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Latest / Billion Dollar Sellers

AI wins the test. Humans win the close.

Date: 27th July 2026

Summary: In episode 201, Kevin King breaks down the AI ads playbook and the rule the episode is named after: AI wins the test, humans win the close. Plus Amazon quietly showing sellers exactly how manual PPC ends, the tariffs coming back from the dead under a brand new legal justification, and Amazon's quietest sixty billion dollar business that most sellers aren't even playing.

Link to written version of the newsletter: [Insert link here]

Key Points Discussed:

AI video for paid ads is the biggest make-money lever in AI right now, and the one with the loudest hype. Meta's…

The skinny

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