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My Secret Content Workflow for Consistent Video Creation! · The Real Estate Agent Playbook

• 0:00
  Today marks a huge milestone.
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  This video right here is the 200th long form video that I have sent to my editor
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  for the real estate agent playbook.
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  And I am going to show you a little bit behind the scenes with screen share
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  exactly how I create content, because the truth is this is 200 on this platform.
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  However, I have done many more on my production channel at Jeremy Kane home.
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  So I want to show you exactly how I am doing it.
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  Exactly.
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  The tools I use.
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  And what happens after I'm done creating and recording the video.
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  I will go through all of that with you.
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  So stay tuned because you won't want to miss this.
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  If you want to be consistent in YouTube as you build your real estate business.
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  What's up guys.
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  I'm Jeremy Kane with the real estate agent playbook.
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  Super excited for this one.
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  Like I said, a milestone, but that's not what it's about.
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  I want to give you a tactical way that you can create video content
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  and tailor it to your audience.
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  Without having to do all the scripting and all the keywords and all the things
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  record edit all of it So i'm going to go through that if this is something
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  you would like a little more help with please reach out I would be more than
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  happy to help you build any part of this Maybe that you don't understand as i'm
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  going through it But it's absolutely the key to my consistent video creation.
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  And that's exactly what I want to bring to you.
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  Because if your goal for quarter four or going into the next year
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  is to get onto video once and for all, this will absolutely help you
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  stay consistent, create the content, and absolutely grow your business
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  through video, whether that's YouTube, Facebook, Instagram, all the things.
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  But first like comment subscribe if you are interested in this or
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  anything else growing your real estate business Organically, that's what
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  i'm here to do My goal is to help you win every single time I can at the
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  game of real estate So let's roll.
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  So first and foremost, I don't need a screen share option to help you with
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  this if you are sitting down to create content and the only time that you Let
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  your tap into your creative senses Is when you're sitting in front of a camera,
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  sitting in front of your computer, you will miss a ton of opportunity.
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  Right?
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  The echo effect is a massive, hack for growing content.
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  And that is, when you hear a question, or, you know, you hear a question
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  more than once, You want to create a video to answer that question not
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  only to save you time But it is an absolute money maker for content.
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  And so what I do is I have a notes form in my phone It doesn't have to be an iPhone
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  I'm sure you have something where you can keep notes in your Android devices But I
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  just have a note and it's called content creation and I do have two channels One
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  for my production business and one for my agent attraction business and so I have
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  two different, you know, notes in there.
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  And every time I come across an idea or I'm listening to a
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  podcast, I just jot down the idea.
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  I'm the type that if I have the idea, I can go back to the source.
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  Sometimes I put the link to the podcast or something in there.
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  So if it's really detailed, but usually if I have the title, I can kind of.
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  Put myself back there when I do sit down at my desk to plan out my, you know,
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  scripting and descriptions and tags and all of those things for YouTube, because
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  that's specifically what I'm using.
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  However, with Facebook, with Instagram, all those things have extra steps
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  to make sure that your video does exactly what you want it to do.
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  So that's the first step is always be, you know, a sponge
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  and have a space to go right.
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  When you get a content idea, bam, bam, bam, right.
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  When you get a question, bam, For the second time from a, from a buyer or
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  seller, you know, throw that in the notes so that you have ideas because the
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  easiest way to get writer's block is to just be like, yep, I'll remember that.
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  Yep.
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  I remember that.
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  You sit down in front of the camera with the lights and the
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  computer and you're like, okay, I want to start creating content.
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  How do I do it?
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  Right, that's not what we want and ultimately if you are really focused on
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  your avatar like we talked about so much on this channel That's who you're serving.
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  So the more you serve them and the more questions they ask that's the content
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  that they want So it helps kind of narrow it down, but it also helps, you
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  know with Creativity because you're not reliant on, you know, this one moment
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  in time when it's content creation time, you have all of that to come from.
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  So not rocket science there, not anything earth moving, just something I have done.
