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Brandon Hall: Scaling Accounting Firms: Leadership, Sales, and Accountability That Actually Work
Show Summary:
In this GMAP episode, Brandon Hall joins the conversation to break down what actually holds accounting firms back from meaningful scale—and why technology alone isn't the answer.
Drawing from his experience as a CPA, firm founder, and real estate investor, Brandon explains why most firms don't have an operations problem—they have a sales and leadership problem. He challenges the idea that sales should be "balanced" with operations, arguing instead that healthy firms intentionally let sales outpace operations to force growth, systems, and accountability.
The discussion dives into…
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