TikTok Shop is Changing Everything for eCommerce Demand Generation | Jordan West
In this eye-opening conversation, Matt Edmundson chats with Jordan West about the transformative potential of TikTok Shop for e-commerce brands of all sizes. Jordan reveals how TikTok Shop has fundamentally changed affiliate marketing for e-commerce by incentivising creators to sell products rather than simply promote them.
Unlike traditional influencer marketing where brands struggle to get meaningful content from product seeding, TikTok Shop creates a system where creators are motivated to produce multiple pieces of content for each sample they receive. Jordan shares how his agency helped a…
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