Latest / Influencer Confidential / 10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282

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10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282 · Influencer Confidential

0:00
Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
0:04
Speaker 1: Nina Zeta and I will be your host. I love
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Speaker 1: working with brands and influencers on all things business strategy.
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Speaker 1: Are you ready to learn what it takes to work
0:13
Speaker 1: in this influencer industry and see behind the current, Well,
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Speaker 1: let's jump in. If you were to close your eyes
0:23
Speaker 1: and think about the most successful travel influencer or creator
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Speaker 1: that you know, chances are I have probably worked with them,
0:29
Speaker 1: whether it's been on the brand side, booking them on
0:32
Speaker 1: a campaign, or sending them product or putting them on
0:35
Speaker 1: a press trip, or perhaps it's been through my creator
0:38
Speaker 1: coaching and support. I am very in with the travel
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Speaker 1: creator world. Travel creators and influencers that you know and love.
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Speaker 1: Many of them are some of my really close friends.
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Speaker 1: And because I'm in this space, I have been able
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Speaker 1: to identify the creators that are successful in this space,
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Speaker 1: the habits that they have, the tools that they're using,
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Speaker 1: and what makes them different than the rest. And this
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Speaker 1: is what I want to go over. Not only the
1:03
Speaker 1: habits that I am seeing successful travel creators, I also
1:06
Speaker 1: want to talk about the tools that they're using. Now.
1:09
Speaker 1: Like I mentioned, a big part of the reason in
1:11
Speaker 1: my community I've been able to network and meet so
1:13
Speaker 1: many travel creators is because I used to run press
1:16
Speaker 1: trips for tourism boards. I used to put together these
1:18
Speaker 1: campaigns and literally pay the world's top travel influencers to
1:22
Speaker 1: come to different destinations and talk about my client. Now,
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Speaker 1: one habit that I'm seeing across every successful influencer I've
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Speaker 1: ever worked with is that they are connected. They are
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Speaker 1: not just you know, getting to an airport and relying
1:33
Speaker 1: on Dodgy Wi Fi. These are mobile businesses people. These
1:37
Speaker 1: travel influencers are connected at any and all time. They
1:41
Speaker 1: make sure that they have an eSIM they are connected
1:43
Speaker 1: to now Here. At Sidewalker Daily, we have vetted, We
1:46
Speaker 1: have gone through different types of programs and eSIMs to
1:49
Speaker 1: make sure that if we're going to put our name
1:50
Speaker 1: behind something, we really believe in it, and our favorite
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Speaker 1: tool of choice is gigsky. Now. One of the reasons
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Speaker 1: we love gigs guy the most is because not only
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Speaker 1: does it work in over one hundred and twenty plus countries,
2:02
Speaker 1: You're going to be able to engage with your audience
2:04
Speaker 1: or respond to a brand email if you need to.
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Speaker 1: You're literally just on right you're not waiting to get
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Speaker 1: back to the hotel. And I tell my creators this
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Speaker 1: all the time. If a brand pitches you and you
2:13
Speaker 1: have to wait three four days to get back to them,
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Speaker 1: they've already pitched so many other people in the meantime.
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Speaker 1: So being connected is not a luxury. Is the most
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Speaker 1: important part for the travel creators that I know and love,
2:24
Speaker 1: and they will all tell you this. Now, what makes
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Speaker 1: gigs Guy really exciting is that they do have a
2:29
Speaker 1: subscription plan and they are really really affordable and you
2:33
Speaker 1: pay monthly. So just to give it to you really
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Speaker 1: simple if you were to pay twelve dollars a day
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Speaker 1: for roamin versus seventeen dollars a month, literally a month.
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Speaker 1: And travel creators are constantly traveling, they're going abroad, they're international,
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Speaker 1: they need access. You're not switching simcards that old school.
