Latest / What is Business Development? / Episode 131: "Power Under Pressure" with Dr. Emma Zia

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Episode 131: "Power Under Pressure" with Dr. Emma Zia · What is Business Development?

0:03
Speaker 1: Welcome to the Business Development podcast, brought to you by
0:06
Speaker 1: the Global Business Development Association, delivering the strategies and tactics
0:11
Speaker 1: to boost your career and corporate growth.
0:23
Speaker 2: Hello BD Pros, and welcome to the Global Business Development
0:27
Speaker 2: Association podcast called What is Business Development Now? Folks, you've
0:35
Speaker 2: perfected your game in business development. You've focused on the tactics,
0:39
Speaker 2: you've focused on the techniques, but sometimes you hit a wall,
0:43
Speaker 2: you hit a plateau of growth, and it's just hard
0:46
Speaker 2: to really break through that. Well, sometimes the reason why
0:51
Speaker 2: you're not breaking through, it's not because of the tactics.
0:53
Speaker 2: It's not because of the technique you're executing those flawlessly.
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Speaker 2: Sometimes sometimes it's the unconscious barriers preventing us from achieving
1:04
Speaker 2: next level results. And today we have a great guest
1:08
Speaker 2: author that's going to come and talk to us about
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Speaker 2: her brand new book that is really exciting. I can't
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Speaker 2: wait to share it with you and hear from the
1:18
Speaker 2: author herself. But before we get to that, let me
1:21
Speaker 2: tell you about another book I think is pretty exciting.
1:23
Speaker 2: This is the Business Development Body of Knowledge, and the
1:27
Speaker 2: book is available on Amazon and once you read the book,
1:32
Speaker 2: you can get your business development professional certification online. Just
1:38
Speaker 2: go to the GBDA website that's at GBD Association dot org. Now, folks,
1:47
Speaker 2: let me introduce this new book. It's coming out on
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Speaker 2: the sixteenth of June, and this one is it's it's
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Speaker 2: not the typical book where we're talking about business development
2:02
Speaker 2: tactics and techniques. This one is a book that is
2:09
Speaker 2: written by doctor Emma Zea and Doctor Zea is a
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Speaker 2: metaphysical performance expert with over nine years of experience working
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Speaker 2: with leaders, founders, and teams during periods of growth and transition.
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Speaker 2: She holds a doctorate in metaphysical science and works with
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Speaker 2: the unseen structures that drive success. Her approach blends psychological
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Speaker 2: understanding with metaphysical intelligence, translating unseen principles into a practical
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Speaker 2: toolset for being your best self in life and in business.
2:46
Speaker 2: And her upcoming book, The Power under Pressure uncovers the
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Speaker 2: six unconscious patterns that silently block leaders like you from
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Speaker 2: next level results and if i'd a practical framework for
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Speaker 2: breaking through those with clarity and speed. Well, I am
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Speaker 2: so excited to welcome doctor Emma Zia to our podcast today. Emma,
3:14
Speaker 2: welcome to the show.
3:15
Speaker 3: Thank you so much. I'm so excited to be here.
3:18
Speaker 2: Oh well, it's great to have you here. And you know, Emma,
3:22
Speaker 2: everybody always likes to understand why people write the books
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Speaker 2: that they do. I've written a book. It's very arduous process,
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Speaker 2: and I know people put so much effort into their
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Speaker 2: works of art. Tell me a little bit about why
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Speaker 2: you wrote your book.
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Speaker 3: It's such a good question to start with, because it's
3:42
Speaker 3: really the center point of everything that I do. And
3:46
Speaker 3: it actually started when I was twelve years old. So
3:49
Speaker 3: I had a very life defining moment when I was
3:51
Speaker 3: twelve years old. And it wasn't one of these big,
3:55
Speaker 3: kind of catastrophic events that you might think of, but
3:58
Speaker 3: it was a moment when I was by myself, in
4:01
Speaker 3: quiet in my mind, and I realized something incredibly profound.
4:05
Speaker 3: And that's what the book is based off. And what
4:07
Speaker 3: I realized was at that time in my life and
4:10
Speaker 3: growing up, I was secretly suffering inside. And I don't
4:15
Speaker 3: know if you want anyone else listening has experienced that,
4:17
Speaker 3: where you know your life looks good on the outside
4:19
Speaker 3: and everything looks fine and everything is in order, but
4:22
Speaker 3: inside you're struggling. There is a silent battle. And obviously
4:27
Speaker 3: in business, in you know, high paced or fast paced careers.
