Latest / The Real Estate Agent Playbook / From Data to Deals: The Irreplaceable Skills of Real Estate Agents

Transcript

From Data to Deals: The Irreplaceable Skills of Real Estate Agents · The Real Estate Agent Playbook

• 0:00
  So what exactly do you do as a real estate agent?
• 0:04
  Aren't you just going to be replaced by computers?
• 0:06
  Anyways, this is a question that i'm getting so much attention from because
• 0:12
  with the release of the new chat gpt And all of the things that are going
• 0:16
  on in the ai world not to mention, you know Virtual staging and all the
• 0:21
  things digital signing and everything as technology progresses Agents that hide
• 0:26
  from it Certainly could be replaced, but agents that use it and continue to
• 0:31
  feed it knowledge are also, you know, possibly putting themselves at risk.
• 0:36
  Here's what you need to know.
• 0:37
  Technology is here to stay.
• 0:39
  AI is going to change the game, but you as an agent can be here in
• 0:44
  alignment with AI, with just a few tweaks to what you're doing already.
• 0:49
  So stay tuned
• 0:54
  What's up guys jeremy kane real estate agent playbook This is an absolute hot
• 0:59
  topic and I am very excited to talk about this I've had arguments with adam the ai
• 1:03
  guy who's an agent within my organization.
• 1:06
  Adam just released a course on Ai called agent prompt university go check that out.
• 1:11
  I'll link his stuff in the comments But with ai Constantly
• 1:16
  changing, constantly involving.
• 1:18
  You can choose to use it as a tool or you can definitely be left behind, but
• 1:25
  to not get replaced, we need to make sure that we are focusing on the client
• 1:29
  journey, the things that I teach and help you focus on on this channel because you
• 1:34
  are irreplaceable to a certain level.
• 1:36
  And that is what we're going to talk about.
• 1:38
  So if you like that, like, comment, subscribe, stay in
• 1:41
  touch, hit the notification bell.
• 1:43
  If you're listening over on the podcast, thank you so much for that.
• 1:46
  Please share this with your favorite real estate agent.
• 1:48
  As you know, we are focusing on helping agents win every single
• 1:52
  day at the game of real estate.
• 1:54
  So let's dive in.
• 1:56
  And this is the perfect week for this to come out is last week.
• 1:59
  There was just a new release of ChatGPT, that now can read emotions.
• 2:04
  It can talk back to you.
• 2:05
  And the amount of.
• 2:08
  You know progress that they've made in just a few short years with just this
• 2:12
  large language model chad gbt The massive things that are going on in robotics and
• 2:17
  tesla and them doing all those things Certainly, you have to ask yourself.
• 2:21
  Are we going to be, you know chauffeured around by robots?
• 2:24
  Are we going to have?
• 2:26
  You know the the same impact as agents that we have on our current
• 2:32
  clients well Here's the deal.
• 2:35
  There was a time when all of the data was ours, right?
• 2:39
  That time is gone.
• 2:40
  The MLS has come, come.
• 2:42
  It used to be, you know, books delivered to, you know, your
• 2:45
  offices and you held the data.
• 2:47
  Well, then the data started getting, you know, pushed out and then it was like,
• 2:50
  well, we can get you into the houses.
• 2:52
  And then you had, you know, some of the iBuyers come along and
• 2:55
  people can still get in the houses.
• 2:57
  But through all of this, the market share To the agents who are taking
• 3:01
  care of people who have the human touch continues to, you know, own the
• 3:06
  vast majority of the market share.
• 3:09
  And so as we look at these tools, we have to understand they are going to absolutely
• 3:15
  change the way we're doing things.
• 3:17
  Replace us is a very strong term, unless you let it.
• 3:21
  Right.
• 3:22
  If you're an agent and you're lazy and you're relying on, you know, tech and
• 3:26
  your clients to find your properties and, and now you're relying on, you
• 3:29
  know, the tech to do the negotiations for you, you know, directly and all
• 3:33
  of those things, certainly there's, there's a time where it'll have enough
• 3:37
  information and have enough, you know, brain power, so to speak, to replace you.
• 3:42
  And so what do we have as agents that is not.
• 3:46
  You know, is not replaceable, huh?
• 3:49
  Interesting.
• 3:50
  We're talking about your value stack.
• 3:51
  What value are you bringing?
• 3:53
  And so if nothing else, take this time to really look at AI, what it is and.
• 3:59
  Describe your value in addition to what it offers or could offer in the near future.
• 4:04
  And those, you know, certainly with robots and all the things, the,
• 4:09
  the possibilities are endless, but.
