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The Bait & Switch Ruining Real Estate Deals · Market Ready

• 0:00
  This has happened several times with us. We have actually staged a house that was virtually staged.
• 0:07
  And so homes that are virtually staged, we call the bait and switch. And so you look at it online
• 0:11
  and you're like, wow, it looks pretty cool. Looks everything looks pretty,
• 0:15
  pretty nice. And then they actually do a showing, arrive at the house, and it's empty. And so now
• 0:21
  what enticed them online to come into the house is now just empty rooms.
• 0:27
  And there is nothing worse that can happen to a realtor than a bait and switch. Every listing has
• 0:34
  a story. This is the Market Ready Podcast.
• 0:38
  I'm incredibly honored and excited to have an amazing
• 0:43
  guest this week on the Market Ready podcast because of the fact that this is one of the
• 0:48
  best stories I've heard in a while. And I I have a secret to share with everybody. My wife and I love
• 0:55
  watching YouTube police bodycam videos because there's something
• 1:00
  about watching drunk people get arrested that makes me so grateful that I don't drink anymore.
• 1:07
  That's awesome. That makes me so grateful that that is not a part of my life where I have to
• 1:11
  worry about ending up
• 1:13
  on a YouTube video. Scared Straight. But I want to... Right? Scared Straight. It's like my own
• 1:18
  teen program. I want to introduce everybody to an amazing guest today, Damon Voz. Damon,
• 1:23
  I'm gonna start by saying or at least asking, you are an interior designer, yes?
• 1:31
  We are home stagers. Home stagers. Yes, with an emphasis of the interior design, yeah.
• 1:36
  Of interior design. And for those of you that are listening and can't see,
• 1:41
  Damon has all of his shields because Damon used to be a police officer. Is that correct?
• 1:46
  That's correct. 23 years. You mentioned that 23 years in law enforcement, and thank you for your
• 1:52
  service,
• 1:53
  by the way. 'Cause it is an incredibly difficult job as I know. I actually was
• 1:59
  a police constable many, many years ago for a town called Pelham in New York.
• 2:04
  Okay. And tremendous respect for the work that you do. Aw, thanks. But you mentioned this, and all I
• 2:11
  thought to myself was, how does someone go from a law
• 2:15
  enforcement career to staging, interior design, that thought process? Like,
• 2:22
  do you just walk into enough domestic calls where you're just like, I'm sorry, that couch is
• 2:26
  hideous. And by the way, what are you two fighting about? Like,
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  how how does that transition actually work? Tell me how you got here. That is funny. I tell you
• 2:35
  what, right now I think the way things turned out
• 2:39
  was I retired from law enforcement. And when I retired from law enforcement,
• 2:45
  my wife always had an interest in interior design. It's like our house
• 2:50
  used to change every quarter. So with any holiday season, our house would change.
• 2:55
  And then after retirement, I got into coaching and did a couple other jobs and just kind of was
• 3:02
  just living my life carefree, as my wife had a full-time job. But her side hustle became
• 3:08
  staging. And I was totally happy with that because it was a way for her to release her
• 3:16
  urge to shop and go out and hit furniture stores and look at all the new trends. And
• 3:22
  she would help out one of our neighbors who was a realtor stage her properties. And it was just a
• 3:26
  very small, you know, I hardly ever got involved, didn't have to get involved.
• 3:31
  And that went on for several years. And then my wife was laid off. And when she was laid off,
• 3:41
  in her work, in her line of work, it was kind of a routine in her industry for people to get laid off
• 3:48
  or businesses to acquire
• 3:50
  the business that she worked for. So it was very frequent over the course of our marriage.
• 3:57
  But this time, we're getting older in age and the jobs didn't come back as quick. And
• 4:04
  next thing you know, we were like, Well, we need to fall back on something. What can we do? And my
• 4:09
  wife is a stager. So then I said, Okay, well, I'm gonna join the business
• 4:13
  with you and we're gonna do this thing. And so that's how it initially started.
