Latest / The FEEL Podcast: Women’s Empowerment, Emotional Wellness and Self-Leadership with Melissa Crook / Closing Out Season 8: Highlights & Heartfelt Lessons from The F.E.E.L. Network Team

Transcript

Closing Out Season 8: Highlights & Heartfelt Lessons from The F.E.E.L. Network Team · The FEEL Podcast: Women’s Empowerment, Emotional Wellness and Self-Leadership with Melissa Crook

• 0:14
  Hello and welcome to the Field Podcast.
• 0:17
  I've got my staff here with me today.
• 0:20
  You're going to get to see these people that work behind the
• 0:23
  scenes that make all the things happen.
• 0:27
  So much of the magic that you see happen here on the field
• 0:30
  podcast and on the embracing there's network hole is because
• 0:33
  of my team and I've got this 3 here today and third one may not
• 0:39
  be able to join. We've got two of three here for
• 0:41
  sure. And if you hear from them, not
• 0:44
  only their perspectives on the season, because they eat
• 0:47
  bringing in their own nuanced perspective, but what it is that
• 0:50
  they do for us and how they take a look at each episode the first
• 0:56
  time they see it. And the lens that they're
• 0:58
  looking at it through as they prepare to promote parts of it
• 1:01
  that they do, Whether it's on our social media or smart blogs
• 1:06
  or on our website or with our sub stack group.
• 1:09
  There's lots of different ways that my team interacts with you
• 1:14
  all in ways that you may not even know.
• 1:16
  So you're going to get a chance to share that today and wanted
• 1:18
  to highlight them. Thank you.
• 1:19
  And just in your perspective, we get a lot of shifts this season
• 1:23
  in this Season 8 with you heard me talk about this at, you know,
• 1:28
  at pretty good length on Thursday, as I highlighted the
• 1:30
  episodes of the biggest impact I think, for these is team members
• 1:35
  for the 2 episodes instead of fun.
• 1:38
  So that meant changing the level that they were involved in the
• 1:43
  amount of content. Definitely really the volume in
• 1:46
  a lot of ways of what I was asking of them prior to this
• 1:50
  shift. So without them, there's no way
• 1:53
  this would have been possible. And I had to get by in from them
• 1:56
  to make this happen. So they did bring you guys to
• 1:59
  guests. So a big thank you to them.
• 2:03
  First off, I've got Charlotte Heehan and Jessica Pearson with
• 2:07
  me today. Charlotte is does all the magic
• 2:10
  behind everything needs to be on social media.
• 2:13
  That's Charlotte. She's the creator, the thought
• 2:16
  leader on that. She creates and comes up with
• 2:20
  the ideas. She's also the one that takes
• 2:22
  care of our websites. Anything you see happening on
• 2:25
  there, Charlotte has been the one that has done that.
• 2:28
  Jessica's our author and writer. She's the voice behind embracing
• 2:33
  Letters unapologetically. A book that's going to be 1 year
• 2:35
  old next week she writes the blog comes up ways to engage she
• 2:40
  operates our sub stack and our sub stack lives and she's.
• 2:43
  Going to get to. Share a little bit about that
• 2:45
  later in the episode as we get ready to have a new book club
• 2:49
  with our book as well as authors A.
• 2:54
  Past podcast. Guest they're going to be
• 2:56
  incorporated into that well, one exciting things to hear our
• 2:59
  editor Rio has been able to join us today.
• 3:03
  But Rio is the one that goes in and does all of the editing on
• 3:07
  our episodes, cleans them up, makes pretty the messes I make
• 3:14
  recording all the bloopers and things you don't see because Rio
• 3:18
  goes in and does his math. He also manages our YouTube page
• 3:22
  and is working on getting that up to speed with our SEO.
• 3:26
  This fall we are going to have all video on our YouTube.
• 3:31
  It's not just going to be video from our panels and our shorts,
• 3:35
  but it's also going to be video from our podcast episodes.
• 3:39
  So you can see the video side of our podcast episode on our
• 3:42
  YouTube page and the auto audio side on the traditional
• 3:45
  platform, Spotify, Apple, our website, Amazon Music, wherever
• 3:50
  you listen. So that will be Rio in action
• 3:52
  doing that. He's also a graphic designer.
• 3:55
  And so he has done our logo rework and any shifts or things
• 4:00
  that we do with our graphic design, Rio is behind that.
• 4:03
  But no more from me. You've heard enough from me this
• 4:06
  week. I'm going to turn it over to my
• 4:08
  team. One last thing, this team,
• 4:12
  Charlotte and Jessica have been with me since almost the
• 4:16
  beginning. They joined the team six months
• 4:19
  after I started the podcast in the summer of 2020.
• 4:22
  When I started the podcast January of 2022, they joined our
• 4:27
  team. So they have been with me from
• 4:29
  almost the beginning and through all of our iterations.
• 4:32
  And I, it's just such, it's so incredible to have the
• 4:36
  continuity to, to have the relationships, to be able to
• 4:40
  know how each other operates and works.
• 4:42
  I fully trust these two to create and do the things they
• 4:46
  need to do. And I know they'll come to me if
• 4:48
  they need any help or guidance. And that makes doing this work
• 4:52
  so much easier. And I'm not able to what I do.
• 4:56
  And at the expansion that we've had from the podcast without
• 4:58
  their support and help. So I wanted to give them that
• 5:01
  shout out. And that goes for Rio, too.
• 5:04
  Sean, let's start with you. Tell me about what stood out for
• 5:09
  you in this season's episode, whether it was funny, did you
• 5:14
  think made you cry, Made you see something in a new way?
• 5:19
  Give me your insights on this season's episodes.
• 5:24
  There This was one of my favorite seasons of the podcast
• 5:26
  so far, and part of it is the fact that we just had so many
• 5:30
  episodes. So there were so many fantastic
• 5:32
  guests to get to hear from and so many different perspectives
• 5:36
  that were being brought to the podcast each week.
• 5:38
  And really having those two guests a week, some of them like
• 5:42
  had themes I noticed that overlapped and some really stood
• 5:45
  by themselves. And I noticed things in the
• 5:47
  episodes that really stuck with me, points that really stuck out
• 5:53
  with me. One of the first episodes I
• 5:57
  wanted to mention, one of the recent ones, the one with
• 6:01
  Activity. That was one of my favorite
• 6:04
  episodes this season so far. And I loved the anecdote that
• 6:08
  she said. It doesn't have to be a special
• 6:10
  occasion. There doesn't have to be anybody
• 6:12
  watching. You can just make yourself a
• 6:13
  fancy steak sandwich. And I thought that analogy was
• 6:17
  just so down to earth and realistic.
• 6:19
  And it's something that I don't think about when I'm in my
• 6:22
  day-to-day, Like I'm so busy. And so, you know, there's always
• 6:27
  so many things going on. And sometimes I don't just stop
• 6:31
  and kind of do something for myself just because I want to.
• 6:35
  And so I think that she brought up a really great point in that,
• 6:38
  you know, you deserve to do something nice for yourself.
• 6:41
  It doesn't have to be a special occasion, just do it.
• 6:44
  So that was one of the things that I really resonated with.
• 6:49
  Something else that I really enjoyed was in the other with
• 6:52
  Tina Mystery. I loved how she talked about
• 6:56
  boundaries and her scheduling and how calendars can be such an
• 7:01
  important tool when it comes to her boundaries.
• 7:04
  Because again, I think it's something I need to be a little
• 7:07
  bit more when I think of, you know, a day that I'm calling in
• 7:14
  sick to work or that I have an appointment, I kind of reserve
• 7:20
  that time for those kinds of duties and responsibilities.
• 7:24
  I was making such a point at sometimes, you know, if you
• 7:28
  schedule in family time and if you schedule in time that you're
• 7:32
  working on something, even if it's not with a client and if
• 7:35
  it's just for the day's work that you have ahead of you.
• 7:40
  It's so important to write those things in because you don't want
• 7:42
  to kind of short change yourself of the time that you have in the
• 7:45
  day. You want to maximize it.
