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162 | The Hidden Work Behind a Fully Booked Coaching Diary. · Women in The Coaching Arena

• 0:00
  One
• 0:00
  of
• 0:00
  the
• 0:00
  questions
• 0:01
  that
• 0:01
  came
• 0:01
  up
• 0:02
  in
• 0:02
  a
• 0:02
  recent
• 0:02
  q
• 0:03
  and
• 0:03
  a
• 0:03
  I
• 0:03
  held
• 0:04
  this
• 0:04
  week
• 0:05
  was
• 0:05
  about
• 0:05
  how
• 0:05
  much
• 0:06
  time.
• 0:07
  Coaches
• 0:08
  should
• 0:09
  actually
• 0:09
  spend
• 0:10
  on
• 0:10
  marketing.
• 0:11
  The
• 0:12
  person
• 0:12
  asking
• 0:13
  the
• 0:13
  question
• 0:13
  had
• 0:14
  heard
• 0:14
  me
• 0:14
  say
• 0:14
  somewhere
• 0:15
  between
• 0:16
  60
• 0:17
  and
• 0:17
  80%
• 0:18
  of
• 0:18
  a
• 0:18
  coach's
• 0:18
  time
• 0:19
  is
• 0:19
  often
• 0:20
  spent
• 0:20
  on
• 0:20
  marketing,
• 0:21
  and
• 0:22
  around
• 0:22
  20
• 0:23
  to
• 0:23
  40%
• 0:24
  of
• 0:24
  their
• 0:24
  time
• 0:25
  is
• 0:25
  spent
• 0:25
  on
• 0:25
  actually
• 0:26
  coaching
• 0:26
  clients.
• 0:28
  And
• 0:28
  understandably,
• 0:29
  they
• 0:30
  wanted
• 0:30
  to
• 0:30
  understand
• 0:31
  what
• 0:32
  I
• 0:32
  meant
• 0:32
  by
• 0:32
  that.
• 0:34
  And
• 0:34
  I
• 0:34
  completely
• 0:34
  get
• 0:35
  the
• 0:35
  concern
• 0:35
  'cause
• 0:36
  we
• 0:36
  go
• 0:36
  into
• 0:37
  coaching
• 0:37
  because
• 0:38
  we
• 0:38
  love
• 0:38
  coaching
• 0:38
  people
• 0:39
  and
• 0:39
  we
• 0:39
  don't
• 0:40
  often
• 0:40
  love
• 0:40
  marketing.
• 0:42
  So
• 0:42
  if
• 0:42
  most
• 0:43
  of
• 0:43
  my
• 0:43
  time
• 0:43
  is
• 0:44
  spent
• 0:44
  marketing,
• 0:45
  will
• 0:45
  there
• 0:45
  be
• 0:46
  actually
• 0:46
  enough
• 0:46
  coaching
• 0:47
  work
• 0:48
  and
• 0:48
  money
• 0:49
  by
• 0:49
  the
• 0:49
  end
• 0:50
  of
• 0:50
  those
• 0:50
  coaching
• 0:51
  hours?
• 0:52
  And
• 0:53
  it
• 0:53
  was
• 0:53
  a
• 0:53
  great
• 0:53
  question
• 0:54
  'cause
• 0:54
  I
• 0:54
  could,
• 0:54
  I
• 0:55
  could
• 0:55
  have
• 0:55
  read
• 0:55
  it
• 0:55
  in
• 0:55
  so
• 0:56
  many
• 0:56
  different
• 0:56
  ways,
• 0:57
  but
• 0:57
  actually
• 0:58
  what
• 0:58
  she
• 0:58
  really
• 0:59
  wanted
• 0:59
  was
• 1:00
  reassurance
• 1:01
  that
• 1:01
  it
• 1:01
  was
• 1:01
  normal,
• 1:02
  that
• 1:02
  it
• 1:02
  was
• 1:02
  taking
• 1:03
  her
• 1:03
  so
• 1:04
  long
• 1:04
  to
• 1:05
  market
• 1:05
  her
• 1:05
  business.
• 1:07
  When
• 1:08
  we
• 1:08
  train
• 1:08
  as
• 1:08
  coaches,
• 1:09
  we
• 1:09
  often
• 1:10
  don't
• 1:10
  hear
• 1:11
  about
• 1:11
  this
• 1:11
  side,
• 1:12
  and
• 1:12
  there
• 1:12
  aren't
• 1:13
  many
• 1:13
  coach
• 1:13
  training
• 1:13
  organizations
• 1:14
  that
• 1:15
  really
• 1:15
  say
• 1:17
  what
• 1:17
  a
• 1:17
  steep
• 1:17
  learning
• 1:18
  and
• 1:18
  curve
• 1:19
  is
• 1:19
  after
• 1:19
  your
• 1:20
  qualification
• 1:20
  to
• 1:21
  learn
• 1:21
  the
• 1:21
  business
• 1:22
  side.
