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Planet-Centered Innovation With Hansgrohe's Steffen Erath | Global DIY Summit 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:00
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:03
  once
• 0:04
  again
• 0:04
  from
• 0:04
  the
• 0:04
  Vuzion
• 0:05
  Podcast
• 0:05
  studio
• 0:05
  at
• 0:05
  the
• 0:05
  DIY
• 0:06
  Summit
• 0:07
  in
• 0:07
  Amsterdam.
• 0:08
  Now,
• 0:08
  joining
• 0:09
  me
• 0:09
  is
• 0:09
  Stefan
• 0:10
  Arat,
• 0:10
  the
• 0:10
  head
• 0:10
  of
• 0:11
  innovation
• 0:11
  at
• 0:11
  Hansgrohe.
• 0:14
  Stefan,
• 0:14
  welcome
• 0:15
  to
• 0:15
  the
• 0:15
  show.
• 0:15
  Thanks
• 0:16
  for
• 0:16
  having
• 0:16
  me.
• 0:16
  Yeah,
• 0:17
  no,
• 0:17
  it's
• 0:17
  great
• 0:17
  to
• 0:17
  have
• 0:17
  you.
• 0:17
  I
• 0:18
  always
• 0:18
  love
• 0:18
  when
• 0:18
  I
• 0:18
  get
• 0:18
  to
• 0:18
  meet
• 0:18
  new
• 0:19
  folks
• 0:19
  at
• 0:19
  these
• 0:19
  conferences.
• 0:20
  And
• 0:20
  you
• 0:20
  never
• 0:21
  know
• 0:21
  who's
• 0:21
  going
• 0:21
  to
• 0:21
  walk
• 0:21
  through
• 0:22
  or
• 0:23
  walk
• 0:23
  into
• 0:23
  the
• 0:24
  Vuzion
• 0:24
  Podcast
• 0:25
  studio
• 0:25
  and
• 0:26
  share
• 0:26
  their
• 0:26
  thoughts
• 0:27
  with
• 0:27
  us.
• 0:27
  So
• 0:27
  for
• 0:28
  our
• 0:28
  audience
• 0:28
  back
• 0:28
  home,
• 0:28
  tell
• 0:29
  us
• 0:29
  about
• 0:29
  yourself
• 0:29
  and
• 0:30
  also
• 0:30
  about
• 0:30
  hansgrohe.
• 0:32
  So
• 0:32
  I'm
• 0:32
  41
• 0:33
  years
• 0:33
  old
• 0:33
  and
• 0:33
  20
• 0:34
  years
• 0:34
  with
• 0:34
  the
• 0:34
  company
• 0:35
  of
• 0:35
  Hans
• 0:35
  Gru.
• 0:36
  Okay.
• 0:36
  So
• 0:37
  this
• 0:37
  means
• 0:37
  I'm
• 0:37
  innovating
• 0:38
  for
• 0:38
  life.
• 0:39
  And
• 0:40
  I
• 0:40
  learned
• 0:40
  a
• 0:40
  lot
• 0:40
  from
• 0:41
  the
• 0:41
  family
• 0:41
  of
• 0:41
  Krohen.
• 0:43
  We're
• 0:43
  talking
• 0:43
  about
• 0:43
  showers
• 0:44
  right
• 0:44
  now.
• 0:44
  Bathrooms.
• 0:45
  That's
• 0:45
  where
• 0:45
  Hans
• 0:45
  Grohe
• 0:46
  is
• 0:46
  based.
• 0:48
  That's
• 0:48
  their
• 0:48
  core,
• 0:48
  like
• 0:49
  what
• 0:49
  they're
• 0:49
  known
• 0:49
  for.
• 0:49
  Right?
• 0:50
  Showers.
• 0:50
  It's
• 0:51
  125
• 0:52
  years
• 0:52
  old
• 0:52
  company.
• 0:53
  They
• 0:53
  started
• 0:53
  in
• 0:54
  selling
• 0:54
  physical
• 0:55
  hygiene,
• 0:55
  which
• 0:55
  at
• 0:56
  the
• 0:56
  end
• 0:56
  of
• 0:56
  the
• 0:56
  day
• 0:56
  is
• 0:56
  bathroom
• 0:57
  faucets
• 0:57
  and
• 0:58
  fixtures.
• 0:59
  And
• 0:59
  it
• 0:59
  evolved
• 0:59
  into
• 1:00
  a
• 1:00
  company
• 1:00
  which
• 1:00
  is
• 1:00
  really
• 1:01
  close
• 1:01
  to
• 1:01
  consumers.
• 1:02
  So
• 1:02
  we
• 1:02
  are
• 1:02
  selling,
• 1:03
  Meanwhile,
• 1:03
  in
• 1:03
  over
• 1:03
  140
• 1:04
  countries,
• 1:05
  shower
• 1:05
  pleasure
• 1:06
  while
• 1:07
  safeguarding
• 1:08
  water,
• 1:08
  energy,
• 1:09
  climate.
• 1:09
  So
• 1:10
  that's
• 1:10
  actually
• 1:10
  my
• 1:11
  challenge,
• 1:11
  you
• 1:11
  know,
• 1:12
  the
• 1:12
  intersection
• 1:13
  between
• 1:13
  sustainability
• 1:14
  and
• 1:14
  innovation.
• 1:15
  And
• 1:15
  that's
• 1:15
  a
• 1:15
  quite
• 1:15
  a
• 1:16
  wicked
• 1:16
  intersection.
• 1:17
  Yeah.
• 1:17
  So
• 1:17
  you
• 1:17
  sell
• 1:18
  Shower
• 1:18
  Pleasure.
• 1:19
  Wow,
• 1:19
  that
• 1:19
  sounds
• 1:19
  like
• 1:19
  an
• 1:19
  amazing
• 1:20
  job.
• 1:21
  Is
• 1:21
  the
• 1:21
  company
• 1:22
  is
• 1:22
  as
• 1:22
  cheeky
• 1:23
  as
• 1:23
  you
• 1:23
  are
• 1:23
  too,
• 1:23
  in
• 1:24
  terms
• 1:24
  of
• 1:24
  that.
• 1:24
  I
• 1:24
  heard
• 1:25
  heard
• 1:25
  on
• 1:25
  stage
• 1:25
  you
• 1:25
  showed
• 1:25
  shower
• 1:26
  videos
• 1:26
  and
• 1:26
  you
• 1:26
  got
• 1:26
  the
• 1:27
  audience
• 1:27
  all
• 1:27
  excited.