4:31
Speaker 3: We experienced this a lot, and I was really struggling
4:34
Speaker 3: with feeling like I didn't belong. And I constantly had
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Speaker 3: this question in my mind of I just feel like
4:40
Speaker 3: my life is a mistake, like for some reason, I
4:43
Speaker 3: shouldn't be here. And every single day that I went
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Speaker 3: to school, I felt this intense pressure that I just
4:49
Speaker 3: could not be myself. And there was this one day
4:52
Speaker 3: where it reached its peak, as it were, and I
4:55
Speaker 3: remember running home and I was crime eyes out and
4:58
Speaker 3: I grabbed my journal and I wrote, in capital letters
5:01
Speaker 3: across the page, Universe, make me fit in. That was
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Speaker 3: my desperate cry. All I wanted was to fit in.
5:10
Speaker 3: And in that moment, I heard a voice, a voice
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Speaker 3: I've never heard before, and the voice said, Emma, there's
5:15
Speaker 3: a version of you that exists that isn't in this pain.
5:19
Speaker 3: You just need to find her. And in that moment,
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Speaker 3: I realized something incredibly profound, that there wasn't just one
5:28
Speaker 3: voice in my head. There was two. There was the
5:31
Speaker 3: voice that said, you don't belong, you shouldn't be here.
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Speaker 3: This is too hard. Life is too hard. You're only
5:36
Speaker 3: going to struggle. You're not confident, no one sees you.
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Speaker 3: All of that chatter that was very contracting physically and mentally,
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Speaker 3: and then there was this other voice that felt expansive, open.
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Speaker 3: It was the voice of possibility. And I thought to myself,
5:52
Speaker 3: if there was even a one percent chance that I
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Speaker 3: could be that version of myself that felt good, that belonged,
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Speaker 3: that was confident, that felt purposeful, meaningful, that could enjoy
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Speaker 3: her life, if there's a one percent chance that exists,
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Speaker 3: then it's worth me figuring out who that version of
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Speaker 3: myself is. And so I made a choice. I chose
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Speaker 3: in that moment to let that voice be the leading energy.
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Speaker 3: And the other voice didn't disappear. It was still there.
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Speaker 3: But what I did is every moment moving forward from then,
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Speaker 3: where I felt intense pressure. Whether this was an identity
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Speaker 3: pressure like that twelve year old, whether it was financial
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Speaker 3: pressure in business, whether it was pressure of my first
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Speaker 3: speaking gig, whatever the pressure was personal and professional, I
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Speaker 3: was faced with those two voices, do I let this
6:40
Speaker 3: pressure contract me? Or do I let it expand me?
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Speaker 3: And that's when I realized that in the moments where
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Speaker 3: we feel the most pressure, and those listening will understand this,
6:51
Speaker 3: we've never lived in a time with more pressure than
6:54
Speaker 3: right now. There is market disruption, there is ai in
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Speaker 3: technological advancement, there is you know, so pressure, political pressure.
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Speaker 3: There is so much pressure we're experiencing that we've never
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Speaker 3: experienced before. And so I'm seeing this now more than ever.
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Speaker 3: When we experience that, we do have a choice. Do
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Speaker 3: we let it contract us or expand us? And I
7:12
Speaker 3: believe that that choice is where our power lies. Because
7:15
Speaker 3: the power to choose to choose what we make something mean,
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Speaker 3: and to choose the expander over the contractor determines if
7:24
Speaker 3: the pressure builds us or breaks us. And so that
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Speaker 3: was the foundation of the book.
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Speaker 2: Wow, what a powerful story, very transformational, and it's fascinating
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Speaker 2: to hear at such a young age that you really
7:39
Speaker 2: encounter this struggural struggle that so many people encounter. And
7:43
Speaker 2: it's really this battle between a scarcity mindset and an
7:49
Speaker 2: abundance mindset, and the abundance mindset really sets you free.
7:55
Speaker 2: But it's so natural for humans to fall into the
8:00
Speaker 2: scarcity mindset because that is our survival instinct. And you know,
8:06
Speaker 2: I write about it to some degree in the business
8:08
Speaker 2: development body of knowledge, of understanding the unconscious, the subconscious
8:12
Speaker 2: mind and how it's really tied to, you know, the
8:18
Speaker 2: autonomic nervous system and the fight or flight response of survival.
8:24
Speaker 2: But you know, in survival we are triggered by fight, flight, freeze,
8:29
Speaker 2: and fuse. Of course, the fuse is what we ultimately
8:32
Speaker 2: want to get to. That's a sense of security and abundance.
