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Amazon’s $20B Ad Fight, Good Good Golf Melts Down & Walmart’s Chicken Purse
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Amazon’s ad auction is headed to court, Good Good Golf turned one bad advertisement into a distribution crisis, and Walmart made a purse out of rotisserie chicken packaging. Ecommerce had a week.
In this episode of Selling on Giants, Mr. Will breaks down the Federal Trade Commission’s challenge to Amazon’s advertising auctions, new insurance requirements for Amazon sellers, fourth quarter cost pressure, AI-powered product discovery, Sephora’s TikTok Shop strategy, and two completely different lessons in creating brand attention.
What is the FTC alleging about Amazon’s…
The skinny
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