Stop Wasting Your LinkedIn Ads: The Secret to Smart Prospecting

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · May 22, 2025 · 31m · transcript

Have you ever run a LinkedIn ad campaign or sent a sponsored message and felt like you were just shouting into the void?

You're not alone. I recently reviewed a case study on my podcast that perfectly illustrates why many businesses struggle with LinkedIn outreach, even with paid features.

I got a sponsored message from an FX specialist – someone who helps businesses manage multiple currency accounts, avoid hefty bank fees, and streamline cross-border transactions. Sounds valuable, right?

So what's the problem? My LinkedIn profile has absolutely nothing to suggest I'm interested in FX or run…