• 1:28
  Like,
• 1:28
  what
• 1:29
  were
• 1:29
  some
• 1:29
  of
• 1:29
  the
• 1:29
  videos
• 1:29
  you
• 1:30
  shared?
• 1:30
  Yeah,
• 1:30
  actually,
• 1:31
  you
• 1:31
  know,
• 1:31
  when
• 1:31
  you
• 1:31
  think
• 1:32
  about
• 1:33
  bathrooms,
• 1:33
  I
• 1:33
  could
• 1:34
  talk
• 1:34
  about
• 1:34
  plumbing
• 1:34
  and
• 1:35
  then
• 1:35
  probably
• 1:35
  it
• 1:35
  would
• 1:35
  be
• 1:36
  very
• 1:36
  basic
• 1:36
  and
• 1:36
  very
• 1:37
  rational.
• 1:37
  And
• 1:38
  at
• 1:38
  the
• 1:38
  end
• 1:38
  of
• 1:38
  the
• 1:38
  day
• 1:38
  I
• 1:38
  say,
• 1:39
  look,
• 1:39
  of
• 1:39
  course
• 1:39
  it's
• 1:40
  plumbing,
• 1:40
  and
• 1:41
  yes,
• 1:41
  we
• 1:41
  have
• 1:41
  toilets
• 1:42
  as
• 1:42
  well,
• 1:42
  but
• 1:42
  at
• 1:42
  the
• 1:43
  end
• 1:43
  of
• 1:43
  the
• 1:43
  day,
• 1:43
  we
• 1:43
  are
• 1:43
  selling
• 1:44
  products
• 1:46
  you
• 1:46
  take
• 1:47
  every
• 1:47
  day.
• 1:48
  You
• 1:48
  know,
• 1:48
  you
• 1:49
  even
• 1:49
  are
• 1:49
  naked
• 1:49
  in
• 1:49
  front
• 1:50
  of
• 1:50
  our
• 1:50
  post,
• 1:50
  so
• 1:51
  how
• 1:51
  intimate
• 1:51
  can
• 1:51
  it
• 1:51
  be?
• 1:52
  So
• 1:52
  it's
• 1:52
  really.
• 1:53
  It's
• 1:53
  like
• 1:53
  life
• 1:53
  science
• 1:54
  and
• 1:54
  taking
• 1:55
  a
• 1:55
  shower.
• 1:55
  It's
• 1:55
  not
• 1:55
  about
• 1:56
  getting
• 1:56
  clean.
• 1:56
  It's
• 1:57
  about
• 1:57
  if
• 1:58
  you're
• 1:58
  looking
• 1:58
  at
• 1:58
  it
• 1:58
  in
• 1:58
  a
• 1:59
  mental
• 1:59
  way,
• 1:59
  it's
• 1:59
  about
• 2:00
  mental
• 2:00
  cleaning.
• 2:00
  So
• 2:01
  you
• 2:01
  wash
• 2:01
  the
• 2:01
  stress
• 2:02
  away,
• 2:02
  you
• 2:02
  wake
• 2:02
  up,
• 2:04
  you
• 2:04
  relax.
• 2:05
  To
• 2:05
  get
• 2:05
  sober,
• 2:06
  you
• 2:06
  take
• 2:06
  a
• 2:06
  shower.
• 2:06
  There's
• 2:07
  40
• 2:07
  reasons
• 2:07
  to
• 2:08
  take
• 2:08
  a
• 2:08
  shower
• 2:08
  and
• 2:09
  39
• 2:09
  have
• 2:10
  nothing
• 2:10
  to
• 2:10
  do
• 2:10
  with
• 2:10
  getting
• 2:11
  clean.
• 2:11
  Is
• 2:11
  that
• 2:12
  right?
• 2:12
  Is
• 2:12
  that
• 2:12
  documented?
• 2:13
  You
• 2:13
  guys
• 2:13
  documented
• 2:14
  that?
• 2:14
  Of
• 2:14
  course
• 2:15
  it's
• 2:15
  always
• 2:15
  a
• 2:15
  kind
• 2:15
  of
• 2:15
  gut
• 2:16
  feeling.
• 2:16
  There
• 2:16
  is
• 2:16
  no
• 2:16
  studies
• 2:17
  with
• 2:17
  peer
• 2:18
  reviews,
• 2:18
  but
• 2:18
  that's
• 2:19
  experience
• 2:19
  after
• 2:20
  125
• 2:20
  years.
• 2:21
  That's
• 2:21
  awesome.
• 2:22
  That's
• 2:22
  awesome.
• 2:22
  And
• 2:22
  speaking
• 2:22
  as
• 2:23
  someone
• 2:23
  who
• 2:23
  loves
• 2:23
  a
• 2:23
  long
• 2:24
  shower,
• 2:24
  I
• 2:24
  am
• 2:24
  bought
• 2:25
  into
• 2:25
  that
• 2:26
  religious
• 2:26
  philosophy
• 2:27
  in
• 2:27
  terms
• 2:27
  of
• 2:27
  what
• 2:27
  a
• 2:28
  shower
• 2:28
  can
• 2:28
  do
• 2:28
  for
• 2:29
  an
• 2:29
  individual.
• 2:29
  All
• 2:30
  right,
• 2:30
  so
• 2:30
  you're
• 2:31
  here
• 2:31
  at
• 2:31
  this
• 2:31
  conference
• 2:31
  though
• 2:32
  because
• 2:33
  you're
• 2:33
  a
• 2:33
  big
• 2:33
  proponent
• 2:34
  of
• 2:34
  this
• 2:34
  idea
• 2:34
  of
• 2:35
  planet
• 2:35
  centered
• 2:36
  innovation
• 2:37
  as
• 2:37
  opposed
• 2:37
  to
• 2:37
  maybe
• 2:38
  customer
• 2:38
  driven
• 2:39
  innovation
• 2:40
  or
• 2:40
  customer
• 2:41
  centric
• 2:41
  approaches
• 2:41
  to
• 2:42
  innovation.
• 2:42
  But
• 2:43
  what's
• 2:43
  lost
• 2:44
  and
• 2:44
  what's
• 2:44
  gained
• 2:44
  with
• 2:45
  that
• 2:45
  approach
• 2:45
  in
• 2:45
  your
• 2:45
  mind?