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Speaker 1: It's just all in your phone, ready to go. And again,
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Speaker 1: this is the top tool professional travel creators are investing
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Speaker 1: in because again they are traveling, but they're also working,
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Speaker 1: they're uploading reels, they're responding to brands, they're engaging with
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Speaker 1: their audience. They're able to just again be connected as
3:03
Speaker 1: if they were at home, One of our absolutely favorite
3:06
Speaker 1: features about gigsky, you guys, is that you can stay
3:09
Speaker 1: connected even after you use up all your data. You're
3:13
Speaker 1: going to be at a slower speed, but they're never
3:15
Speaker 1: going to cut you off. And a lot of times
3:17
Speaker 1: in this industry, in the E space, like you have
3:20
Speaker 1: to buy a whole new plan if you run out
3:22
Speaker 1: mid month. So this, to me makes sure that you
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Speaker 1: are connected. And another reason we absolutely love Gigsky here
3:28
Speaker 1: at Sidewalker daily reliable data is the foundation of a
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Speaker 1: travel creator's business, So thank you to our sponsor Gigsky.
3:34
Speaker 1: I can't stress it enough. Another habit that I see
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Speaker 1: a lot of travel creators implementing from day one is
3:40
Speaker 1: keeping it really simple, like long on are the days
3:42
Speaker 1: of traveling with all of this equipment, and like different
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Speaker 1: cameras and different lenses and different angles. Yes, there's people
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Speaker 1: who obviously still do this, but again I work with
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Speaker 1: a lot of influencers, like they're keeping it light, like
3:54
Speaker 1: they have like some sort of pocket camera. They are
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Speaker 1: shooting so much content from their phone. Nowadays, maybe the
4:00
Speaker 1: fancy ones will have a drone, but again, most of all,
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Speaker 1: it's about a simple light setup. Audio is so important,
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Speaker 1: so yes, you will see. So many travel creators have
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Speaker 1: their little Dji wireless mics connected to their phone because
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Speaker 1: they're shooting content at a Paris cafe or bistro which
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Speaker 1: is loud, and these mics is what's going to make
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Speaker 1: their content super super clear to the ear. But the
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Speaker 1: audio piece is probably more important than the actual filming nowadays.
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Speaker 1: So as long as you have a good phone and
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Speaker 1: a strong mic, that right there is golden, golden, golden,
4:33
Speaker 1: golden when it comes to just again being a professional
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Speaker 1: travel creator and understanding the tools that you need to succeed. Now,
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Speaker 1: professional travel creators one of their main habits is they
4:43
Speaker 1: know what they need to shoot. So many amateurs come
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Speaker 1: in and they're just shooting so so, so much, and
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Speaker 1: they're shooting everything, and then they're bogged down with hours
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Speaker 1: and hours and hours of footage. They don't know what
4:51
Speaker 1: to do with it, they don't know how to edit it,
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Speaker 1: and then nothing goes up. My friends who are making
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Speaker 1: again million dollar plus in travel content creation, they are
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Speaker 1: in they know exactly what they need to get. Now.
5:02
Speaker 1: Of course, when you're first starting you need be role
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Speaker 1: I'm not saying you don't, but you need to organize
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Speaker 1: that b role. Like so many of the travel creators
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Speaker 1: will have a drop box or Google folder and it's
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Speaker 1: like airport b roll, luggage b roll, destination b roll.
5:15
Speaker 1: And of course you want those b roll clips as
5:18
Speaker 1: you're starting, but the more, again, you want to make
5:20
Speaker 1: this a business. You don't just want to hoard content.
5:23
Speaker 1: You want to be really intentional. So again, I have
5:25
Speaker 1: a girl who I'm working with, travel creator. She's gonna
5:28
Speaker 1: go to Thailand. You know what she's gonna do. She's
5:30
Speaker 1: gonna have a shotless ready. She knows the reels she
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Speaker 1: is going to shoot before she gets there. She is
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Speaker 1: very clear. So she's like on assignment, right, She's like,
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Speaker 1: I'm gonna go to Thailand and do the best places
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Speaker 1: to visit in Thailand in twenty four hours. She is
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Speaker 1: going in with the title of the video, so she's
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Speaker 1: not just filming every single thing and being bogged down
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Speaker 1: by so much content. Right. So having a clear shot list,
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Speaker 1: knowing the content you want to film or write about
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Speaker 1: ahead of time is gonna save you so much time.