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  So what I do after I come to the notes is I come to chat GBT and I'm like, okay, you
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  know, we're going to do a video on this.
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  Now I will start to share my screen here and a couple caveats.
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  As we go here is I do have a GPT program for my language style and my
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  personality and you know, my avatar.
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  This is not necessary.
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  If you just went to chat GPT and you did 4.
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  0 or whatever you're using, you could use the same prompts in the same workflow.
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  It just might not be as personalized to you.
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  So for this one, we're just going to use, my, my Jeremy Kane Homes
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  ultimate social media guide.
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  If you would like more information on building a GPT for your language
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  style, your personality, your avatar, please just reach out to me.
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  You can shoot me a DM over on Instagram at the REagent Playbook.
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  but for now, we're just going to use this.
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  Right?
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  So I am going to do a September 2024 market update.
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  So, I'm going to say, please help me create a long form.
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  YouTube video framework for, and spelling isn't super important, but I'll try
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  and keep it real, for the Denver and the Suburbs real estate market update.
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  I will upload a few documents that I have
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  collected that I would like to share with you.
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  like you to use in assisting me in the process.
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  I would like this video to be informative
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  to my client avatar and encompass pieces of the information I will.
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  Please create a main point bullet script outline and I can
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  help build upon your initial.
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  Output perfect so you can put in here whatever I want you to be a real
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  estate expert for you know Families or you know, whatever your avatar
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  is you can put that in there But that's all kind of in my back end.
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  So what I'll do is I'll do that.
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  I have this agent ignite market update Outline that I got.
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  I also have this DMR market trends because I'm in Denver in
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  my realtor board puts us out.
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  So I'm actually going to save this entire document and it's going to
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  pop up right here, as you can see, I'm going to come back into chat GPT.
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  I'm going to pull those in so you can get as prompt heavy as you want, but I'm
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  just here for the, you know, information.
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  So we're going to just see what it spits out.
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  So as you can see here, it's essentially reading these documents, right?
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  This document here is, you know, just an outline, but it's pretty good.
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  And this document is 28 pages.
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  So if you're thinking about how to shift through all of that and, you know, come
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  out with something, then we're here.
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  But for instance, we just have an opening line.
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  The Denver real estate market is shifting fast.
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  Interest rates, inventory, and job market changes are all impacting home
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  values in ways we haven't seen in years, whether you're buying or selling
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  or just trying to keep up, here's everything you need to know, right?
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  So hook with fear factor.
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  This is something that I have built in.
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  With potential foreclosures rising even among million dollar, you know, homes.
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  Let's break the latest data.
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  I would probably say that that's not true.
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  So I'm going to read through here and I'm going to say, you know, I would
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  probably say intro hook with fear factor.
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  Let's make this more of a.
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  Play on the headlines that the market is going to crash
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  and foreclosures are likely.
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  So it's just changing it a little bit, right?
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  Because obviously we hear that a ton, but in Denver we literally have very few
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  distressed properties selling every month.
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  So I just want to make sure and go through it.
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  You know, as we go highlight the recent fluctuations from
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  six to 8%, discuss the impact.
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  See, it puts call the actions in here.
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  Explain the difference between new listings and active listings.
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  Talk about seasonal trends, you know, and it gives me an example.
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  I'm diving into the uptick of foreclosures all of this.
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  So I'm going through this and you know, We'll go from there and then it
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  talks about buyer opportunities seller advice wealth building potential And
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  then summary and fault called action as you can see here built in a video
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  description we're going to get a little bit further into that, but let's just
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  Change this and see what it spits out.
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  So i'm just changing the fear factor just a little bit in the messaging
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  everywhere you look there are headlines screaming that the real
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  estate market is about to crash.
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  Foreclosures are ticking up, even in high end neighborhoods.
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  But what's really happening here in Denver in the suburbs, right?
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  Perfect.
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  So that kind of spun it in a way where we're still grabbing that fear
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  factor, but we're going from there.
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  And so that's, that's good.
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  I'm going to say, Perfect.
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  Can you please put this into the outline?