• 2:47
  Look,
• 2:47
  I
• 2:47
  don't
• 2:47
  say
• 2:48
  it's
• 2:48
  either
• 2:48
  or,
• 2:49
  I
• 2:49
  just
• 2:49
  want
• 2:50
  to
• 2:50
  add,
• 2:50
  you
• 2:50
  know,
• 2:50
  normally
• 2:51
  it's
• 2:51
  like,
• 2:52
  you
• 2:52
  know,
• 2:52
  when
• 2:53
  you
• 2:53
  look
• 2:53
  back
• 2:53
  the
• 2:53
  last
• 2:53
  70
• 2:54
  years,
• 2:54
  the
• 2:55
  starting
• 2:55
  point
• 2:55
  of
• 2:55
  innovation
• 2:56
  and
• 2:56
  especially
• 2:56
  here
• 2:57
  where
• 2:58
  Hans
• 2:58
  Groh
• 2:59
  is
• 2:59
  founded
• 2:59
  in
• 2:59
  Germany,
• 3:01
  in
• 3:01
  the
• 3:01
  south
• 3:01
  of
• 3:02
  Germany,
• 3:02
  it
• 3:03
  is
• 3:04
  tech
• 3:04
  push
• 3:04
  innovation.
• 3:05
  So
• 3:05
  it's
• 3:05
  all
• 3:06
  based
• 3:06
  in
• 3:06
  R
• 3:06
  and
• 3:07
  D.
• 3:07
  And
• 3:08
  this
• 3:08
  was
• 3:08
  in
• 3:08
  the
• 3:08
  50s
• 3:09
  and
• 3:09
  60s,
• 3:09
  you
• 3:09
  know,
• 3:09
  after
• 3:10
  World
• 3:10
  War
• 3:10
  there
• 3:10
  was
• 3:11
  a
• 3:11
  desire
• 3:11
  for
• 3:11
  products
• 3:12
  so
• 3:12
  you
• 3:12
  could
• 3:13
  whatever
• 3:13
  you
• 3:13
  created,
• 3:13
  there
• 3:14
  was
• 3:14
  a
• 3:14
  demand
• 3:14
  for
• 3:14
  it.
• 3:15
  Right.
• 3:15
  And
• 3:15
  then
• 3:15
  in
• 3:15
  1890s
• 3:16
  it's
• 3:16
  like
• 3:17
  business
• 3:17
  driven
• 3:17
  innovation.
• 3:18
  So
• 3:18
  Toyota
• 3:19
  Lean
• 3:19
  Principle
• 3:19
  told
• 3:20
  us,
• 3:20
  okay,
• 3:21
  maybe
• 3:21
  we
• 3:21
  don't
• 3:21
  have
• 3:21
  to
• 3:22
  create
• 3:22
  everything
• 3:22
  when
• 3:22
  you
• 3:22
  have
• 3:22
  to
• 3:23
  create
• 3:23
  it
• 3:23
  lean
• 3:23
  or
• 3:23
  cheaper
• 3:24
  in
• 3:25
  a
• 3:25
  global
• 3:25
  way
• 3:25
  so
• 3:26
  that
• 3:26
  it's
• 3:26
  more
• 3:26
  affordable
• 3:27
  because
• 3:28
  now
• 3:28
  there
• 3:28
  is
• 3:28
  the
• 3:28
  competition.
• 3:29
  And
• 3:29
  then
• 3:29
  came
• 3:29
  the
• 3:29
  Silicon
• 3:30
  Valley
• 3:30
  guys
• 3:30
  and
• 3:30
  told
• 3:30
  us
• 3:31
  it's
• 3:31
  all
• 3:31
  about
• 3:31
  user
• 3:32
  experience,
• 3:32
  user
• 3:33
  experience
• 3:33
  first,
• 3:34
  which
• 3:34
  is
• 3:34
  good
• 3:35
  because
• 3:35
  we
• 3:35
  want
• 3:35
  to
• 3:35
  have
• 3:35
  appealing
• 3:36
  products.
• 3:36
  But
• 3:37
  I
• 3:37
  think
• 3:37
  sometimes
• 3:37
  they
• 3:37
  are
• 3:38
  designing
• 3:38
  problems
• 3:39
  which
• 3:39
  are
• 3:39
  not
• 3:39
  there
• 3:40
  in
• 3:40
  order
• 3:40
  to
• 3:40
  sell
• 3:40
  us
• 3:41
  stuff
• 3:41
  we
• 3:41
  don't
• 3:42
  need.
• 3:42
  So
• 3:42
  I
• 3:42
  think
• 3:43
  at
• 3:43
  the
• 3:43
  end
• 3:43
  of
• 3:43
  the
• 3:43
  day,
• 3:44
  innovators
• 3:45
  love
• 3:45
  nothing
• 3:45
  more
• 3:46
  than
• 3:46
  problem
• 3:46
  solving.
• 3:48
  Enterprises
• 3:48
  are
• 3:49
  problem
• 3:49
  solving
• 3:49
  machines.
• 3:50
  And
• 3:50
  the
• 3:50
  biggest
• 3:50
  problems
• 3:51
  of
• 3:51
  our
• 3:51
  time
• 3:52
  are
• 3:53
  in
• 3:53
  the
• 3:53
  area
• 3:54
  of
• 3:54
  sustainability,
• 3:54
  planetary
• 3:55
  societal
• 3:56
  problems.
• 3:56
  So
• 3:57
  193
• 3:58
  countries
• 3:58
  across
• 3:59
  the
• 3:59
  globe
• 3:59
  agree
• 3:59
  that
• 4:00
  we
• 4:00
  have
• 4:00
  to
• 4:00
  solve
• 4:00
  the
• 4:00
  17
• 4:01
  Sustainable
• 4:01
  Development
• 4:02
  Goals.
• 4:03
  And
• 4:03
  these
• 4:03
  are
• 4:04
  sustainability
• 4:04
  topics.
• 4:05
  And
• 4:05
  that's
• 4:06
  why
• 4:06
  I
• 4:06
  think
• 4:06
  there
• 4:06
  is
• 4:06
  another
• 4:07
  approach
• 4:07
  to
• 4:07
  innovation
• 4:08
  you
• 4:08
  have
• 4:08
  to
• 4:08
  try
• 4:08
  out.
• 4:08
  I
• 4:09
  don't
• 4:09
  say
• 4:10
  you
• 4:10
  don't
• 4:10
  have
• 4:10
  to
• 4:10
  do
• 4:10
  tech
• 4:11
  push
• 4:11
  or
• 4:11
  user
• 4:11
  centered
• 4:12
  or
• 4:12
  business
• 4:12
  model,
• 4:13
  but
• 4:13
  why
• 4:14
  not
• 4:14
  using
• 4:14
  sustainability
• 4:15
  as
• 4:15
  innovation
• 4:16
  search
• 4:16
  field?
• 4:16
  And
• 4:17
  this
• 4:17
  is
• 4:17
  called
• 4:17
  planet
• 4:17
  centered
• 4:18
  innovation.
