The ROAR Podcast: George Barrios
Adam Grossman sits down with George Barrios — former Chief Financial & Strategy Officer and Co-President of WWE, co-founder of ISOS Capital, board member and investor in Global Sport Group, and author of the new book Sometimes Wrong, But Never in Doubt.
George helped take WWE from a company worth less than a billion dollars to a valuation north of nine billion, architected its merger with UFC, and — alongside his longtime partner Michelle Wilson — wrote a playbook that reframed how the sports industry thinks about intellectual property, content, and the fight for a fan's time. In this…
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