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5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415
How does a 125-year-old brand still manage to feel fresh?
Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant.
From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change. She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights…
The skinny
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