• 7:47
  You want to make sure that you kind of, you know, setting those
• 7:50
  healthy boundaries for yourself so you don't wear yourself too
• 7:53
  thin. And I think it's really
• 7:55
  important that we prioritize ourselves and the things that go
• 7:58
  on in our personal lives just as much as the things that go on in
• 8:02
  our professional lives or in our work lives or whatever other
• 8:07
  responsibilities that we have. So I really thought that was a
• 8:10
  great point that she made and something that I want to be more
• 8:13
  mindful of. So it was really inspiring me.
• 8:16
  On that same note, I really loved what she's Holder said in
• 8:21
  her episode. One of my favorite analogies
• 8:24
  this season was that race car analogy that she gave.
• 8:30
  Yes, we have to take those pit stops.
• 8:32
  You know, sometimes you think it's going to take too much time
• 8:35
  if I have to stop and like think about something or kind of give
• 8:39
  myself a minute to like get back on track.
• 8:41
  But they do it all the time in those races.
• 8:43
  And those are super high speed, super intense reasons that seem
• 8:50
  kind of principles. We really love that she said
• 8:52
  that. Because if we don't take that
• 8:54
  time, if we don't stop and refuel literally like the race
• 8:57
  car, then we risk spinning out and we risk, you know, like we
• 9:02
  don't fill our own cup. We can't pour in.
• 9:06
  The same thing with the race car.
• 9:07
  If we don't kind of stop and refuel ourselves, we risk
• 9:10
  spinning out and then it's going to take more of a toll on us
• 9:13
  than if we just stopped in the 1st place and kind of sat with
• 9:16
  it for a minute. Yeah, yeah, I love those ones
• 9:20
  too. I love Anna Prezi because I
• 9:22
  think so unapologetic, so living out of her own expectations.
• 9:26
  I mean, just such a good example of that.
• 9:29
  Tina Mystery is one of my good friends here that I've made in
• 9:32
  Fresno in the last year. So that calendar analogy is such
• 9:35
  a great example of you are every bit as valuable and worthy of
• 9:40
  being in your calendar is everything else.
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  So make sure you don't miss out on that.
• 9:44
  And it's an opportunity. Another guest that talked about
• 9:47
  that too is Andrea Pass. And so to get it from both
• 9:51
  Andrea and Tina, that reminder that your calendar can be your
• 9:55
  partner in this and it can be your protector.
• 9:59
  You know, it can be the one that kind of Shields you from those
• 10:03
  things you might want to say yes to.
• 10:04
  It's like, Nope, not room in my calendar, not space.
• 10:07
  They're going to do this. So it can really be that that
• 10:10
  kind of hedge that you need to protect yourself.
• 10:14
  So I love that so much. And yes, I mean, it's Suzanne
• 10:18
  Kohlberg, so much good stuff from her.
• 10:20
  I mean, she has such a handle on on healthy boundaries.
• 10:23
  She's so funny. And and I love that that pit
• 10:26
  stop is so relatable. It's just something you can all
• 10:29
  visualize in our heads. So I love those.
• 10:31
  I love those examples. Jess, what about you?
• 10:34
  What stuck out to you this season?
• 10:39
  I agree. I also was a huge fan.
• 10:42
  Like I remember telling you Melissa that before the end of
• 10:46
  prison episode came out, I had just listened to it and I was
• 10:48
  like, this episode is going to be so good.
• 10:50
  Like I'm so excited to write the blog on it.
• 10:53
  Like I love her just sitting in her bed, like just doing life.
• 10:57
  It's like I love that. I thought there was this great
• 11:01
  theme throughout the season of like self worth and women
• 11:05
  recognizing like, cuz that goes into the self-care.
• 11:08
  Like you're not going to take care of yourself if you don't
• 11:10
  see that you're worth it. The same with boundaries.
• 11:12
  You're not going to stand up for yourself if you don't think
• 11:14
  you're worth standing up for. And like looking over my notes,
• 11:19
  Jennifer Johnson was talking about her experience as a nurse
• 11:23
  and she was like, you know, they're saying they don't have
• 11:26
  nurses to do this work or to like, you know, that nobody
• 11:31
  wants to work these days. What people saying it's like,
• 11:34
  no, they just aren't going to do all this work, work 12 hour days
• 11:38
  for such little pay, no benefits.
• 11:40
  It's like we're just fed up with not being treated like our jobs
• 11:44
  are worth anything or we're worth anything.
• 11:47
  And that kind of standing up for herself, like in the workplace,
• 11:51
  standing up for other women in the workplace and making sure
• 11:53
  they're getting what what they're deserving of.
• 11:56
  So I really love that theme of like telling ourselves and other
• 12:01
  women around us like you're worth it to take care of
• 12:04
  yourself. You're worth it to eat the steak
• 12:07
  sandwich all by yourself that you made gourmet for yourself.
• 12:10
  Like to take yourself to the movie you want to see.
• 12:13
  And like, you know, you're not bad for eating that piece of
• 12:17
  cake for dessert like you wanted it.
• 12:19
  You're worth it. You can have it like just trying
• 12:22
  to be happy and supporting other women and doing that as well.
• 12:25
  Like that's been my favorite consistent thing that I've seen
• 12:28
  so far. Yeah, I agree.
• 12:32
  And Jen Johnson, I think I laughed.
• 12:34
  I forgot when I listened to that episode again, I was like, I
• 12:37
  laughed so hard in this episode, like to the point of like, Oh my
• 12:41
  gosh. I mean, I had so much fun with
• 12:43
  her. And also like her villain era
• 12:46
  piece. It's like one of the best things
• 12:49
  ever. I'm entering.
• 12:51
  But I'm like, yes, I love this so much.
• 12:53
  And I talked about all of these episodes too, as I was reviewing
• 12:57
  them on Tuesday. And I mentioned that I'm like,
• 12:59
  ladies, you got to, it's worth checking that out in itself.
• 13:02
  I mean, just such a crack up. But she's, you know, she saw
• 13:04
  the, the and she's seen the impact.
• 13:07
  And there's so much irony in the healthcare industry of how
• 13:11
  they're out there taking care of everybody else, but they're
• 13:14
  being asked by their organizations they're working
• 13:18
  for, whether it's a hospital, a clinic, whatever, to do these
• 13:21
  insane hours and shifts that are completely unhealthy and really
• 13:27
  make it impossible for them to be fresh as a fresh and alert as
• 13:32
  you would want your healthcare practitioner to be.
• 13:35
  I mean, so it's like, man, what are what are we doing about
• 13:39
  this? I mean, don't we want to make
• 13:40
  sure that these people of all people are alert and attuned
• 13:46
  where they're taking care of this?
• 13:47
  I mean, I'm like, we have really missed that and it makes no
• 13:51
  sense to me. So the fact that people like her
• 13:55
  are finally standing up and saying no, no, no, no, we're
• 13:58
  just not going to, you know, abandoned ourselves anymore to
• 14:02
  do this. It's just it's not good for us
• 14:04
  and it's not good for our patients.
• 14:06
  Nobody wins in this scenario. So yeah, I look what she brought
• 14:09
  up there. She's so good when when you
• 14:13
  approach Charlotte, when you see an episode the first time, talk
• 14:16
  to people about what your approach is as you go in and
• 14:20
  start thinking about because you've got to figure out what
• 14:24
  reels might be good and sound bites and messages because
• 14:28
  you're coming up with multiple messages from this.
• 14:32
  So talk to me about your approach when you walk into an
• 14:34
  episode. Yeah, so part of the thing that
• 14:38
  I love about doing our reels and our videos for our social media
• 14:42
  is that I really get to kind of dive into the episode and the
• 14:47
  parts that stop were resonating with me or inspiring me in some
• 14:51
  way. And so I just love, first of
• 14:54
  all, getting to listen to the episode through and kind of
• 14:57
  hearing those moments where I'm like, oh, that was really good.
• 15:01
  And when I note those things, I do something.
• 15:03
  So I edit in Premiere Pro and I do a flag.
