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People First Isn't Just a Value. For This CEO, It's the Whole Strategy

Patty Barahona has spent over 15 years at Youth Leadership Institute — starting as a part-time program coordinator and now serving as CEO of one of California's most respected youth advocacy organizations.

Through all of it, the through line has been the same: people first. Not as a value on a wall. As the actual way they show up every single day.

We talk about what it's like to grow up inside one organization for 15 years, what happened in the first week as interim CEO that changed everything, and the brand new clothing line they're launching as a love letter to their son, their past self…

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