Latest / Women in The Coaching Arena / 167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)

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167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward) · Women in The Coaching Arena

• 0:00
  There
• 0:00
  is
• 0:01
  a
• 0:01
  moment
• 0:01
  in
• 0:01
  almost
• 0:02
  every
• 0:02
  coaching
• 0:03
  business
• 0:03
  where
• 0:04
  thinking
• 0:05
  stops
• 0:05
  helping
• 0:07
  until
• 0:08
  that
• 0:08
  point
• 0:08
  thinking
• 0:09
  can
• 0:09
  feel
• 0:10
  productive.
• 0:11
  You
• 0:11
  are
• 0:11
  reflecting
• 0:12
  your
• 0:13
  writing
• 0:13
  notes
• 0:14
  about
• 0:14
  your
• 0:14
  niche,
• 0:15
  your
• 0:15
  thinking
• 0:15
  about
• 0:15
  your
• 0:16
  offer.
• 0:17
  Maybe
• 0:17
  you
• 0:17
  are
• 0:17
  writing
• 0:18
  social
• 0:18
  posts,
• 0:19
  listening
• 0:19
  to
• 0:20
  podcasts,
• 0:20
  reading
• 0:21
  books,
• 0:22
  all
• 0:22
  of
• 0:22
  that
• 0:22
  can
• 0:23
  be
• 0:23
  useful
• 0:23
  for
• 0:24
  a
• 0:24
  while
• 0:24
  when
• 0:25
  you
• 0:25
  are
• 0:25
  in
• 0:25
  that
• 0:25
  initial
• 0:26
  learning
• 0:26
  curve.
• 0:27
  But
• 0:28
  eventually
• 0:28
  something
• 0:29
  interesting
• 0:30
  starts
• 0:30
  to
• 0:30
  happen.
• 0:32
  The
• 0:32
  thinking
• 0:33
  stops
• 0:33
  creating
• 0:34
  clarity,
• 0:35
  and
• 0:35
  instead
• 0:36
  it
• 0:36
  sends
• 0:36
  you
• 0:37
  into
• 0:37
  a
• 0:37
  spin.
• 0:38
  It
• 0:38
  starts
• 0:39
  creating
• 0:40
  hesitation.
• 0:42
  And
• 0:42
  the
• 0:42
  strange
• 0:43
  thing
• 0:43
  is
• 0:44
  that
• 0:44
  the
• 0:44
  longer
• 0:44
  you
• 0:44
  stay
• 0:45
  there,
• 0:45
  the
• 0:45
  harder
• 0:46
  it
• 0:46
  becomes
• 0:47
  to
• 0:47
  move
• 0:48
  and
• 0:48
  you
• 0:48
  just
• 0:49
  begin
• 0:49
  circling
• 0:50
  the
• 0:50
  same
• 0:51
  questions
• 0:51
  again
• 0:52
  and
• 0:52
  again.
• 0:53
  And
• 0:53
  at
• 0:53
  some
• 0:53
  point
• 0:54
  you
• 0:54
  just
• 0:55
  need
• 0:55
  to
• 0:55
  make
• 0:55
  a
• 0:56
  decision.
• 0:57
  So
• 0:57
  for
• 0:58
  you
• 0:58
  that
• 0:58
  might
• 0:58
  be
• 0:58
  something
• 0:59
  like,
• 0:59
  should
• 1:00
  I
• 1:00
  focus
• 1:00
  on
• 1:01
  selling
• 1:01
  to
• 1:01
  individuals
• 1:02
  or
• 1:02
  organizations?
• 1:04
  Is
• 1:05
  this
• 1:05
  definitely
• 1:05
  the
• 1:05
  right
• 1:06
  niche?
• 1:06
  Does
• 1:06
  this
• 1:07
  feel
• 1:07
  good
• 1:07
  to
• 1:07
  me?
• 1:09
  Is
• 1:09
  my
• 1:09
  offer
• 1:09
  right?
• 1:10
  How
• 1:10
  about
• 1:10
  my
• 1:10
  pricing?
• 1:11
  Should
• 1:12
  I
• 1:12
  change
• 1:12
  direction
• 1:13
  again?
• 1:15
  And
• 1:15
  suddenly
• 1:16
  months
• 1:16
  can
• 1:17
  turn
• 1:17
  into
• 1:18
  years
• 1:19
  in
• 1:19
  that
• 1:19
  space
• 1:20
  of
• 1:20
  not
• 1:21
  moving
• 1:21
  forward.
• 1:23
  And
• 1:23
  I
• 1:23
  find
• 1:23
  it
• 1:24
  really
• 1:24
  interesting
• 1:25
  that
• 1:25
  we
• 1:25
  forget
• 1:25
  that
• 1:25
  there
• 1:26
  is
• 1:26
  no
• 1:26
  such
• 1:26
  thing
• 1:27
  as
• 1:27
  standing
• 1:27
  still.
• 1:29
  You
• 1:29
  are
• 1:29
  either
• 1:30
  on
• 1:30
  the
• 1:30
  downward
• 1:31
  slope,
• 1:31
  drifting
• 1:32
  further
• 1:32
  away
• 1:33
  from
• 1:33
  where
• 1:33
  you
• 1:33
  want
• 1:33
  to
• 1:34
  be.
• 1:34
  Or
• 1:35
  you
• 1:35
  are
• 1:35
  on
• 1:36
  that
• 1:36
  1%
• 1:37
  better
• 1:37
  everyday
• 1:38
  incline
• 1:39
  to
• 1:39
  get
• 1:40
  to
• 1:40
  where
• 1:40
  you
• 1:40
  want
• 1:40
  to
• 1:41
  get
• 1:41
  to.
• 1:42
  And
• 1:42
  the
• 1:43
  problem
• 1:43
  with
• 1:43
  being
• 1:43
  stuck
• 1:44
  in
• 1:44
  your
• 1:44
  head
• 1:44
  that
• 1:45
  no
• 1:45
  one
• 1:45
  seems
• 1:45
  to
• 1:46
  realize
• 1:47
  is
• 1:48
  that
• 1:48
  you
• 1:48
  just
• 1:49
  don't
• 1:49
  stand
• 1:49
  still.