• 4:18
  And
• 4:19
  this
• 4:19
  is
• 4:19
  something,
• 4:20
  I
• 4:20
  wrote
• 4:20
  a
• 4:20
  book
• 4:21
  about
• 4:21
  it
• 4:21
  and
• 4:21
  I
• 4:21
  want
• 4:21
  to
• 4:21
  share
• 4:22
  this
• 4:22
  knowledge
• 4:22
  because
• 4:22
  it
• 4:23
  only
• 4:23
  works
• 4:23
  if
• 4:24
  everybody's
• 4:24
  doing
• 4:24
  it.
• 4:24
  It's
• 4:25
  not
• 4:25
  about
• 4:25
  competitive
• 4:25
  advantage,
• 4:26
  rather
• 4:26
  collaborative
• 4:27
  advantage.
• 4:28
  Right.
• 4:28
  So
• 4:28
  when
• 4:28
  I
• 4:29
  hear
• 4:29
  you
• 4:29
  say
• 4:29
  that,
• 4:29
  I
• 4:29
  mean
• 4:29
  in
• 4:30
  a
• 4:30
  lot
• 4:30
  of
• 4:30
  ways
• 4:30
  it
• 4:30
  almost
• 4:30
  feels
• 4:31
  like
• 4:31
  there's
• 4:31
  a
• 4:31
  needle
• 4:32
  in
• 4:32
  our
• 4:32
  arm
• 4:32
  or
• 4:32
  a
• 4:32
  drug
• 4:33
  in
• 4:33
  Terms
• 4:33
  of
• 4:33
  how
• 4:33
  we've
• 4:34
  been
• 4:34
  doing
• 4:34
  innovation
• 4:35
  driven
• 4:35
  by
• 4:36
  tech.
• 4:36
  I'm
• 4:36
  curious,
• 4:37
  does
• 4:37
  AI
• 4:38
  make
• 4:38
  that
• 4:39
  even
• 4:39
  more
• 4:39
  of
• 4:40
  a
• 4:40
  difficult
• 4:40
  challenge
• 4:40
  to
• 4:41
  overcome
• 4:41
  to
• 4:41
  get
• 4:42
  towards
• 4:42
  this
• 4:43
  planet
• 4:43
  centered
• 4:44
  innovation
• 4:44
  approach
• 4:44
  that
• 4:45
  you're
• 4:45
  talking
• 4:45
  about
• 4:45
  or
• 4:46
  what
• 4:46
  is
• 4:46
  it
• 4:46
  going
• 4:46
  to
• 4:46
  take
• 4:46
  to
• 4:46
  get
• 4:47
  there?
• 4:47
  The
• 4:47
  bigger
• 4:48
  the
• 4:48
  change,
• 4:48
  the
• 4:48
  bigger
• 4:48
  the
• 4:48
  opportunity.
• 4:49
  And
• 4:49
  we
• 4:49
  have
• 4:50
  two
• 4:50
  big
• 4:50
  changes
• 4:50
  right
• 4:50
  now.
• 4:51
  We're
• 4:51
  talking
• 4:51
  about
• 4:51
  twin
• 4:52
  transformation.
• 4:53
  So
• 4:53
  we
• 4:53
  have
• 4:53
  the
• 4:53
  sustainability
• 4:54
  change,
• 4:54
  the
• 4:55
  green
• 4:55
  transformation
• 4:55
  and
• 4:56
  the
• 4:56
  tech
• 4:56
  change,
• 4:56
  digitalization
• 4:57
  and,
• 4:58
  and
• 4:58
  as
• 4:58
  a
• 4:58
  spearhead,
• 4:59
  it's
• 4:59
  now
• 4:59
  AI
• 5:00
  and
• 5:00
  it
• 5:00
  always
• 5:00
  depends,
• 5:01
  you
• 5:01
  know,
• 5:01
  AI
• 5:02
  as
• 5:02
  a
• 5:02
  means
• 5:02
  to
• 5:03
  an
• 5:03
  end
• 5:03
  to
• 5:04
  a
• 5:04
  sustainable
• 5:04
  world.
• 5:05
  I
• 5:05
  like
• 5:05
  it.
• 5:05
  AI
• 5:06
  to
• 5:06
  create
• 5:06
  cat
• 5:07
  videos.
• 5:07
  Maybe
• 5:08
  you
• 5:08
  have
• 5:08
  to
• 5:08
  think
• 5:08
  about
• 5:08
  it.
• 5:09
  So
• 5:09
  it's
• 5:09
  always,
• 5:09
  you
• 5:09
  know,
• 5:10
  how
• 5:10
  you
• 5:10
  use
• 5:11
  the
• 5:11
  technology.
• 5:12
  And
• 5:12
  yes,
• 5:12
  it
• 5:13
  is
• 5:13
  a
• 5:13
  lot
• 5:13
  of
• 5:13
  energy
• 5:14
  consuming
• 5:14
  the
• 5:14
  technology,
• 5:15
  but
• 5:15
  doing
• 5:15
  the
• 5:15
  right
• 5:15
  stuff
• 5:16
  with
• 5:16
  it.
• 5:16
  I'm
• 5:17
  totally
• 5:17
  for
• 5:17
  it
• 5:18
  because,
• 5:18
  you
• 5:18
  know,
• 5:19
  we
• 5:19
  should
• 5:19
  have
• 5:19
  started
• 5:19
  the
• 5:20
  green
• 5:20
  transformation
• 5:20
  40
• 5:21
  years
• 5:21
  ago.
• 5:21
  Yeah.
• 5:22
  So
• 5:22
  we
• 5:22
  need
• 5:22
  to
• 5:23
  accelerate.
• 5:24
  And
• 5:24
  in
• 5:24
  my
• 5:25
  positive
• 5:26
  view
• 5:26
  of
• 5:26
  the
• 5:26
  world,
• 5:26
  I
• 5:27
  see
• 5:27
  now
• 5:27
  AI
• 5:28
  helping
• 5:28
  us
• 5:28
  accelerating
• 5:29
  this
• 5:30
  transformation
• 5:30
  so
• 5:31
  it
• 5:31
  can
• 5:31
  get.
• 5:31
  At
• 5:31
  those
• 5:31
  unsolvable
• 5:32
  problems
• 5:32
  a
• 5:33
  lot
• 5:33
  faster.
• 5:33
  Which
• 5:33
  is
• 5:33
  what
• 5:33
  you
• 5:34
  always
• 5:34
  hear.
• 5:34
  That's
• 5:34
  really
• 5:34
  interesting.