• 4:18
  And man, what an amazing successful ride you all have had. I was incredibly impressed by
• 4:24
  looking at your site, your background, and all the different elements. And especially though, making
• 4:28
  that transition and being able to support people in a different way. Because again,
• 4:33
  law enforcement background, you were a sergeant, correct? Yes. Okay. So law enforcement background
• 4:38
  and being a sergeant,
• 4:40
  which is in the service of people in a community, right? To making a transition to being in service
• 4:47
  of people and in their homes and how they
• 4:50
  sort of make it a home in a lot of different ways for them. And everyone's different in that sense.
• 4:54
  So tell me if you don't mind, like what in your world, when you're thinking about getting
• 4:58
  a home market-ready, when you're thinking about getting something prepared so that other people
• 5:04
  may see it for what it could be, may love it. What are some of the first things that you look at when
• 5:09
  you start actually kind of looking around at the inside space of a home?
• 5:14
  Well, normally first thing we do is look at the first impression of the home. You know,
• 5:20
  so as soon as we get out of the car at the house, we're already looking at the outside of the house
• 5:24
  and just kind of taking it all in. Does it have a good curb appeal? Does it look good? Is it
• 5:29
  catching my eye already? And then I just kinda store that in the back of my head. And then of
• 5:33
  course as we enter the home and we look in the home, we're looking for that first impression
• 5:38
  of what the home has to offer in ways of its potential, and then what needs to be kind of
• 5:45
  tweaked or changed a little bit. And so normally we give free consultations and we
• 5:50
  walk the home with the client and the realtor and just kind of give them our tips because
• 5:56
  we've been in so many homes and we see how fast they sell or don't sell, and we kind of really
• 6:02
  have become accustomed to what works and what doesn't work. And so normally, and it doesn't
• 6:07
  happen all the time, but sometimes you walk into a home and there's just hideous paint or the carpet
• 6:13
  is really outdated. You know, things just might look not like they should
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  to today's market standards. And we just let know. We often tell our realtor,
• 6:24
  let us play the bad cop. And that's where that comes in. We, you know, realtor, you're the good
• 6:28
  cop. Let us come in and be the bad cop. Because the realtor never
• 6:32
  wants to say anything negative to their client. They don't wanna they don't even want them to feel
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  any way disturbed in any kind of way. So that's where we come in and
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  we don't have a bone in to pick in the you know, in the whole fight of the thing. We're just like,
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  Hey, we're here to make your house sell and we're gonna give you the best information
• 6:49
  to make it look great. So if you take our advice, it'll be awesome. Yeah.
• 6:56
  That's awesome. Have you ever walked into a home that was so ugly you just tased the homeowner? No,
• 7:03
  not... I have thought, the term lipstick on a pig comes out a lot.
• 7:09
  So it's a very interesting thing. You mentioned the idea of something being
• 7:15
  appealing, let's just say, to a prospective buyer. What are the things currently nowadays that make
• 7:19
  something appealing to prospective buyers?
• 7:22
  Well, to me, it's the the openness and airiness of things. How things are bright. Do things
• 7:27
  look bright? Do things look inviting? And do things not look dated? People don't want dated
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  and they want turnkey now, especially here in Colorado. They want a turnkey,
• 7:39
  right now product. And so we come in and we kind of see things that are immediately, uh-oh, this
• 7:44
  needs to be changed or you need to look at this. And so we just give all the
• 7:49
  recommendations that we possibly could give to give them the best-looking potential listing.
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  How do people react to typically, 'cause you my backgrounds in behavioral psychology and
• 8:00
  elements of engaging and working with people. It can't be comfortable always to walk into
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  somebody's home and say, you know what, you may want to get rid
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  of that hideous mango colored carpet that's been here since the Reagan administration. Well, you
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  know, between my wife and I, that's where she always has to temper me because I don't
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  have that filter. Yeah. You know, being in law enforcement, I just kinda tell you how it is and
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  what we're gonna
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  do and what what needs to be done. And I'm not telling them anything to hurt their feelings.