• 1:50
  You
• 1:50
  lose
• 1:50
  so
• 1:50
  much
• 1:50
  confidence,
• 1:51
  you
• 1:52
  lose
• 1:52
  money.
• 1:53
  And
• 1:54
  then
• 1:54
  people
• 1:54
  often
• 1:55
  contact
• 1:55
  me
• 1:56
  going.
• 1:57
  I'm
• 1:57
  desperate
• 1:58
  to
• 1:58
  build
• 1:58
  my
• 1:58
  business.
• 1:59
  I've
• 1:59
  got
• 1:59
  one
• 1:59
  month
• 2:00
  left
• 2:00
  of
• 2:00
  needing
• 2:01
  to
• 2:01
  have
• 2:01
  all
• 2:02
  of
• 2:02
  my
• 2:02
  previous
• 2:03
  income.
• 2:03
  Can
• 2:04
  you
• 2:04
  guarantee
• 2:04
  me
• 2:05
  that
• 2:05
  I
• 2:05
  will
• 2:05
  get
• 2:06
  my
• 2:06
  previous
• 2:07
  month's
• 2:07
  salary
• 2:07
  within
• 2:08
  one
• 2:08
  month
• 2:09
  and
• 2:09
  that
• 2:10
  up
• 2:10
  till
• 2:10
  that
• 2:10
  point,
• 2:11
  they
• 2:11
  may
• 2:11
  have
• 2:11
  spent
• 2:12
  an
• 2:12
  entire
• 2:12
  year
• 2:13
  faffing
• 2:14
  around
• 2:14
  not
• 2:15
  earning
• 2:15
  money.
• 2:16
  And
• 2:17
  I
• 2:17
  certainly
• 2:18
  don't
• 2:18
  want
• 2:18
  that
• 2:19
  pressure
• 2:19
  in
• 2:19
  my
• 2:20
  business,
• 2:20
  and
• 2:20
  I
• 2:20
  bet
• 2:21
  you
• 2:21
  don't
• 2:21
  either.
• 2:23
  So
• 2:23
  at
• 2:23
  some
• 2:23
  point
• 2:24
  that
• 2:24
  clarity
• 2:24
  stops
• 2:25
  coming
• 2:25
  from
• 2:26
  thinking.
• 2:27
  And
• 2:27
  starts
• 2:28
  coming
• 2:28
  from
• 2:29
  making
• 2:29
  a
• 2:29
  decision.
• 2:43
  Welcome
• 2:44
  to
• 2:44
  Women
• 2:44
  in
• 2:44
  the
• 2:44
  Coaching
• 2:45
  Arena.
• 2:45
  If
• 2:45
  you
• 2:46
  are
• 2:46
  listening
• 2:46
  on
• 2:47
  the
• 2:47
  podcast,
• 2:47
  welcome.
• 2:48
  I'm
• 2:48
  moved
• 2:49
  to
• 2:49
  YouTube
• 2:49
  recently,
• 2:50
  so
• 2:50
  if
• 2:50
  you
• 2:50
  are
• 2:51
  watching
• 2:51
  on
• 2:51
  YouTube,
• 2:51
  welcome
• 2:52
  as
• 2:52
  well.
• 2:53
  I
• 2:53
  am
• 2:53
  Joe
• 2:54
  Lott,
• 2:54
  a
• 2:54
  business
• 2:55
  mentor
• 2:55
  and
• 2:55
  ICF
• 2:56
  accredited
• 2:56
  coach,
• 2:57
  and
• 2:57
  over
• 2:58
  the
• 2:58
  past
• 2:58
  few
• 2:58
  years,
• 2:59
  I
• 2:59
  have
• 2:59
  helped
• 2:59
  hundreds
• 3:00
  of
• 3:00
  qualified
• 3:01
  coaches
• 3:01
  to
• 3:02
  build
• 3:02
  their
• 3:02
  businesses
• 3:03
  around
• 3:04
  their
• 3:04
  life
• 3:05
  and
• 3:05
  bring
• 3:05
  in
• 3:05
  those
• 3:06
  clients.
• 3:07
  One
• 3:08
  of
• 3:08
  the
• 3:08
  patterns
• 3:08
  that
• 3:08
  I
• 3:08
  see
• 3:09
  again
• 3:09
  and
• 3:10
  again
• 3:10
  is
• 3:10
  this.
• 3:11
  The
• 3:11
  coaches
• 3:12
  who
• 3:12
  move
• 3:12
  forward
• 3:13
  are
• 3:13
  not
• 3:13
  the
• 3:13
  ones
• 3:14
  who
• 3:14
  have
• 3:14
  the
• 3:14
  most
• 3:15
  perfect
• 3:15
  plan.
• 3:16
  In
• 3:16
  fact,
• 3:17
  it's
• 3:17
  usually
• 3:18
  those
• 3:18
  that
• 3:18
  aren't
• 3:19
  the
• 3:19
  perfectionists
• 3:20
  that
• 3:20
  make
• 3:20
  much
• 3:21
  more
• 3:21
  progress.
• 3:22
  They
• 3:22
  are
• 3:22
  the
• 3:23
  ones
• 3:23
  who
• 3:24
  make
• 3:24
  decisions
• 3:25
  and
• 3:26
  don't
• 3:26
  feel
• 3:26
  like
• 3:27
  everything
• 3:27
  needs
• 3:28
  to
• 3:28
  be
• 3:28
  perfect,
• 3:29
  and
• 3:29
  then
• 3:30
  they
• 3:30
  make
• 3:30
  that
• 3:30
  decision
• 3:31
  and
• 3:31
  then
• 3:31
  they
• 3:31
  actually
• 3:32
  start
• 3:33
  moving.
• 3:34
  I
• 3:34
  see
• 3:35
  so
• 3:35
  many
• 3:35
  coaches
• 3:36
  that
• 3:37
  are
• 3:37
  super
• 3:37
  capable,
• 3:38
  circling.