• 5:35
  You've
• 5:36
  also
• 5:36
  advocated
• 5:37
  that
• 5:37
  the
• 5:37
  industry
• 5:38
  as
• 5:38
  a
• 5:38
  whole
• 5:39
  needs
• 5:39
  to
• 5:39
  move
• 5:39
  from
• 5:40
  competitive
• 5:40
  advantage
• 5:41
  to
• 5:41
  one
• 5:41
  of
• 5:41
  collaborative
• 5:42
  advantage.
• 5:42
  What
• 5:42
  does
• 5:43
  collaborative
• 5:43
  advantage
• 5:43
  mean?
• 5:44
  You
• 5:44
  believe
• 5:44
  in
• 5:44
  ecosystems,
• 5:45
  you
• 5:46
  believe
• 5:46
  that
• 5:46
  you
• 5:46
  cannot
• 5:47
  change
• 5:47
  the
• 5:47
  world
• 5:47
  alone.
• 5:47
  So
• 5:48
  if
• 5:48
  I
• 5:48
  see
• 5:48
  water
• 5:48
  scarcity
• 5:49
  as
• 5:49
  an
• 5:49
  issue,
• 5:50
  a
• 5:50
  big
• 5:50
  challenge,
• 5:50
  and
• 5:51
  I
• 5:51
  really
• 5:51
  mean
• 5:51
  it
• 5:51
  to
• 5:52
  solve
• 5:52
  it.
• 5:52
  So
• 5:53
  it's
• 5:53
  not
• 5:53
  about
• 5:53
  that.
• 5:53
  We
• 5:53
  are
• 5:54
  saving
• 5:54
  water
• 5:55
  and
• 5:55
  our
• 5:55
  competitor
• 5:56
  is
• 5:56
  throwing
• 5:56
  water
• 5:56
  out
• 5:57
  of,
• 5:57
  you
• 5:57
  know,
• 5:57
  then
• 5:58
  we
• 5:58
  don't
• 5:58
  save
• 5:58
  net.
• 5:58
  So
• 5:59
  we
• 5:59
  have
• 5:59
  to
• 5:59
  collaborative
• 6:00
  work
• 6:01
  on,
• 6:01
  agree
• 6:01
  and
• 6:01
  say,
• 6:02
  let's
• 6:02
  work
• 6:03
  on,
• 6:03
  you
• 6:03
  know,
• 6:04
  solving
• 6:04
  the
• 6:05
  water
• 6:05
  crisis
• 6:06
  and
• 6:06
  even
• 6:06
  cross
• 6:07
  industry.
• 6:07
  You
• 6:07
  know,
• 6:07
  now
• 6:08
  I
• 6:08
  talked
• 6:08
  about
• 6:08
  competitors,
• 6:10
  you
• 6:10
  know,
• 6:10
  if
• 6:10
  we
• 6:11
  are
• 6:11
  saving
• 6:11
  water
• 6:11
  in
• 6:12
  the
• 6:12
  shower,
• 6:13
  but
• 6:13
  later
• 6:13
  when
• 6:14
  you
• 6:14
  flush
• 6:15
  it
• 6:15
  and
• 6:15
  in
• 6:15
  the
• 6:15
  canalization,
• 6:16
  they
• 6:17
  flush
• 6:17
  it
• 6:17
  with
• 6:17
  fresh
• 6:17
  water,
• 6:18
  it
• 6:18
  doesn't
• 6:19
  work.
• 6:19
  So
• 6:19
  you
• 6:19
  need
• 6:19
  a
• 6:19
  systemic
• 6:20
  approach.
• 6:21
  And
• 6:21
  this
• 6:21
  is
• 6:21
  why
• 6:22
  it's
• 6:22
  a
• 6:22
  wicked
• 6:22
  problem.
• 6:23
  It's
• 6:23
  not
• 6:23
  easy,
• 6:24
  like
• 6:24
  user
• 6:24
  centered.
• 6:25
  You
• 6:25
  can
• 6:25
  decide
• 6:25
  yourself
• 6:26
  what
• 6:26
  to
• 6:26
  do.
• 6:26
  You
• 6:27
  can
• 6:27
  approach
• 6:27
  the
• 6:27
  user,
• 6:28
  they
• 6:28
  buy
• 6:28
  it
• 6:28
  or
• 6:28
  not.
• 6:29
  And
• 6:29
  then,
• 6:30
  you
• 6:30
  know,
• 6:30
  if
• 6:30
  it
• 6:30
  works
• 6:31
  with
• 6:31
  planet
• 6:31
  centered
• 6:32
  innovation,
• 6:32
  you
• 6:32
  have
• 6:32
  to
• 6:33
  work
• 6:33
  together.
• 6:34
  And
• 6:34
  this
• 6:35
  is
• 6:35
  not
• 6:35
  easy.
• 6:35
  So
• 6:36
  let
• 6:36
  me,
• 6:36
  let
• 6:36
  me
• 6:36
  push
• 6:36
  you
• 6:36
  on
• 6:37
  that
• 6:37
  because
• 6:37
  I
• 6:37
  think,
• 6:37
  you
• 6:37
  know,
• 6:37
  I
• 6:37
  think
• 6:38
  a
• 6:38
  lot
• 6:38
  of
• 6:38
  people
• 6:38
  would
• 6:38
  fundamentally
• 6:38
  agree
• 6:39
  with
• 6:39
  what
• 6:39
  you're,
• 6:39
  what
• 6:39
  you
• 6:40
  just
• 6:40
  said.
• 6:40
  But
• 6:40
  what
• 6:40
  is
• 6:41
  the
• 6:41
  mechanism
• 6:41
  by
• 6:42
  which
• 6:42
  you
• 6:42
  get
• 6:43
  that
• 6:43
  to
• 6:43
  happen?
• 6:45
  What
• 6:45
  do
• 6:45
  you
• 6:45
  advocate?
• 6:46
  You
• 6:46
  know,
• 6:46
  let's
• 6:47
  go
• 6:47
  into
• 6:47
  the
• 6:48
  most
• 6:48
  capitalistic
• 6:49
  system,
• 6:49
  let's
• 6:49
  go
• 6:49
  into
• 6:50
  venture
• 6:50
  Capital.
• 6:50
  So
• 6:51
  here
• 6:51
  the
• 6:51
  idea
• 6:51
  is
• 6:51
  to
• 6:52
  create
• 6:52
  unicorns.
• 6:52
  Meanwhile,
• 6:53
  they
• 6:53
  talk
• 6:53
  about
• 6:53
  decacons
• 6:54
  or
• 6:54
  whatever.
