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LTM 111: To be or not to be… on Temu feat. Marius Eckel
Temu is on everyone's lips: aggressive advertising, rapid expansion, low prices. But is that reason enough to become active there as a brand? In this episode, Ingrid and Valerie talk to Marius Eckel, Head of E-Commerce & Marketplaces at Selva Technik, about his decision not to use Temu for the time being – even though he is otherwise very open to new platforms. They discuss Temu's current strengths, such as reach, speed, and good terms, but also operational hurdles and price and platform conflicts arising from a Temu listing. Marius explains why he is not writing off Temu, but will continue…
The skinny
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