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Speaker 1: And this is to tried and true trick that the
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Speaker 1: creators are doing. Creators are also understanding that when it
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Speaker 1: comes to be role they don't need to shoot a
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Speaker 1: lot three to five seconds. Like especially my short form creators,
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Speaker 1: they are doing so many quick edits that they're like, okay,
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Speaker 1: it just needs to be a quick little clip in
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Speaker 1: and out. Let's go. You don't want again be on
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Speaker 1: your phone the whole time. That is just ridiculous. You
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Speaker 1: can quickly shoot that b roll, get it, organize it
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Speaker 1: and be out. Now a big thing that I see
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Speaker 1: all travel creators do a habit that they have instilled
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Speaker 1: from day one is not posting in real time. They
6:27
Speaker 1: are not like going to their hotel and posting that night.
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Speaker 1: They are always a few days behind. My friend she's
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Speaker 1: like posting about Egypt, and then in her close friend
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Speaker 1: she's like, but really, I'm back home in New York
6:36
Speaker 1: or whatever. So you're not posting in real time. You're
6:40
Speaker 1: not posting, you know, while you're at the destination. You
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Speaker 1: are posting, you know, a week later, two weeks later,
6:45
Speaker 1: a couple of days later, but never in real time. Now,
6:48
Speaker 1: we talked about briefly organizing your content before you travel.
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Speaker 1: This may sound like a little silly, but I have
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Speaker 1: to say it. I just know so many travel influencers.
6:56
Speaker 1: I need to let you guys in They also organize
6:59
Speaker 1: their outfits. Now this is maybe a little bit more female.
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Speaker 1: Some of my guys are literally just wearing the same
7:03
Speaker 1: shirt and shorts all the time. But they will straight
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Speaker 1: up organize not only their content plan, but their outfits
7:09
Speaker 1: for the destination or what they're packing. Again, this is
7:12
Speaker 1: a job, so they're putting mood boards together. They know, Okay,
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Speaker 1: I need this type of look for this type of place,
7:17
Speaker 1: or this type of look for this type of place,
7:18
Speaker 1: because again, they are filming content. They're not just like
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Speaker 1: me and you that are like in leggings and a sweater.
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Speaker 1: You know. Like it's not to say about being fashionable
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Speaker 1: or fashion forward. This isn't the case. But I do
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Speaker 1: know a lot of creators do think about this. Like
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Speaker 1: I have a guy who's like, Okay, I'm going to
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Speaker 1: be in these destinations, I want to make sure I'm
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Speaker 1: wearing solid colors because or a solid color that pops.
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Speaker 1: I don't think like this, but I see a lot
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Speaker 1: of creators actively organize what they're bringing. A lot of
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Speaker 1: them are team carry on, They are organized, they are
7:45
Speaker 1: efficient because again they are traveling. They're there to get
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Speaker 1: the content, but they want to plan their looks ahead
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Speaker 1: of time. It's not like vacation travel where we're like, oh,
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Speaker 1: what should we wear and then we like stuff our
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Speaker 1: bags with like a bajillion things. Travel influencers and creators
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Speaker 1: are not doing that. They're like, this is the look
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Speaker 1: for this. They're almost like a little bit more removed,