• 6:55
  So
• 6:56
  in
• 6:56
  our
• 6:56
  world,
• 6:56
  we're
• 6:56
  talking
• 6:56
  about
• 6:57
  zebras.
• 6:58
  You
• 6:58
  know,
• 6:58
  the
• 6:58
  cake
• 6:59
  is
• 6:59
  big
• 6:59
  enough.
• 7:00
  So
• 7:00
  why
• 7:01
  do
• 7:01
  we
• 7:01
  have
• 7:01
  the
• 7:01
  one
• 7:02
  solution,
• 7:03
  which
• 7:03
  is
• 7:03
  the
• 7:04
  monopolistic
• 7:04
  solution
• 7:05
  for
• 7:05
  the
• 7:05
  problem?
• 7:05
  We
• 7:06
  can
• 7:06
  have,
• 7:07
  you
• 7:07
  know,
• 7:07
  multiple
• 7:08
  solutions.
• 7:08
  And
• 7:08
  the
• 7:09
  cake
• 7:09
  is
• 7:09
  big
• 7:09
  enough.
• 7:10
  And
• 7:10
  it's
• 7:10
  not
• 7:11
  about
• 7:11
  you
• 7:11
  or
• 7:11
  me,
• 7:12
  it's
• 7:12
  about
• 7:12
  together.
• 7:13
  And
• 7:13
  sometimes
• 7:14
  it's
• 7:14
  the
• 7:14
  synergy
• 7:15
  effects,
• 7:15
  which
• 7:16
  make
• 7:16
  a
• 7:16
  lot
• 7:16
  of
• 7:16
  sense.
• 7:16
  And
• 7:17
  if
• 7:17
  you
• 7:18
  create
• 7:18
  a
• 7:18
  new
• 7:18
  market,
• 7:19
  if
• 7:19
  you
• 7:19
  go
• 7:19
  into
• 7:20
  a
• 7:20
  new
• 7:20
  market,
• 7:21
  you
• 7:21
  are
• 7:22
  happy
• 7:22
  that
• 7:22
  there
• 7:22
  are
• 7:23
  followers.
• 7:24
  Because
• 7:24
  in
• 7:25
  the
• 7:25
  beginning,
• 7:26
  when
• 7:26
  you
• 7:26
  step
• 7:26
  into
• 7:27
  a
• 7:27
  new
• 7:27
  category,
• 7:28
  it
• 7:28
  helps
• 7:29
  you
• 7:29
  that
• 7:29
  others
• 7:30
  go
• 7:30
  in
• 7:30
  there
• 7:31
  as
• 7:31
  well.
• 7:31
  Later,
• 7:32
  when
• 7:32
  it's
• 7:32
  a
• 7:32
  mature
• 7:33
  market,
• 7:33
  then
• 7:33
  it's
• 7:33
  a
• 7:33
  red
• 7:34
  ocean.
• 7:34
  It's
• 7:34
  not
• 7:34
  a
• 7:34
  blue
• 7:34
  ocean
• 7:35
  in
• 7:35
  terms
• 7:35
  of
• 7:36
  innovation,
• 7:36
  but.
• 7:36
  And
• 7:37
  then
• 7:37
  it's
• 7:37
  outperforming
• 7:37
  the
• 7:38
  others.
• 7:38
  Okay,
• 7:39
  but
• 7:39
  now
• 7:39
  it's
• 7:40
  the
• 7:40
  time
• 7:40
  to
• 7:40
  create
• 7:41
  new
• 7:41
  blue
• 7:41
  oceans.
• 7:42
  And
• 7:42
  I
• 7:42
  think
• 7:42
  sustainability
• 7:43
  can
• 7:43
  become
• 7:44
  one
• 7:44
  of
• 7:44
  these
• 7:44
  blue
• 7:44
  ocean
• 7:45
  strategies.
• 7:45
  Okay,
• 7:46
  okay.
• 7:46
  All
• 7:47
  right,
• 7:47
  well,
• 7:47
  let's
• 7:47
  get
• 7:47
  you
• 7:47
  out
• 7:47
  of
• 7:47
  here
• 7:47
  on
• 7:48
  this.
• 7:48
  I
• 7:48
  want
• 7:48
  to
• 7:48
  go
• 7:48
  back
• 7:48
  to
• 7:48
  showers
• 7:49
  because
• 7:49
  I
• 7:49
  think
• 7:50
  you
• 7:50
  caught
• 7:50
  our
• 7:50
  attention
• 7:50
  at
• 7:51
  the
• 7:51
  beginning
• 7:51
  there.
• 7:51
  And
• 7:52
  delivering
• 7:52
  pleasure
• 7:53
  through
• 7:53
  the
• 7:53
  shower.
• 7:55
  You've
• 7:55
  also
• 7:55
  made
• 7:56
  the
• 7:56
  case
• 7:56
  publicly
• 7:57
  that
• 7:57
  retailers,
• 7:58
  and
• 7:58
  not
• 7:59
  just
• 7:59
  manufacturers,
• 7:59
  need
• 8:00
  to
• 8:00
  also
• 8:00
  help
• 8:00
  their
• 8:00
  consumers
• 8:01
  make
• 8:01
  more
• 8:02
  sustainable
• 8:02
  choices,
• 8:03
  particularly
• 8:03
  in
• 8:03
  the
• 8:03
  bathroom,
• 8:04
  which
• 8:04
  is
• 8:04
  your
• 8:04
  area
• 8:04
  of
• 8:05
  expertise.
• 8:06
  What
• 8:06
  does
• 8:06
  that
• 8:07
  actually
• 8:07
  look
• 8:07
  like
• 8:08
  when
• 8:08
  you
• 8:08
  get
• 8:08
  down
• 8:08
  to
• 8:09
  brass
• 8:09
  tacks
• 8:10
  at
• 8:10
  the
• 8:10
  point
• 8:10
  of
• 8:11
  sale
• 8:11
  itself?
• 8:11
  Like,
• 8:12
  does
• 8:12
  it
• 8:12
  require
• 8:12
  different
• 8:13
  shelf
• 8:13
  space,
• 8:14
  different
• 8:15
  product
• 8:16
  recommendations?
• 8:17
  Does
• 8:18
  training
• 8:18
  need
• 8:18
  to
• 8:18
  be
• 8:18
  different?
• 8:19
  Like,
• 8:19
  how
• 8:20
  do
• 8:20
  you
• 8:20
  think
• 8:20
  about
• 8:20
  that?
• 8:21
  You
• 8:21
  know,
• 8:21
  this
• 8:22
  is
• 8:22
  very
• 8:22
  important,
• 8:23
  this
• 8:23
  topic.
