How to Turn Small Sales Into Six Figure Contracts

Sales is NOT a Dirty Word · Sep 17, 2026 · 9m

You just got off a great discovery call. You can already see everything you could fix, every opportunity they’re missing, and the massive result you could create together.

So you put all of it into a $100,000 or $150,000 proposal, present your big vision, and wait for them to say yes.

Instead, they disappear.

The problem isn’t necessarily your pricing or the value of your work. A brand-new prospect simply doesn’t know if you’re full of shit yet.

So, asking them to commit to a massive engagement before you’ve delivered anything means asking them to take on a level of risk most buyers aren’t…