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How to Create a High-Performing Used Car Department with Joel Bassam
In this episode, I sit down with Joel Bassam, President of Easterns Automotive Group, and to say it was eye-opening would be an understatement. From the moment we met at NADA, I knew Joel had tapped into something most dealers are missing—and I had to find out what it was.
What you’re about to hear isn’t just about scaling a used car operation. It’s about rewiring how we think about leadership, processes, pricing, digital retailing, and building a business that wins without having the typical “advantages” most new car franchise dealers rely on.
We cover everything from:
Why most dealers are…
The skinny
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