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Speaker 1: you know, emotionally from their outfits than I am. I'm like, oh,
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Speaker 1: I don't know. Now. A lot of travel content creators,
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Speaker 1: especially the ones that are a little bit more advanced,
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Speaker 1: they have a lot in their portfolio that they can
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Speaker 1: show a tourism board or a hotel. They can be like, listen,
8:15
Speaker 1: this is what I've done before. But if you are
8:17
Speaker 1: in neb tuning in, then you may want to go
8:19
Speaker 1: to your trip making very specific types of videos so
8:23
Speaker 1: that you can use them as portfolio items for another pitch. So,
8:25
Speaker 1: for example, if you wanted to pitch skincare, maybe you
8:28
Speaker 1: should show, you know, a skincare video of you while
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Speaker 1: traveling so that you can use that for the next
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Speaker 1: time you pitch. So also, you know, having this habit
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Speaker 1: of like not only planning out your content that you're
8:38
Speaker 1: going to be doing for the destination, but also creating
8:40
Speaker 1: the portfolio content because you're traveling and you have like
8:43
Speaker 1: access to an airport and a plane and all these things,
8:46
Speaker 1: taking the most advantage of it and being again like
8:49
Speaker 1: on an assignment there to work. This is something a
8:51
Speaker 1: lot of travel creators tend to do, and they're very
8:54
Speaker 1: strategic about this piece. Now, another habit I see a
8:57
Speaker 1: lot of travel creators do is really lean in to storytelling,
9:01
Speaker 1: especially because this is travel. This is a destination no
9:03
Speaker 1: one wants to see like a wiggly photo or video
9:06
Speaker 1: of like, hey guys, this is pears, Like take a look, right,
9:09
Speaker 1: That's not exciting, that's just like flat and dull. People
9:12
Speaker 1: want a story beginning, middle end. They want to follow something,
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Speaker 1: a hook, curiosity, wait to see what the end reveals,
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Speaker 1: a transformation, an expectation versus reality, something something to keep
9:25
Speaker 1: you watching. Why would anyone just want to sit and
9:27
Speaker 1: watch a clip of a plane flying, you know, no
9:30
Speaker 1: one wants to see that. Creators and travelers especially are
9:33
Speaker 1: really naturally good at storytelling. So when you're putting your
9:37
Speaker 1: content together, always ask yourself what is the story that
9:39
Speaker 1: you're trying to share? Because this is what makes travel
9:42
Speaker 1: really a spectacular type of niche to be in because
9:44
Speaker 1: of the stories around it. The creator that's just going
9:47
Speaker 1: and getting pretty clips those fade, you know, it's the
9:49
Speaker 1: stories that stay. Now, so many of my travel creators,
9:52
Speaker 1: one thing that they do have are like all the backups.
9:55
Speaker 1: So yes, they have gigsky as their esam to be connected,
9:59
Speaker 1: but then I'll have you know, ways to back up
10:01
Speaker 1: their footage in case, extra power cord of course, you know,
10:05
Speaker 1: power banks, things of that nature, because again they're traveling
10:09
Speaker 1: and they need to not only be connected through a gigskuy,
10:12
Speaker 1: but they need to make sure their phones don't die,
10:14
Speaker 1: or their cameras don't die, or they have enough batteries.
10:17
Speaker 1: So that is one thing that I've always seen that
10:19
Speaker 1: creators kind of juggle, are all these power banks and
10:22
Speaker 1: ways to stay fully charge. That is absolutely something. And
10:25
Speaker 1: of course adapters and things of that nature. We've seen
10:28
Speaker 1: a lot of creators because they're traveling to so many places,
10:30
Speaker 1: they need to have air tags. All the creators I
10:33
Speaker 1: know they have that and they're using that. Another big
10:35
Speaker 1: tip that a lot of my travel creator friends do.
10:38
Speaker 1: I actually texted one of my good friends, I was like,
10:40
Speaker 1: I'm making a video, what do you always do? She
10:41
Speaker 1: was like, I always put everything in a Google Map
10:43
Speaker 1: before I go, and also allows me to provide value
10:46
Speaker 1: to my audience when I come back. So Google Maps
10:48
Speaker 1: is like a great tool because she's also researching, right,
10:51
Speaker 1: She's like researching places, adding them to boards on Instagram,
10:55
Speaker 1: like saving it, you know, doing that research almost like
10:58
Speaker 1: a journalist. So this goes back to the content planning
11:01
Speaker 1: part of it. But also just like researching the element
11:04