• 3:39
  Often
• 3:41
  everybody
• 3:41
  I
• 3:41
  work
• 3:42
  with
• 3:42
  are
• 3:43
  super
• 3:43
  intelligent,
• 3:44
  reflective,
• 3:45
  amazing,
• 3:46
  thoughtful
• 3:47
  people.
• 3:48
  Yet
• 3:48
  that
• 3:49
  can
• 3:49
  sometimes
• 3:50
  keep
• 3:50
  you
• 3:50
  into
• 3:51
  that
• 3:51
  spin
• 3:52
  of
• 3:52
  feeling
• 3:52
  like
• 3:53
  there
• 3:53
  is
• 3:53
  one
• 3:54
  perfect
• 3:55
  answer
• 3:56
  and
• 3:56
  for
• 3:56
  me.
• 3:57
  Certainly
• 3:58
  the
• 3:58
  move
• 3:59
  to
• 3:59
  entrepreneurship
• 4:00
  and
• 4:00
  having
• 4:01
  my
• 4:01
  own
• 4:01
  business
• 4:02
  has
• 4:02
  taught
• 4:03
  me
• 4:03
  that
• 4:03
  there
• 4:03
  is
• 4:04
  no
• 4:04
  one
• 4:05
  right
• 4:05
  answer.
• 4:06
  And
• 4:07
  in
• 4:07
  the
• 4:07
  workplace,
• 4:08
  especially
• 4:09
  when
• 4:09
  I
• 4:09
  used
• 4:09
  to
• 4:09
  work
• 4:10
  with
• 4:10
  lots
• 4:10
  of
• 4:10
  rules
• 4:10
  and
• 4:10
  regulations,
• 4:12
  there
• 4:12
  was
• 4:12
  always
• 4:12
  a
• 4:12
  right
• 4:13
  and
• 4:13
  a
• 4:13
  wrong.
• 4:14
  And
• 4:14
  the
• 4:14
  best
• 4:15
  thing
• 4:15
  about
• 4:15
  building
• 4:16
  your
• 4:16
  business
• 4:16
  is
• 4:17
  that
• 4:17
  you
• 4:17
  get
• 4:17
  to
• 4:18
  create
• 4:18
  your
• 4:18
  own
• 4:19
  way
• 4:19
  and
• 4:20
  your
• 4:20
  own
• 4:20
  path,
• 4:21
  and
• 4:21
  you
• 4:21
  build
• 4:22
  that
• 4:22
  trust
• 4:22
  in
• 4:23
  the
• 4:23
  process.
• 4:25
  Because
• 4:25
  your
• 4:25
  business
• 4:26
  will
• 4:26
  grow
• 4:26
  through
• 4:27
  those
• 4:27
  tiny,
• 4:28
  tiny
• 4:28
  decisions
• 4:29
  that
• 4:29
  you
• 4:29
  are
• 4:29
  brave
• 4:30
  enough
• 4:30
  to
• 4:30
  make
• 4:31
  and
• 4:31
  not
• 4:32
  staying
• 4:33
  circling
• 4:33
  again
• 4:34
  and
• 4:34
  again.
• 4:35
  This
• 4:35
  matters
• 4:35
  even
• 4:35
  more
• 4:36
  if
• 4:36
  like
• 4:36
  me,
• 4:37
  you
• 4:37
  want
• 4:37
  your
• 4:38
  business
• 4:38
  to
• 4:38
  support
• 4:39
  your
• 4:39
  life.
• 4:40
  For
• 4:40
  example,
• 4:41
  my
• 4:42
  business
• 4:42
  is
• 4:43
  school
• 4:43
  hours
• 4:44
  term
• 4:44
  time
• 4:44
  only.
• 4:45
  I
• 4:45
  get
• 4:46
  to
• 4:46
  do
• 4:46
  the
• 4:47
  school
• 4:47
  run
• 4:48
  every
• 4:48
  day,
• 4:49
  take
• 4:49
  all
• 4:49
  of
• 4:49
  the
• 4:49
  holidays
• 4:50
  off,
• 4:50
  and
• 4:51
  that
• 4:51
  didn't
• 4:51
  happen
• 4:52
  by
• 4:52
  accident.
• 4:53
  It
• 4:53
  happened
• 4:54
  because
• 4:54
  I
• 4:54
  consciously
• 4:55
  decided
• 4:56
  that
• 4:56
  that
• 4:57
  was
• 4:57
  the
• 4:57
  type
• 4:57
  of
• 4:57
  work
• 4:58
  I
• 4:58
  needed
• 4:58
  to
• 4:59
  create.
• 5:00
  So
• 5:00
  how
• 5:01
  about.
• 5:01
  For
• 5:01
  you,
• 5:02
  what
• 5:02
  do
• 5:02
  you
• 5:03
  really
• 5:03
  want?
• 5:04
  And
• 5:04
  what
• 5:04
  is
• 5:04
  a
• 5:04
  decision
• 5:05
  that
• 5:05
  you've
• 5:05
  maybe
• 5:06
  put
• 5:06
  off
• 5:07
  up
• 5:07
  until
• 5:07
  this
• 5:07
  moment
• 5:08
  that
• 5:08
  is
• 5:09
  circling
• 5:09
  in
• 5:09
  your
• 5:10
  head?
• 5:10
  And
• 5:10
  how
• 5:11
  can
• 5:11
  you
• 5:11
  make
• 5:11
  that
• 5:12
  decision
• 5:12
  today
• 5:13
  if
• 5:13
  you
• 5:14
  are
• 5:14
  beating
• 5:14
  yourself
• 5:15
  up,
• 5:15
  that
• 5:15
  you
• 5:15
  are
• 5:15
  going
• 5:16
  round
• 5:16
  in
• 5:16
  circles?
• 5:17
  Don't
• 5:17
  think
• 5:17
  you
• 5:17
  are
• 5:18
  alone
• 5:18
  in
• 5:18
  this.