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  And I always come across like, Hey, don't take it personally. We're here to help you
• 8:34
  the best that we can and we're not trying to be offensive. And we kinda let them know that sure
• 8:40
  you may absolutely love, you know, cobalt blue or that lime green. But what we're
• 8:48
  trying to do is we're trying to appease everyone that might walk into your home. I love it. And so
• 8:52
  when we make those suggestions, we come up with that preface first. So I don't think they
• 8:56
  take it personally. We're just letting them know we're here to help. It's nothing personal. And
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  usually when we start off with things like, you know, take your personal pictures down,
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  they kind of understand that if they want me to take the personal pictures down that we're
• 9:10
  probably gonna want the lime green painted a more neutral color.
• 9:14
  Makes sense. Have you ever had anybody get wildly offended? I can't think of anybody being offended.
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  Usually what happens
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  is the client is in agreement with us. They're kinda like, Oh, I know, I kinda, I thought that
• 9:26
  would be or, you know, we kind of get that acknowledgement of what we're
• 9:30
  saying that they agree with it and it was just kind of their thing and not everybody's thing.
• 9:34
  It's interesting. Do you get the folks that are, because I see this a lot with the agents
• 9:39
  that I work with in my world, where they actually want to stay in the home rather than sell it?
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  Because what you did to it was so good that they actually think about keeping it?
• 9:47
  I tell you what, we hear that comment all the time. They can't believe it's their house. So
• 9:52
  after the staging is done, they're like,
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  just our last staging we just did last week, they were like, I can't believe this is my house. And
• 10:00
  we've looked at that as a very good compliment because that's the goal. We
• 10:05
  are just trying to get people's eyes to bounce in places where we don't want to focus on and
• 10:12
  we wanna bounce them to the highlights of the home. And when you live there you know, you live
• 10:17
  there for you and your comfort. And so you might actually put your TV right in
• 10:22
  front of the big box window that's very appealing to all of us, but you're blocking it with your TV.
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  You know what I mean? Simple things like that. We may want the eyes to bounce towards the ceiling
• 10:34
  because they're high and they're awesome. Or, you know what I mean? So we do things to make
• 10:40
  the house as appealing as we possibly can. And it might not fit into the way that they live.
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  Right. How do people manage that? You know, how does someone manage currently the idea of we're
• 10:51
  making this home look show-ready, move-in ready, right,
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  market-ready, but we don't live this way day-to-day. So how do folks balance that?
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  For the most part, I think I just hear gratefulness. People are grateful. And
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  in a strange way, I can see their thought process churning in their head like, wow,
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  I would have never done that. Because oftentimes we stage with their furniture. You know, if
• 11:17
  they're living in the home, we will move things around so that it's appealing
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  and you know, highlights the things in the house that we want to highlight. And then they look at
• 11:26
  their own furniture and they're like,
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  I would have never thought to move my couch here to there or move that table from here to there.
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  And so I've never had one person say they hate it. It's always,
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  I never would have thought of that. That's great. It's kind of that positive reinforcement. That's
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  awesome. Do you find that when people are thinking about getting their
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  home market-ready in the work that you do, do you find that the agent sort of stays
• 11:57
  out of it or do you find the agent wants to get involved and also helps sort of direct? I would
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  say 95% of the time, the agent stays out of it.
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  Okay. And we've only had a few agents that want to help out. And when they do that, I mean, they've
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  got
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  experience too. They've been doing this for years and years and years. And they also have their
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  input. But I just kind of remind them, hey, let's keep the roles separate, if we can. Let's keep
• 12:25
  you being the good cop. Let us be the bad cop. We don't want any negativity to fall upon you.
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  It could fall upon us because at the end of the day we're just trying to make the place look great
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  and then that person is building a relationship with their client for life,
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  you know. So we don't want to ruin that in any kind of way at all. Very cool. I also was super
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  curious to hear from your perspective, you know,
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  when we think about the different things that people can do to a home, what are some of the most
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  important changes somebody could make when it comes to interior design?
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  Like if you ranked them, if you just said like historically I'm gonna rank one, two, three, what
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  would be like the top three most important changes?