8:36
Speaker 2: And wow, and I like how you said you chose.
8:42
Speaker 2: You chose the abundance mindset to build up as opposed
8:48
Speaker 2: to being constrained and constricted and anxious and in very
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Speaker 2: intense professions like business development. I know you were in
9:00
Speaker 2: a business development role for several years in sales and marketing,
9:05
Speaker 2: and we all experience this pressure and it's very easy
9:09
Speaker 2: to slip into that survival mode of you know, having
9:14
Speaker 2: that scarcity mindset, and you elected to build up and
9:17
Speaker 2: as business developers, this is what we do. You choose
9:20
Speaker 2: the abundance mindset. And so all right, well let's build
9:23
Speaker 2: up this podcast, Emma, and let's jump into some of
9:27
Speaker 2: the takeaways from your book. I know you have six
9:29
Speaker 2: key principles. You don't want to spill everything. Everybody's I'm
9:33
Speaker 2: sure eager to get a copy of your book. And again, folks,
9:37
Speaker 2: before we jump into the key takeaways from doctor Zia's book.
9:40
Speaker 2: The name of the book is called Power under Pressure,
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Speaker 2: and you'll be able to get a copy directly from
9:46
Speaker 2: her website soon. Okay, so Emma, let's jump into this.
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Speaker 2: Let's let's talk about what's the key take number one
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Speaker 2: key takeaway from your book.
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Speaker 3: Yeah, sir, the first takeaway is reframing what pressure actually is.
10:02
Speaker 3: Because we all experience it, especially those in our fields
10:05
Speaker 3: business development, business in general. We're going for it. And
10:08
Speaker 3: I believe that if you're someone that is giving life
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Speaker 3: everything that you've got, you're going to attract more pressure
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Speaker 3: than anyone else, and so you've got to learn how
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Speaker 3: to navigate it powerfully. And so I see pressure as
10:20
Speaker 3: our personal curriculum. I don't believe that anything in life
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Speaker 3: is coincidental, nothing is truly random. I believe that every
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Speaker 3: pressure we face is very strategic and intentional for our
10:33
Speaker 3: own growth and evolution. So when we start to see
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Speaker 3: pressure not as an adversary or a deterrent to our success,
10:41
Speaker 3: but actually the path we must walk in order to
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Speaker 3: attain it, we completely change the power in our relationship
10:47
Speaker 3: that we have to it. So I see life as
10:51
Speaker 3: a PlayStation game, you know, and it's like when you
10:54
Speaker 3: get to a certain level of the game. I always
10:56
Speaker 3: think of Crash band band Akoot, that was my favorite.
11:00
Speaker 3: So when you're on that level, you'll keep facing the
11:02
Speaker 3: same challenges time and time again until you learn to
11:05
Speaker 3: break through them, and then you go to the next level,
11:07
Speaker 3: and you can't go to the next level until you
11:10
Speaker 3: break through the current one. This is how pressure works.
11:13
Speaker 3: And as you mentioned so powerfully just before, we don't,
11:16
Speaker 3: you know, we can have all the strategy, all the tactics,
11:19
Speaker 3: all the techniques in the world, and they're all very important,
11:22
Speaker 3: but when we're under pressure, we don't rise to our potential,
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Speaker 3: we don't rise to you know, the skill. We actually
11:29
Speaker 3: default to our patterns, our unconscious patterns, the unconscious drivers
11:33
Speaker 3: that are driving the decisions, performance, results, relationships, everything. So
11:38
Speaker 3: we must be able to see pressure as the force
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Speaker 3: as it were, that is actually forging us into our
11:44
Speaker 3: next level self. And so it's going to present us
11:47
Speaker 3: with exactly what we need to see here or experience
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Speaker 3: in order for us to become that next level version,
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Speaker 3: which is then a match to the next level results.
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Speaker 3: So I would say that's the first takeaway.
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Speaker 2: Wow, Okay, So the first takeaway is really kind of
12:04
Speaker 2: welcoming that pressure and leveraging that pressure as a source
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Speaker 2: of benefit as opposed to a source of negative stress
12:12
Speaker 2: or you stress as we call it, right, you stress
12:15
Speaker 2: and distress or distress. Distress is bad. You stress is good.
12:20
Speaker 2: And what you're saying is we can elect as humans
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Speaker 2: to encounter stress and the challenges that we encounter every
12:31
Speaker 2: day by consciously electing to receive it as a good
12:39
Speaker 2: stressor just like in a game, that's pushing us to
12:42
Speaker 2: try and break to the next level. And I'm a
12:46
Speaker 2: big fan of the game mindset. Life is a game.
