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From Barstool to Brand Building. More Smarter Growth (with Scott Bauer)

On this episode of The More Smarter Show, Dylan and Jake sit down with Scott Bauer, founder of Coast Digital, to unpack the journey from side hustle to full-scale creative and performance marketing agency. Scott shares how landing Barstool Sports as their first client shaped the company’s early trajectory, the hard lessons learned from over-diversifying into creative production, and why returning to core competencies proved essential.

The conversation dives deep into specialist hiring trends, the pitfalls of remote work, and Coast Digital’s scaling philosophy. Scott also discusses leveraging…

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