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  And it's going to do that.
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  And you can change as many things as you want, but for time purposes I'm just
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  going to, you know, allow this to roll.
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  And sometimes you hit enter and it takes a little bit depending on
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  it's thinking and what's going on.
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  So we just have to be patient.
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  We have to exercise that.
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  So what will happen is it'll spit out, you know, my outline.
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  Okay, and this is absolutely massive for me, right?
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  I just literally created a script outline in 15 seconds based on knowledge data that
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  I absolutely know is there and exists.
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  And if I wanted to even say because on 4.
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  0 it does search the internet Please stick to just the documents
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  that I uploaded instead of pulling in internet.
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  Data.
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  Let's see what it does there.
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  So you can be very serious with it.
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  You can work back and forth.
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  I always say please.
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  And thank you because, I want to be on its team when it takes over.
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  Just kidding.
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  My good buddy, Adam Gillespie says that agents will not be replaced by AI.
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  However, agents that are using AI will definitely take market share
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  and could potentially replace agents that aren't using it.
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  So let's see if this changes at any, right?
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  Talks about the headlines.
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  There's a fear factor.
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  I liked interest rates.
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  It's just giving straight to the data.
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  Now, a little bit less, you know, nitty gritty and pulling from
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  all kinds of different sources, which we don't know are valid.
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  What we do know is the documents that we put in there are valid.
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  That is perfect.
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  Can you please provide
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  me with 10 title ideas that will Best pull out the most shocking
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  talking point in this script.
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  Let's see what it says.
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  So it's, I said this is good, right?
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  So this, this outline's great.
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  Now we're going to see what it says as a result.
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  We can maximize this because we don't need those anymore.
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  I'll make it a little bit bigger so you hopefully can see it.
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  And as we go, here we go.
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  It's moving.
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  Okay, so Denver real estate crash.
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  Foreclosures rise in million dollar markets.
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  Denver housing market in crisis.
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  What buyers and sellers need to go.
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  Foreclosure surge.
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  Now this is all just picking off that main fear factor.
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  And that's not really what I want.
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  And none of this is actually true.
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  So we have to be careful because it's just taking the information.
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  It's not like it's a living, breathing thing.
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  You know, maybe this one headed for disaster, kind of playing buyer selling,
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  this market shift could be, you know, I would say I want less drama as this
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  really is a flat market over a market.
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  Ready to bust
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  So literally I'm just saying exactly what I think
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  Maybe market red flags what Denver's inventory spike means for you.
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  That's not terrible, right?
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  We'll see what else comes though after they Tweak it just a little bit
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  Denver real estate market updates pretty boring October market check
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  in Denver housing prices and trends Denver home prices holding steady.
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  What this means for you stable, but shifting the latest in
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  Denver's real estate market.
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  No big surprises.
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  Denver's update with key takeaways.
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  What a balanced market means when Denver's I'm honestly, this is the one I want.
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  So I'm going to go back here and I'm going to say I would like
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  To move forward with this title, and I'm just going to cut and paste it into there.
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  And it's basically just telling it that that's the title we're going to use.
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  And that will make sense here shortly.
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  So again, the time, you know, between, but that's okay.
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  And as we kind of grow here, it'll say, okay, boom.
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  Let's roll.
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  Introduction, it gives me everything.
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  Now it's added the title, as you can see here, and my outline.
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  Now I would like you to give me five complete thumbnail
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  ideas for my graphic designer.
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  And you may be your graphic designer.
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  But I outsourced that as I'll discuss in the final phase of this video.
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  But as we go here, we'll just put that in.
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  And now we have the script outline.
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  We have the title, we're going to have a thumbnail, some thumbnail
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  ideas that I can pull from.
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  And so as we go here, it should pop up, boom, let's go.
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  And here are five thumbnail ideas that gives me background.
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  It gives me everything.
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  Overlay, caution sign, exclamation point, side by side, home listing photo for
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  sale indicating a rise in listings, close up of worried person for sale sign, a
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  panoramic view of Denver skyline with subtle overlay of upward downward arrows,
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  a split screen with image of Denver one side for sale sign on the other.
