Two Types of Clients

Gym Business Coach Podcast · Aug 31, 2023 · 12m

Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele.

For Memorial Day, Tim and Zach planned a "Legacy Olympics," featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as far as to make custom shirts.

However, they got only 15 sign-ups for this cost-free event, leading them to cancel the whole thing. In contrast, they had no trouble attracting 100 attendees for a…