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The 6 AI Mistakes Quietly Killing Your Business · Massive Agent Podcast

• 0:00
  SPEAKER_00: AI is probably the biggest tool, the biggest opportunity that we have as agents to grow our businesses.
• 0:05
  SPEAKER_00: But I'm seeing agents making some huge mistakes that's actually hurting your business.
• 0:10
  SPEAKER_00: It's hurting your credibility.
• 0:11
  SPEAKER_00: I'm going to go through them today and show you what to do instead, how to fix the mistakes.
• 0:15
  SPEAKER_00: Let's go.
• 0:17
  SPEAKER_00: The massive agent podcast.
• 0:19
  SPEAKER_00: We lead generation distance strategies to give you more leads and sell more homes.
• 0:24
  SPEAKER_00: I love to buy houses.
• 0:25
  SPEAKER_00: I like to sell houses.
• 0:29
  SPEAKER_00: Wait a minute.
• 0:31
  SPEAKER_00: Leads a week.
• 0:32
  SPEAKER_00: You a week.
• 0:33
  SPEAKER_00: I've had better.
• 0:35
  SPEAKER_00: Oh.
• 0:36
  SPEAKER_00: Have I got your attention now?
• 0:38
  SPEAKER_00: Here's your host, Dustin Brohm.
• 0:44
  SPEAKER_00: What's up, guys?
• 0:44
  SPEAKER_00: Welcome to episode 437 of the Massive Agent Podcast.
• 0:48
  SPEAKER_00: I am your host, Dustin Brohm in Salt Lake City, Utah.
• 0:51
  SPEAKER_00: Today, we're going to talk about the biggest mistakes agents are making with AI.
• 0:56
  SPEAKER_00: Now, these are so easy to make.
• 0:59
  SPEAKER_00: These mistakes happen by default if you're not careful and if you don't know better.
• 1:02
  SPEAKER_00: I've made these mistakes myself, and it takes, you know, learning the hard way to correct behavior.
• 1:08
  SPEAKER_00: But that's why you're here today.
• 1:09
  SPEAKER_00: I'm going to smack your hand.
• 1:10
  SPEAKER_00: I'm going to, you know, like you're a child using something wrong for the first time.
• 1:15
  SPEAKER_00: I'm going to show you how to use it right because AI is, I believe, one of the biggest opportunities we have right now to explode our businesses, to sell more homes, to make a ton more money, to be way more productive, get a ton more done in less time.
• 1:28
  SPEAKER_00: That's all true.
• 1:30
  SPEAKER_00: However, if you're doing the the if you're doing certain things that I'm about to lay out for you, it's hurting your business.
• 1:37
  SPEAKER_00: It's hurting your credibility, hurting your reach, and you may be having a negative effect overall when you should be having a positive effect.
• 1:45
  SPEAKER_00: So let's just jump into it, shall we?
• 1:48
  SPEAKER_00: Um, it's not like there was any big news that happened uh, you know, last week in the industry.
• 1:53
  SPEAKER_00: This it's not like there's any big acquisitions uh announced.
• 1:57
  SPEAKER_00: So there's nothing for me to talk about.
• 1:59
  SPEAKER_00: Uh I'll probably do a podcast about the real acquisition of Remax and the partnership that's happening there, what that's going to look like.
• 2:07
  SPEAKER_00: I'll do a podcast about that sometime.
• 2:09
  SPEAKER_00: But there's plenty of articles, there's plenty of videos out there.
• 2:13
  SPEAKER_00: I'll do a YouTube video about it.
• 2:14
  SPEAKER_00: So look look for that sometime in the next couple weeks.
• 2:17
  SPEAKER_00: But uh yeah, that's just that's just a lot.
• 2:20
  SPEAKER_00: And there's plenty that's already been covered, a lot of great takes.
• 2:23
  SPEAKER_00: Uh, all I know is this for anyone confused, Remax agents are not becoming real agents.
• 2:29
  SPEAKER_00: Real stays real, Remax stays remax.
• 2:32
  SPEAKER_00: A new parent company is being created called the Real Remax Group that will own both brokerages.
• 2:37
  SPEAKER_00: They both have the same business models.