• 1:22
  So
• 1:23
  you
• 1:23
  actually
• 1:23
  get
• 1:24
  a
• 1:24
  diary
• 1:25
  full
• 1:25
  of
• 1:25
  coaching
• 1:26
  sessions.
• 1:40
  So
• 1:41
  depending
• 1:41
  on
• 1:41
  where
• 1:42
  you
• 1:42
  are
• 1:42
  in
• 1:42
  your
• 1:42
  journey,
• 1:43
  if
• 1:43
  you
• 1:43
  are
• 1:43
  starting
• 1:44
  out,
• 1:44
  this
• 1:44
  might
• 1:45
  be
• 1:45
  new
• 1:45
  to
• 1:45
  you.
• 1:45
  If
• 1:46
  you've
• 1:46
  been
• 1:46
  going
• 1:46
  for
• 1:46
  a
• 1:46
  while,
• 1:47
  you
• 1:47
  will
• 1:48
  know
• 1:48
  that
• 1:48
  it's
• 1:49
  a
• 1:49
  very
• 1:49
  different
• 1:49
  thing
• 1:50
  building
• 1:50
  a
• 1:50
  coaching
• 1:51
  business
• 1:51
  than.
• 1:52
  Doing
• 1:52
  your
• 1:52
  coaching
• 1:53
  qualification.
• 1:54
  So
• 1:55
  let's
• 1:55
  really
• 1:55
  talk
• 1:56
  about
• 1:56
  that
• 1:56
  large
• 1:57
  proportion
• 1:57
  of
• 1:58
  your
• 1:58
  time
• 1:59
  that
• 1:59
  will
• 1:59
  need
• 1:59
  to
• 2:00
  be
• 2:00
  spent
• 2:00
  on
• 2:00
  marketing
• 2:01
  activities.
• 2:02
  So
• 2:02
  you
• 2:02
  actually
• 2:03
  get
• 2:03
  to
• 2:03
  help
• 2:04
  people
• 2:04
  to
• 2:04
  discover
• 2:05
  you,
• 2:06
  understand
• 2:06
  what
• 2:06
  you
• 2:06
  do,
• 2:07
  and
• 2:07
  begin
• 2:07
  to
• 2:08
  trust
• 2:08
  you
• 2:08
  and
• 2:09
  ultimately
• 2:09
  buy
• 2:10
  from
• 2:10
  you.
• 2:11
  Marketing
• 2:12
  isn't
• 2:13
  just
• 2:13
  posting
• 2:13
  on
• 2:14
  LinkedIn.
• 2:15
  When
• 2:15
  I
• 2:15
  talk
• 2:16
  about
• 2:16
  marketing,
• 2:17
  I'm
• 2:17
  including
• 2:17
  things
• 2:17
  like
• 2:18
  creating
• 2:19
  those
• 2:19
  posts.
• 2:20
  Yes,
• 2:20
  commenting
• 2:21
  on
• 2:21
  others
• 2:22
  posts,
• 2:22
  maybe
• 2:23
  speaking
• 2:23
  on
• 2:23
  podcasts,
• 2:24
  maybe
• 2:25
  writing
• 2:25
  up
• 2:25
  your
• 2:26
  website.
• 2:27
  Essentially,
• 2:28
  all
• 2:28
  of
• 2:28
  the
• 2:28
  admin
• 2:29
  and
• 2:29
  the
• 2:29
  learning
• 2:30
  that
• 2:30
  you
• 2:30
  do
• 2:30
  in
• 2:31
  your
• 2:31
  business,
• 2:32
  other
• 2:32
  than
• 2:32
  the
• 2:32
  work
• 2:33
  in
• 2:33
  those
• 2:33
  coaching
• 2:34
  sessions,
• 2:35
  all
• 2:35
  of
• 2:35
  the
• 2:36
  things
• 2:36
  that
• 2:36
  will
• 2:36
  create
• 2:37
  visibility
• 2:38
  in
• 2:38
  your
• 2:38
  business
• 2:39
  because
• 2:39
  visibility
• 2:40
  creates
• 2:41
  opportunities.
• 2:43
  If
• 2:43
  you
• 2:44
  imagine
• 2:44
  a
• 2:45
  20
• 2:45
  hour
• 2:46
  working
• 2:46
  week,
• 2:47
  which
• 2:47
  is
• 2:47
  essentially
• 2:48
  what
• 2:48
  I
• 2:48
  do,
• 2:48
  'cause
• 2:48
  I
• 2:49
  do
• 2:49
  school
• 2:49
  hours
• 2:50
  and
• 2:50
  that's
• 2:50
  many,
• 2:51
  that's
• 2:51
  really
• 2:52
  common
• 2:52
  for
• 2:52
  many
• 2:52
  of
• 2:53
  my
• 2:53
  clients
• 2:53
  too.
