How This Cleaning Service Cut Turnover and Scaled to 15 Million

Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies · Jul 28, 2026 · 5m · transcript

Maria Reyes started Sparkle Clean as a solo house cleaner, hitting $2 million in revenue with 12 employees by 2021. But annual employee turnover was 150% — every eight months she replaced her entire team. Recruiting, training, and lost clients were bleeding cash. Convinced the 1099 contractor model was at fault, she made a risky bet: convert everyone to W-2 employees with guaranteed hours, health insurance, and a career ladder. The upfront labor cost rose 25%, but turnover plunged to 30%, quality improved, and customer referrals soared. Within three years, Sparkle Clean grew to $15 million…