• 15:07
  So anytime that I hear something that I like and I want to go
• 15:09
  back to, I just like hit the little M button and it marks a
• 15:12
  little flag of something that I want to go back and revisit.
• 15:16
  So that really helps me kind of limit out some of the main
• 15:20
  points that I think we're very engaging and that I think would
• 15:24
  be engaging to our audience as a whole.
• 15:26
  So I take those markers in the audio clip and in the video clip
• 15:31
  and then I kind of listen back to the ones that I picked out.
• 15:35
  I usually pick out about 5:00 or so per episode and I usually try
• 15:39
  to align it with our talking points.
• 15:41
  So I will often times read the blog that Jessica wrote.
• 15:44
  So it is a very collaborative effort and I'll kind of read
• 15:48
  through the talking points to get of the things that we're
• 15:52
  going to hear in the episodes. So that way when I'm listening
• 15:54
  back to it, I know what's focused on in the blog.
• 15:57
  And then that way when we do the social media promotions, it'll
• 15:59
  all tie together. And then once I do that, it's
• 16:03
  really about finding the one that's best to the time frame on
• 16:09
  social media. So some of the points are really
• 16:12
  great, but with TikTok with reels in the first few seconds.
• 16:20
  So I try to pick things that kind of dive right into the
• 16:23
  point, something that a lot of women would benefit from hearing
• 16:27
  and a lot of just our audience in general, like a really good
• 16:32
  piece of advice or a reminder or something that somebody needs to
• 16:36
  hear today. And once I kind of select those
• 16:39
  points, I cut them down. If there's some thing that's
• 16:43
  kind of repetitive, I cut certain parts out and kind of
• 16:46
  splice it together in a way that's concise and maintains
• 16:50
  attention for, you know, that short moment that you have to
• 16:53
  engage somebody. Yeah, yeah.
• 16:56
  And you've done research behind this too.
• 16:58
  Like you've gone in and I, I was like, go in and do some research
• 17:02
  and see. Cuz we were noticing that there
• 17:04
  were some shorts and reels that were really hitting and others
• 17:08
  were doing all right. But he's like, what is it about
• 17:11
  those ones that were really hitting?
• 17:13
  And you were able to do some research and find that we had a
• 17:15
  couple of talking points that seemed to get more attention
• 17:19
  than others. So Charlotte's work doesn't just
• 17:21
  go into this the, the not just, but it's beyond the scope of
• 17:26
  looking at the episode. She's also watching our social
• 17:28
  media for trends and what you all, as in listeners and
• 17:33
  followers are engaging with to make sure that she's pulling out
• 17:38
  in conjunction with what Jess is doing on the blog.
• 17:41
  Things are going to really resonate with you.
• 17:43
  And, and so I, I, I and I, there's a lot of time in it, but
• 17:48
  if there's a, you got to have an ear for it.
• 17:50
  And, and Charlotte has an ear for it.
• 17:52
  And what I appreciate so much about both of these two is they
• 17:56
  understand our mission. They came on board and were
• 18:00
  interested in this work because they understood and wanted to be
• 18:04
  part of this. And so they really, their heart
• 18:07
  is as invested in it as my heart is invested in it.
• 18:10
  And so they're feeling able to make those connect points.
• 18:13
  It's not just a job. It is something that is a, you
• 18:18
  know, for Charlotte, she gets to really use that film and editing
• 18:22
  side of her. That's really her creative side.
• 18:25
  She gets to tap into that here and that in conjunction with
• 18:28
  having a connection with the material.
• 18:30
  So I always like she'll pull something out like, oh, she
• 18:33
  nailed that one. Or I can't tell you how many
• 18:35
  times I listen to an episode and I'm like, gosh, I hope that's
• 18:39
  the one she pulled out and I will listen to it like, yes,
• 18:42
  it's the one she pulled out. Like so that's always fun to see
• 18:45
  too, as we're putting these all together when it comes to the
• 18:50
  quotes, Charlotte, what are you looking for?
• 18:52
  When you because there's many times for the second follow up
• 18:56
  post on an episode, you'll you'll grab a quote.
• 18:58
  What are you looking? For there, when I look for those
• 19:03
  kind of quotes for like the more graphic posts on social medias,
• 19:08
  I follow a lot of other accounts that I kind of gain inspiration
• 19:11
  from a lot of like daily dose of like inspiration accounts and
• 19:15
  daily reminder accounts or self-care quote accounts.
• 19:19
  And I get a lot of inspiration from there, kind of seeing what
• 19:24
  points hit for a lot of people and then within that finding
• 19:29
  those connect points within our content.
• 19:31
  So stopping like you can't pour from an empty cup, that would
• 19:36
  hit and resonate with a lot of people and that also can make
• 19:41
  for a cute graphic. So I try to think, is there
• 19:43
  something cute I can do? Like with Super, I put little
• 19:47
  race flags on the you need to stop and refuel quote.
• 19:51
  So thinking if there's like a cute little visual.
• 19:54
  Or like. A little chart that can go along
• 19:56
  with something that will help you kind of remember it and like
• 20:00
  remind yourself of that. And then something that would be
• 20:03
  eye-catching, I was full on social media because I do follow
• 20:06
  a lot of those kinds of self-care accounts and what kind
• 20:10
  of thing would I want to stop and bookmark or save on my
• 20:13
  account? So those are just things that I
• 20:16
  kind of look out for. And also, again, trying to align
• 20:20
  it with some of the things that were highlighted in the blog.
• 20:22
  Sometimes it will be something similar to like if it's just
• 20:25
  such a powerful quote and I used it in the real, sometimes I will
• 20:29
  overlap and put it as a graphic. You know, sometimes you're
• 20:33
  scrolling through TikTok and then sometimes you're on
• 20:35
  Instagram. And if that's not on the real
• 20:38
  cover, it doesn't say like, you know, self-care or whatever the
• 20:42
  talking print, you might not realize that that's in that
• 20:45
  video. Like you said again, like it's a
• 20:47
  very quick that video because you're scrolling pretty quick.
• 20:53
  You might be caught more by the graphics.
• 20:55
  So sometimes if it's like a point that we really want to
• 20:58
  drive home using that in both the reel that week and the
• 21:01
  graphic. But if there's just something
• 21:03
  else that I think would resonate better.
• 21:05
  For the graphic. Post then kind of changing it up
• 21:09
  and differentiating it across platforms so you know TikTok and
• 21:13
  reels will get this little nugget of insight and then
• 21:17
  Instagram and Facebook and LinkedIn will get this little
• 21:20
  quote graphic that's a little different from what was in the
• 21:23
  reel. So it all kind of is a week to
• 21:25
  week basis and what I think those kind of hard hitting
• 21:29
  points will be. Yeah.
• 21:32
  And you also that's the other thing you have to do too is each
• 21:35
  of those platforms is looking for a little different thing.
• 21:38
  So it's also you're figuring out, OK, what is going to feed
• 21:41
  this algorithm where, what is this platform going to respond
• 21:44
  to so that those that are following, it's going to get to
• 21:47
  them. So there's a whole kind of an
• 21:49
  art form to figuring that piece out to which you've been able to
• 21:53
  figure out over the years and be able to differential hurting.
• 21:56
  So that's a whole other piece and part of your your job.
• 21:58
  Talk about your work that you do on the website.
• 22:02
  Yeah. So now that we've branched out
• 22:04
  into so many different areas, it's been interesting to see
• 22:07
  kind of how that unfolds on the website we've launched in.
• 22:11
  Even just in the last year, we've done more episodes and
• 22:15
  blogs double the amount then we've done the book, we launched
• 22:20
  the online course. So just seeing all these new
• 22:23
  exciting projects and then finding a space for them on the
• 22:27
  website has been such a rewarding experience.
• 22:30
  Just, you know, it's again, that differentiation of content and
• 22:35
  kind of appealing to wider audiences.