12:51
Speaker 2: To the degree that we are physically safe, everything else
12:55
Speaker 2: is a game. And if we have that gamesmanship, mentality
13:00
Speaker 2: becomes fun, it becomes a pathway into that abundance mindset.
13:04
Speaker 2: So I really like that, is there something that in
13:07
Speaker 2: daily life when we encounter negative stress, what can we
13:12
Speaker 2: do to open our minds to pause in really consciously
13:19
Speaker 2: make that move towards accepting the stress as a positive.
13:23
Speaker 3: And I think you just hit the nail on the
13:25
Speaker 3: head with what you just said. Is the pause that
13:27
Speaker 3: is the most important piece. If people could understand the
13:31
Speaker 3: power of a pause between stimulus and response, so much
13:35
Speaker 3: would change because I don't think people understand the influence
13:40
Speaker 3: and power over your reality that you have through your choices.
13:44
Speaker 3: And if a stimulus happens and you react without having
13:48
Speaker 3: that pause, then you're going to be completely replaying the
13:52
Speaker 3: same version of yourself time and time again, which is
13:54
Speaker 3: going to lead to predictable results. This is why you know,
13:57
Speaker 3: if someone's doing you know, business development, and the stress
14:00
Speaker 3: response is going to put them into a pattern of contraction,
14:03
Speaker 3: they might not be able to break through with that
14:06
Speaker 3: particular deal, or with that particular outreach system or whatever
14:09
Speaker 3: it is that they're working on. And so when you
14:11
Speaker 3: can actually consciously say, Okay, next time that happens, I'm
14:15
Speaker 3: going to take ten seconds and I'm just going to
14:17
Speaker 3: focus on my breath for a second, and I'm going
14:19
Speaker 3: to remember that I have the power to choose how
14:21
Speaker 3: I respond. And it's in that conscious response that really
14:25
Speaker 3: change exists.
14:27
Speaker 2: Yeah, and you know, from a neuroscience standpoint there, if
14:32
Speaker 2: you pause three to six seconds between the stimulus, whatever
14:36
Speaker 2: that trigger is, and your reaction, that gives your conscious
14:42
Speaker 2: brain the time to analyze the situation. That's how long
14:47
Speaker 2: it takes between the trigger event and your conscious brain
14:51
Speaker 2: to activate, and between that is your subconscious brain, that
14:55
Speaker 2: reptilian brain that is automatically responding to the friend Fau scenario.
15:02
Speaker 2: And what's also interesting too, and what you're saying is
15:05
Speaker 2: the real power in that strategic pause in a conversation.
15:09
Speaker 2: You know, it's been showing time and time again. The
15:10
Speaker 2: best business developers are the ones that receive a stimulus
15:14
Speaker 2: from their prospect and then they shut up, you know.
15:18
Speaker 2: And you look at talk time between the most powerful
15:21
Speaker 2: and the most successful business developers and the least successful
15:24
Speaker 2: business developers, and those that have the most quiet time
15:27
Speaker 2: in a conversation are the ones that actually do better. So, okay,
15:31
Speaker 2: this is really exciting. Let's go on to take away
15:33
Speaker 2: number two from your book, please, okay.
15:35
Speaker 3: Takeaway number two is recognizing that you have these two
15:39
Speaker 3: voices in your head, the contractor and the expander. Because
15:43
Speaker 3: they're not just voices, they're actually entities of their own.
15:46
Speaker 3: So think of them as energetic forces within you. And
15:51
Speaker 3: I see these energetic forces as having this gravitational pull.
15:55
Speaker 3: So the contractor will move through life trying to pull
15:59
Speaker 3: everything it can into it as evidence of its existence.
16:02
Speaker 3: Because that's the only reason that it keeps itself alive.
16:06
Speaker 3: So it's going to pull in every moment of self doubt,
16:09
Speaker 3: every narrative you have about yourself, where you're not enough,
16:13
Speaker 3: or you're not capable, or you're not actually worthy or valuable.
16:16
Speaker 3: It's going to keep pulling in evidence of that to
16:18
Speaker 3: keep you exactly as you are, because that keeps it alive.
16:22
Speaker 3: And the opposite is true for the expander. It also
16:25
Speaker 3: has a gravitational pull. But the contractor was actually formed
16:29
Speaker 3: in your earliest years as your protection, right, And you
16:32
Speaker 3: mentioned this about you know, when you default into stress
16:36
Speaker 3: and you know your nervous system hijacks, you're going to
16:38
Speaker 3: default into the contractor. This is when you're spiral, right.