• 4:12
  When you're developing this value proposition, as we move into this
• 4:15
  new kind of buyer commission lawsuit kind of season, this is a perfect
• 4:20
  time to look at AI and be like, okay, what value do I actually bring?
• 4:25
  And it's funny because we have empathy and emotional intelligence and all
• 4:29
  of those things, which reading some of the emotions and some of the
• 4:33
  body language things is definitely on the, on the forefront, right?
• 4:37
  ChatGPT will be able to do that at a pretty high level in the near future.
• 4:41
  However, the responses will be kind of, you know, big box, right?
• 4:47
  That's, that's what it's going to be.
• 4:49
  And so when you're really dialing into that exact situation, the emotions of
• 4:54
  taking out that big loan and all of the things you've been there, you've
• 4:57
  at least been there with other clients.
• 4:59
  And if you haven't, you've gone to school on your, you're on your first
• 5:02
  deal, but you've been there with other clients, that experience to
• 5:05
  draw on, what are they going through?
• 5:07
  To provide your clients with that education based on their emotions and
• 5:11
  what they're going through, what they will go through, that's all great, right?
• 5:14
  And having a conversation and talking to them about that and showing the
• 5:18
  empathy and helping them through those buyer remorse times or the
• 5:21
  frustration with inspection items or whatever that is, is something that
• 5:25
  can absolutely go to the next level.
• 5:27
  Then we have negotiation, you know, those relationships, right?
• 5:31
  AI will never have a relationship with a listing agent who's reviewing offers.
• 5:35
  Now.
• 5:36
  Will AI have relationships with other AIs?
• 5:39
  Certainly, that's, that's what they've built.
• 5:41
  But, if there's another agent on the other side, or someone's selling the
• 5:44
  home, there is an emotional time.
• 5:47
  I believe we're a long way from just clicking a few buttons and putting your
• 5:51
  house on the market And having a robot present all these offers of real people
• 5:55
  right because these robots aren't going to be buying the homes So you have to
• 5:58
  have those interactions at some point and when money's involved when emotion's
• 6:02
  involved with the home I really think that that's the part of the situation
• 6:06
  That we need to be sharpening our skills sharpening Our awareness of what is
• 6:11
  going on truly in that buyer sellers You Brains, because those are the people that
• 6:17
  are going to make the decision, right?
• 6:18
  If I don't care, if I'm a big time investor and, you know, I just want
• 6:21
  to get the most money, the fastest, well, certainly maybe robots will
• 6:25
  eventually be able to do that.
• 6:27
  However, if, if I'm an agent and I have, you know, a thousand contacts that I've
• 6:32
  reached out to using social media driven AI content, right, whatever, then I Actual
• 6:38
  people with the money that I can help bring to the table through my network.
• 6:42
  So that knowledge and networking is also going to be very,
• 6:47
  you know, very important.
• 6:50
  And we talk a lot about niching down and having expertise.
• 6:54
  Well, As of this point, the large language model is very vast, right?
• 6:57
  It's going to take all of the information and, and spit something out, niching down
• 7:01
  and having that network and having that specific knowledge of that neighborhood
• 7:05
  or that, you know, architecture or whatever is super important and the
• 7:09
  ability to problem solve, right?
• 7:11
  There's, there's a lot of things that can go into this, but the
• 7:14
  ability to problem solve solve while taking into account emotions and.
• 7:18
  Negotiation skills and all of that.
• 7:20
  We're still a long ways off of that in my opinion granted it
• 7:24
  could happen pretty quickly.
• 7:25
  I get it But as an agent if you're just focusing on new people and people that you
• 7:31
  don't have these relationships with and so on This could be something that Could push
• 7:36
  you out eventually because that's who's going to start taking advantage, right?
• 7:39
  Those, the people that are up and coming, whether it's gen Z or the next generation,
• 7:43
  they're going to be used to AI.
• 7:45
  They used it through elementary school, you know, middle school, high school,
• 7:48
  just like we're comfortable with, you know, computers and the next generation
• 7:52
  is super comfortable with the cell phones and all the things like they're
• 7:56
  going to be comfortable with AI.
• 7:57
  So.
• 7:57
  That's really where the turning point might be.
• 8:00
  And those people are a long ways from being of home buying age.
• 8:03
  Right.
• 8:04
  And so if we continue to push the narrative and talk to people about, you
• 8:09
  know, how we're using AI and using AI as a tool, certainly we're making it a
• 8:14
  stronger, smarter tool as we're doing it.
• 8:16
  But the fact that we're using it and taking it to our clients and
• 8:20
  the information that it can serve so that we can be the resource and the
• 8:24
  delivering asset, we're still, you know, in this age where people want
• 8:28
  to do belly to belly business, right?
