Being So Good That You Lose Clients

Gym Business Coach Podcast · Mar 23, 2023 · 30m

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.

The better results you get them, the less likely they will stay with you.

What does this mean?

Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.

This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.

Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level…