• 2:54
  Then
• 2:55
  how
• 2:55
  about
• 2:56
  thinking
• 2:56
  about
• 2:57
  12
• 2:57
  hours
• 2:58
  of
• 2:58
  that
• 2:58
  week
• 2:59
  being.
• 2:59
  Marketing,
• 3:00
  admin,
• 3:01
  messing
• 3:02
  around
• 3:02
  with
• 3:02
  your
• 3:02
  website,
• 3:02
  writing
• 3:03
  posts,
• 3:04
  scrolling
• 3:04
  on
• 3:04
  social
• 3:05
  media,
• 3:05
  all
• 3:05
  of
• 3:05
  the
• 3:05
  things
• 3:06
  that
• 3:06
  we
• 3:06
  need
• 3:06
  to
• 3:06
  do
• 3:07
  to
• 3:07
  market
• 3:07
  our
• 3:07
  business
• 3:08
  and
• 3:08
  engage
• 3:09
  with
• 3:09
  others,
• 3:10
  and
• 3:11
  maybe
• 3:11
  eight
• 3:11
  hours
• 3:12
  of
• 3:12
  actual
• 3:13
  coaching
• 3:14
  clients.
• 3:15
  I
• 3:15
  asked
• 3:16
  in
• 3:16
  the
• 3:16
  chat
• 3:16
  of
• 3:17
  this
• 3:17
  q
• 3:17
  and
• 3:17
  a
• 3:17
  that
• 3:17
  I
• 3:17
  did,
• 3:18
  if
• 3:18
  that
• 3:19
  was
• 3:19
  others'
• 3:19
  experience,
• 3:20
  and
• 3:20
  everybody
• 3:21
  said
• 3:21
  yes.
• 3:22
  It's
• 3:22
  such
• 3:23
  a
• 3:23
  relief
• 3:24
  to
• 3:24
  hear
• 3:25
  someone
• 3:25
  say
• 3:25
  it
• 3:26
  out
• 3:26
  loud.
• 3:27
  Because
• 3:27
  I
• 3:27
  think
• 3:28
  everybody
• 3:28
  thinks
• 3:28
  that
• 3:29
  everyone
• 3:29
  else
• 3:29
  has
• 3:29
  got
• 3:30
  a
• 3:30
  diary
• 3:30
  full
• 3:31
  of
• 3:31
  coaching
• 3:31
  clients,
• 3:33
  and
• 3:33
  actually
• 3:34
  most
• 3:34
  of
• 3:34
  the
• 3:34
  time
• 3:35
  people
• 3:35
  are
• 3:36
  spending
• 3:36
  a
• 3:36
  lot
• 3:36
  of
• 3:36
  work.
• 3:37
  Getting
• 3:38
  those
• 3:38
  coaching
• 3:38
  clients
• 3:39
  in
• 3:39
  the
• 3:39
  door,
• 3:41
  your
• 3:41
  job
• 3:41
  is
• 3:42
  to
• 3:42
  create
• 3:42
  those
• 3:43
  conversations
• 3:44
  that
• 3:44
  will
• 3:44
  eventually
• 3:45
  bring
• 3:45
  clients
• 3:46
  in.
• 3:46
  So
• 3:47
  start
• 3:47
  to
• 3:48
  see
• 3:48
  marketing
• 3:49
  as
• 3:49
  part
• 3:50
  of
• 3:50
  your
• 3:50
  business.
• 3:51
  I
• 3:52
  honestly
• 3:52
  see
• 3:52
  it
• 3:53
  as
• 3:53
  part
• 3:53
  of
• 3:53
  my
• 3:53
  mission.
• 3:54
  I
• 3:54
  get
• 3:55
  to
• 3:56
  change
• 3:56
  people's
• 3:56
  lives
• 3:57
  through
• 3:57
  this
• 3:57
  podcast.
• 3:58
  I
• 3:59
  get
• 3:59
  to
• 3:59
  have
• 3:59
  an
• 3:59
  impact
• 4:00
  through
• 4:00
  posts
• 4:00
  I
• 4:01
  share
• 4:01
  and
• 4:01
  different
• 4:02
  marketing
• 4:02
  classes
• 4:03
  that
• 4:03
  I
• 4:03
  run
• 4:03
  just
• 4:04
  like
• 4:04
  I
• 4:04
  did
• 4:04
  last
• 4:04
  week.
• 4:05
  So.