• 8:30
  People want to shake that hand.
• 8:31
  People want to have that conversation.
• 8:33
  And as we continue to push through this, that's even more important, right?
• 8:38
  As the assets get more expensive, as the real estate gets more expensive, as.
• 8:42
  You know, interest rates change, and there's so many options for
• 8:45
  lending and all of this stuff and affordability is a thing like all of
• 8:48
  these emotions are going to come into it.
• 8:50
  And it's not just by the book, you know, big, vast generic
• 8:54
  responses, and it's going to.
• 8:57
  Be a long time before you can be replaced.
• 9:00
  If you're providing this experience, this in person touch, this in person
• 9:05
  emotional, you know, intelligent experience, that's, that's where it's at.
• 9:10
  So make sure that the experience is amazing.
• 9:13
  Certainly we can use it for, you know, mass communications
• 9:16
  and the things that we're doing and help us write descriptions.
• 9:19
  Help us even negotiate from hey, this is what I have going on.
• 9:23
  What do you see right?
• 9:24
  I know my buddy Adam like I mentioned earlier He would probably disagree and
• 9:28
  he's probably stopped watching this video by now But he you know has upload
• 9:31
  zoning codes to have conversations with appraisers and things of that nature
• 9:36
  so there is really a way to use chat GBT or any of the large language models
• 9:42
  as a weapon And if you can use it as a weapon to better your knowledge,
• 9:46
  and to better the client's experience, it's only going to take it further
• 9:50
  to the next level and the next level.
• 9:51
  And so, we have one chance to make this home buying or selling experience
• 9:56
  as good as it can be, right?
• 9:58
  It's a stressful time, and so that's, that's super important.
• 10:02
  And then the trust is built and it's there, and so the trust and the
• 10:05
  ethical standards that come into play are absolutely a piece of it, right?
• 10:10
  And This is of utmost importance, even if we are going down the AI and
• 10:14
  we're using AI is how you use it is of utmost importance and ethically
• 10:19
  to use it with ethics in mind is certainly important, especially
• 10:23
  if you're a realtor and and so on.
• 10:26
  So what we have to do is take all of the vast knowledge, take the resource
• 10:30
  that it is and incorporate our human touch into our clients, right?
• 10:36
  I absolutely am not a fan of the can drip campaigns.
• 10:39
  Right?
• 10:40
  You can use ChatGPD, you can infiltrate your personality, your
• 10:44
  speaking styles, all of the things.
• 10:46
  Adam goes into all of that in his course.
• 10:48
  But you can use that to better the experience, to give that human touch.
• 10:52
  And that's where we're at right now.
• 10:54
  Now, people think I'm crazy, but I just think that the human touch is
• 10:57
  always going to be a piece of buying and selling real estate because
• 11:01
  it is such an emotional piece.
• 11:04
  With, you know, people that are living in their homes, primary residents, and so on.
• 11:08
  I understand that a large majority of the buyers right now are cash and industrial
• 11:12
  investors or mom and pop investors that, you know, industry or that side of
• 11:17
  it, that niche could see some changes.
• 11:18
  And as I talk about all the time on this channel, as your niche changes
• 11:22
  and adapts, you might not get the same result from the same niche if
• 11:26
  you're not adapting alongside of it.
• 11:28
  So AI is an amazing tool.
• 11:30
  It's just as real estate agents.
• 11:32
  We need to focus on those experiences, on those direct communications,
• 11:36
  those interactions, so that we can have a business that is not
• 11:41
  replaceable by a robot or by a computer system, and we can move forward.
• 11:45
  So I hope that helped.
• 11:47
  I am, you know, more than happy to chat about this anytime.
• 11:51
  I love hearing different perspectives.
• 11:53
  Like I said, my guy, Adam thinks that, you know, the robots
• 11:56
  and everything's taking over.
• 11:59
  He provides so much information in that course that he just launched.
• 12:02
  So check that out.
• 12:04
  But on the other side of it, let's make sure that we're focusing on
• 12:08
  our client experience control.
• 12:10
  We can control use the tools as resources, but do not ever let
• 12:14
  it replace that human touch.
• 12:16
  Because once that human element is gone, it'll be a lot easier
• 12:19
  for these things to come in and replace us because they are more.
• 12:23
  You know adequate and they're more responsive and they can get they can
• 12:27
  go through a lot more data than I can Certainly in a short amount of time
• 12:31
  So please like comment subscribe get out there get you a win today and
• 12:34
  make sure you're taking care of those people Shaking hands kissing babies
• 12:38
  giving hugs doing all the things.
• 12:40
  We'll see you next time