• 5:19
  I
• 5:19
  have
• 5:19
  spent
• 5:20
  many,
• 5:20
  many
• 5:20
  hours
• 5:21
  in
• 5:21
  that
• 5:21
  place
• 5:21
  too,
• 5:22
  and
• 5:23
  I
• 5:23
  kept
• 5:23
  thinking,
• 5:24
  if
• 5:24
  I
• 5:24
  just
• 5:24
  think
• 5:25
  about
• 5:25
  it
• 5:25
  for
• 5:25
  long
• 5:25
  enough,
• 5:26
  somehow
• 5:27
  that
• 5:27
  perfect
• 5:27
  answer
• 5:28
  would
• 5:28
  appear.
• 5:30
  The
• 5:30
  perfect
• 5:30
  niche,
• 5:31
  the
• 5:31
  perfect
• 5:31
  offer,
• 5:32
  and
• 5:32
  it's
• 5:32
  just
• 5:33
  worth
• 5:33
  knowing
• 5:34
  that
• 5:34
  there
• 5:34
  is
• 5:35
  no
• 5:35
  such
• 5:35
  thing.
• 5:36
  And
• 5:36
  all
• 5:37
  of
• 5:37
  those
• 5:37
  things
• 5:38
  will
• 5:38
  grow
• 5:38
  with
• 5:38
  you
• 5:39
  as
• 5:39
  you
• 5:39
  grow
• 5:39
  your
• 5:40
  business,
• 5:41
  and
• 5:41
  you
• 5:41
  only
• 5:42
  get
• 5:42
  that
• 5:42
  clarity
• 5:43
  after
• 5:44
  you
• 5:44
  start.
• 5:45
  Definitely
• 5:46
  not.
• 5:46
  Before
• 5:47
  something
• 5:47
  surprising
• 5:48
  happens
• 5:49
  once
• 5:49
  you
• 5:49
  start
• 5:50
  moving
• 5:50
  and
• 5:51
  the
• 5:51
  very
• 5:51
  thing
• 5:51
  that
• 5:52
  you
• 5:52
  were
• 5:52
  waiting
• 5:53
  to
• 5:53
  feel
• 5:53
  certain
• 5:54
  about
• 5:54
  begins
• 5:55
  to
• 5:55
  start
• 5:55
  to
• 5:56
  reveal
• 5:56
  itself.
• 5:57
  So
• 5:57
  they
• 5:57
  always
• 5:58
  say
• 5:58
  that
• 5:58
  you
• 5:58
  can't
• 5:59
  see
• 5:59
  the
• 5:59
  top
• 6:00
  of
• 6:00
  the
• 6:00
  staircase
• 6:01
  until
• 6:01
  you
• 6:01
  have
• 6:01
  taken
• 6:02
  that
• 6:02
  first
• 6:02
  step.
• 6:03
  And
• 6:03
  I
• 6:03
  totally
• 6:04
  agree.
• 6:06
  One
• 6:06
  of
• 6:06
  the
• 6:07
  biggest
• 6:07
  shifts
• 6:08
  I
• 6:08
  see
• 6:08
  in
• 6:08
  my
• 6:09
  clients
• 6:09
  is
• 6:10
  when
• 6:10
  they
• 6:10
  realize
• 6:11
  this
• 6:11
  and
• 6:11
  start
• 6:12
  to
• 6:12
  become
• 6:13
  less
• 6:13
  attached
• 6:14
  to
• 6:14
  everything
• 6:15
  needing
• 6:15
  to
• 6:15
  be
• 6:15
  perfect,
• 6:17
  to
• 6:17
  not
• 6:18
  having
• 6:18
  a
• 6:18
  guarantee
• 6:19
  that
• 6:19
  their
• 6:19
  niche
• 6:20
  will
• 6:20
  work
• 6:21
  to
• 6:21
  not.
• 6:22
  Having
• 6:22
  to
• 6:22
  feel
• 6:23
  like
• 6:23
  it
• 6:23
  has
• 6:23
  to
• 6:23
  be
• 6:24
  the
• 6:24
  perfect
• 6:24
  offer,
• 6:25
  and
• 6:25
  it's
• 6:25
  the
• 6:25
  one
• 6:26
  opportunity
• 6:27
  you've
• 6:27
  got.
• 6:27
  You
• 6:28
  don't
• 6:28
  need
• 6:28
  that
• 6:29
  flawless
• 6:29
  marketing
• 6:30
  plan.
• 6:30
  You
• 6:30
  don't
• 6:31
  need
• 6:32
  a
• 6:32
  month's
• 6:32
  worth
• 6:32
  of
• 6:32
  social
• 6:33
  content
• 6:34
  scheduled
• 6:34
  before
• 6:35
  you
• 6:35
  put
• 6:35
  that
• 6:35
  one
• 6:36
  post
• 6:36
  out.
• 6:37
  You
• 6:37
  just
• 6:38
  need
• 6:38
  to
• 6:38
  make
• 6:39
  a
• 6:39
  decision
• 6:40
  about
• 6:40
  the
• 6:40
  direction
• 6:41
  you
• 6:41
  are
• 6:41
  heading
• 6:42
  in
• 6:42
  and
• 6:42
  that
• 6:42
  you
• 6:43
  are
• 6:43
  willing
• 6:43
  to
• 6:44
  experiment
• 6:44
  with.
• 6:46
  And
• 6:46
  all
• 6:47
  businesses
• 6:48
  are
• 6:48
  built
• 6:48
  through
• 6:49
  that
• 6:49
  iteration.
• 6:50
  There
• 6:50
  is
• 6:50
  no
• 6:51
  such
• 6:51
  thing
• 6:51
  as
• 6:51
  perfect
• 6:52
  thinking.
• 6:53
  If
• 6:53
  you
• 6:54
  think
• 6:54
  about
• 6:54
  Amazon
• 6:55
  that
• 6:55
  literally
• 6:55
  started
• 6:56
  from
• 6:56
  books
• 6:57
  on
• 6:57
  Kindles.
• 6:58
  I
• 6:58
  mean,
• 6:58
  it's
• 6:58
  insane
• 6:59
  how
• 7:00
  they
• 7:00
  took
• 7:00
  that
• 7:01
  first
• 7:01
  step,
• 7:01
  perfected
• 7:02
  that,
• 7:03
  and
• 7:03
  then
• 7:03
  grew
• 7:03
  from
• 7:04
  there.