• 4:07
  The
• 4:07
  more
• 4:07
  you
• 4:07
  can
• 4:07
  begin
• 4:08
  to
• 4:08
  practice
• 4:09
  marketing,
• 4:10
  the
• 4:10
  more
• 4:10
  you
• 4:10
  will
• 4:10
  actually
• 4:11
  love
• 4:12
  sharing
• 4:12
  your
• 4:12
  message,
• 4:13
  getting
• 4:13
  clearer
• 4:14
  on
• 4:14
  your
• 4:14
  own
• 4:15
  point
• 4:15
  of
• 4:15
  view,
• 4:16
  and
• 4:16
  being
• 4:17
  a
• 4:17
  way
• 4:17
  to
• 4:18
  really
• 4:18
  express
• 4:18
  yourself.
• 4:19
  If
• 4:20
  you
• 4:20
  get
• 4:20
  that
• 4:20
  marketing
• 4:20
  right,
• 4:21
  you
• 4:21
  will
• 4:21
  get
• 4:22
  those
• 4:22
  coaching
• 4:22
  clients
• 4:23
  in
• 4:23
  the
• 4:23
  door,
• 4:24
  do
• 4:24
  the
• 4:24
  work
• 4:24
  you
• 4:24
  want
• 4:25
  to
• 4:25
  do.
• 4:25
  Gain
• 4:26
  experience,
• 4:27
  gain
• 4:27
  case
• 4:27
  studies,
• 4:28
  gain
• 4:28
  confidence
• 4:29
  in
• 4:29
  the
• 4:29
  process,
• 4:30
  but
• 4:30
  those
• 4:31
  first
• 4:31
  few
• 4:31
  clients
• 4:32
  require
• 4:32
  a
• 4:32
  lot
• 4:33
  more
• 4:33
  proactive
• 4:34
  reach
• 4:35
  than
• 4:35
  many
• 4:35
  people
• 4:36
  expect.
• 4:38
  Something
• 4:38
  else
• 4:38
  that
• 4:38
  came
• 4:39
  up
• 4:39
  in
• 4:39
  the
• 4:39
  q
• 4:39
  and
• 4:40
  a
• 4:40
  was
• 4:40
  the
• 4:40
  feeling
• 4:41
  that
• 4:41
  LinkedIn
• 4:42
  was
• 4:42
  sometimes
• 4:42
  full
• 4:43
  of
• 4:43
  other
• 4:44
  coaches,
• 4:45
  and
• 4:45
  that
• 4:45
  can
• 4:46
  certainly
• 4:46
  happen
• 4:47
  'cause
• 4:47
  we
• 4:47
  are
• 4:47
  the
• 4:47
  ones
• 4:48
  posting
• 4:48
  and
• 4:49
  commenting
• 4:49
  to
• 4:50
  grow
• 4:50
  our
• 4:50
  businesses.
• 4:52
  And
• 4:52
  social
• 4:52
  platforms
• 4:53
  tend
• 4:53
  to
• 4:54
  show
• 4:54
  us
• 4:54
  people
• 4:55
  who
• 4:55
  are
• 4:55
  similar
• 4:56
  to
• 4:56
  ourselves
• 4:57
  and
• 4:57
  they
• 4:57
  also
• 4:58
  know
• 4:58
  about
• 4:58
  the
• 4:58
  algorithm.
• 4:59
  So
• 4:59
  they'll
• 4:59
  show
• 5:00
  you
• 5:00
  the
• 5:00
  stuff
• 5:00
  that
• 5:00
  they
• 5:00
  know
• 5:01
  that
• 5:01
  you
• 5:01
  are
• 5:01
  interested
• 5:02
  in.
• 5:03
  One
• 5:04
  helpful
• 5:04
  thing
• 5:04
  that
• 5:04
  I
• 5:05
  showed
• 5:05
  them
• 5:06
  is
• 5:06
  to
• 5:07
  curate
• 5:07
  your
• 5:07
  LinkedIn
• 5:08
  feed
• 5:09
  by
• 5:09
  creating
• 5:10
  a
• 5:10
  filter
• 5:11
  to
• 5:11
  choose
• 5:11
  the
• 5:11
  companies
• 5:13
  and
• 5:13
  the
• 5:13
  types
• 5:13
  of
• 5:13
  people
• 5:14
  that
• 5:14
  you
• 5:14
  want
• 5:15
  to
• 5:15
  engage
• 5:15
  with.
• 5:17
  If
• 5:17
  you
• 5:17
  start
• 5:17
  engaging
• 5:18
  with.
• 5:18
  Other
• 5:19
  companies
• 5:19
  and
• 5:20
  other
• 5:20
  things
• 5:20
  that
• 5:20
  you
• 5:20
  don't
• 5:20
  normally
• 5:21
  see
• 5:21
  in
• 5:21
  your
• 5:22
  LinkedIn
• 5:22
  feed.