Speaker 1: or the angle that you want to do and the
11:06
Speaker 1: story you're looking to tell is also really helpful. And
11:09
Speaker 1: then creating either those folders or those Google maps to
11:12
Speaker 1: like collect everything and help build out that itinerary because
11:16
Speaker 1: a lot of times travel creators want to share those
11:18
Speaker 1: Google maps with their audiences, they want to create an automation,
11:21
Speaker 1: they want to send them a freebie. So doing that
11:23
Speaker 1: work ahead of time helps you with your audience after
11:26
Speaker 1: the fact. Travel creators that I trust. This girl also
11:30
Speaker 1: told me she was like I always try to team
11:32
Speaker 1: up with a local photographer. I was like, WHOA, that
11:34
Speaker 1: is so smart. She's like, I'm just building relationships everywhere
11:37
Speaker 1: I go. Like now I have relationships and photographers in
11:39
Speaker 1: Paris and like in London, then like anywhere I go,
11:42
Speaker 1: I want to meet local PR people, I want to
11:45
Speaker 1: meet local photographers and building those connections, like letting those
11:49
Speaker 1: agencies know, Hey, I'm going to be in town. I'm
11:51
Speaker 1: going to be there for a couple of weeks or
11:52
Speaker 1: a week or so if you want to connect, like
11:54
Speaker 1: I'd love to have coffee. That is a super business
11:57
Speaker 1: move right now. Again, if you're just going covering destination
12:00
Speaker 1: and you're out, you don't have time for that. But
12:02
Speaker 1: if you are thinking of as a business owner, you
12:04
Speaker 1: may be making time to have these relationships at least
12:07
Speaker 1: meeting up with local photographers and having those sort of
12:10
Speaker 1: connections where you guys can shoot together. That was something
12:12
Speaker 1: that she said that she always likes to do when
12:14
Speaker 1: she's traveling to a new place, and I thought that
12:16
Speaker 1: was super interesting. Another travel creator, a different one, was
12:19
Speaker 1: telling me that she likes to reach out to the
12:20
Speaker 1: tourism board and just let them know she's going to
12:22
Speaker 1: be there, even if she's not working with them, just
12:24
Speaker 1: being like, do you have a fact sheet or can
12:26
Speaker 1: I connect with you ahead of time? I'd love to
12:28
Speaker 1: learn about your destination. I'm going to be planning some content,
12:31
Speaker 1: And that way she opens up that conversation because they
12:34
Speaker 1: may want to bring her back or they may now
12:35
Speaker 1: know that she's on their radar. So just because you're
12:38
Speaker 1: not working with that hotel or tourism board does not
12:40
Speaker 1: mean you cannot pitch them and let them know you're
12:42
Speaker 1: going to be there. Not to drill this in, but
12:44
Speaker 1: like if you were to Land and I don't know Cairo,
12:47
Speaker 1: and you wanted to reach out to the Egypt Tourism
12:50
Speaker 1: Authority and you're not connected via your ESM, you're missing
12:54
Speaker 1: out right they could have responded to you. So not
12:56
Speaker 1: to drill this in, but like that's why I would strongly,
12:59
Speaker 1: strongly reck commend if you're a serious travel creator to
13:02
Speaker 1: use Gigsky as your ESM, so that way, when you
13:05
Speaker 1: are traveling and you are doing these amazing experiences, you're
13:07
Speaker 1: also connected so you can build these relationships. Check your
13:10
Speaker 1: DM see if someone wrote you back. You know, be
13:12
Speaker 1: able to move in real time and move with speed
13:16
Speaker 1: so important. Another travel creator friend of mine was telling
13:19
Speaker 1: me this, and it's just like I can't believe I
13:20
Speaker 1: didn't realize that I was putting this together about like
13:22
Speaker 1: habits and like things that they do is that they
13:25
Speaker 1: plan so much around light. Like lighting is everything for
13:29
Speaker 1: travel creators. They're doing sunset and sunrise right and then
13:32
Speaker 1: sometimes like they're like, oh, that's harsh sun, Like we're
13:35
Speaker 1: going to skip out. There's even an app that you
13:36
Speaker 1: can use that like helps you track the sun. Travel
13:39
Speaker 1: creators are obsessed with lighting, so we're seeing a lot
13:42
Speaker 1: of sunrise content and it's not that the content is
13:44
Speaker 1: at sunrise, they're just up early. In general, they're getting
13:47
Speaker 1: to destinations before they get super busy, super pack, super touristy,
13:51
Speaker 1: and also from a lighting perspective, the content is just
13:54
Speaker 1: way better at certain times of day, so they are
13:56
Speaker 1: measuring all of that. They also always have a plan
13:59
Speaker 1: b in case. Whether we were doing this press trip
14:01
Speaker 1: with a bunch of creators, it was raining, and the
14:03
Speaker 1: professional ones are like, oh, it's totally fine, like we're
14:05
Speaker 1: going to do an inside thing, and they already had
14:07
Speaker 1: plan be figured out because that's how professional they are.