• 2:39
  SPEAKER_00: There now there will be a lot of cool synergies that become possible because of this merger, because of this acquisition.
• 2:46
  SPEAKER_00: And that's super exciting.
• 2:48
  SPEAKER_00: I believe the Remax value prop is gonna go up.
• 2:51
  SPEAKER_00: They're gonna get a bunch of cool tech, they're gonna get the real wallet banking platform and a few other things.
• 2:56
  SPEAKER_00: Reel is gonna it's I believe it's great for agents at both companies, but Remax agents are not coming to real that stays the same.
• 3:05
  SPEAKER_00: Uh, that's the biggest misconception by far.
• 3:08
  SPEAKER_00: Okay, let's get into these biggest mistakes agents are making on uh using AI.
• 3:14
  SPEAKER_00: The first one I see is you're trying to automate everything.
• 3:18
  SPEAKER_00: And while I understand the urge to do that, and I look, there's actually there are things that you should be automating.
• 3:25
  SPEAKER_00: There are ways to do it.
• 3:26
  SPEAKER_00: However, AI works best where uh where you direct it rather than just turning turning things over to it and say, hey, you do it.
• 3:36
  SPEAKER_00: I know the urge, I get the urge where you're like, hey, this is possible.
• 3:40
  SPEAKER_00: I could have Claude co-work, or I could have uh what's it called, the Chat GPT codex.
• 3:47
  SPEAKER_00: Uh I could have perplexity computer just kind of do stuff on my behalf, you know, using agents.
• 3:54
  SPEAKER_00: Yes, but you've got to be the one directing those agents.
• 3:56
  SPEAKER_00: Think of them like really smart, really capable, really fast working employees.
• 4:02
  SPEAKER_00: They still need a leader.
• 4:03
  SPEAKER_00: They still need someone to direct them on what to do.
• 4:06
  SPEAKER_00: And so you can't, we're not at the point yet where you can say, hey, grow my business for me, and AI does it.
• 4:11
  SPEAKER_00: You've got to be the one directing it.
• 4:13
  SPEAKER_00: So if you're trying to automate everything too soon, and if you're trying to offload too much, it's it's really hurting you.
• 4:20
  SPEAKER_00: Uh, agents that are trying to write off your entire workflows end up with worse output than agents that are using AI as a tool inside of their own thinking, so to speak.
• 4:33
  SPEAKER_00: Right.
• 4:34
  SPEAKER_00: With with content.
• 4:35
  SPEAKER_00: Like one of the things that I use AI for the most is help with content, help with refining my ideas, like coming up with the outline for for today's episode.
• 4:46
  SPEAKER_00: I had my notes, I put it into Claude, I said, your job is to refine these, maybe help elaborate on them, give me some some um some talking points that maybe I'm not considering, but I threw my notes in, it gave me some back, and I picked and choose what I wanted to add.
• 5:02
  SPEAKER_00: Ultimately, you've got to realize you're the one in control.
• 5:04
  SPEAKER_00: Because if you rely too much on uh if you rely on chat or Claude or Gemini or whatever for writing scripts and ideas and copywriting, it weakens your muscle.
• 5:16
  SPEAKER_00: Like you become worse if you're not actively practicing those things.
• 5:21
  SPEAKER_00: Number two, generic AI content.
• 5:25
  SPEAKER_00: I see agents all the time who do something and and like you hear what they're saying, and you're like, that just doesn't sound natural.
• 5:32
  SPEAKER_00: That sounds like an AI script that they just ran with.
• 5:35
  SPEAKER_00: And I see this all the time with captions too, like the post caption or emails, you can tell when when it's written by AI.
• 5:43
  SPEAKER_00: Like somebody who's really been using AI a lot, it's it sticks out like a sore thumb and it's just instantly boring.
• 5:50
  SPEAKER_00: As soon as I realize, oh, Chad GPT wrote this, I'm just not interested anymore because it just feels like fluff.
• 5:55
  SPEAKER_00: It just feels like like crap.
• 5:57
  SPEAKER_00: So it and here's the here's the deal.
• 6:00
  SPEAKER_00: If you can spot AI in two seconds, so can I, right?
• 6:04
  SPEAKER_00: It so can your audience.