• 22:38
  So, you know, some people would rather read a book, some people
• 22:41
  would rather listen to a podcast or read A blog post rather than
• 22:46
  a book or take a class. So all of those things really
• 22:50
  have their own audience. So I think it's great that we
• 22:53
  have a network that has such variety like that and that
• 22:58
  there's something for everybody. And I feel like our mission
• 23:01
  really does, you know, apply to a lot of people, but it's just
• 23:07
  like how to reach them. So just finding those ways on
• 23:10
  the website, what will grab them and what will make them be like,
• 23:13
  oh, that sounds like something I'd be interested in.
• 23:15
  So when we set up those pages, kind of making sure the mission
• 23:19
  statement or the like vision that we have for that project is
• 23:25
  displayed and that people kind of know what it's all about and
• 23:29
  what we're all about. Yeah, and, and the work that
• 23:33
  Charlotte's put into this, because the other thing, and
• 23:35
  I'll give Jess a chance to talk about this too.
• 23:36
  I've asked on my team to do is to really start taking a look at
• 23:40
  the SEO piece. And the SEO piece is something
• 23:43
  none of us knew anything about when we started this a few years
• 23:47
  ago. And we started hearing like, you
• 23:50
  got to figure that out so you can make sure that your, your
• 23:53
  information and your content is reaching, you know, a broader
• 23:57
  audience. And so I on top of all the other
• 23:59
  new things I add and I'm like, OK, we've got to do this too.
• 24:02
  And so it's been fun to watch because our, our website is now
• 24:08
  ranking on Google. And I mean, I'm now getting, you
• 24:11
  know, every month I get an update at the end of the month
• 24:14
  on how many times people searched for us on Google.
• 24:18
  And that wasn't happening a year ago.
• 24:21
  And so just the work, that intentional work that
• 24:23
  Charlotte's been able to put in to there as she presents all
• 24:27
  these new things and creates pages in a way that people are
• 24:30
  going to find them in the continuity.
• 24:32
  And again, that algorithm that you got to feed a huge shout out
• 24:36
  to the work that she continues to do on that as all as our
• 24:39
  platforms continue to grow, as we continue to look at platforms
• 24:43
  to make sure that we still fit there.
• 24:45
  I mean, you know, and we're so being conscious of that, too.
• 24:49
  So, so much good stuff there. All right, Jessica, your turn.
• 24:54
  Talk to people about where when you go into an episode, what
• 24:59
  it's like for you, what you're looking.
• 25:01
  For yeah, so when I first start with an episode, I will listen
• 25:07
  to it either the raw version. Usually I start with the raw
• 25:10
  version on Stream Yard or Zencast or wherever we have it.
• 25:15
  And I always take notes, like I make bullet points of each
• 25:19
  talking point and write down like the things that stick out
• 25:22
  the most to me. And you know, no matter what,
• 25:25
  like even in the beginning, I'm like, I'm probably going to
• 25:27
  write about this in the blog post.
• 25:29
  It's like I got to get all the way through because there's so
• 25:32
  much good stuff. Sometimes I end up incorporating
• 25:34
  like the first thing they talk about with the last thing
• 25:37
  because it all like it'll come back around together.
• 25:41
  And then just making sure that like listening also to the
• 25:45
  edited version after Rio has finished it, just to make sure
• 25:49
  we're like on the same page with if sometimes people want things
• 25:52
  like cut out or sometimes there's an edit made that just
• 25:56
  because they said, you know, I talked about this, but I really
• 25:59
  don't want to share it like whatever it could be.
• 26:02
  But mostly for looking at where to start with the blogs, I just
• 26:10
  kind of read them briefly through the list and I'm like,
• 26:12
  what really like stuck out to me the most or what was this person
• 26:16
  really passionate about or what was different with this?
• 26:19
  What quote did I like underline 3 times and put a star next to?
• 26:23
  And I'm like, we need to make sure this gets out there in the
• 26:25
  world, like no matter what it is.
• 26:27
  And then I kind of start from there and somehow end up getting
• 26:32
  like this big hole ball and like paragraph of run on sentences
• 26:36
  and I need to go back and edit. But it's like I just have all
• 26:39
  this stuff I want to get out and want to say.
• 26:41
  And then we kind of have to like reel it in just a little bit.
• 26:44
  Like people don't always have the time to sit and read like A5
• 26:46
  page thing. So then it kind of cut it down.
• 26:50
  Where you also said about Charlotte picks out such good
• 26:52
  quotes, Like if there's a piece that I didn't include just
• 26:55
  because it didn't it wasn't in the theme or like whatever I was
• 26:58
  going for in the blog. Like she always grabs like such
• 27:01
  good quotes and like clips that. But like, yes, this needs to go
• 27:07
  out there too that we don't always have time for written
• 27:09
  wise in the ways to engage. It doesn't always necessarily
• 27:15
  have to do with the blog. Sometimes I think about advice
• 27:19
  that maybe they give in the episode.
• 27:21
  Like they say, this is what I try to do for myself.
• 27:24
  Like the Anna Prizy one that I remember was like, write down
• 27:29
  things you do for yourself and versus what you do for other
• 27:31
  people. And it's like, OK, that's a
• 27:33
  great way ways to engage that she does that she says has
• 27:37
  really helped her. And I think that that's
• 27:38
  something other people could try.
• 27:40
  So we're always trying to get, like, different ideas going.
• 27:43
  Yeah. And yeah, that's my process.
• 27:47
  Well, and I think too, I want to give a shout out to you because
• 27:50
  I, I challenged you about a year and a half ago.
• 27:54
  I'm like, OK, let's make this like one page.
• 27:57
  Just give them a hint because it's really hard to go in and
• 28:02
  not tell the whole story because there's so much good information
• 28:07
  coming from our guests. And so I was like, OK, let's
• 28:13
  let's not give too much away in the blog so they don't feel like
• 28:16
  they have to listen to the episode.
• 28:18
  And so I really challenged her to like squeeze it down and
• 28:21
  really find those highlights and find those points that stuck out
• 28:24
  to you. And you don't have to hit on
• 28:27
  every talking point. Just just find and then those
• 28:30
  and you nail the ways to engage like I used to like offer my
• 28:33
  help. She doesn't need my help on.
• 28:35
  I'm like, you don't need my help on this.
• 28:37
  Yeah. I mean, and I also like having
• 28:40
  both of your lenses on things. I mean, that's one of the great
• 28:44
  things about being able to trust you with this is you will see
• 28:47
  and hear things that I won't see and hear.
• 28:49
  And especially with me doing the conversations and then listening
• 28:53
  back to, I mean, I probably listened to these conversations
• 28:55
  5 or 6 times, you know, before they finally have gone out in
• 28:59
  the world. And so it's good to get fresh
• 29:01
  sets of ears from all three of you on what you hear, what
• 29:06
  sticks out to you because you're in different stages of life than
• 29:09
  I am you. You're in different stages of
• 29:12
  life, even though you're similar in age to each other, you live
• 29:15
  in different states. You have different experiences.
• 29:18
  So being able for you all to have your eyes on it and all
• 29:21
  full of, you know, different lenses according to what's
• 29:24
  resonating with you gives a broader experience to our
• 29:27
  audience too, which I love. But you just grasp that and
• 29:31
  she's, she's like, all right, I'll do it.
• 29:32
  And she nailed it. I mean, now it's just like, I
• 29:34
  don't even, I don't even feel like I do read the blogs because
• 29:38
  I need to know what's in them because I, it's important to me
• 29:42
  that we all know what's going out there.
• 29:44
  But I'm not like, I don't make many edits these days.
• 29:47
  I might have an idea here and there or maybe a guest has given
• 29:51
  me some feedback on something, but it's, you know, I don't have
• 29:54
  to like, you know, these guys are so they're got their nail
• 29:58
  their, their finger on so well and on our audience, on our
• 30:02
  listeners and on our content that it's really fun just to see
• 30:06
  what you all create. It's really, I just look forward
• 30:09
  to reading how you experienced that.
• 30:12
  I think that's the most fun for me.
• 30:13
  That the other thing I've asked Jess to do since she writes the
• 30:16
  blog, we use that blog to help us form our messaging that goes
• 30:20
  out in terms of our SEO messaging as we promote it
• 30:24
  across our show notes on our platforms and our social media
• 30:27
  platforms. And so Jess has taken taken the
• 30:30
  lead on that and setting that precedent out there too.