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  As far as changing the home, it's gotta be anything that looks dated. And so oftentimes
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  the carpet or the flooring is kind of number one. then you got when you move into the kitchen,
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  if the kitchen looks very dated, maybe refacing or resurfacing the kitchen cabinets or just it you
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  know, depending on their budgets, what they can do. But I would
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  say actually number one is always paint of some sort. Number two is usually flooring, carpeting
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  or the flooring. And then we just go from there. Kitchens can show the age of the home.
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  Countertops, the doorknobs and the door fittings are just a thing that can just,
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  you know, I think in the '80s most of the home builders were in love with brass and gold. And
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  so today people aren't really into that. And so yeah, we just look at little things like that.
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  But before we have that conversation about that, or usually as this conversation goes, the idea
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  from them says, Wow, this might cost a lot of money to do.
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  Right. And then that's when we come in with, Well, we have a solution for you for that too. Yeah, so
• 14:19
  let's talk about that for a second. I know you actually have a
• 14:22
  property yourself that you're currently flipping. Yes. So give me an example of one of the ways that
• 14:27
  people can help reduce cost?
• 14:29
  Well, oftentimes we do talk about Notable and the ability to pay at close.
• 14:35
  Okay. And we talk about that all the time. We're saying, Hey, we understand money's tight. We
• 14:40
  understand the economy right now is rough and I know that you want to move
• 14:45
  and make this listing look as best as you can. But if you don't have the money that's just available
• 14:49
  to you right now, we have a pay-at-close option through Notable.
• 14:53
  And they all almost always question that, like what is that? Or what do you mean by that?
• 15:01
  Yeah. And then we have to go through the whole thing of how Notable works and whatnot. But once
• 15:06
  they understand, they look at it as like a really positive vibe, a good option for them.
• 15:12
  If you're looking at that as an option, right, and you're thinking about the different ways that that
• 15:16
  benefits people, is there a world in which one could argue, and I'm just throwing this out there,
• 15:21
  I don't know the answer, but is there a world in which one could argue that the money that you
• 15:26
  would be spending to upgrade a property, right, to make it market ready, can actually
• 15:32
  increase what you're getting for the property by enough to even offset what you just spent?
• 15:39
  Oh, yes, absolutely. Yeah, and we talk about that all the time. So let's just
• 15:44
  break it down as simple as staging. So we say, you know, if you're gonna just spend, you know,
• 15:49
  a couple grand on staging, that could yield you, you know, two or three or four times more in the
• 15:56
  listing of your home. And then I always bring up this, and I even had a post about this.
• 16:03
  Your first price reduction if your house doesn't sell within the first week or two is gonna be two
• 16:09
  or three times more than what it would have cost to stage. And so, you know,
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  that first price reduction is like 10 grand, 15 grand, where you're only paying a couple grand
• 16:20
  to stage your house, which you could have yielded that from the get-go just by spending the money.
• 16:26
  That's a really good point. Is there anything else that when you talk to clients, is there anything
• 16:32
  else that you kind of explain to them like that around sort of the benefits of the process? Well
• 16:39
  yeah, I mean the whole idea is and what they don't really understand is that your
• 16:45
  house is gonna usually sell within the first 10 showings if it's priced right and all the other
• 16:49
  things and everything's aligned in the the way it's supposed to be, right?
• 16:53
  And what we're trying to do is we're trying to make a an emotional connection for that buyer. And
• 16:59
  if you can achieve that, then you have a very high percent of
• 17:04
  selling your home within the first 10 days of of its listing. And then if you could sell your home
• 17:10
  quickly, then we could show them how you're going to save money down the road. I mean,
• 17:16
  so the idea is let's sell it just as fast as we can. Let's make it as good as possible,
• 17:21
  as amazing as possible, and let's build an emotional connection.
• 17:26
  And then oftentimes when you do build that emotional connection, you'll have more than one
• 17:30
  person bidding on the home, which is a benefit to them because
• 17:34
  if you've got other people bidding, then we have a little bidding war and you get more money for your
• 17:40
  listing. So we explain those benefits to them and
• 17:43
  once we you know explain to them the totality of what they're doing and how it will benefit them,
• 17:49
  usually it you know, they're ready to move forward.