• 5:23
  And
• 5:23
  then
• 5:23
  your
• 5:23
  feed
• 5:24
  will
• 5:24
  actually
• 5:24
  be
• 5:24
  filled
• 5:25
  with
• 5:26
  people
• 5:26
  that
• 5:26
  you
• 5:26
  want
• 5:27
  to
• 5:27
  engage
• 5:27
  with,
• 5:28
  as
• 5:28
  well
• 5:28
  as
• 5:28
  obviously
• 5:29
  the
• 5:29
  other
• 5:29
  coaches
• 5:29
  that
• 5:30
  you
• 5:30
  want
• 5:30
  to
• 5:30
  support
• 5:31
  as
• 5:31
  well.
• 5:32
  So
• 5:32
  do
• 5:33
  use
• 5:33
  that
• 5:33
  trick.
• 5:33
  You
• 5:34
  can
• 5:34
  Google
• 5:34
  exactly
• 5:35
  how
• 5:36
  to
• 5:36
  do
• 5:36
  that.
• 5:36
  Or
• 5:37
  actually
• 5:37
  you
• 5:37
  can
• 5:37
  message
• 5:38
  me
• 5:38
  and
• 5:38
  I
• 5:38
  can
• 5:38
  send
• 5:39
  you
• 5:39
  a
• 5:39
  short
• 5:39
  video
• 5:40
  I
• 5:40
  have
• 5:40
  on
• 5:41
  how
• 5:41
  to
• 5:41
  create
• 5:41
  that
• 5:41
  filter
• 5:42
  to
• 5:43
  curate
• 5:43
  your
• 5:43
  LinkedIn
• 5:44
  feed.
• 5:46
  One
• 5:47
  last
• 5:47
  thing
• 5:47
  that
• 5:47
  coaches
• 5:48
  mentioned
• 5:48
  is
• 5:49
  that
• 5:49
  marketing
• 5:50
  can
• 5:50
  feel
• 5:50
  uncomfortable.
• 5:52
  It
• 5:52
  often
• 5:52
  feels
• 5:53
  like
• 5:53
  self-promotion,
• 5:55
  but
• 5:55
  when
• 5:55
  you
• 5:56
  think
• 5:56
  about
• 5:56
  marketing
• 5:57
  through
• 5:57
  a
• 5:58
  slightly
• 5:58
  different
• 5:59
  lens,
• 5:59
  it
• 5:59
  becomes
• 6:00
  so
• 6:00
  much
• 6:01
  easier.
• 6:02
  Marketing
• 6:03
  at
• 6:03
  its
• 6:03
  best
• 6:03
  is
• 6:04
  simply
• 6:05
  sharing
• 6:05
  ideas
• 6:06
  that
• 6:06
  help
• 6:06
  people
• 6:07
  to
• 6:07
  think
• 6:08
  differently
• 6:08
  about
• 6:09
  their
• 6:09
  situation.
• 6:10
  When
• 6:11
  I
• 6:11
  teach
• 6:11
  email
• 6:12
  nurture
• 6:12
  sequences,
• 6:13
  for
• 6:13
  example,
• 6:14
  I
• 6:14
  teach
• 6:14
  about
• 6:15
  changing
• 6:15
  people's
• 6:16
  beliefs.
• 6:17
  So
• 6:17
  they
• 6:17
  line
• 6:17
  up
• 6:18
  with
• 6:18
  the
• 6:18
  beliefs
• 6:19
  that
• 6:19
  they
• 6:19
  need
• 6:20
  to
• 6:20
  have
• 6:20
  to
• 6:20
  change
• 6:21
  their
• 6:21
  situation.
• 6:22
  So
• 6:23
  for
• 6:23
  example,
• 6:23
  if
• 6:24
  someone
• 6:24
  doesn't
• 6:24
  believe
• 6:25
  that
• 6:25
  there
• 6:26
  is
• 6:26
  such
• 6:26
  thing
• 6:27
  as
• 6:27
  school
• 6:28
  hours,
• 6:28
  term
• 6:29
  time
• 6:29
  only
• 6:29
  work,
• 6:30
  then
• 6:30
  they
• 6:30
  won't.
• 6:31
  Come
• 6:31
  and
• 6:32
  work
• 6:32
  with
• 6:32
  a
• 6:32
  career
• 6:32
  coach.
• 6:33
  'cause
• 6:33
  they'll
• 6:33
  think
• 6:34
  there's
• 6:34
  nothing
• 6:34
  else
• 6:34
  I
• 6:35
  can
• 6:35
  do.
• 6:35
  I
• 6:35
  just
• 6:36
  need
• 6:36
  to
• 6:36
  slog
• 6:37
  it
• 6:37
  to
• 6:37
  London
• 6:38
  and
• 6:38
  back
• 6:38
  again.
• 6:38
  And
• 6:38
  that's
• 6:39
  all
• 6:39
  there
• 6:39
  is
• 6:39
  to
• 6:39
  it.