• 7:04
  So
• 7:05
  just
• 7:05
  like
• 7:05
  you
• 7:06
  can
• 7:06
  grow
• 7:06
  from
• 7:06
  exactly
• 7:07
  where
• 7:07
  you
• 7:07
  are
• 7:08
  in
• 7:08
  this
• 7:08
  moment.
• 7:10
  Something
• 7:10
  else
• 7:11
  also
• 7:11
  happens
• 7:12
  when
• 7:12
  you
• 7:12
  start
• 7:13
  to
• 7:13
  finally
• 7:14
  decide
• 7:14
  your
• 7:15
  energy
• 7:16
  changes.
• 7:17
  You
• 7:17
  stop
• 7:17
  circling
• 7:18
  decisions
• 7:19
  and
• 7:20
  being
• 7:20
  in
• 7:20
  that
• 7:21
  constant
• 7:21
  doubt
• 7:22
  where
• 7:22
  you
• 7:23
  are
• 7:23
  half
• 7:23
  in,
• 7:24
  half
• 7:24
  out,
• 7:25
  where
• 7:26
  you're
• 7:26
  not
• 7:26
  really
• 7:26
  sure
• 7:27
  if
• 7:27
  you
• 7:27
  want
• 7:27
  to
• 7:28
  go
• 7:28
  all
• 7:28
  in
• 7:28
  on
• 7:28
  your
• 7:28
  business.
• 7:29
  Because
• 7:29
  if
• 7:29
  you
• 7:30
  go
• 7:30
  all
• 7:30
  in,
• 7:31
  then.
• 7:31
  You
• 7:32
  might
• 7:32
  actually
• 7:33
  fail
• 7:33
  or
• 7:34
  succeed.
• 7:35
  So
• 7:35
  unless
• 7:35
  you
• 7:35
  take
• 7:36
  that
• 7:36
  risk,
• 7:36
  then
• 7:37
  you
• 7:37
  will
• 7:37
  never
• 7:37
  know
• 7:38
  if
• 7:38
  you
• 7:38
  can
• 7:39
  build
• 7:39
  the
• 7:39
  business
• 7:40
  of
• 7:40
  your
• 7:40
  dreams
• 7:40
  like
• 7:41
  I
• 7:41
  have
• 7:41
  managed
• 7:41
  to
• 7:42
  do
• 7:42
  right
• 7:43
  now
• 7:43
  through
• 7:43
  taking
• 7:44
  that
• 7:44
  tiny
• 7:44
  risk.
• 7:46
  Deciding
• 7:47
  to
• 7:47
  go
• 7:47
  into
• 7:47
  executive
• 7:48
  coaching,
• 7:49
  realized
• 7:50
  that
• 7:50
  I
• 7:50
  actually
• 7:50
  hated
• 7:51
  executive
• 7:52
  coaching,
• 7:53
  and
• 7:53
  what
• 7:53
  I
• 7:53
  really
• 7:53
  wanted
• 7:54
  to
• 7:54
  do
• 7:54
  was
• 7:54
  help
• 7:54
  people
• 7:55
  change
• 7:56
  career.
• 7:57
  Then
• 7:57
  realizing
• 7:58
  I
• 7:58
  absolutely
• 7:59
  love
• 7:59
  business
• 8:00
  building
• 8:00
  because
• 8:01
  in
• 8:01
  my
• 8:01
  opinion,
• 8:02
  I
• 8:02
  have
• 8:02
  no
• 8:03
  idea
• 8:03
  how.
• 8:04
  You
• 8:04
  are
• 8:04
  else
• 8:04
  meant
• 8:05
  to
• 8:05
  do
• 8:05
  it
• 8:05
  when
• 8:05
  your
• 8:05
  kids
• 8:06
  start
• 8:06
  school.
• 8:06
  Like
• 8:07
  how
• 8:07
  do
• 8:07
  you
• 8:08
  drop
• 8:08
  them
• 8:08
  off,
• 8:09
  get
• 8:09
  to
• 8:09
  and
• 8:09
  from
• 8:10
  London
• 8:10
  with
• 8:11
  all
• 8:11
  of
• 8:11
  the
• 8:11
  panic
• 8:11
  that
• 8:11
  the
• 8:12
  trains
• 8:12
  are
• 8:12
  canceled?
• 8:13
  How
• 8:13
  do
• 8:13
  you
• 8:13
  get
• 8:13
  all
• 8:13
  of
• 8:13
  the
• 8:14
  holidays?
• 8:14
  So
• 8:15
  for
• 8:15
  me,
• 8:16
  my
• 8:16
  next
• 8:16
  step
• 8:17
  after
• 8:17
  executive
• 8:18
  coaching,
• 8:18
  career
• 8:18
  coaching
• 8:19
  was
• 8:19
  business
• 8:20
  coaching
• 8:20
  because
• 8:20
  I
• 8:21
  absolutely
• 8:21
  love
• 8:22
  building
• 8:22
  businesses.
• 8:24
  So
• 8:24
  I've
• 8:24
  seen
• 8:25
  this
• 8:25
  many
• 8:25
  times
• 8:25
  with
• 8:25
  my
• 8:26
  clients
• 8:26
  too.
• 8:27
  Sometimes
• 8:27
  someone
• 8:28
  spends
• 8:29
  months
• 8:29
  trying
• 8:30
  to
• 8:30
  perfect
• 8:31
  their
• 8:31
  perfect
• 8:32
  positioning.
• 8:33
  Eventually
• 8:34
  they
• 8:34
  just
• 8:35
  decide,
• 8:35
  this
• 8:36
  is
• 8:36
  the
• 8:36
  initial
• 8:37
  direction
• 8:37
  that
• 8:37
  I'm
• 8:38
  going
• 8:38
  in,
• 8:39
  and
• 8:39
  suddenly
• 8:40
  your
• 8:40
  business
• 8:40
  starts
• 8:41
  moving.
• 8:43
  And
• 8:43
  not
• 8:43
  because
• 8:43
  that
• 8:43
  decision
• 8:44
  was
• 8:44
  magically
• 8:45
  perfect,
• 8:46
  but
• 8:46
  because
• 8:47
  the
• 8:47
  momentum
• 8:48
  finally
• 8:49
  begins,
• 8:50
  it
• 8:50
  only
• 8:50
  begins
• 8:51
  once
• 8:51
  you
• 8:51
  start.