• 6:06
  SPEAKER_00: So, like using phrases like delve into or in today's competitive market, there's certain phrases that humans don't really use, not really, that AI does that just makes it obvious and weird.
• 6:20
  SPEAKER_00: It it kills trust and credibility pretty quick.
• 6:22
  SPEAKER_00: So if you are just taking a script or taking a caption or taking an email and just copying and pasting without refining it, without rewording it, it's a mistake.
• 6:34
  SPEAKER_00: Okay, you if your content is becoming generic AI slop, it is hurting your business.
• 6:39
  SPEAKER_00: Number three, captions that sound nothing like you.
• 6:42
  SPEAKER_00: Okay, playing on number two here.
• 6:44
  SPEAKER_00: Your audience knows your voice.
• 6:45
  SPEAKER_00: It knows the way you talk, it knows the way you write, it knows when you're being authentic.
• 6:50
  SPEAKER_00: AI captions strip out your personality.
• 6:53
  SPEAKER_00: Okay.
• 6:53
  SPEAKER_00: And it breaks that connection that your content was building.
• 6:56
  SPEAKER_00: There is a right way to train your AI to sound like you, to write like you, but it takes time and effort.
• 7:02
  SPEAKER_00: I did a podcast a few weeks ago on that.
• 7:05
  SPEAKER_00: Uh, I just did a post today, which when you're hearing this, it'll be a few days ago.
• 7:10
  SPEAKER_00: Uh go to YouTube and just find my, you know, how to train AI to sound like you video.
• 7:15
  SPEAKER_00: And it walks through step-by-step how to do it.
• 7:17
  SPEAKER_00: There's even a download for that episode that uh with prompts that you can copy.
• 7:21
  SPEAKER_00: But it's a process.
• 7:22
  SPEAKER_00: AI gives you a script.
• 7:24
  SPEAKER_00: I'll give you the gist of it.
• 7:25
  SPEAKER_00: AI gives you a script, you take it, you edit it, you refine it, you reword things, you move stuff around, you delete stuff, you're like, here's how I actually write.
• 7:33
  SPEAKER_00: You copy what your edited version is, you throw it back in and say, here's my edited version, paste, notice, and then you add, notice the differences, use this to learn from and update your understanding of my voice.
• 7:47
  SPEAKER_00: And if you do that once, it helps.
• 7:50
  SPEAKER_00: Imagine you do it 10 times, 12 times, 15 times, or every time it gives you a script, you're constantly rewriting and giving it back to it to teach it how you actually talk.
• 8:00
  SPEAKER_00: Every time it gives you a script, it gets a little bit better and a little bit closer to your personality, which helps dramatically.
• 8:06
  SPEAKER_00: So that's big.
• 8:08
  SPEAKER_00: If you're so many agents, so many content creators, so many entrepreneurs in general are just letting AI strip out your personality and it sounds weird.
• 8:18
  SPEAKER_00: And so the connection that you're that you're seeking from your audience, that personal connection where they like you, they like watching your stuff, they like following you because you're interesting to them, if that interestingness goes away, why would they follow you anymore?
• 8:33
  SPEAKER_00: They're gonna stop watching your stuff and you're gonna see your numbers and your connections and the number of messages you get and your engagement actually go down.
• 8:40
  SPEAKER_00: So be careful of that.
• 8:41
  SPEAKER_00: Number four, outsourcing your thinking is a big mistake.
• 8:45
  SPEAKER_00: All right.
• 8:46
  SPEAKER_00: If if you're using AI to write scripts and generate ideas before you've done the work yourself, it weakens the muscle that made you good in the first place, that makes you interesting, that makes you worth following in the first place, that makes you listen worth listening to in the first place.
• 9:03
  SPEAKER_00: So just be careful with that.
• 9:05
  SPEAKER_00: Okay, the agents that dominate with AI are the ones who think first and then use AI to execute faster.
• 9:12
  SPEAKER_00: So, and it and it's totally okay, by the way, if you're like, I here's an idea that I want to do.
• 9:18
  SPEAKER_00: I have no idea where to start.
• 9:19
  SPEAKER_00: Hey, Claude, where do I start with this?