• 6:40
  So
• 6:40
  if
• 6:40
  in
• 6:41
  your
• 6:41
  marketing
• 6:41
  you
• 6:42
  can
• 6:42
  share
• 6:42
  examples
• 6:43
  of
• 6:43
  what
• 6:43
  is
• 6:43
  possible,
• 6:44
  slowly,
• 6:45
  slowly,
• 6:45
  they
• 6:46
  change
• 6:46
  those
• 6:46
  beliefs
• 6:47
  just
• 6:47
  like
• 6:47
  I
• 6:48
  did.
• 6:48
  And
• 6:48
  I'm
• 6:48
  so
• 6:48
  grateful
• 6:49
  to
• 6:49
  have
• 6:49
  seen
• 6:50
  people's
• 6:50
  free
• 6:50
  marketing.
• 6:52
  And
• 6:52
  seeing
• 6:53
  somebody
• 6:53
  say
• 6:54
  that
• 6:54
  she
• 6:54
  had
• 6:55
  a
• 6:55
  term
• 6:55
  time
• 6:55
  only,
• 6:56
  school
• 6:56
  hours
• 6:56
  only
• 6:56
  business,
• 6:57
  which
• 6:58
  opened
• 6:58
  my
• 6:58
  mind
• 6:59
  to
• 6:59
  be
• 6:59
  able
• 6:59
  to
• 7:00
  create
• 7:00
  my
• 7:00
  own.
• 7:01
  So
• 7:01
  that's
• 7:02
  the
• 7:02
  power
• 7:02
  of
• 7:02
  marketing.
• 7:03
  I'm
• 7:03
  like
• 7:04
  here
• 7:04
  today,
• 7:04
  living
• 7:05
  my
• 7:05
  dream
• 7:06
  business.
• 7:06
  My
• 7:06
  dream
• 7:07
  life,
• 7:07
  because
• 7:08
  someone
• 7:08
  was
• 7:08
  kind
• 7:08
  enough
• 7:09
  in
• 7:09
  their
• 7:09
  marketing
• 7:10
  to
• 7:10
  show
• 7:11
  me
• 7:11
  that
• 7:11
  that
• 7:11
  was
• 7:11
  possible.
• 7:13
  So
• 7:13
  think
• 7:14
  about
• 7:14
  how
• 7:14
  you
• 7:15
  can
• 7:15
  change
• 7:15
  your
• 7:16
  clients'
• 7:16
  lives.
• 7:17
  What
• 7:17
  do
• 7:17
  they
• 7:17
  need
• 7:17
  to
• 7:18
  believe
• 7:19
  in
• 7:19
  order
• 7:19
  to
• 7:19
  get
• 7:19
  closer
• 7:20
  to
• 7:20
  what
• 7:20
  they
• 7:20
  want?
• 7:21
  So
• 7:21
  maybe
• 7:22
  they
• 7:22
  think
• 7:22
  they're
• 7:22
  not
• 7:23
  a
• 7:23
  natural
• 7:23
  leader.
• 7:24
  How
• 7:25
  can
• 7:25
  you
• 7:25
  show
• 7:26
  them
• 7:26
  examples
• 7:27
  of
• 7:27
  other
• 7:27
  leaders?
• 7:28
  Like
• 7:29
  years
• 7:29
  ago,
• 7:29
  I
• 7:30
  often
• 7:30
  joke
• 7:30
  that
• 7:30
  I
• 7:31
  thought.
• 7:32
  Of
• 7:32
  a,
• 7:32
  A
• 7:32
  leader
• 7:33
  was
• 7:33
  a
• 7:33
  man
• 7:34
  in
• 7:35
  a
• 7:35
  gray
• 7:35
  suit.
• 7:36
  That
• 7:36
  was
• 7:36
  like
• 7:37
  50
• 7:37
  plus
• 7:38
  because
• 7:38
  that
• 7:39
  was
• 7:39
  my
• 7:39
  experience
• 7:40
  of
• 7:40
  what
• 7:41
  a
• 7:41
  leader
• 7:41
  was.
• 7:42
  So
• 7:42
  when
• 7:42
  someone
• 7:43
  once
• 7:44
  called
• 7:44
  me
• 7:45
  a
• 7:45
  leader
• 7:46
  of
• 7:46
  my
• 7:46
  group
• 7:46
  and
• 7:47
  my
• 7:47
  community,
• 7:48
  I
• 7:48
  was
• 7:48
  really
• 7:49
  shocked
• 7:49
  because
• 7:49
  I
• 7:50
  didn't
• 7:50
  match
• 7:50
  up
• 7:51
  to
• 7:51
  that
• 7:51
  vision
• 7:51
  in
• 7:52
  my
• 7:52
  head
• 7:52
  of
• 7:52
  a
• 7:52
  leader.
