Latest / The SmallBizChat with Melinda Emerson
Marketing that can’t be Ignored with Mike Michalowicz & John Lawson
In this episode, Melinda Emerson speaks with Mike Michalowicz and John Lawson about the Great Resignation's effect on entrepreneurship, achieving financial goals, future e-commerce trends, and personalized marketing. They debate selling on personal websites vs. marketplaces, discuss the benefits of paid traffic, and share marketing strategies including the DAD method. (0:00) Introduction and Guest Introductions: Mike Michalowicz and John Lawson (3:18) The Great Resignation and Its Impact on Entrepreneurship (9:48) Reality of Achieving Financial Goals in Small Business (14:59) Adapting to…
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