[Biz 005] Your Ideal Client Probably Doesn't Care About Your Certifications

The Confidence Project Podcast · Jul 17, 2019 · 16m

UGH, I KNOW. This one hurts me- but it left me confused and stuck for YEARS. Anywhere I could, I would put all of my education and certifications- it was the cornerstone of my entire business. It was on my business cards, all over my website, I talked about it non stop on social media- and guess what? No one cared.

Not once has a client asked me what my qualifications are- if clients did care about that stuff, run-of-the-mill trainers wouldn't have booming businesses- and yet? The industry is infested with them- they're everywhere. Yet, our clients don't care.

Not only that, our clients don't…