• 30:34
  That's another level. Another thing I have you do is
• 30:36
  newsletters. Talk to me about your newsletter
• 30:39
  process because Jess is really good at sometimes I come up with
• 30:42
  topics for her and other times she finds them.
• 30:45
  She'll look at monthly themes that are have.
• 30:48
  She'll look at themes that are episode.
• 30:50
  She'll look at things that we have coming up or that we just
• 30:52
  had happen. So talk to me about your
• 30:54
  newsletter process. Yeah, well, we have our clip
• 30:59
  click up calendar that has like, you know, holidays or like
• 31:06
  obviously scheduling things. But then I can kind of see like,
• 31:09
  Oh yeah, these two guests are in the same month and this is like
• 31:14
  mental health awareness month. And that goes really good as a
• 31:17
  theme together. And we can put that on one page
• 31:19
  and put resources and things like that.
• 31:22
  So I just try to pay attention to what is like currently
• 31:26
  happening and what is coming up soon.
• 31:28
  Because we also have all these things going on that if people
• 31:32
  maybe like aren't subscribed to our sub stack, they'll see it on
• 31:35
  the newsletter, on Instagram or something else.
• 31:38
  And that'll say like, you know, for example, we were talking
• 31:40
  about our book club. We did the live last night and I
• 31:43
  put that on the newsletter like if you want more information,
• 31:46
  this is where you can find it. And I always send the newsletter
• 31:51
  to everybody like Charlotte and Rio because you guys are like
• 31:53
  the big design people like the everything looks so nice
• 31:57
  aesthetically. So I'm like, will you guys
• 31:58
  please just double check it? Make sure and everyone's always
• 32:02
  so nice and checks for me and make sure everything looks good.
• 32:05
  But I'm always like, I hope this looks OK.
• 32:09
  I have a lot of fun genuinely doing it.
• 32:11
  Like I normally will put make all the bubbles and pictures and
• 32:15
  everything And then I'm like, all right, now I got to figure
• 32:17
  out how I'm fitting this in here and what page is this for?
• 32:20
  But I mean, I I really enjoy making them and kind of putting
• 32:24
  the puzzle together for that. Yeah, yeah, you do such a great
• 32:28
  job with that. And what I like about the
• 32:29
  newsletters too is because we have all these different
• 32:32
  platforms. We have our social media
• 32:34
  platforms, we have our website, we have our podcasts, our
• 32:39
  YouTube, our sub stack. There's and so it's a place you
• 32:42
  can go and kind of like, oh, OK, that's where we connect all
• 32:46
  these dots. That's where we can find that.
• 32:47
  So if it's something you're interested in that you're not
• 32:50
  already following that or subscribe to that, you can jump
• 32:53
  on. And the newsletter does a great
• 32:54
  job of bringing that together. You are the author of our book.
• 32:58
  I could not have done this book without you.
• 33:01
  And and so talk to me about what it's been like for you.
• 33:05
  You have been an author for almost a year now, but
• 33:08
  officially the book went. So talk to me about what that
• 33:10
  feels like. Well, same to you I.
• 33:14
  Could not have done it without you.
• 33:15
  So I appreciate and Charlotte and Rio and Valencia and
• 33:20
  Michaela and everybody who's been on our team, Abby, all
• 33:22
  these wonderful people. It's been so exciting, like to
• 33:28
  be able to say like I did that, like that's great.
• 33:31
  Something I've always wanted to do and if you like shortly
• 33:34
  shortly after the book came out, people were like, well, when are
• 33:36
  you going to write the next one? When's the next one coming out?
• 33:39
  And I'm like, I just want to like it just came out guys.
• 33:42
  I just want to live in this and enjoy it.
• 33:44
  Like it just came out. I'm not like rushing to go do
• 33:47
  something else like let's just enjoy this time this like grace
• 33:50
  period because so much time, effort, energy, hard work went
• 33:55
  into this. So I just want to see how it is.
• 33:59
  But to like when we had like that first tangible like hard
• 34:03
  copy that I got to hold, I was like, this is like a moment I
• 34:07
  did not think would come for like so many more years.
• 34:11
  Like I'm the fact that I'm writing about things that I'm
• 34:14
  feel very passionate about. Like, that's just like the
• 34:17
  cherry on top of it all. Yeah, my favorite thing about
• 34:21
  the book is that you really get to hear Jeff's voice in it.
• 34:25
  Yes, we did it together. Yes, I was the content editor.
• 34:30
  Yes, these are people that I talked to in episodes.
• 34:32
  All that is true. But Jess brings her experience
• 34:35
  into that. She brings her examples.
• 34:38
  Her voice really speaks throughout it.
• 34:40
  And I love that because it's, again, it's another
• 34:42
  representation of multi generational voices, multi
• 34:46
  generational experiences. So that no matter who you are or
• 34:50
  what phase of life you're in, there's something in there for
• 34:53
  you that you can connect with. And it's where we discovered our
• 34:56
  ways to engage, you know, that if without the book, I'm not
• 34:59
  sure, maybe we would have come up with that eventually.
• 35:02
  I, you know, I don't know, but that that really introduced that
• 35:06
  way for our followers and listeners to engage with our
• 35:10
  content is having those ways to engage where you can jump in and
• 35:13
  really dive in to each of the talking points personally and
• 35:16
  apply them to your life personally and have that way to
• 35:20
  do that. So, so that was really the birth
• 35:22
  place of that. And I feel like that really
• 35:24
  opened up a whole other area for you to tap into in your writing.
• 35:29
  And just so you all know, I've told just multiple times, keep
• 35:33
  taking notes, keep being ready. At some point we'll do another
• 35:38
  volume of this because, you know, we, that was the first
• 35:41
  Four Seasons. Well, we're wrapping up season 8
• 35:43
  now. So there's a lot more guest
• 35:45
  wisdom that we have to tap into and share.
• 35:48
  But we want to give this thing a time to breathe.
• 35:51
  Not to mention it's a process to do a book.
• 35:53
  It was a year and a half, a very committed work to get this first
• 35:58
  one out. And I want it to have the time
• 36:01
  to breathe and get out there and also us to have the time to
• 36:04
  really settle into to all that we have created before we just
• 36:09
  jump into that next one. But I know what you mean.
• 36:10
  People always want to know what that next thing is.
• 36:13
  I'm like, let's just be present in what we have now.
• 36:17
  Let's just about that with you guys.
• 36:20
  Yeah, yeah. Let's just be like, let's this
• 36:23
  was a process. Let's just settle into it and be
• 36:26
  present and make sure people know about this.
• 36:28
  And yes, there will be a time for that next volume, but just
• 36:32
  know that just behind the scenes as she's doing these things and
• 36:36
  I'll have her talk about all of her sub sack and book club
• 36:38
  responsibilities in a minute, is consistently keeping those notes
• 36:41
  as we start thinking about down the line whenever we decide to
• 36:45
  do volume two of our book. So that's always that's always
• 36:50
  trickling in the background. But Speaking of books, talk to
• 36:53
  me about the sub stack lives, the sub stack period.
• 36:56
  That's a place where I I I ended.
• 36:58
  I really have told you take possession of this.
• 37:01
  This is your yours to operate at.
• 37:03
  If we started doing lives, I think sub stack having a lives
• 37:07
  option really opens things up for us.
• 37:09
  I mean, into a whole other way. And now we've got this book club
• 37:14
  that's coming from there. We have you did the live
• 37:16
  yesterday to. Introduce the the calendar for
• 37:20
  that so top view everybody that's listening a little bit of
• 37:23
  an update and, and explain all that you engage with on there.
• 37:29
  Yeah so the sub stack it's at the field podcast.
• 37:32
  Our sub stack is basically where you can find our content like
• 37:36
  the blogs get uploaded there the day before the episode drops.