• 17:53
  What's a mistake or something people get wrong when they think about staging a home? What's
• 18:00
  one of those most common or more common things that you hear or the thing that people kinda go,
• 18:06
  you know, it's this way and you're like, eh, not really. I don't really hear negatives about
• 18:13
  staging. It's just kind of like an
• 18:16
  omission of especially from the realtor community of why do I need to do that? And I think they
• 18:22
  haven't thought about the why as much.
• 18:25
  Right. Right. And then what I've noticed, and I don't mean this as a dig on any realtors,
• 18:31
  but there's a difference between the realtors who stage all the time and the realtors who don't.
• 18:37
  And I follow a lot of realtors and I see, you know, who's staging and who's not. And
• 18:42
  it just seems like the people who stage all the time just constantly have listings. Just boom,
• 18:47
  boom, boom. And then the ones that you try to convince that staging is,
• 18:52
  you know, it just doesn't seem like they're advertising as many listings as the other ones.
• 18:59
  But like I I tell my wife that and I tell realtors this too.
• 19:05
  No one has said the house couldn't sell because the staging was so bad. Right. Right.
• 19:11
  Like that that hasn't happened. I've never heard that as an excuse. So the only thing staging does
• 19:18
  is make things better.
• 19:20
  A hundred percent. And look, I tell a lot of my my clients too, staging is marketing. That's what it
• 19:24
  is. It's another form of marketing.
• 19:26
  Sure. You're trying to help somebody believe, you're trying to help somebody understand the
• 19:30
  perception of what living in this home would feel like.
• 19:33
  Exactly. You're storytelling. And in that process, as part of your marketing and part of your
• 19:38
  outreach, think about the number of
• 19:40
  different places that it touches. So in your world, you stage and then comes photography,
• 19:47
  then comes a Matterport or 3D tours, then comes these other areas. So we have this arm's length
• 19:53
  view, right? So you have hundreds of thousands of people that are looking at this now on the
• 19:57
  internet. You have another collection of people that may be doing an immersive
• 20:02
  tour, right? Which is another layer deeper that they're experiencing the property. Sure. Then they
• 20:06
  decide, well, maybe we should go check this out. So now
• 20:09
  they're physically coming in there and engaging the property now at a separate level. Yeah. And
• 20:13
  they're having a different type of relationship and experience with
• 20:17
  the property itself. And so from this perspective, you're looking at three different touch points off
• 20:24
  of one body of work.
• 20:26
  Exactly. And it is a perception that I think people have. And I think for a lot of agents,
• 20:30
  Damon,
• 20:31
  that I I would be curious to know your thoughts on this. I think for a lot of agents that don't
• 20:36
  stage, what I hear from them is, I don't because I don't want to have to pay for it.
• 20:42
  And there's this belief that if I'm not paying for it for my client, then why would I even
• 20:48
  offer this? I'm not doing it. Tell me a little bit from your perspective about, and I know we've
• 20:52
  talked about how there's products out there that can help with that, but just even
• 20:56
  that idea of a perception from an agent that, you know, well, I don't want to have to pay for it.
• 21:02
  Well, that is, I think, a very big deal here in Colorado. And I remember when I first you
• 21:08
  know joined the Notable team or or used Notable as an option for our company. It wasn't very,
• 21:14
  pay-at-close wasn't a big thing here in Colorado. And then once we became aware of it and started
• 21:19
  getting involved, we would hear that all the time from realtors is,
• 21:24
  I don't stage because I don't want to pay for it or it's too confusing. I have to do you know, how
• 21:28
  I would have to raise my rates and blah, blah,
• 21:31
  blah, and all these different things that have to happen. Right. Until you explain to them the
• 21:36
  actual program and how it works. And literally,
• 21:39
  I would say for the last year, my wife and I have really tried hard to inform and educate
• 21:46
  these realtors that, you know, the rest of America doesn't do it the way you do
• 21:51
  it here. The rest of America usually makes the client pay for the staging.