14:11
Speaker 1: So again, things that you don't think about but are
14:13
Speaker 1: so important to have in your back pocket in case
14:16
Speaker 1: whether it is a situation. Another major habit or content
14:19
Speaker 1: plan or strategy that a lot of successful travel influencers
14:22
Speaker 1: do is they create content and clusters, so they think
14:25
Speaker 1: about it like bingeable Netflix. So if I'm doing Egypt,
14:28
Speaker 1: I'm going to do where to stay in Egypt, what
14:30
Speaker 1: to eat in Egypt, things to do for kids in Egypt,
14:31
Speaker 1: things to do da da da. You got what I'm saying,
14:33
Speaker 1: Like so many types of content within one destination, so
14:36
Speaker 1: the person that's going there can binge all of these
14:39
Speaker 1: and interlink this content. So when they are planning content,
14:44
Speaker 1: they're also planning in not only this really strategic and
14:46
Speaker 1: intentional way. They are batching like a story, like a season,
14:51
Speaker 1: like twelve episodes, fifteen episodes. They don't have to be
14:53
Speaker 1: long episodes, just quick clips or videos destination centric, so
14:57
Speaker 1: that they can release it all at once. And the
14:59
Speaker 1: last tip that I'm going to share for travel creators
15:01
Speaker 1: specifically when it comes to like content and just doing
15:04
Speaker 1: this for real real, I find that a lot of
15:07
Speaker 1: travel influencers, especially now, they're shifting to more pieces of
15:10
Speaker 1: content that everyone can consume versus like destination specific So
15:14
Speaker 1: instead of being like what to do in Egypt, they're
15:16
Speaker 1: like toys that my kids love on a long haul flight.
15:19
Speaker 1: That could be whether you're going to Egypt. That could
15:21
Speaker 1: be whether you're going to Morocco. Spain, wherever, right, they're
15:24
Speaker 1: trying to find pieces of content that anyone can enjoy,
15:26
Speaker 1: So like mistakes to avoid when booking international travel that
15:30
Speaker 1: could be wherever you're going, even though you're going to
15:32
Speaker 1: Egypt and you're showing this destination. They're also trying to
15:35
Speaker 1: find content that could relate to anyone watching versus only
15:40
Speaker 1: people that are visiting Egypt. So I thought that was
15:42
Speaker 1: a really interesting piece of advice, like when it came
15:44
Speaker 1: to content, to not only do just destination specific, to
15:47
Speaker 1: also blend in some really like buyer specific type content,
15:51
Speaker 1: things that are going to get people to buy and
15:52
Speaker 1: click on your affiliate links, content that is going to
15:55
Speaker 1: get people to you know, purchase, and also creating content
15:58
Speaker 1: that is you know, evergreen and that it's not so
16:01
Speaker 1: destination specific, but it's around you know, themes and themes
16:05
Speaker 1: that multiple people can enjoy and binge on. So I
16:08
Speaker 1: thought that was really cool. Thank you to our sponsor, Gigskuy.
16:10
Speaker 1: Like I said, y'all, we would never put our name
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Speaker 1: behind anything that we didn't fully believe in. We're so
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Speaker 1: excited to partner with gigs Guy. We know that you're
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Speaker 1: gonna love them again if you are a travel creator y'all,
16:18
Speaker 1: and you are traveling, please do not spend more money
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Speaker 1: than you need to keep your expenses clean and clean.
16:24
Speaker 1: Pay for their monthly subscription. Be connected everywhere, have that access,
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Speaker 1: and run your business like the pro that you are.
16:31
Speaker 1: I hope you enjoyed today's episode. If you did, make
16:34
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Speaker 1: visit Sidewalkerdaily dot com for more resources on all things influencer,
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Speaker 1: marketing and social media. Until next time,