16:42
Speaker 3: So someone might be in an opportunity for business development
16:44
Speaker 3: and then they'll think, oh, actually, I don't think this
16:46
Speaker 3: person's going to sign up, or I don't think this
16:48
Speaker 3: is going to go through because maybe I didn't say this,
16:50
Speaker 3: or maybe I'm not so all of those, you know,
16:52
Speaker 3: stories and narratives are going to spiral. The expander works
16:56
Speaker 3: in the opposite. But the expander I've found is something
16:58
Speaker 3: you need to consciously keep putting your attention on because
17:01
Speaker 3: this is the version of yourself you've come here to become.
17:04
Speaker 3: This is the version that you know and everyone listening
17:06
Speaker 3: you know deep down you can feel it. You can
17:09
Speaker 3: sense it. There is a version of you that is
17:12
Speaker 3: big and expansive and tapped into possibility and joy and
17:17
Speaker 3: meaning and purpose, and that is available to you right
17:19
Speaker 3: now in this moment. You just have to choose to
17:22
Speaker 3: tap into it. So the second biggest takeaway is the
17:26
Speaker 3: power in identifying what the contractor and the expander feels
17:30
Speaker 3: like in your body, Because if you're listening right now,
17:34
Speaker 3: if you think back to the last time that you
17:37
Speaker 3: encountered pressure or a challenge, you will notice something in
17:40
Speaker 3: your physiology. Your shoulders might tense, your chest might cave in,
17:44
Speaker 3: your breath might tighten, you might feel, you know, just
17:47
Speaker 3: all over contraction. And then you'll start to notice the
17:49
Speaker 3: stories in your head that come up in relation to that.
17:53
Speaker 3: Then I want you to practice tapping into the expander.
17:56
Speaker 3: What would happen if none of those stories were true?
17:58
Speaker 3: Because thoughts are actually just recycled thoughts from our pasts.
18:00
Speaker 3: They're not the truth about who we are. They're just
18:03
Speaker 3: ideas that we have about who we are based off
18:05
Speaker 3: of our upbringing and what we decided to make certain
18:08
Speaker 3: situations mean about ourselves when we were very very young.
18:11
Speaker 3: So if you right now were to tap into the
18:14
Speaker 3: energy of anything is possible. There are no constrictions, There
18:17
Speaker 3: are no conditions that need to be met in order
18:19
Speaker 3: for me to hit my results, whether that's financially, relationally, impact,
18:24
Speaker 3: whatever it is. How does that feel? What happens to
18:27
Speaker 3: your physiology, what happens to the stories you tell yourself
18:30
Speaker 3: about your mind. So when you identify what those two
18:34
Speaker 3: entities feel like in your body, it actually becomes your
18:36
Speaker 3: decision filter system. It means that when pressure hits, you
18:40
Speaker 3: can actually recognize, Ah, I've gone into the contractor. So
18:43
Speaker 3: now let me interrupt the nervous system hijack and let
18:47
Speaker 3: me switch into the expander, so I can actually approach
18:50
Speaker 3: this moment which would normally make me feel stressed and
18:52
Speaker 3: small and contracted, instead from a place of confidence and
18:56
Speaker 3: flow and certainty. And this makes me think of what
18:59
Speaker 3: you just said about the talk time, the person that
19:02
Speaker 3: is most successful, that talks the less, they're just certain.
19:06
Speaker 3: That's what I feel from it. I feel it's just
19:08
Speaker 3: that certain energy of this is what I've got you're
19:11
Speaker 3: in or you're out. I think this would be cool,
19:13
Speaker 3: but you know, it's kind of that more indifferent type
19:15
Speaker 3: of energy rather than talking and justifying and over explaining
19:19
Speaker 3: and proving and you know, trying to get a win,
19:21
Speaker 3: and it's like, no, this is just who I am.
19:23
Speaker 3: I'm so confident in what I have to offer. You
19:25
Speaker 3: either want to be a part of this or you don't.
19:27
Speaker 3: But you know, it's kind of that energy. So when
19:30
Speaker 3: you can identify that and then you can choose in
19:32
Speaker 3: the moment, that is when you change the results that
19:36
Speaker 3: you create.
19:38
Speaker 2: Well, and you know what I love about your work,
19:44
Speaker 2: And we're starting to see more and more work like
19:46
Speaker 2: yours that I think, for decades was dismissed as art forum.