• 21:58
  and I so it's an uphill battle here in Colorado for us to convince realtors of that.
• 22:04
  But the ones that are our clients, once they figure it out, I mean it almost becomes like
• 22:11
  an automatic thing now. Now they're kind of like, Why haven't I been doing this? Yep. Because it's
• 22:17
  not painful. It's not painful for anyone. So the realtor's happy,
• 22:22
  the client is happy. They don't miss it, depending on, you know
• 22:27
  how much equity they have in their home. And usually the people that are using it have plenty
• 22:31
  of equity in their home that they're not gonna miss the little staging charge
• 22:35
  or the little bit of rehab that we asked to do at closing. You know what I mean? Yep. I'll throw
• 22:41
  this out there too because I think this is something that is invaluable and
• 22:46
  agents should be doing this. I think good agents should be having a Matterport tour
• 22:54
  done of a property before it was staged and before Damon and his team showed up
• 23:01
  and then after. And I think that we should be able to share that with people as part of our
• 23:08
  you know, conversations with potential clients, consumers, and things like that to be able to say,
• 23:12
  look, don't take my word for why this matters. Here's two links. Start with this link.
• 23:17
  Take the tour. Go upstairs, downstairs, look at all the rooms, and you tell me what you think,
• 23:21
  what it feels like moving through there. And then go to the next link and tell me
• 23:25
  what it feels like moving through this property after it's been done correctly. And you tell me
• 23:29
  which one feels like you might want to actually buy that.
• 23:32
  Which one do you want to go see? Which one of those two properties really feels more appealing
• 23:36
  to you as something that you want to take a deeper look at or engage in or could see
• 23:40
  yourself living in. Because I think, Damon, one the most interesting things in this is, you know,
• 23:45
  we don't mirror what other industries do. We tend to look at other industries as sort of, well,
• 23:50
  that's not our industry. But if you are going to go to a plastic surgeon,
• 23:54
  right? And I'm going to get my and I need to have this done. I knew you were going to say it, Damon,
• 23:58
  but you were very kind not to say it. But I got to get
• 24:01
  the lower bleph done. I gotta get these bags taken care of. Yeah? If I'm gonna go to a plastic
• 24:07
  surgeon, every plastic surgeon under the sun,
• 24:10
  when you go to their website, what do they show you? Yeah. Before and after. Why is our industry
• 24:14
  different? Why does this process right?
• 24:17
  And why does it have to be static? Why does it have to be a photo difference? Right? We have 3D
• 24:22
  technologies now that people can move through full elements of properties.
• 24:26
  Let them feel what that's like, right? So I just think that's a really invaluable way to mix what
• 24:30
  you're saying with a value proposition to the agent community.
• 24:34
  To be able to say, okay, well, sure, you don't want to pay for it. That's a thing. Go look at
• 24:38
  these two things and you tell me if you put this in front of your client, which one would they
• 24:42
  want?
• 24:43
  Well, you know, you're hitting the nail on the head and it reminds me of a couple stories. One,
• 24:49
  and this has happened several times with us, is we have actually staged a house that was virtually
• 24:56
  staged. And so homes that are virtually staged, we call the bait and switch. And so you look
• 25:04
  at it online and you're like, wow, it looks pretty cool. Looks everything looks pretty, pretty nice.
• 25:09
  And then they actually do a showing, arrive at the house and it's empty.
• 25:13
  And so now what enticed them online to come into the house is now just empty rooms. And there is
• 25:22
  nothing worse that can happen to a realtor than a bait and switch where you feel like you've been
• 25:28
  duped as a client. And so that is one of the biggest things about actual staging is when they
• 25:34
  come in, they see real life-size furniture and they understand, I could put my television there.
• 25:42
  My kitchen is this wide, with this furniture in it, I can move around the room about easily. And
• 25:49
  so that happens a lot. And the other the other
• 25:53
  thing that happens to us often is when they do just list a empty home and I mean,
• 26:00
  I can't tell you, this house was on the market for 90 days and nothing happened. Could you stage for
• 26:05
  us now? Sure. And then we come in and stage it and literally it's under contract in five to ten days.