• 7:53
  So
• 7:53
  how
• 7:54
  about
• 7:54
  you
• 7:54
  go
• 7:54
  out
• 7:54
  there
• 7:55
  if
• 7:55
  you
• 7:55
  are
• 7:55
  a
• 7:55
  leadership
• 7:55
  coach,
• 7:56
  for
• 7:56
  example.
• 7:57
  And
• 7:58
  show
• 7:58
  them
• 7:58
  what
• 7:58
  leadership
• 7:59
  really
• 7:59
  is.
• 8:00
  It's
• 8:00
  just
• 8:00
  being
• 8:01
  someone
• 8:01
  to
• 8:01
  aspire
• 8:02
  to
• 8:03
  rather
• 8:03
  than
• 8:03
  someone
• 8:04
  dictating
• 8:04
  the
• 8:05
  rules,
• 8:05
  which
• 8:05
  is
• 8:05
  something
• 8:06
  that
• 8:06
  many
• 8:06
  of
• 8:06
  us
• 8:07
  have
• 8:07
  in
• 8:07
  our
• 8:07
  heads
• 8:08
  about
• 8:08
  leadership.
• 8:09
  The
• 8:09
  final
• 8:09
  point
• 8:10
  is
• 8:10
  that
• 8:10
  marketing
• 8:11
  results
• 8:11
  rarely
• 8:12
  happen
• 8:12
  instantly,
• 8:13
  and
• 8:13
  you
• 8:14
  don't
• 8:14
  always
• 8:14
  hear
• 8:15
  the
• 8:15
  results
• 8:16
  of
• 8:16
  your
• 8:16
  amazing
• 8:17
  marketing.
• 8:18
  People
• 8:19
  need
• 8:19
  to
• 8:20
  see
• 8:20
  your
• 8:20
  ideas
• 8:21
  multiple
• 8:21
  times
• 8:22
  before
• 8:22
  they
• 8:22
  feel
• 8:23
  familiar
• 8:23
  with
• 8:23
  your
• 8:24
  work.
• 8:25
  They
• 8:25
  also
• 8:25
  don't
• 8:25
  always
• 8:26
  tell
• 8:26
  you
• 8:26
  that
• 8:27
  things
• 8:27
  make
• 8:27
  a
• 8:27
  difference.
• 8:28
  So
• 8:29
  for
• 8:29
  example,
• 8:29
  this
• 8:30
  month
• 8:30
  I'm
• 8:30
  running
• 8:31
  a
• 8:31
  podcast
• 8:32
  review
• 8:32
  competition
• 8:33
  and
• 8:34
  hearing
• 8:34
  the
• 8:35
  amazing
• 8:35
  impact
• 8:36
  that
• 8:36
  this
• 8:36
  podcast
• 8:36
  has
• 8:37
  had
• 8:37
  from
• 8:37
  people
• 8:37
  that
• 8:38
  I
• 8:38
  had
• 8:38
  no
• 8:38
  idea
• 8:39
  had
• 8:39
  been
• 8:39
  listening.
• 8:40
  So.
• 8:41
  Like
• 8:41
  I
• 8:41
  say,
• 8:42
  you
• 8:42
  don't
• 8:42
  always
• 8:42
  get
• 8:43
  to
• 8:43
  hear
• 8:43
  the
• 8:43
  results
• 8:44
  of
• 8:44
  your
• 8:44
  work,
• 8:45
  but
• 8:45
  just
• 8:45
  slowly,
• 8:45
  slowly
• 8:46
  start
• 8:46
  to
• 8:46
  build
• 8:47
  that
• 8:47
  trust
• 8:48
  that
• 8:48
  is
• 8:48
  happening
• 8:49
  and
• 8:49
  let
• 8:50
  those
• 8:50
  results
• 8:51
  compound
• 8:51
  and
• 8:51
  build
• 8:52
  your
• 8:52
  confidence.
• 8:53
  Continue
• 8:54
  to
• 8:54
  show
• 8:54
  up
• 8:55
  long
• 8:55
  enough
• 8:55
  for
• 8:56
  people
• 8:56
  to
• 8:57
  really
• 8:57
  understand
• 8:58
  what
• 8:58
  you
• 8:58
  do
• 8:59
  and
• 8:59
  to
• 8:59
  get
• 9:00
  to
• 9:00
  know
• 9:00
  you.
• 9:01
  If
• 9:01
  you
• 9:02
  are
• 9:02
  listening
• 9:03
  to
• 9:03
  this
• 9:03
  and
• 9:03
  thinking.