• 9:21
  SPEAKER_00: Give me some ideas, write me a script.
• 9:23
  SPEAKER_00: That's fine, but you have to take it, go through it step by step, reword it, remove stuff that sounds weird.
• 9:30
  SPEAKER_00: Uh, and it's a process, but it still saves time versus you staring at a blank page and trying to write an email, trying to write sales copy, trying to come up with a script for a video or ideas for a video from nothing takes a lot longer.
• 9:46
  SPEAKER_00: Use AI to get you 80 to 90% there.
• 9:50
  SPEAKER_00: You've got to be the one that gets it there.
• 9:52
  SPEAKER_00: So that means you have to understand hooks.
• 9:54
  SPEAKER_00: You have to understand how to grab attention with your content.
• 9:57
  SPEAKER_00: You have to understand how to select topics that are interesting and worth watching to begin with.
• 10:02
  SPEAKER_00: You have to understand how to get somebody to read your email and keep reading your email to the end and then click the link to get the thing you're offering.
• 10:10
  SPEAKER_00: Like you have to know how to do that.
• 10:12
  SPEAKER_00: You cannot rely on Gemini or Claude or anything else to do that for you.
• 10:17
  SPEAKER_00: It can get you closer, but you've got to use it as an assistant or as an advisor, so to speak.
• 10:23
  SPEAKER_00: But you are ultimately the content creator.
• 10:26
  SPEAKER_00: You're the expert.
• 10:27
  SPEAKER_00: You just have advisors helping you be sharper.
• 10:30
  SPEAKER_00: That's what the AI is to you, an advisor.
• 10:33
  SPEAKER_00: Number five, this is a big one.
• 10:36
  SPEAKER_00: Letting AI replace human conversations, trying to automate everything.
• 10:41
  SPEAKER_00: Auto DMs, AI generated comments, fake, uh just fake stuff.
• 10:47
  SPEAKER_00: Okay, your sphere, the people that know you can smell it.
• 10:51
  SPEAKER_00: It's obvious to them, and it actively hurts the relationships that you're working so hard to build because it it just doesn't connect.
• 10:59
  SPEAKER_00: It just isn't connecting because it doesn't feel fully authentic.
• 11:04
  SPEAKER_00: You want to use AI to advise you to put stuff out that generates engagement, that creates conversations, not replacing it.
• 11:13
  SPEAKER_00: Now, you can like many chat, for example, use many chat to just automate delivering a link or delivering a message automatically to you know, comment automation.
• 11:22
  SPEAKER_00: I do it all the time.
• 11:24
  SPEAKER_00: AI is probably the, or sorry, many chat is probably the best automation tool on the planet.
• 11:29
  SPEAKER_00: Uh, and by the way, you should be using it.
• 11:31
  SPEAKER_00: I'll put a link below if you want the, if you want to try out the pro version for free for a month, it's fantastic.
• 11:36
  SPEAKER_00: But even the f even the free version can do a hell of a lot.
• 11:40
  SPEAKER_00: But if you're going to use it regularly and you want to capture emails and have them automatically sent over to your CRM, you need the pro version.
• 11:46
  SPEAKER_00: So try it for free.
• 11:48
  SPEAKER_00: I believe it's MassiveAgen Society.com/slash many chat.
• 11:52
  SPEAKER_00: I believe so.
• 11:53
  SPEAKER_00: If that doesn't work, go to the description or the show notes and click that link to try out many chat for free.
• 11:58
  SPEAKER_00: It is the best tool out there.
• 12:00
  SPEAKER_00: Like above all of them.
• 12:01
  SPEAKER_00: Like if I had to okay, this is interesting.
• 12:04
  SPEAKER_00: If I had to choose between Claude and Many Chat, that would be one of the hardest decisions of my life.
• 12:10
  SPEAKER_00: If I had to give up one or the other, I don't know which one I pick.
• 12:13
  SPEAKER_00: Like it'd be like giving up one of my kids.
• 12:16
  SPEAKER_00: I don't I wouldn't, I don't even want to think about that decision.
• 12:18
  SPEAKER_00: That sucks.
• 12:20
  SPEAKER_00: Many chat is that good.
• 12:22
  SPEAKER_00: Uh, but that's not replacing conversation.