19:52
Speaker 2: The metaphysical was simply a non science, a nonscience, And
19:56
Speaker 2: now we're finding the ties to neuroscience are so power
20:00
Speaker 2: powerful and just in actually proving from a pure scientific standpoint,
20:06
Speaker 2: exactly what you just talked about. And it's things that
20:11
Speaker 2: humans are probably known for centuries, but never had the
20:15
Speaker 2: science to have fundamentally prove it. But now people like you,
20:21
Speaker 2: who are experts in the field can really demonstrate how
20:26
Speaker 2: these meta physical principles are truly backed by neuroscience. And
20:31
Speaker 2: I really like how you describe the self talk, the
20:35
Speaker 2: negative self talk. When my daughter was in high school,
20:39
Speaker 2: roughly around your age, you know, I called it loser talk,
20:43
Speaker 2: and I would tell her, look, you have to drop
20:45
Speaker 2: the loser talk. And it's like eating junk food. When
20:50
Speaker 2: you're telling yourself, hey, I'm not good enough or I
20:52
Speaker 2: should have done xyz, and you keep replaying that over
20:56
Speaker 2: and over in your mind. That's the default mode network
20:59
Speaker 2: of your brain kicking in and ruminating, which can lead
21:02
Speaker 2: to anxiety, can even lead worse to depression. And now
21:06
Speaker 2: we're finding that what folks previously described as metaphysical is
21:10
Speaker 2: actually pure science. And so what can people do when
21:16
Speaker 2: they're starting to feel I like also what you said.
21:19
Speaker 2: You know, when people are replaying those negative moments in
21:21
Speaker 2: their brain, they can start the field of tension, you know,
21:24
Speaker 2: whether it's in the shoulders or whatnot. Is that really
21:26
Speaker 2: kind of what you're advising your clients to do is
21:29
Speaker 2: tune in to their their physiological whether it's shallow breathing,
21:34
Speaker 2: the tense shoulders. Is that what you're advising them to
21:37
Speaker 2: really kind of check in with your body first. That's
21:41
Speaker 2: telling what your brain is doing. Right, is that what
21:43
Speaker 2: you're saying.
21:44
Speaker 3: Yeah, I feel that the body speaks louder because the
21:48
Speaker 3: body in you know, from a metaphysical perspective, the body
21:52
Speaker 3: is the unconscious mind. It is the representation of the
21:55
Speaker 3: unconscious mind. And we know this through body language. You know,
21:57
Speaker 3: someone could say certain words, but when you watch their
22:00
Speaker 3: body language, like someone might say that they're really confident,
22:03
Speaker 3: but you can tell that they're anxious because they're holding
22:05
Speaker 3: that pattern in their body. So I call it tension patterns.
22:08
Speaker 3: We develop these tension patterns at a cellular level, and
22:13
Speaker 3: this is when, like when we break through these unconscious patterns,
22:16
Speaker 3: that we have the tension patterns and the body unravel
22:19
Speaker 3: as well. So I'm very much a fan of working
22:22
Speaker 3: with physiology. I was even taking someone through the other
22:25
Speaker 3: day who kept kind of shrugging her shoulders forward, and
22:27
Speaker 3: I said, you've got to have the heart to the
22:30
Speaker 3: heavens is what I call it, heart to the heavens
22:32
Speaker 3: because that just like automatically exudes confidence and radiance. And
22:37
Speaker 3: I said to her, every time you walk through a door,
22:40
Speaker 3: so this might be good for your community. Every time
22:41
Speaker 3: you walk through a door, have that as the trigger
22:44
Speaker 3: to change your physiology into someone who's confident and certain,
22:48
Speaker 3: because you've got to kind of train the brain to
22:50
Speaker 3: have a trigger, otherwise it's just going to keep falling
22:52
Speaker 3: into its default. But yeah, it's huge, absolutely huge.
22:56
Speaker 2: All right, Well, okay, so let's talk about take away
23:00
Speaker 2: number three from your book.
23:01
Speaker 3: Then absolutely So this is the six patterns. So these
23:06
Speaker 3: six hidden patterns is what I've identified not only in
23:09
Speaker 3: myself but also working with hundreds of high performers, founders,
23:12
Speaker 3: and leaders over the last nine years. And obviously when
23:15
Speaker 3: you get the book you can actually go into detail
23:17
Speaker 3: about where they derive from how to break through them.