• 8:23
  You
• 8:23
  know,
• 8:24
  I
• 8:24
  advocate
• 8:24
  to
• 8:25
  give
• 8:25
  the
• 8:25
  planet
• 8:25
  a
• 8:25
  voice
• 8:26
  and
• 8:26
  start
• 8:26
  with
• 8:26
  sustainability
• 8:27
  as
• 8:27
  the
• 8:28
  starting
• 8:28
  point
• 8:28
  for
• 8:28
  innovation.
• 8:29
  However,
• 8:30
  when
• 8:30
  you
• 8:30
  sell
• 8:30
  the
• 8:31
  product,
• 8:31
  it's
• 8:31
  all
• 8:31
  about
• 8:32
  user
• 8:32
  centricity.
• 8:33
  So
• 8:33
  there
• 8:33
  is
• 8:34
  the
• 8:34
  60%
• 8:35
  potential.
• 8:35
  This
• 8:36
  is
• 8:36
  a
• 8:36
  famous
• 8:36
  book
• 8:37
  coming
• 8:37
  from
• 8:37
  Johanna
• 8:38
  Goldenhofer,
• 8:38
  a
• 8:39
  professor
• 8:39
  from
• 8:39
  the
• 8:39
  University
• 8:40
  of
• 8:40
  St.
• 8:40
  Gallen.
• 8:41
  And
• 8:42
  she
• 8:42
  analyzed
• 8:43
  in
• 8:44
  a
• 8:44
  really
• 8:44
  proper
• 8:44
  way
• 8:45
  that
• 8:47
  if
• 8:47
  you
• 8:47
  sell
• 8:47
  sustainability.
• 8:48
  So
• 8:48
  let's
• 8:49
  assume
• 8:49
  a
• 8:50
  shower
• 8:50
  company.
• 8:50
  If
• 8:50
  they
• 8:51
  sell
• 8:51
  water
• 8:51
  saving
• 8:52
  showers,
• 8:53
  20%,
• 8:54
  the
• 8:54
  Eco
• 8:54
  warriors,
• 8:55
  they
• 8:55
  like
• 8:55
  it
• 8:55
  and
• 8:55
  they
• 8:56
  cheer
• 8:56
  it.
• 8:56
  20%
• 8:57
  immediately
• 8:57
  are
• 8:57
  against
• 8:58
  it.
• 8:58
  And
• 8:58
  the
• 8:59
  60%,
• 8:59
  that's
• 9:00
  the
• 9:00
  60%
• 9:00
  potential.
• 9:01
  If
• 9:01
  I
• 9:01
  ask
• 9:01
  them
• 9:02
  and
• 9:02
  interview
• 9:03
  them,
• 9:03
  they
• 9:03
  say,
• 9:03
  of
• 9:03
  course
• 9:04
  I
• 9:04
  consume
• 9:04
  sustainably,
• 9:05
  I
• 9:05
  want
• 9:05
  a
• 9:05
  water
• 9:06
  saving
• 9:06
  shower.
• 9:06
  But
• 9:06
  if
• 9:06
  you
• 9:07
  don't
• 9:07
  look
• 9:07
  at
• 9:07
  them,
• 9:08
  they
• 9:08
  buy
• 9:09
  the
• 9:09
  other
• 9:09
  shower
• 9:10
  because
• 9:10
  they
• 9:10
  think,
• 9:10
  oh,
• 9:11
  water
• 9:11
  saving.
• 9:11
  Do
• 9:11
  I
• 9:12
  get
• 9:12
  the
• 9:13
  shampoo
• 9:13
  out
• 9:13
  of
• 9:13
  my
• 9:13
  hair?
• 9:14
  And
• 9:14
  this
• 9:14
  goes
• 9:14
  to
• 9:15
  vegan,
• 9:15
  to
• 9:15
  all
• 9:15
  of
• 9:15
  the
• 9:16
  stuff.
• 9:16
  So
• 9:16
  in
• 9:16
  the
• 9:16
  communication
• 9:17
  of
• 9:17
  sustainability.
• 9:17
  It's
• 9:18
  very
• 9:18
  important
• 9:19
  that
• 9:19
  you
• 9:19
  always
• 9:20
  sell
• 9:20
  the
• 9:20
  shower
• 9:20
  pleasure.
• 9:21
  And
• 9:21
  the
• 9:22
  sustainability
• 9:22
  feature
• 9:23
  is
• 9:23
  secondary.
• 9:24
  So
• 9:24
  if
• 9:24
  the
• 9:24
  ice
• 9:24
  cream
• 9:25
  is
• 9:25
  called
• 9:25
  a
• 9:26
  vegan
• 9:26
  ice
• 9:26
  cream,
• 9:26
  nobody
• 9:27
  buys
• 9:27
  it.
• 9:27
  If
• 9:27
  it's
• 9:28
  wild
• 9:28
  berry
• 9:29
  Lillet
• 9:29
  ice
• 9:29
  cream,
• 9:29
  everybody
• 9:30
  loves
• 9:30
  it.
• 9:30
  And
• 9:30
  by
• 9:30
  the
• 9:30
  way,
• 9:31
  it's
• 9:31
  vegan.
• 9:31
  Okay.
• 9:32
  So
• 9:32
  even
• 9:32
  if
• 9:33
  I'm
• 9:33
  anti
• 9:33
  vegan,
• 9:33
  I
• 9:34
  like
• 9:34
  the
• 9:34
  flavor,
• 9:35
  I
• 9:35
  consume
• 9:35
  it.
• 9:36
  And
• 9:36
  this
• 9:36
  applies
• 9:36
  for
• 9:37
  sustainability.
• 9:38
  Don't
• 9:38
  call
• 9:38
  it
• 9:38
  sustainability.
• 9:39
  That's
• 9:39
  my
• 9:39
  message.
• 9:40
  Huh.
• 9:40
  Okay,
• 9:41
  what
• 9:41
  was
• 9:41
  the
• 9:41
  name
• 9:41
  of
• 9:41
  that
• 9:41
  study
• 9:42
  that
• 9:42
  sounds
• 9:42
  really
• 9:42
  fascinating.
• 9:43
  The
• 9:43
  60%
• 9:44
  potential.
• 9:45
  60%
• 9:45
  potential?
• 9:46
  That's
• 9:46
  a
• 9:46
  book.
• 9:46
  That's
• 9:47
  a
• 9:47
  book.
• 9:47
  And
• 9:47
  they
• 9:47
  analyzed
• 9:48
  it
• 9:48
  at
• 9:48
  the
• 9:48
  University
• 9:48
  of
• 9:49
  St.