• 8:53
  There's
• 8:54
  also
• 8:54
  something
• 8:54
  else
• 8:55
  worth
• 8:55
  talking
• 8:55
  about
• 8:56
  here
• 8:56
  that
• 8:57
  deciding
• 8:57
  doesn't
• 8:58
  mean
• 8:58
  you
• 8:59
  are
• 8:59
  deciding
• 9:00
  forever.
• 9:01
  So
• 9:01
  just
• 9:02
  for
• 9:02
  today,
• 9:03
  not
• 9:03
  for
• 9:03
  forever.
• 9:05
  Make
• 9:05
  that
• 9:05
  decision
• 9:06
  on
• 9:06
  your
• 9:06
  niche,
• 9:07
  your
• 9:07
  offer,
• 9:08
  everything
• 9:09
  can
• 9:09
  change.
• 9:09
  You
• 9:10
  can
• 9:10
  make
• 9:10
  another
• 9:10
  decision
• 9:12
  in
• 9:12
  the
• 9:12
  future
• 9:13
  and
• 9:13
  make
• 9:13
  those
• 9:13
  changes
• 9:14
  just
• 9:14
  as
• 9:15
  I
• 9:15
  have
• 9:15
  done.
• 9:16
  The
• 9:16
  path
• 9:16
  is
• 9:16
  just
• 9:17
  never
• 9:17
  straightforward,
• 9:18
  and
• 9:19
  you
• 9:19
  have
• 9:19
  to
• 9:19
  be
• 9:19
  prepared
• 9:20
  to
• 9:20
  go
• 9:21
  on
• 9:21
  that
• 9:21
  swirly
• 9:22
  path
• 9:22
  to
• 9:22
  find
• 9:23
  your
• 9:24
  own
• 9:24
  personal
• 9:25
  route
• 9:25
  to
• 9:26
  success.
• 9:28
  Sometimes
• 9:28
  coaches
• 9:29
  worry
• 9:29
  that
• 9:29
  choosing
• 9:30
  a
• 9:30
  direction
• 9:31
  means
• 9:31
  closing
• 9:32
  other
• 9:32
  doors.
• 9:33
  One
• 9:34
  of
• 9:34
  my
• 9:34
  clients
• 9:34
  once
• 9:35
  joked
• 9:35
  that
• 9:35
  she
• 9:36
  really,
• 9:36
  really
• 9:37
  didn't
• 9:37
  wanna
• 9:37
  close
• 9:38
  the
• 9:38
  door
• 9:38
  to
• 9:38
  all
• 9:39
  of
• 9:39
  the
• 9:39
  imaginary
• 9:40
  people
• 9:40
  that
• 9:40
  were
• 9:40
  queuing
• 9:41
  up
• 9:41
  at
• 9:41
  it
• 9:41
  to
• 9:42
  work
• 9:42
  with
• 9:42
  her.
• 9:43
  And
• 9:43
  it's
• 9:43
  really,
• 9:44
  really
• 9:44
  true.
• 9:45
  If
• 9:45
  there
• 9:45
  aren't
• 9:46
  people
• 9:46
  queuing
• 9:47
  up
• 9:47
  to
• 9:47
  work
• 9:47
  with
• 9:47
  you,
• 9:48
  then
• 9:48
  it
• 9:48
  may
• 9:49
  feel
• 9:49
  like
• 9:49
  niching
• 9:50
  down
• 9:50
  will
• 9:51
  stop
• 9:51
  all
• 9:52
  of
• 9:52
  these
• 9:52
  people
• 9:53
  queuing
• 9:53
  up.
• 9:54
  But
• 9:54
  it's
• 9:54
  actually
• 9:55
  the
• 9:55
  opposite,
• 9:56
  whereas.
• 9:57
  If
• 9:57
  you
• 9:57
  speak
• 9:57
  to
• 9:58
  that
• 9:58
  one
• 9:58
  individual
• 9:59
  person
• 10:00
  with
• 10:00
  radical
• 10:01
  empathy,
• 10:02
  they
• 10:02
  will
• 10:02
  come
• 10:03
  your
• 10:03
  way
• 10:04
  versus
• 10:04
  trying
• 10:05
  to
• 10:05
  speak
• 10:05
  to
• 10:05
  everyone
• 10:06
  and
• 10:07
  usually
• 10:07
  therefore
• 10:08
  speaking
• 10:08
  to
• 10:09
  no
• 10:09
  one.
• 10:09
  When
• 10:10
  your
• 10:10
  work
• 10:10
  becomes
• 10:11
  clearer
• 10:12
  and
• 10:12
  your
• 10:12
  decision
• 10:12
  making
• 10:13
  becomes
• 10:13
  clearer,
• 10:14
  everything
• 10:15
  you
• 10:15
  want
• 10:16
  will
• 10:16
  come.
• 10:17
  Whether
• 10:17
  that's
• 10:17
  the.
• 10:18
  Hours
• 10:19
  that
• 10:19
  you
• 10:19
  want
• 10:19
  to
• 10:20
  work,
• 10:20
  whether
• 10:20
  that's
• 10:20
  the
• 10:21
  type
• 10:21
  of
• 10:21
  clients
• 10:21
  that
• 10:22
  you
• 10:22
  want
• 10:22
  to
• 10:22
  work,
• 10:23
  the
• 10:23
  type
• 10:23
  of
• 10:23
  pricing
• 10:24
  you
• 10:24
  will
• 10:25
  find
• 10:25
  your
• 10:25
  way
• 10:26
  through
• 10:26
  being
• 10:26
  brave
• 10:27
  enough
• 10:27
  to
• 10:27
  make
• 10:27
  those
• 10:28
  decisions.