• 9:05
  I
• 9:05
  didn't
• 9:05
  train
• 9:06
  as
• 9:06
  a
• 9:06
  coach
• 9:06
  so
• 9:07
  I
• 9:07
  could
• 9:07
  spend
• 9:07
  my
• 9:07
  life
• 9:08
  marketing
• 9:09
  then
• 9:09
  I
• 9:09
  completely
• 9:10
  hear
• 9:10
  you
• 9:11
  and
• 9:11
  I
• 9:11
  know
• 9:11
  the
• 9:11
  feeling,
• 9:12
  but
• 9:12
  the
• 9:12
  goal
• 9:13
  isn't
• 9:14
  to
• 9:14
  market
• 9:15
  80%
• 9:15
  of
• 9:16
  your
• 9:16
  time
• 9:16
  forever.
• 9:17
  The
• 9:17
  goal
• 9:18
  is
• 9:18
  to
• 9:18
  build
• 9:18
  enough
• 9:19
  visibility
• 9:19
  and
• 9:20
  relationships
• 9:21
  that
• 9:21
  your
• 9:21
  pipeline
• 9:22
  becomes
• 9:22
  steady,
• 9:23
  and
• 9:23
  once
• 9:24
  that
• 9:24
  happens,
• 9:24
  you
• 9:25
  will
• 9:25
  be
• 9:25
  able
• 9:26
  to
• 9:26
  shift
• 9:26
  that
• 9:26
  balance
• 9:27
  naturally
• 9:28
  down
• 9:29
  towards
• 9:29
  more
• 9:30
  delivery
• 9:30
  and
• 9:30
  less
• 9:31
  marketing.
• 9:32
  So
• 9:33
  if
• 9:33
  you
• 9:33
  are
• 9:33
  a
• 9:33
  qualified
• 9:34
  coach
• 9:34
  building
• 9:35
  your
• 9:35
  business
• 9:35
  and
• 9:36
  you
• 9:36
  want
• 9:36
  practical
• 9:37
  guidance
• 9:37
  on
• 9:38
  the
• 9:38
  actions
• 9:38
  that
• 9:39
  lead
• 9:39
  to
• 9:39
  clients,
• 9:40
  I've
• 9:40
  created
• 9:41
  a
• 9:41
  really
• 9:42
  simple
• 9:43
  resource
• 9:43
  called
• 9:44
  12
• 9:44
  Ways
• 9:44
  to
• 9:44
  Get
• 9:45
  Paying
• 9:45
  Coaching
• 9:45
  Clients.
• 9:47
  It's
• 9:47
  not
• 9:47
  talking
• 9:48
  about
• 9:48
  all
• 9:48
  the
• 9:48
  different
• 9:49
  ways
• 9:49
  you
• 9:49
  can
• 9:49
  post,
• 9:50
  but
• 9:50
  it's
• 9:50
  talking
• 9:50
  about
• 9:50
  12
• 9:51
  ways
• 9:51
  that
• 9:51
  you
• 9:51
  can
• 9:52
  get
• 9:52
  clients
• 9:52
  today
• 9:54
  if
• 9:54
  you
• 9:54
  actually
• 9:55
  open
• 9:55
  the
• 9:55
  document
• 9:56
  and
• 9:56
  take
• 9:56
  those
• 9:56
  actions.
• 9:58
  So
• 9:58
  do
• 9:58
  grab
• 9:58
  the
• 9:58
  link
• 9:59
  in
• 9:59
  the
• 9:59
  show
• 9:59
  notes
• 10:00
  and
• 10:00
  I
• 10:00
  hope
• 10:00
  it
• 10:00
  helps
• 10:01
  you
• 10:01
  get
• 10:01
  a
• 10:01
  client
• 10:01
  today.
• 10:02
  Please
• 10:03
  do
• 10:03
  get
• 10:03
  in
• 10:03
  touch
• 10:04
  with
• 10:04
  me.
• 10:04
  If
• 10:04
  it
• 10:04
  does.
• 10:05
  I
• 10:05
  would
• 10:05
  love
• 10:05
  to
• 10:05
  hear
• 10:06
  your
• 10:06
  results.
• 10:07
  So
• 10:08
  thank
• 10:08
  you
• 10:08
  for
• 10:08
  being
• 10:09
  here
• 10:09
  today.
• 10:09
  It
• 10:09
  was
• 10:10
  so
• 10:10
  good
• 10:10
  to
• 10:11
  spend
• 10:11
  the
• 10:11
  time
• 10:11
  with
• 10:11
  you.
• 10:12
  And
• 10:12
  like
• 10:12
  I
• 10:12
  say
• 10:13
  at
• 10:13
  the
• 10:13
  end
• 10:13
  of
• 10:13
  every
• 10:13
  episode,
• 10:14
  trust
• 10:14
  yourself,
• 10:15
  believe
• 10:15
  in
• 10:15
  yourself,
• 10:16
  and
• 10:16
  be
• 10:16
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• 10:16
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• 10:17
  gardener
• 10:17
  who
• 10:17
  keeps
• 10:18
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  seed.
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  Microphone (Samson Q2U Microphone): Thank
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