161: What To Do If You Hate Marketing Yourself [Podcast]

Podcast Archives - Dale Callahan · Feb 4, 2020 · 33m

Do you hate marketing yourself?

The other day someone told me “I hate having to market myself. It just feels slimy – like I am a used car salesman.” (No apologies to the used car salesmen out there – the label is well earned.)

But, a central component of any business is marketing and promotion. So, in the Company of One model – where you look at yourself as a business – marketing YOU is important for growth.

So if you hate marketing yourself, this episode is for you.

Be comforted. Marketing yourself is NOT what car salesmen do – well it should not be unless…