23:20
Speaker 3: I actually have like specific questions that you can reflect
23:22
Speaker 3: on yourself, because I feel like that's the best way
23:25
Speaker 3: to really break through is to go through the process yourself.
23:28
Speaker 3: But I'll kind of overview them. So there's three core
23:32
Speaker 3: excessive patterns. So these are typically developed if you grew
23:36
Speaker 3: up in an environment where you observed your caregivers or
23:39
Speaker 3: your parents or your family respond to pressure through fighting
23:44
Speaker 3: through the fight response. So when pressure hits, you do more,
23:48
Speaker 3: you take on more, you fight, you push through. So
23:51
Speaker 3: these patterns are impost overdrive and chaos then we've got
23:57
Speaker 3: the deficient patterns. So pretty self explain this is if
24:01
Speaker 3: you grow up an environment where your caregivers or you
24:04
Speaker 3: know people around you actually retracted, so they pull back,
24:08
Speaker 3: close down, hold in right, these are the deficient patterns.
24:12
Speaker 3: So this is fortress, freeze, and control. Now, these patterns
24:18
Speaker 3: will come out in different areas of your life. So
24:21
Speaker 3: for example, you might find that you're in overdrive at
24:24
Speaker 3: the moment. So when pressure hits, you hit back harder,
24:27
Speaker 3: you lead yourself to burn out. Your overdrive comes from
24:31
Speaker 3: the belief that your worth is directly conditional to your output.
24:36
Speaker 3: So obviously where this I'll just go through a couple
24:38
Speaker 3: of them. So as an example, so where this can
24:40
Speaker 3: really degrade your results in life is obviously burnout leads
24:45
Speaker 3: to decision fatigue. It leads to not making good decisions
24:49
Speaker 3: for like you know, future consequences. But also, when I
24:51
Speaker 3: think most importantly, if you're stuck in overdrive, you're teaching life,
24:55
Speaker 3: you're teaching your team, you're teaching your business that you
24:59
Speaker 3: need to do the output in order to get the result.
25:03
Speaker 3: So you won't be able to scale or grow if
25:06
Speaker 3: you're in rest in recovery, so you'll actually have a
25:09
Speaker 3: team that relies on you to do everything, and maybe
25:11
Speaker 3: they're not fully executing or they're not you know, as
25:13
Speaker 3: effective as they could be. So I've seen that come
25:16
Speaker 3: up a lot. So that might show up in business,
25:19
Speaker 3: but then you might have the context of relationships where
25:21
Speaker 3: maybe the fortress is present. The fortress means that you isolate,
25:27
Speaker 3: You create these walls around you. You believe that vulnerability
25:31
Speaker 3: is painful. If people see you vulnerable, it's a weakness.
25:35
Speaker 3: So you pretend that you're okay. And this was me
25:37
Speaker 3: when I was twelve years old. I pretended that I
25:39
Speaker 3: was okay. No one knew I was suffering inside. I
25:41
Speaker 3: didn't feel like I could share because I didn't want
25:43
Speaker 3: to come across as weak. I didn't feel like people
25:45
Speaker 3: would understand me. I was too afraid for people to
25:48
Speaker 3: see the real me and what I was going through.
25:50
Speaker 3: So with these patterns, you'll notice that different stages of
25:53
Speaker 3: your life will bring forth these different patterns, and also
25:56
Speaker 3: different contexts will bring forth different patterns. And I've been
26:00
Speaker 3: through seasons in my life where I usually identify around
26:03
Speaker 3: two to three that are present. But then because I've
26:06
Speaker 3: got the interrupt, I've got the reflection questions. And I
26:09
Speaker 3: know because I think clarity is so important because then
26:11
Speaker 3: you have a sense of control. So when you're blind
26:14
Speaker 3: to these patterns and you don't know that they're going on,
26:16
Speaker 3: you'll be like, why do I keep hitting the same ceiling?
26:18
Speaker 3: Why do I keep getting the same results time and
26:21
Speaker 3: time again, even though I'm trying different things and nothing
26:24
Speaker 3: seems to be working. If you get the book, you'll
26:26
Speaker 3: see why. Because once you bring clarity and awareness to
26:30
Speaker 3: what the pattern is, you know how to manage it.
26:32
Speaker 3: You know how to handle it when it comes up.
26:35
Speaker 3: So you're no longer powerless to it. You have power
26:38
Speaker 3: with it. Yeah. So that's definitely the third takeaway.
26:42
Speaker 2: Wow, you're not powerless to it, you're powerful with it. Yeah.
26:47
Speaker 2: And that really kind of summarize, summarizes the whole book.