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  Out of those, Again, you could ask it again.
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  I think this red flag alert is huge, right?
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  The only problem is I don't want red flag in there.
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  So I'm actually going to ask it.
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  Can you come up with five more, especially with unique imagery.
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  And you'll notice that it'll kind of give you the same ones.
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  It'll be like, put a graph in there, put a, you know, put a split screen in there.
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  And I don't necessarily like that.
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  And especially since I've done 200 videos, my content has seen a lot of
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  those kind of standard thumbnail ideas.
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  Now I want you to understand that I send this to a graphic designer and they kind
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  of, take the general idea and just make it happen, but it's something that I
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  can do to kind of have my hand on that.
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  Okay, why homes are sitting here with clock this, I mean this
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  is probably a good one, right?
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  So let's go with number two.
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  I like that one.
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  Now can you add to the previous description?
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  Provided I would like to add keywords that may be searched
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  by my target avatar that capture the headline
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  keywords as well.
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  Some that I would like to include, and, you know, I use vidIQ and TubeBuddy and
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  all the things, but just for purposes of this, I'm just gonna put in there, Denver,
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  Rio, I, 2020, Home purchase mistake.
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  Buying a home in Denver, relocating to Colorado.
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  So just some basic ones in there and see if we can kind of capture
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  those and add them in to kind of what they already had as a, As a
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  description, important to put keywords.
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  It's important to say, you know, the, the title as many times as you can, YouTube
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  does, you know, pull the transcripts and, you know, compare it to the title.
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  Obviously for this one, we're going to, you know, talk about my content,
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  my consistent content creation.
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  That's why I've said that a few times in the video, but.
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  For this video that we're doing here, I'm thinking of buying in
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  Denver, Colorado, and in this video I break down some of the red flags.
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  Current Denver market, especially recent inventory spike.
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  I'll cover the trend, means, potential buyers, avoid pitfalls
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  like 2020 home purchase mistake.
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  Whether you're looking at steady investment or relocating, understanding
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  these shifts can make a big difference in your real estate journey.
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  If you're ready to make the move or have questions, Denver market, reach out to me.
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  So it adds these keywords into it.
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  I always ask it, Can you remove the list of keywords
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  and just keep them in the flow of the list.
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  Description.
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  So as you can see here, it's just kind of basic things that go into it.
• 19:38
  And then it has JK realtor, Instagram link, all these things.
• 19:42
  It has all of this information, but for some reason it didn't.
• 19:45
  So you can make sure that you put those in there, cause it's not
• 19:48
  just going to know that in your, your final thing, please provide.
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  The final choices in a simple cut and paste format.
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  So I'm asking it now to put it in the order that I have asked for it.
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  You could put, you know, title, thumbnail, description, script.
• 20:15
  That's what my order is, but however it works for you, and then I'll show
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  you where I kind of pull that in.
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  So once it comes out with this, it's a simple.
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  Cut and paste formula.
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  And here we are.
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  So it has my title.
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  It has my description.
• 20:34
  Oh, it doesn't have everything.
• 20:36
  See, sometimes these bots are a little bit hallucinogenic, hallucination written.
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  So can you please provide
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  all of the info?
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  We worked through
• 20:58
  and the final choices,
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  please put an order of title thumbnail with all info
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  description
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  and bullet point outline script.
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  And so you, before I used to just have it all just cut and paste from every
• 21:33
  single place, but I like to have it all in one, so I'm prompting it to do so.
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  Let's see here what it spits out.
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  But overall, what I'll do here is I will take this information, that we'll
• 21:46
  dial in, see how it has my title, see it how it has all the information,
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  Except for I only want the one.
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  So it's, as you can see here, it's struggling a bit.
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  But then I have my bullet point outline.
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  For thumbnail, I only want number Which one did I want?
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  Did I want number one?
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  I only want number one.
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  Please remove others.
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  And
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  Please remove others.
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  So as you can see here, I'm still saving time.