• 26:11
  I mean, it's kind of like our average is right now, even in this very slow market,
• 26:16
  is 28 days. But for a while, our average was eight days. And so, I mean, there is a definite,
• 26:25
  definite positive difference for staging versus not staging and getting your house market-ready,
• 26:31
  then not getting it market-ready. And those are just, you know, as you remind me of these things,
• 26:37
  it's kind of funny because now I can think of people I'm like, wow, yeah. we don't know what the
• 26:41
  problem was. We just need to make people fall in love with your home.
• 26:45
  That's amazing. Damon, before we wrap up, I got a couple trivia questions for you because we love
• 26:49
  doing a little bit of trivia at the end. And don't worry, we're all judgment free in here. So
• 26:53
  you don't have to get them you don't have to get them all right. But alright. A staged home can
• 26:59
  receive up to what percentage of more online views than an unstaged home? So what percentage, right?
• 27:06
  Yeah. Of online views does a staged home receive versus a not staged home?
• 27:11
  My gosh, I don't know the percentage, but I would venture to guess. Okay. 85% more?
• 27:17
  85% more views? Of a staged versus unstaged. Right.
• 27:23
  10% Really? So an unstaged home and a staged home, a staged home gets 10% more views
• 27:30
  Oh, okay than unstaged just by the photo alone. Yeah, I can see that. I thought it would be more
• 27:35
  than that actually.
• 27:36
  And again, the people that provide me my stats probably have been day drinking. So who knows?
• 27:39
  They could be completely wrong.
• 27:41
  I thought it would be way more than that, but yes. We're a scrolling society now. So, you know, empty
• 27:47
  room, next, empty room, next.
• 27:49
  Well, and actually I think what this is probably referencing, and you make a good point, isn't
• 27:53
  empty versus non-empty? I think this is like before the staging,
• 27:56
  after the staging type thing, into what percentage, but it's a good question. All right,
• 28:00
  so here's your next one. You ready? What percentage faster do staged homes sell compared
• 28:05
  to non-staged homes? What percentage faster does a staged home sell compared to a non-staged home?
• 28:13
  I would have to say based on my experience, 60% faster.
• 28:20
  Wow. 73% faster. Yeah. Yeah. A staged home sells 73% faster. That is I mean, with a statistic like
• 28:28
  that, why would you not?
• 28:31
  Exactly. And then and I didn't wanna sound crazy because I think our stats are even higher than
• 28:36
  that with our stagings.
• 28:38
  Yeah, we're going national numbers here, so Sure. No, but I I see that because we have corrected so
• 28:47
  many blank listings
• 28:49
  and then of course they become a client of ours forever because they're like, wow this is like
• 28:54
  magic and I'm like, it works.
• 28:56
  It it it is an amazing thing. Well, Damon if you don't mind, just before I cut you loose, tell
• 29:00
  everybody where can they find you? How can we learn more about Damon, his company,
• 29:05
  family-owned business in Colorado? Where can we get more info on you? Well thanks. So my wife and
• 29:10
  I, Lisa Vaz, we own Vaz Interiors. And we
• 29:13
  can be found on Instagram @vazinteriors, which is just V A Z Interiors, one word.
• 29:20
  Okay. And then our website is www.vasinteriors.com.
• 29:25
  And there you can go to our page and you can contact us for any free consultations or anything
• 29:33
  that you need for staging or interior design.
• 29:37
  I love it. Damon, can't thank you enough, man, for taking the time to do this. Really, how often do I
• 29:42
  get to talk to a police sergeant that became an interior stager? I love it.
• 29:47
  Really thanks so much, man, for being here. And again, we'll put all of your info below in the
• 29:51
  show notes and in the links. Really, really amazing conversation and I really hope that
• 29:56
  you continue to do all the great work that you and that you and your family are doing. We appreciate
• 30:04
  your time and we appreciate you very much.