• 10:29
  Sometimes
• 10:30
  the
• 10:30
  biggest
• 10:30
  progress
• 10:31
  will
• 10:31
  come
• 10:31
  from
• 10:31
  a
• 10:31
  single
• 10:32
  decision
• 10:33
  that
• 10:33
  you
• 10:33
  have
• 10:33
  been
• 10:34
  postponing
• 10:35
  and
• 10:35
  that
• 10:35
  will
• 10:35
  free
• 10:36
  up.
• 10:36
  So
• 10:37
  much
• 10:37
  energy
• 10:37
  to
• 10:38
  continue
• 10:39
  and
• 10:39
  do
• 10:39
  all
• 10:40
  of
• 10:40
  the
• 10:40
  marketing
• 10:41
  and
• 10:41
  amazing
• 10:42
  things
• 10:42
  that
• 10:42
  you
• 10:43
  want
• 10:43
  to
• 10:43
  do
• 10:43
  in
• 10:43
  your
• 10:44
  business.
• 10:45
  Take
• 10:45
  a
• 10:45
  moment
• 10:45
  now
• 10:46
  to
• 10:46
  think
• 10:46
  about
• 10:47
  what
• 10:47
  decision
• 10:48
  you
• 10:48
  have
• 10:48
  been
• 10:49
  postponing.
• 10:50
  Often
• 10:51
  that
• 10:51
  decision
• 10:52
  will
• 10:52
  be
• 10:52
  the
• 10:52
  doorway
• 10:53
  to
• 10:54
  the
• 10:54
  momentum
• 10:55
  and
• 10:55
  release
• 10:55
  of
• 10:56
  energy
• 10:56
  that
• 10:56
  you
• 10:57
  really
• 10:57
  need
• 10:58
  in
• 10:58
  this
• 10:58
  moment.
• 11:00
  Most
• 11:01
  coaching
• 11:01
  businesses
• 11:02
  are
• 11:02
  not
• 11:03
  built
• 11:03
  by
• 11:03
  people
• 11:04
  who
• 11:04
  feel
• 11:04
  completely
• 11:05
  ready.
• 11:06
  I
• 11:06
  have
• 11:07
  worked
• 11:07
  with
• 11:07
  tons
• 11:08
  of
• 11:08
  successful
• 11:09
  people
• 11:09
  now
• 11:10
  through
• 11:10
  my
• 11:10
  own
• 11:11
  clients
• 11:11
  and
• 11:11
  in
• 11:11
  masterminds
• 11:12
  that
• 11:12
  I
• 11:12
  am
• 11:12
  part
• 11:13
  of,
• 11:13
  and
• 11:13
  everybody
• 11:14
  is
• 11:14
  just
• 11:15
  finding
• 11:15
  their
• 11:16
  way
• 11:16
  as
• 11:16
  they
• 11:16
  go.
• 11:17
  So
• 11:17
  don't
• 11:18
  feel
• 11:18
  like
• 11:18
  everyone
• 11:18
  else
• 11:19
  has
• 11:19
  this
• 11:19
  sus.
• 11:19
  They
• 11:20
  really
• 11:20
  don't.
• 11:21
  They
• 11:21
  are
• 11:21
  just
• 11:22
  the
• 11:22
  same
• 11:22
  as
• 11:22
  you
• 11:23
  making
• 11:23
  those
• 11:23
  decisions,
• 11:24
  not
• 11:25
  knowing
• 11:25
  if
• 11:25
  it's
• 11:26
  the
• 11:26
  right
• 11:26
  decision.
• 11:27
  But
• 11:28
  being
• 11:28
  brave
• 11:28
  enough
• 11:29
  to
• 11:29
  make
• 11:29
  them.
• 11:29
  Anyway.
• 11:30
  If
• 11:30
  you
• 11:31
  are
• 11:31
  a
• 11:31
  coach
• 11:31
  building
• 11:32
  your
• 11:32
  business
• 11:32
  and
• 11:32
  you
• 11:33
  would
• 11:33
  like
• 11:33
  to
• 11:33
  grab
• 11:33
  a
• 11:34
  checklist
• 11:34
  I've
• 11:34
  created
• 11:35
  for
• 11:35
  you
• 11:35
  on
• 11:36
  12
• 11:36
  ways
• 11:37
  to
• 11:37
  get
• 11:37
  Paying
• 11:37
  Coaching
• 11:38
  clients,
• 11:39
  then
• 11:39
  you
• 11:39
  can
• 11:39
  grab
• 11:39
  that
• 11:40
  in
• 11:40
  the
• 11:40
  show
• 11:40
  notes
• 11:41
  or
• 11:41
  in
• 11:41
  the
• 11:41
  description
• 11:42
  below
• 11:43
  and
• 11:43
  start.
• 11:44
  Implementing
• 11:45
  today.
• 11:46
  I
• 11:46
  find
• 11:46
  the
• 11:46
  Pomodoro
• 11:47
  technique
• 11:47
  really
• 11:48
  helps.
• 11:48
  So
• 11:48
  set
• 11:49
  that
• 11:49
  timer
• 11:49
  for
• 11:49
  15
• 11:50
  minutes.
• 11:50
  Choose
• 11:51
  one
• 11:51
  of
• 11:51
  those
• 11:51
  12
• 11:52
  ways
• 11:52
  and
• 11:53
  actually
• 11:53
  do
• 11:54
  it
• 11:54
  right
• 11:54
  away.
• 11:55
  I
• 11:55
  hope
• 11:56
  you
• 11:56
  loved
• 11:56
  today's
• 11:57
  episode,
• 11:57
  and
• 11:58
  like
• 11:58
  I
• 11:58
  always
• 11:58
  say.
• 11:59
  Trust
• 11:59
  yourself.
• 12:00
  Believe
• 12:00
  in
• 12:00
  yourself
• 12:01
  and
• 12:01
  be
• 12:01
  the
• 12:01
  wise
• 12:02
  gardener
• 12:02
  who
• 12:02
  keeps
• 12:03
  on
• 12:03
  watering
• 12:03
  the
• 12:04
  seeds.