• 37:39
  So you can read the episode, kind of get a feel for what it's
• 37:43
  going to be like. And then always in the
• 37:44
  description, I'll put like a link where you can listen to the
• 37:48
  episode. That's also where I put the
• 37:50
  newsletters. The radio show is archived on
• 37:53
  sub stack. The lives are archived on Sub
• 37:56
  stack. And that's where we're going to
• 37:58
  be having our book club and the book club we thought of because
• 38:02
  we were having all these authors in our network.
• 38:04
  We have all these author friends and we're always talking about
• 38:07
  writing and how we all love to read and we want people to be
• 38:11
  having deeper discussions about our book.
• 38:13
  We want them to reach new audiences.
• 38:15
  So we all just want to support each other that way.
• 38:18
  And like a lot of great women have committed to our book club,
• 38:22
  which we're so excited about. A few of them were on the sub
• 38:25
  SEC live, and a couple of them are ones that like we didn't get
• 38:27
  to have yet, but they were really supportive in there for
• 38:31
  us when our book came out. So we want to offer them an
• 38:34
  opportunity to explore their book.
• 38:37
  And September 19th is a Wednesday.
• 38:39
  That's when we're having our first book club with embracing
• 38:42
  layers unapologetically. We're going to start with ours,
• 38:45
  of course, to kind of get a, a feel for a feel for everything.
• 38:50
  And we did do a book club before we did with our Patreon people
• 38:56
  who pre-ordered the book, they, we offered them an opportunity
• 38:59
  to do book club and we went through a chapter or two
• 39:02
  chapters like every week. And it was a great time.
• 39:06
  Like we didn't have like a lot of people there, but the
• 39:09
  discussions that we had I thought were so, so important
• 39:12
  and able to connect with new people and talk to new people.
• 39:17
  And I'm excited to be able to do this with our other authors
• 39:20
  because there's not many book clubs.
• 39:22
  I said this last night on the live, not many book clubs.
• 39:25
  You have the author right there to answer your questions and to
• 39:27
  discuss the book with you. So I think that part is so
• 39:30
  exciting that it's like we're going to have to be reading
• 39:33
  their book and be like, wow, you broke this, published it.
• 39:36
  Talk to us about behind the scenes.
• 39:37
  Talk to us about what you learned writing this.
• 39:40
  Talk to us about how you healed after writing this.
• 39:43
  Like whatever it could be. We have like such an array of
• 39:47
  books to to choose from. So that's coming up quick, but
• 39:51
  I'm really looking forward to it.
• 39:53
  Yeah. So that sounds interesting to
• 39:55
  you. And we've got so Who source.
• 39:57
  Tell them some of the authors. And putting you on the spot here
• 40:01
  because I didn't tell you this before.
• 40:02
  So just best you can, some of the authors in books besides
• 40:06
  ours, there's going to be after art, we finish ours, then we go
• 40:10
  right into the next book with another author where who are
• 40:13
  some of the people that are going to be participating in
• 40:16
  this book club besides us? So our Fred Kim Mosman with
• 40:21
  reflections of joy. If you go to our sub SEC and
• 40:25
  look at the live from last night, I put in the description
• 40:29
  where you can like find these books and watch their lives to
• 40:32
  see them talk about it. But we have Kim Mosman with
• 40:35
  reflections of joy, Doctor Doreen McCauley and Dr. Dido
• 40:40
  Wells. We have their book.
• 40:42
  Our invisible work, like in is in their visible work because
• 40:46
  it's like a play on words there. We have theirs as well as
• 40:49
  Dana's. She has a trilogy, but we're
• 40:52
  starting with the first one, Gasping for Air, and that's like
• 40:56
  a memoir from her. So those are three that we have
• 40:59
  pinned down at the moment. We also have books featuring
• 41:04
  themes of immigration, menopause, all kind poetry, all
• 41:09
  kinds of different things. So there's definitely variety in
• 41:12
  there for people. Yeah, there's a variety of
• 41:16
  topics, a variety of books, fiction and non fiction.
• 41:20
  And I think such a great, I mean, what Jess said, I mean
• 41:23
  this, we're offering you a goal opportunity to have a book club
• 41:27
  with the author. I mean, that is just almost
• 41:30
  unheard of. So you get to hear it from right
• 41:33
  from the source and also a chance to learn maybe about some
• 41:37
  topics that you wouldn't have had a chance to otherwise or
• 41:40
  wouldn't have thought of on your own.
• 41:42
  And what a great opportunity to learn and become more curious
• 41:46
  and know how to show up even more so for different women and
• 41:50
  different stories and experiences.
• 41:52
  Maybe you know some people that are having these experiences and
• 41:56
  now you've got another resource for them.
• 41:57
  Or maybe you don't know they're going through it and one day you
• 42:00
  find out there they are and you've read this book or learned
• 42:03
  from this author. So there's just so many
• 42:05
  opportunities. So I always tell people, don't
• 42:09
  look at the books and decide if you are going to do it based on
• 42:14
  the books, look at the women and look at the opportunity to grow
• 42:18
  and learn and have that and be in a community and hear from the
• 42:23
  authors and learn something maybe you wouldn't have had a
• 42:26
  chance to otherwise and have that be your deciding factor on
• 42:30
  whether you're joined. So my challenge on that.
• 42:32
  So, yeah. So Jess has got a lot going on
• 42:35
  right now too. And mind you, both of these
• 42:38
  women have other jobs. This is that's not the only
• 42:42
  thing they're doing. So they both have other work
• 42:45
  that they do. If I could hit the lottery and
• 42:49
  pay them full time, I would do that in a nanosecond.
• 42:53
  That hasn't happened yet, maybe someday.
• 42:55
  So they're doing this while working other very full time
• 43:00
  jobs. So I appreciate them even more
• 43:04
  for that. Like I said, I I wouldn't be
• 43:08
  able to do what I do without the two of you.
• 43:11
  Before we wrap up today, Charlotte, what is a take away
• 43:17
  in your time that you've had here that you'd like to share so
• 43:21
  far with the audience? And it is time that we've been
• 43:24
  together for, gosh, almost if 2 1/2 almost three years now.
• 43:28
  What is? What is something that really
• 43:30
  stands out to you? So one thing that I really has
• 43:35
  always stood out with me is it's kind of on the nose, but
• 43:38
  embracing layers, all of the things that make us who we are
• 43:42
  and not kind of letting one layer define who we are.
• 43:45
  So like you said, we work more than one job.
• 43:48
  We have a lot of different interests.
• 43:50
  There's so many different things that make us who we are beyond
• 43:53
  just one identity. For example, I'm a teacher is my
• 43:56
  other kind of that's my full time job outside of doing social
• 44:00
  media work. And I'm lucky enough that I get
• 44:03
  out of school early enough to be able to do this too, because
• 44:06
  this was something that, you know, I went to school, I loved
• 44:09
  film, I always loved social media.
• 44:11
  I spend a lot of time on social media.
• 44:13
  So kind of combining the things that I love, the education
• 44:17
  aspect and the making and like the more creative digital
• 44:22
  production side of things, I just think has been just in my
• 44:26
  work life alone, embracing those two kinds of sides of me that
• 44:30
  make me who I am. And then in addition, I'm a
• 44:33
  twin. So, you know, embracing all the
• 44:36
  things that come along with that and all the different things
• 44:39
  that I like to do. I like to collect antiques, but
• 44:42
  I also like to go to concerts. And I like, there's not really a
• 44:46
  rhyme or reason for all of the things that make me who I am.
• 44:49
  But that's what's so great about hearing all the women and all
• 44:52
  the people that we have on the podcast is a lot of them have
• 44:55
  these interests or things that you wouldn't know about or these
• 44:59
  kind of other sides of themselves.
• 45:01
  A lot of the time in the episodes that we heard about
• 45:04
  where you know it, like the episode with the nurses or
• 45:08
  episodes about mothers, a lot of the times we kind of get
• 45:11
  streamlined into one piece of our identity that does not at
• 45:15
  all define who we are or could not possibly quantify all of
• 45:21
  those things that make us so unique.
