.
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  You know, doing anything that you wouldn't do or have the bot do
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  anything that you wouldn't do.
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  But as far as nurturing them, exciting them about seeing other properties
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  that are like the ones that they've liked before, things like that.
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  That's where it can be really powerful as a, you know, another
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  nurturing source of those leads, especially once they're in their CRM.
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  You say, well, Jeremy, I don't even have, you know, my stuff in my CRM.
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  That's of utmost importance.
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  And if you need help, let me know.
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  I can connect you with some people that can absolutely.
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  Get that set up and get that rolling.
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  In fact, when, when I onboard agents, that's one of the things that I like
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  to help them with, at least turn their attention to is getting that CRM up and
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  rolling and getting those systems in place because as the market changes, like
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  we have a little bit more time, right?
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  We're not running, we're not, you know, we don't have to see houses 10 hours
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  after they come on and even have enough.
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  Chance and make a decision right away.
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  So that frees up time and the separator of the agents that are going to come out
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  of the other side of this little shift on top are the ones that leverage the time,
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  utilize tools, leverage the time to do something different, to build something,
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  to lay the foundation for something.
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  So utilizing AI can absolutely help systematize what you're doing now so
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  that you do have a little bit of time come, you know, December, January.
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  To really amp up and maybe focus on maybe something new, maybe something
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  that will give you a little bit of energy flowing into the new year, because
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  all of your previous business and your previous stuff is in a system that works.
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  And so that's, that's pretty incredible when you really think
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  about the opportunity that we have in this market right now.
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  And finally, I believe that AI is the ultimate research tool.
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  AI I was introduced to and I've seen it, you know, on zoom calls and
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  things like that, but the ability to transcribe, in person meeting, a
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  zoom call, all the things into a note.
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  So you can, you know, kind of decipher the information, but
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  also to gather information, right?
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  You could, you could let it listen to a couple of YouTube videos of
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  people that you trust and then be like, okay, give me some content.
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  Ideas based on this stuff, what these guys are saying, and you know, you're
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  not going to just repeat what Alex Ramosi or any of those are saying, but if you
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  can utilize that to kind of transcribe, create an outline, and then AI can be
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  like, okay, as a real estate agent, these are the things that, you know, I'm,
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  I'm looking for, you know, to learn or as, as a home buyer and seller, what's,
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  what's in these, you know, pieces of content or these notes that I have.
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  That can absolutely, you know, bring con that content to my target audience.
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  And so if you're using those kinds of those options as Otter AI, obviously
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  Chad, GPT, you know, as far as content creation, you could go crazy with big
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  view and, you know, vid I vid AI and all that stuff that there is out there.
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  But, you know, just start with the basics and start utilizing one
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  at a time and getting used to it.
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  Right.
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  My mentor, Mike Sherrard talks a lot about putting AI, you know,
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  exploration in your calendar.
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  Maybe it's, you know, for 15 to 30 minutes and just get on there
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  and ask it questions, have it ask you questions, build out profiles,
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  build out chats and build out.
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  You know, thread so that it can help you.
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  And I think that's the biggest thing is, you know, when tech kind
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  of comes to town, people are like, Oh, I'm way behind on the tech.
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  I have no idea.
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  The truth is, is that everyone's kind of just trying to feel it out right now.
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  So you have time to get on the bus, but if you're not on the bus and
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  down the road, you're still trying to figure out chat GPT and how to help it.
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  Have you give you content ideas or help you with research on, you know,
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  a certain situation or whatever.
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  I mean, there's investors that are running their deals through AI in
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  order to do a quick assessment on them.
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  Now, I would hope that they're pulling that off and doing
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  their own manual assessment when it meets a certain criteria.
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  But think about the properties that they analyze.
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  Every single day and to be able to run them through and tell them
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  what exactly you're looking for and say yes That's a that's a
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  further analyzed property or nope.
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  That's a dump get rid of it that saves time And so that's the biggest thing with
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  AI Is, you know, it's not going to take us over and I don't think that it's going
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  to be, you know, selling houses someday because I entered some, you know, notes
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  from a convention in it, but I do think that it is a tool to save time and time is
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  the most valuable commodity that we have.
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  And so if you are interested in learning more or, you know, and I'm by no
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  means AI expert, but sitting back and watching this and watching agents who.
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  You know, our, our embracing it and really diving in.
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  Luckily, they're my friends, so they can take the notes for me.
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  They're kind of my AI scouts, so to speak, but I can connect you with
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  those people and help you, you know, implement it in your business and ask
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  those questions about how can I use this?
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  How can I utilize that?
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  So if you're interested in more, please comment below, send me a DM over on
• 11:17
  Instagram, the R E agent playbook, would be happy to connect with you
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  and help you any way you possibly.
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  I can answer any questions and, you know, prompts and things
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  like that within our group.
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  We share a ton of this knowledge and as you saw on last Friday's, you know,
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  kind of sit down with some of the gentlemen I'm talking about that are
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  really kind of next level in this.
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  If you haven't seen that, definitely go back and check that video out, but
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  it's definitely something that we can dive into and we can get better at as
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  a whole as a real estate community.
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  So, hope that helped.
• 11:51
  Please like, comment, subscribe.
• 11:52
  I would love to chat with you.
• 11:54
  Share the podcast with anyone who you think might be, this might help out.
• 11:58
  And, as always, let's go!