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How to Build a Demand Generation Engine From Scratch | Brydon McMillen
Most companies build a demand gen engine, hit their number, and walk away. Brydon McMillen says that's exactly the moment it starts to break.
Brydon's path here wasn't typical. He came up drafting electrical diagrams for billion-dollar energy projects with a chemical engineering degree, until a co-op placement handed him a broken chatbot nobody else wanted. He rebuilt it, drove a 352% increase in qualified leads, and pivoted into paid search for good. From building an agency's PPC department from scratch to founding his own shop, Plateau PPC, and hitting $26,000 a month in recurring revenue…
The skinny
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