• 45:23
  So just listening back to a lot of those episodes really
• 45:26
  resonated with me because because I feel like a lot of
• 45:29
  people kind of expect you to like pick one thing, and that's
• 45:33
  so far from how this all works. So I think that's been something
• 45:37
  that has resonated with me from the beginning and that I've just
• 45:41
  come to realize kind of in the more people I meet, the more
• 45:45
  people I hear from on the podcast, and the more things
• 45:47
  that I kind of take on in my own life.
• 45:50
  Yeah, yeah. I looked at the fact you talked
• 45:54
  about the nuance and your different interests because it,
• 45:57
  you know, it's just that there's so many pieces and parts to us
• 46:01
  and it's why I introduce guests by their character traits.
• 46:05
  It's why it's one of the first things I do when I'm working now
• 46:08
  with women one-on-one or speaking to them.
• 46:10
  As we talk about the layers, we talk about getting familiar with
• 46:14
  the layers, acknowledging the layers, accepting the layer, and
• 46:19
  then identifying who they are, knowing that these layers ebb
• 46:23
  and flow through time and our titles and roles have been
• 46:26
  flowed through time. And so for you all to be able to
• 46:29
  have a handle on that at the season of life you're in and not
• 46:33
  have figured that out 10/15/20 years from now, I think is such
• 46:38
  a gift too, that you have that understanding already.
• 46:42
  I think it's going to serve you so well.
• 46:44
  Thank you so much for that, so good.
• 46:45
  Jessica, how about you? Yeah, I feel like we've like,
• 46:52
  over the years, learned so much and have grown so much and we
• 46:55
  have such a community behind us. Like, it's incredible all the
• 47:00
  people we've met and how, like, I'll follow them on Instagram
• 47:04
  and see all this great work they're continuing to do, like
• 47:06
  outside of the show. And I'm like, I would have never
• 47:08
  known about this person. I would have never known about
• 47:10
  this organization or anything like that if we haven't had them
• 47:14
  on the show. And.
• 47:16
  There will be times like, you know, a quote sticks with me or
• 47:20
  an example and when I'm talking to someone and I'm like, well,
• 47:24
  hey, have you ever thought to do this or have you ever tried
• 47:27
  this? And I take things from the show
• 47:29
  that other people have said and done and they're like, oh,
• 47:31
  that's a great idea. I'm like, oh, wow, we have a
• 47:33
  podcast episode and that's where I got it from.
• 47:36
  So we have a lot of great wisdom coming from that.
• 47:41
  And to be able to like write 2 blogs every week.
• 47:45
  Like I went from doing like one blog a month to now I get to do
• 47:48
  2 a week. And I just love to write.
• 47:51
  So being able to be given that opportunity to like continue to
• 47:54
  get better. And you always offer like
• 47:57
  everyone does. But especially you always offer
• 48:00
  like, you know, good criticism, constructive feedback, like
• 48:04
  praise everything like to help us grow and learn in like a
• 48:08
  professional environment, which is also such a great experience
• 48:12
  we've been able to have. But I'm also just like so proud
• 48:16
  of our network and to say like, this is what I do and everyone's
• 48:19
  like, that sounds like you. I'm like, yes, it's great work
• 48:22
  we're trying to do here. And, you know, we get to talk to
• 48:25
  so many people who are doing great work out there.
• 48:27
  So, you know, sometimes the world feels very dark and
• 48:32
  shadowy and like no one else cares about anybody else.
• 48:35
  But then I, like, get reminded there's a lot of empathetic,
• 48:39
  good people out there who are trying their best to make the
• 48:42
  world a better place. So, you know, it's very
• 48:45
  inspiring and kind of wakes me up a little bit sometimes when I
• 48:48
  start to get like those cynical. Thoughts.
• 48:53
  Yeah, yeah, I hear you. I think that this work is what
• 48:58
  helps me keep my hope. I mean, you know, I'll give
• 49:02
  today as an example. I got to have the most diverse
• 49:05
  and I do pre meets with all of our guests before they come on
• 49:08
  our platforms to make sure to get to know them a little bit
• 49:12
  more, see if they have questions, make sure it's a good
• 49:14
  fit, all those kinds of things. I had conversations with women
• 49:17
  all over the world. I had a conversation with a
• 49:20
  woman from Belgrade, Serbia. I got to learn about how Serbia.
• 49:26
  This is fairly new in Serbia in the last few years where they
• 49:30
  offer women once they're pregnant, paid time off during
• 49:36
  their pregnancy and all the way through the first year after the
• 49:40
  baby is born. Mind blowing did not know that
• 49:43
  exists one of the most like I've talked to women in many many
• 49:47
  countries that's the most progressive country I've heard
• 49:50
  in that it's purely like she said it's just in the last few
• 49:53
  years it's become this, but that's something I never knew
• 49:56
  before I would never know known if I hadn't talked to this woman
• 50:00
  from Belgrade, Serbia about her story.
• 50:03
  And so, you know, the Internet and all these opportunities, I
• 50:06
  and then I connected with another woman who's she and I's
• 50:10
  vision is very similar. She's doing things, but in her
• 50:13
  own way, in her own lane. The way she approaches it is a
• 50:17
  little more one-on-one, not as much the broader reach that we
• 50:21
  have. So it had an opportunity.
• 50:23
  So having an opportunity to share her voice and what she
• 50:26
  offers on our platform and being able to meet someone you've
• 50:29
  never met before and just be In Sync with them and get excited
• 50:33
  when you hear them believing and trying to help women in the
• 50:37
  similar areas that you're trying to do it.
• 50:40
  Knowing like there's so many of us out here trying to do this.
• 50:43
  And it's, it just gives me so much hope, you know, and it
• 50:47
  keeps me, really keeps me believing that if we could just
• 50:51
  come together and, and really focus on living out of our
• 50:57
  values and knowing what they are and embracing our layers and
• 51:00
  investing in ourselves first, then we could cooperate from a
• 51:05
  healthy place where then we could show up in the world in
• 51:08
  such a healthier way. And if we can just do that one
• 51:11
  person at a time, we really can shift narratives.
• 51:14
  And when we come together as women to not only support
• 51:17
  ourselves, but each other in doing that, we really can shift
• 51:20
  narratives. And there's a, you know, I've
• 51:22
  talked to hundreds of women now in which is wild to think about.
• 51:27
  And Jessica mentioned our network.
• 51:28
  We have this incredible network that I, I think I underestimate,
• 51:33
  I, I didn't understand. I think it's the best way to put
• 51:36
  it. When we started doing this, I
• 51:37
  expected our listeners to be our network.
• 51:40
  And that certainly is the case. That is certainly a part of that
• 51:44
  that exists. But the network that real like
• 51:48
  foundation has been the women that have come on as guests and
• 51:51
  then have continued to come on as panelists that have continued
• 51:55
  to be advisors and participants and supporters of mine and of
• 52:00
  our work. That I can take something to
• 52:03
  like our online course and have 5 women with me be a beta group
• 52:08
  and give me feedback and support and create a workbook for.
• 52:13
  I mean, all these things that we do in collaboration with each
• 52:16
  other to support each other to having these conversations and
• 52:20
  uplifting each other. And just, I'll get these random
• 52:22
  messages from them, just shout outs of support that I would
• 52:27
  have never known about five years ago.
• 52:30
  And to think that I would not know the women I know now.
• 52:34
  I can't imagine my life without these people in it now.
• 52:38
  And so, yeah, I think it's just such a gift that we've been
• 52:43
  given that and that was a part of the gift that I didn't fully
• 52:46
  comprehend or understand. It's one of the biggest,
• 52:50
  greatest things that I'm grateful for every single day.
• 52:55
  So yeah, I think that's. And the people, yeah, just the
• 52:57
  people and things that we know about and learn about.
• 52:59
  When it got off with the woman, I, I before that, I talked to a
• 53:02
  woman who has an absolutely fascinating story.
• 53:05
  She's a former NFL wife and she talks about identity and, and
• 53:11
  losing your identity and all the different spaces and places that
• 53:15
  you go through when you when you go through that.