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  Typically what happens is it spits it out right the first time I can cut and paste.
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  And then what I do from there is I simply put it into my content
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  calendar and my team can see that.
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  I then have to just record the video.
• 22:56
  I have a big screen here and I have this here, as you guys know, it's almost
• 23:00
  like looking the camera at deliver.
• 23:03
  And if I need to look over here and get something, I'm quiet.
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  So my editor knows to cut that part out.
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  And then I look back in the camera and deliver.
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  But as you can see here, they have trimmed all that down.
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  So what I can do is I can just cut and paste here as my call
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  to actions has everything.
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  I come over to my content calendar and say, September 24 Denver market update.
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  Boom.
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  I'm going to come into here and I'm going to add it as an activity.
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  And I'm going to make sure I save that so it's all there and ready to go.
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  And then I'm going to change the title.
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  And it's saved now it has all of this.
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  So then what I do is I come up here, I have a screen up here and actually
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  have it right behind my camera and I can just have this script outline
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  so I can go through it one by one and just deliver the message, right?
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  And then once that's done.
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  Okay.
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  So.
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  You know, here it is.
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  I have all this stuff.
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  Everyone has access to it.
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  Once it's done and I record the video, then what I do is just
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  pull the video, put it in a drive.
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  My editor then takes it and he edits it.
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  And as we, you know, get back to him editing it, he goes through it.
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  He sometimes sends it to me.
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  200 videos in, he knows exactly what I want.
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  He's on time, he does his thing.
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  And then he uploads it back into the drive.
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  From there, I have a VA who has information, all this
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  information about posting it and everything, and she can upload it.
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  She knows the days and the times that I want to upload it, and
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  so she uploads it, and it posts, you know, as a consistent time.
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  She also takes the raw form of that, and she cuts the shorts out of it
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  that you see on my Instagram at the REagentplaybook or jkholmes underscore.
• 24:52
  And so all of that is Done, and I'm just creating the content with the help of AI.
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  I'm recording the videos and I'm just making sure that,
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  you know, the process works.
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  So overall, that is absolutely my 100 percent idea on
• 25:08
  staying consistent on video.
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  Is I have to have assistance.
• 25:12
  I can go into my, you know, social media GPT and say, Hey.
• 25:17
  I don't have a ton of ideas right now.
• 25:18
  Do you have some for me since it knows my avatar and everything's plugged into
• 25:22
  that, it can shoot that back to me.
• 25:24
  So I hope this helps you.
• 25:26
  It seems overwhelming at times to create content over and over again,
• 25:31
  but when chat GPT came on the scene, you know, the beginning of this year, I
• 25:35
  was able to streamline my efforts, make sure that my VA was, you know, doing
• 25:40
  everything that I needed them to do.
• 25:41
  My team around me has absolutely adopted.
• 25:45
  You know the system and so that's exactly how that works.
• 25:49
  So that's it All I do is record three long form videos for You know a week and that
• 25:55
  is the majority of my content now I also do some shorts where i'll record 30 to 60
• 26:01
  in one shoot I have my video guy come out.
• 26:05
  He you know films those and I send them off to my va But that's a whole different,
• 26:08
  you know ball game, but ultimately You Three long form videos a week for the
• 26:13
  last two years across two different channels and it's all due to this system
• 26:17
  and process that I just showed you.
• 26:19
  If you want help or you would like for assistance in building your
• 26:23
  GPT, I have a ton of resources.
• 26:25
  Just comment below or DM me over on the RE Agent playbook.
• 26:29
  And I'll be happy to help.
• 26:30
  I can't wait to see your video content come to life with your personality, and
• 26:35
  getting out there because the truth is that there are still very limited number
• 26:39
  of agents that are on video and even less that are consistently creating content
• 26:45
  that the avatar actually will view.
• 26:47
  So I hope that helps.
• 26:48
  Please let me know if I can do anything to help you.
• 26:50
  Please like comment, subscribe, share the podcast and go get yourself another
• 26:54
  win in the game of real estate this week.
• 26:56
  Bye bye.