26:53
Speaker 2: I think that one sentence, and I think for so
26:56
Speaker 2: many of our listeners the book can leveraged, can be
27:03
Speaker 2: leveraged along with their tactical skills, along with their techniques
27:08
Speaker 2: and having this extra edge from Power under Pressure. And folks,
27:15
Speaker 2: you can get your copy of Power under Pressure soon
27:18
Speaker 2: at doctor Zia's website. And Emma, you said the sixteenth
27:23
Speaker 2: of June, I think is the publication data. Is that correct?
27:27
Speaker 3: Yes? Correct?
27:27
Speaker 2: Yeah, okay, And just to summarize the key takeaways from
27:31
Speaker 2: your book, key takeaway number one is first of all,
27:34
Speaker 2: acknowledging these two different mentalities in the mind and in
27:40
Speaker 2: the body. It's the mentality of concentration, it's constriction. And
27:46
Speaker 2: then the other one is this mindset, this framework of expansion.
27:52
Speaker 2: Some say it's a scarcity mindset versus an abundance mindset,
27:55
Speaker 2: but it's critical to understand that you have those two
27:59
Speaker 2: forces fighting inside your subconscious and you're conscious all the
28:03
Speaker 2: time as humans. And then key takeaway number two is
28:07
Speaker 2: to really check in with yourself, be self aware and sometimes,
28:12
Speaker 2: as you said, it's probably easiest to check in with
28:15
Speaker 2: your physiological whether it's your shallow breathing or your tense
28:19
Speaker 2: neck or shoulders rolled forward, and those are the indicators.
28:24
Speaker 2: Those are the physical indicators that you have that battle
28:27
Speaker 2: taking place within your body, that you have the two
28:32
Speaker 2: forces at play. And taking that abundance mindset, that expansionist mindset,
28:39
Speaker 2: that video game player mindset, that this is a game.
28:43
Speaker 2: The power of that pressure can be very powerful to
28:48
Speaker 2: take me to the next level. And then the final
28:52
Speaker 2: key takeaway that you mentioned is understanding how to leverage
28:58
Speaker 2: that power under pressure with the six principles in your book,
29:02
Speaker 2: and at a very high level, those two those six
29:05
Speaker 2: principles are grouped into two key areas of the fight
29:13
Speaker 2: or the flight. Also tied to neuroscience once again, and
29:18
Speaker 2: it's so wonderful to see work like yours that is
29:21
Speaker 2: taking the metaphysical and using the neuroscience that we have
29:26
Speaker 2: available to us today. I'm sure we'll even find more
29:29
Speaker 2: neuroscience moving forward, talking about a lot of the principles
29:34
Speaker 2: that are in your book. And so, Emma, how can
29:37
Speaker 2: folks follow you, connect with you, and really follow your
29:42
Speaker 2: very powerful message and work.
29:44
Speaker 3: I would love to just add something really quickly because
29:47
Speaker 3: I know how much you love the game analogy, and
29:50
Speaker 3: I just want to say this because I think this
29:51
Speaker 3: will really land with the community. This is actually the
29:54
Speaker 3: last paragraph of the introduction. The real game you are
29:58
Speaker 3: playing is not against yourself, circumstances, the economy, or the
30:01
Speaker 3: people who doubt you. The real game always has been
30:05
Speaker 3: and always will be against yourself. Win that game and
30:09
Speaker 3: you can win anything. I just wanted to share that.
30:13
Speaker 2: Well, folks, you know everybody here listening to this podcast
30:17
Speaker 2: wants to win. You want to win in the game
30:19
Speaker 2: of business development, and we all want to win in
30:21
Speaker 2: the game of life. Doctor Amazia, you are clearly a
30:25
Speaker 2: winner in my book, and I can't wait to get
30:28
Speaker 2: a copy of your book. And I think you have
30:30
Speaker 2: an advanced copy. Would you like, Hey, look, folks, there
30:35
Speaker 2: you go, just hot off the presses. You're the first
30:38
Speaker 2: ones to see this in video.
30:40
Speaker 3: Yeah, okay, live it about an hour ago, so it's
30:43
Speaker 3: very fresh.
30:45
Speaker 2: All right. Well, doctor z thank you so much for
30:49
Speaker 2: everything that you do to help promote the art, science,
30:53
Speaker 2: and ethics of business development. And I can't wait to
30:56
Speaker 2: have you back on the show again sometime soon. Thank you.
31:00
Speaker 3: I love that would be a pleasure. Thank you, Tony.
31:04
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31:13
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