• 12:24
  SPEAKER_00: Okay, I've seen people use it to replace conversation, and that's not good.
• 12:28
  SPEAKER_00: That's not good.
• 12:28
  SPEAKER_00: Okay, number six, last one here.
• 12:31
  SPEAKER_00: Believing that AI gives you an edge just because you use it.
• 12:36
  SPEAKER_00: Maybe a year, two years ago, that was the case.
• 12:39
  SPEAKER_00: But now everybody has access to the same tools.
• 12:42
  SPEAKER_00: Everyone can use Claude.
• 12:43
  SPEAKER_00: Everybody can use ChatGPT, which by the way, ChatGPT, their new images 2.0 that they just dropped like last week, is incredible.
• 12:52
  SPEAKER_00: So for images and graphics, Gemini and ChatGPT, incredible tools.
• 12:58
  SPEAKER_00: ChatGPT really stepped it up and blew me away with their latest uh update with images.
• 13:04
  SPEAKER_00: But uh right now everyone has access to those same tools.
• 13:07
  SPEAKER_00: Like so AI is the new floor.
• 13:09
  SPEAKER_00: It's not the ceiling.
• 13:10
  SPEAKER_00: AI is the floor.
• 13:11
  SPEAKER_00: Okay.
• 13:12
  SPEAKER_00: The edge that you get from AI comes from what you bring to the table on top of it.
• 13:19
  SPEAKER_00: Okay.
• 13:20
  SPEAKER_00: So your voice, your ideas, your taste, your judgment, and using the AI tools to do to deliver better stuff and to deliver more faster.
• 13:31
  SPEAKER_00: That's where the edge comes from.
• 13:32
  SPEAKER_00: But you cannot without your voice and your judgment and your taste, it's just AI slop that just nobody really notices because it's generic and boring and not that cool.
• 13:43
  SPEAKER_00: And it just blends in with all the other crap being put out there.
• 13:46
  SPEAKER_00: So um make sure that you're using AI the right way and that you're not thinking about it wrong.
• 13:54
  SPEAKER_00: Think of AI as an advisor, as an employee of yours, as a member of your team, but ultimately you are the leader.
• 14:02
  SPEAKER_00: You're not outsourcing everything to it.
• 14:04
  SPEAKER_00: You're the leader, you direct it, you tell it what to do.
• 14:07
  SPEAKER_00: I hope this was helpful.
• 14:08
  SPEAKER_00: And I have something coming out really cool for you around AI, uh a program to hold your hand and help you build your business, grow your content, grow your sales, uh, grow your organization, all of it using AI in specific ways.
• 14:26
  SPEAKER_00: I'm gonna I'm gonna do this for a small group of people.
• 14:29
  SPEAKER_00: So look for that in the very near future.
• 14:32
  SPEAKER_00: In fact, in this episode, if it's ready to go, if it's ready to launch, you will hear uh an inserted ad spot, I guess, an inserted promotion telling you about what I'm talking about, if it's ready.
• 14:46
  SPEAKER_00: So if not, you'll hear about it on next week's episode.
• 14:49
  SPEAKER_00: Please, if you found value in this, share it with another with a friend, share it with your team leader, share it with some other agents you're friends with, share it with another entrepreneur outside of real estate because this is all true no matter what you do for a living.
• 15:01
  SPEAKER_00: But please help us grow the grow the pod, reach uh reach a new audience, reach new people.
• 15:06
  SPEAKER_00: I'll keep coming back each week with a new episode of the Massive Agent Podcast.
• 15:10
  SPEAKER_00: We're we're heading towards episode 500.
• 15:13
  SPEAKER_00: That's uh that's over 40 plus weeks.
• 15:16
  SPEAKER_00: What is that?
• 15:16
  SPEAKER_00: That's over 63 weeks from now.
• 15:19
  SPEAKER_00: Okay, that's actually a long time, but that's where we're going.
• 15:22
  SPEAKER_00: One episode a week, minimum.
• 15:24
  SPEAKER_00: I appreciate you listening.
• 15:26
  SPEAKER_00: I appreciate you sharing, and I'll see you next week.
• 15:29
  SPEAKER_00: Thanks so much.