• 12:04
  Microphone (Samson Q2U Microphone): Thank
• 12:05
  Microphone (Samson Q2U Microphone): you
• 12:05
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• 12:05
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• 12:05
  Microphone (Samson Q2U Microphone): for
• 12:06
  Microphone (Samson Q2U Microphone): listening
• 12:06
  Microphone (Samson Q2U Microphone): to
• 12:06
  Microphone (Samson Q2U Microphone): this
• 12:06
  Microphone (Samson Q2U Microphone): episode
• 12:07
  Microphone (Samson Q2U Microphone): of
• 12:07
  Microphone (Samson Q2U Microphone): Women
• 12:07
  Microphone (Samson Q2U Microphone): in
• 12:08
  Microphone (Samson Q2U Microphone): the
• 12:08
  Microphone (Samson Q2U Microphone): Coaching
• 12:08
  Microphone (Samson Q2U Microphone): Arena.
• 12:09
  Microphone (Samson Q2U Microphone): I
• 12:09
  Microphone (Samson Q2U Microphone): have
• 12:10
  Microphone (Samson Q2U Microphone): a
• 12:10
  Microphone (Samson Q2U Microphone): mess
• 12:10
  Microphone (Samson Q2U Microphone): of
• 12:10
  Microphone (Samson Q2U Microphone): free
• 12:11
  Microphone (Samson Q2U Microphone): resources
• 12:12
  Microphone (Samson Q2U Microphone): on
• 12:12
  Microphone (Samson Q2U Microphone): my
• 12:12
  Microphone (Samson Q2U Microphone): website
• 12:13
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 12:16
  Microphone (Samson Q2U Microphone): That's
• 12:16
  Microphone (Samson Q2U Microphone): Joanna
• 12:17
  Microphone (Samson Q2U Microphone): with
• 12:17
  Microphone (Samson Q2U Microphone): an
• 12:17
  Microphone (Samson Q2U Microphone): A
• 12:17
  Microphone (Samson Q2U Microphone): and
• 12:18
  Microphone (Samson Q2U Microphone): Lott
• 12:18
  Microphone (Samson Q2U Microphone): with
• 12:18
  Microphone (Samson Q2U Microphone): two
• 12:18
  Microphone (Samson Q2U Microphone): T's.
• 12:19
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 12:22
  Microphone (Samson Q2U Microphone): And
• 12:22
  Microphone (Samson Q2U Microphone): I'll
• 12:22
  Microphone (Samson Q2U Microphone): also
• 12:23
  Microphone (Samson Q2U Microphone): put
• 12:23
  Microphone (Samson Q2U Microphone): links
• 12:23
  Microphone (Samson Q2U Microphone): in
• 12:23
  Microphone (Samson Q2U Microphone): the
• 12:23
  Microphone (Samson Q2U Microphone): show
• 12:24
  Microphone (Samson Q2U Microphone): notes.
• 12:25
  Microphone (Samson Q2U Microphone): Let
• 12:26
  Microphone (Samson Q2U Microphone): me
• 12:26
  Microphone (Samson Q2U Microphone): know
• 12:26
  Microphone (Samson Q2U Microphone): if
• 12:26
  Microphone (Samson Q2U Microphone): you
• 12:26
  Microphone (Samson Q2U Microphone): found
• 12:27
  Microphone (Samson Q2U Microphone): this
• 12:27
  Microphone (Samson Q2U Microphone): episode
• 12:27
  Microphone (Samson Q2U Microphone): useful.
• 12:28
  Microphone (Samson Q2U Microphone): Share
• 12:29
  Microphone (Samson Q2U Microphone): it
• 12:29
  Microphone (Samson Q2U Microphone): with
• 12:29
  Microphone (Samson Q2U Microphone): a
• 12:29
  Microphone (Samson Q2U Microphone): friend
• 12:29
  Microphone (Samson Q2U Microphone): and
• 12:30
  Microphone (Samson Q2U Microphone): leave
• 12:30
  Microphone (Samson Q2U Microphone): me
• 12:30
  Microphone (Samson Q2U Microphone): a
• 12:30
  Microphone (Samson Q2U Microphone): review,
• 12:31
  Microphone (Samson Q2U Microphone): and
• 12:31
  Microphone (Samson Q2U Microphone): I
• 12:31
  Microphone (Samson Q2U Microphone): will
• 12:31
  Microphone (Samson Q2U Microphone): personally
• 12:32
  Microphone (Samson Q2U Microphone): thank
• 12:32
  Microphone (Samson Q2U Microphone): you
• 12:33
  Microphone (Samson Q2U Microphone): for
• 12:33
  Microphone (Samson Q2U Microphone): that.
• 12:34
  Microphone (Samson Q2U Microphone): Remember
• 12:35
  Microphone (Samson Q2U Microphone): to
• 12:35
  Microphone (Samson Q2U Microphone): trust
• 12:35
  Microphone (Samson Q2U Microphone): yourself,
• 12:36
  Microphone (Samson Q2U Microphone): believe
• 12:36
  Microphone (Samson Q2U Microphone): in
• 12:36
  Microphone (Samson Q2U Microphone): yourself
• 12:37
  Microphone (Samson Q2U Microphone): and
• 12:37
  Microphone (Samson Q2U Microphone): be
• 12:37
  Microphone (Samson Q2U Microphone): the
• 12:38
  Microphone (Samson Q2U Microphone): wise
• 12:38
  Microphone (Samson Q2U Microphone): Gardner
• 12:38
  Microphone (Samson Q2U Microphone): who
• 12:39
  Microphone (Samson Q2U Microphone): keeps
• 12:39
  Microphone (Samson Q2U Microphone): on
• 12:39
  Microphone (Samson Q2U Microphone): watering
• 12:40
  Microphone (Samson Q2U Microphone): the
• 12:40
  Microphone (Samson Q2U Microphone): seed.
• 12:41
  Microphone (Samson Q2U Microphone): Get
• 12:41
  Microphone (Samson Q2U Microphone): into
• 12:41
  Microphone (Samson Q2U Microphone): the
• 12:41
  Microphone (Samson Q2U Microphone): arena
• 12:42
  Microphone (Samson Q2U Microphone): dare,
• 12:42
  Microphone (Samson Q2U Microphone): greatly
• 12:43
  Microphone (Samson Q2U Microphone): and
• 12:43
  Microphone (Samson Q2U Microphone): try.