• 53:17
  And we ended up having some similarities in her background
• 53:20
  that I didn't see coming. And so having these, you know,
• 53:23
  that's how I started my day was with these conversations.
• 53:26
  And it's like, that's a great way to start your day.
• 53:29
  And I get to, you know, and this gets to be part of my work.
• 53:32
  So that's just a small snippet. So, yeah, I think that what
• 53:35
  we've been able to experience and see and learn from, it helps
• 53:40
  us to be like, no, no, there's people out there every day and
• 53:45
  they and, and they're trying and, and we had did an episode
• 53:47
  on the panel a couple weeks ago of you make a difference from
• 53:51
  where you sit. And that's exactly what these
• 53:53
  women are doing is there's a way.
• 53:55
  And go check that panel out. It's a great panel.
• 53:58
  There's three of us on the panel.
• 53:59
  Summer's been a little wild. Everybody's been out doing their
• 54:02
  thing. So our panels have been a little
• 54:03
  smaller, but not any less mighty really good, you know, voices
• 54:08
  and system and insights there. But remembering as we talked to
• 54:12
  these women and hear from mostly when we heard some some guys
• 54:16
  every once in a while. We had a really great episode
• 54:18
  with Logan Hefford this season. I am I'm looking back at our
• 54:20
  last few seasons. We tend to average a guy a
• 54:22
  season these days because there's just some topics that
• 54:26
  transcend, you know, gender that just need to be talked about as
• 54:30
  a collective and as a whole. But But yeah, just we're just so
• 54:33
  grateful. Well, I'm so grateful for the
• 54:35
  two of you. Grateful to Rio as well.
• 54:38
  Another note about Rio is that the song that you hear on our
• 54:43
  podcast that opens and closes our podcast, Rio and his sister
• 54:47
  Valencia San Luis, who, If you follow our platform, Valencia,
• 54:52
  put me in the hot seat last month on our anniversary episode
• 54:55
  and asked me the talking points. So if you're curious about what
• 55:00
  I had to say about the talking points, go back and check out
• 55:03
  that episode. It was on in July, but Valencia
• 55:05
  Co founded this with me and her, her and Abby Kell Bikel and I
• 55:10
  back in July of 2021. Well, Rio, our editor is
• 55:13
  Valencia's brother. And so he slid right in and it's
• 55:17
  been with us for gosh, it'll be or coming upon Gosh, we're
• 55:24
  coming up on four year. I'm it's been 3 1/2 years.
• 55:28
  You guys have been with me, not two and a half, 3 1/2 years with
• 55:30
  you, 2 and 2 1/2 years with Rio. Wow, I'm losing count here.
• 55:34
  I, I slighted you guys a year. It's been even longer than I
• 55:37
  thought, but Rio and Valencia wrote that song and it's them
• 55:42
  and recorded it together. So not only did they.
• 55:45
  So that just gives you the idea of the level of creativity that
• 55:49
  exists on my team that I'm so fortunate to have around me.
• 55:53
  So yeah, they create. I asked them a few years ago to
• 55:56
  create original song for us, and they did.
• 55:59
  They did because we were running into issues having music that we
• 56:04
  weren't going to get in trouble from Spotify for having as our
• 56:08
  music. Every time it was OK, something
• 56:10
  changed. We have to move it.
• 56:11
  I'm like, you know what? We just need our own original
• 56:13
  song. And I knew Valencia could sing.
• 56:15
  I've known Valencia for a long time.
• 56:17
  So I knew she had a dinner and the Rio was Rio has all kinds of
• 56:21
  surprises up his sleeve. He, Rio, was with us for a year
• 56:23
  and a half before I realized he was a graphic designer.
• 56:26
  So so then I put him to work on that.
• 56:30
  So I think he's maybe afraid to tell me some of the things he
• 56:32
  does because he's afraid I'm going to give him more jobs to
• 56:35
  do what? But yeah.
• 56:38
  So shout out to them. So that song is an original song
• 56:41
  from our very own team that was written and created and recorded
• 56:43
  by them. So very gifted people on this
• 56:46
  team. Thank you both of you for
• 56:48
  joining me today for sharing your background and story and,
• 56:53
  and what you do here. I think it's fairly beneficial
• 56:57
  for everybody to know that and get to, for you guys to get
• 57:00
  highlighted because again, they get to see my mug a lot.
• 57:03
  They don't always get to hear from from you all.
• 57:06
  So I I'm thankful for you all for joining me today and for all
• 57:09
  you do for our platform. Yes, thank you for having us.
• 57:16
  No, it's nice to be on this side of the podcast again.
• 57:20
  Feel like it's been a little bit since like our kind of episodes
• 57:23
  that we did with you because those won't be much soon after
• 57:27
  we joined. And now like you said, I looked
• 57:30
  at everything with the pandemic clock.
• 57:32
  I'm like, Oh yeah, ever since the pandemic.
• 57:34
  And I at one point that was one year.
• 57:36
  So I was using that as my one year clock.
• 57:38
  And now I'm like, it's going on. That's startling because it'll
• 57:42
  be 6 years. Now in March, but.
• 57:45
  My clock in that way and the pandemic clock is crazy.
• 57:50
  I know, I know it really is true.
• 57:53
  And especially with you all being in college during that
• 57:55
  time too, I think that added a whole other layer of like
• 57:59
  navigating college during I had daughters navigating college
• 58:01
  during the pandemic. So that old whole other layer of
• 58:05
  of that being your clock. But yeah, I know time flies when
• 58:07
  we're having fun. All right, Well, listeners,
• 58:10
  thank you for joining us today. Thank you for taking some time
• 58:12
  to get to know my wonderful team and learn a lot a little bit
• 58:15
  more about their process and what they're learning and what
• 58:18
  they contribute here. Let us know what you'd like to
• 58:21
  hear if you if there's something you haven't heard from us and we
• 58:24
  won't go as long. I I was thinking about that too.
• 58:26
  Charlotte. We had a period of time where we
• 58:28
  did quite a few, you know, team together once and then we just
• 58:32
  we had so many guest opportunities that I've gotten
• 58:36
  away from that. I'm like, I need to get the
• 58:38
  intentional each season about bringing the team on to talk,
• 58:43
  bringing myself on solo and and not losing sight of that because
• 58:47
  that's important for our listeners to hear from too.
• 58:49
  So thank you both for joining me today.
• 58:52
  Thank you for all you do Thank you to our listeners.
• 58:54
  Thanks for joining us. If this is your first time
• 58:57
  listening, go back and check out these episodes.
• 59:00
  Heck, start from season 1. We have 170 ish episodes out
• 59:07
  there now. I might be I'm big or take on
• 59:09
  that number and that is and more than 170 women because sometimes
• 59:14
  we have multiple people on there.
• 59:16
  So maybe closer to 200 voices that you can hear from their
• 59:23
  stories, their resources. Just such a great opportunity to
• 59:27
  learn and grow for yourself and, and, and also informing about
• 59:32
  other people's stories and how you can show it for them.
• 59:34
  So take the time to go do that. Thanks for joining us today.
• 59:38
  We'll be back in a couple of weeks at Season 9.
• 59:41
  We'll catch beyond with the hilarious and authentic Gretchen
• 59:46
  Skoser. You're going to get to meet her
• 59:48
  on September 9th Next week. It's all about our book Go
• 59:52
  Buyer, but go to embracinglayers.com.
• 59:55
  Check out our book buyer book, get our sub staff, join that
• 59:59
  book club, bring your friends with you.
• 1:00:01
  It's a great thing to do in community.
• 1:00:04
  Next weeks all about our book. If you'd like to work with me
• 1:00:07
  one-on-one, go to embraceandlayers.com.
• 1:00:10
  Phillip, let's have a 30 minute free session together and see
• 1:00:15
  how it is. This fuel framework can best
• 1:00:17
  support you, but thanks so much for being with us today.
• 1:00:20
  Take good care of yourselves. And we'll be back in a couple of
• 1:00:23
  weeks with our new episode with Gretchen's Gozer.
• 1:00:26
  Take care.