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Only 19% of Gen Z Trust Loan Officers - Here's How to Fix That
Only 19% of Gen Z trust loan officers, while 75% trust friends and family for homebuying information. That's a serious problem for mortgage professionals trying to reach the next generation of homebuyers.
So how do you earn their trust, start more conversations, and turn hesitant first-time buyers into mortgage-ready clients?
In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with Nora Guerra, Senior Vice President of Community Lending Solutions at Guild Mortgage, to unpack new Gen Z homebuyer research conducted in partnership with YouGov.
The findings reveal a surprising…
The skinny
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