• 9:49
  Gallen.
• 9:50
  Okay.
• 9:50
  So
• 9:50
  it's
• 9:50
  a
• 9:50
  really
• 9:51
  famous
• 9:51
  business
• 9:51
  school.
• 9:52
  So
• 9:52
  there
• 9:52
  is
• 9:52
  really
• 9:52
  proof
• 9:53
  points
• 9:53
  here.
• 9:54
  Okay,
• 9:54
  awesome.
• 9:54
  Yeah,
• 9:54
  I'm
• 9:54
  gonna
• 9:55
  have
• 9:55
  to
• 9:55
  check
• 9:55
  that
• 9:55
  out.
• 9:55
  Follow
• 9:55
  your
• 9:56
  interest.
• 9:56
  You'll
• 9:56
  always
• 9:56
  be
• 9:56
  interested.
• 9:57
  That's
• 9:57
  my
• 9:57
  motto.
• 9:57
  All
• 9:58
  right,
• 9:58
  well,
• 9:58
  thank
• 9:58
  you
• 9:58
  for
• 9:58
  spending
• 9:59
  time
• 9:59
  with
• 9:59
  us
• 9:59
  today.
• 10:00
  I
• 10:00
  know
• 10:00
  you've
• 10:00
  got
• 10:00
  a
• 10:01
  train
• 10:01
  to
• 10:01
  catch
• 10:01
  too,
• 10:02
  here,
• 10:02
  but,
• 10:03
  you
• 10:03
  know,
• 10:03
  hopefully
• 10:03
  you
• 10:03
  get
• 10:04
  it.
• 10:04
  And
• 10:04
  you
• 10:05
  know,
• 10:05
  how
• 10:05
  have
• 10:05
  you
• 10:05
  enjoyed
• 10:05
  the
• 10:05
  summit
• 10:06
  so
• 10:06
  far?
• 10:06
  It's
• 10:07
  amazing.
• 10:07
  You
• 10:07
  know,
• 10:07
  diy,
• 10:08
  you
• 10:08
  think
• 10:08
  it's
• 10:08
  really
• 10:08
  hands
• 10:09
  on,
• 10:09
  but
• 10:10
  it's
• 10:10
  so
• 10:10
  professional
• 10:10
  here
• 10:11
  and
• 10:11
  there's
• 10:11
  so
• 10:11
  many
• 10:11
  people.
• 10:13
  Sea
• 10:13
  level
• 10:13
  people.
• 10:14
  Yeah.
• 10:14
  And
• 10:14
  amazing
• 10:15
  speakers.
• 10:16
  So,
• 10:17
  like
• 10:17
  introducing
• 10:17
  already
• 10:19
  humble,
• 10:20
  humble,
• 10:21
  humble.
• 10:21
  Talking
• 10:22
  about
• 10:22
  showers.
• 10:22
  It's
• 10:22
  easy
• 10:23
  because
• 10:23
  it's
• 10:23
  relatable.
• 10:24
  You
• 10:24
  know,
• 10:24
  you
• 10:24
  take
• 10:24
  a
• 10:24
  shower
• 10:25
  every
• 10:25
  morning,
• 10:25
  so
• 10:25
  it's
• 10:26
  way
• 10:26
  tougher
• 10:27
  for
• 10:27
  people
• 10:28
  doing
• 10:28
  power
• 10:29
  tools
• 10:29
  or
• 10:29
  screws
• 10:30
  or
• 10:30
  stuff
• 10:30
  like
• 10:30
  that.
• 10:30
  Yeah,
• 10:31
  right,
• 10:31
  right.
• 10:31
  No
• 10:31
  offense
• 10:32
  to
• 10:32
  that,
• 10:32
  but
• 10:32
  yeah.
• 10:32
  No,
• 10:32
  I.
• 10:33
  It's
• 10:33
  funny.
• 10:33
  I
• 10:34
  remember
• 10:34
  a
• 10:34
  business
• 10:34
  school
• 10:34
  case
• 10:35
  in
• 10:35
  college.
• 10:35
  I
• 10:35
  don't
• 10:35
  remember
• 10:36
  the
• 10:36
  company,
• 10:36
  but
• 10:37
  the
• 10:37
  whole
• 10:37
  premise
• 10:37
  of
• 10:37
  the
• 10:38
  business
• 10:38
  was
• 10:38
  a
• 10:38
  marketing
• 10:38
  case.
• 10:38
  The
• 10:39
  whole
• 10:39
  premise
• 10:39
  was
• 10:39
  you
• 10:39
  needed
• 10:39
  a
• 10:40
  showroom
• 10:40
  for
• 10:40
  the
• 10:40
  shower
• 10:41
  to
• 10:41
  show
• 10:42
  the
• 10:42
  pleasure
• 10:42
  of
• 10:42
  the
• 10:43
  shower.
• 10:43
  The
• 10:44
  shower
• 10:44
  that
• 10:44
  makes
• 10:44
  the
• 10:44
  earth
• 10:45
  move.
• 10:45
  Right.
• 10:45
  Like
• 10:46
  that
• 10:46
  was
• 10:46
  the
• 10:46
  whole
• 10:46
  premise
• 10:46
  of
• 10:47
  it.
• 10:47
  And
• 10:47
  it
• 10:47
  was
• 10:47
  a
• 10:47
  great,
• 10:47
  great
• 10:47
  case.
• 10:48
  I'll
• 10:48
  never
• 10:48
  forget
• 10:48
  it.
• 10:48
  All
• 10:49
  right,
• 10:49
  man.
• 10:49
  Well,
• 10:49
  thanks
• 10:49
  a
• 10:49
  lot.
• 10:50
  Appreciate
• 10:50
  it.
• 10:50
  Thanks
• 10:51
  to
• 10:51
  the
• 10:51
  DIY
• 10:51
  summit
• 10:52
  and
• 10:52
  Evusion
• 10:52
  for
• 10:53
  helping
• 10:53
  us
• 10:53
  make
• 10:53
  all
• 10:53
  of
• 10:54
  our
• 10:54
  coverage
• 10:54
  possible
• 10:55
  here
• 10:55
  from
• 10:55
  the
• 10:55
  show
• 10:56
  and
• 10:56
  as
• 10:56
  always,
• 10:56
  to
• 10:57
  everyone
• 10:57
  listening
• 10:57
  and
• 10:57
  watching
• 10:58
  at
• 10:58
  home,
• 10:58
  be
• 10:59
  careful
• 10:59
  out
• 10:59
  there.