Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / From Ignored to Engaged: How to Personalize Festive Messages for Business Growth

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From Ignored to Engaged: How to Personalize Festive Messages for Business Growth · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:02
  Hello and welcome to the show. Before we begin, I'd like to
• 0:05
  give a shout out to Abiola Urun Bemi.
• 0:09
  I hope I pronounced the name correctly.
• 0:10
  She's a podcast listener who reached out to me on Instagram.
• 0:15
  Well, actually she followed on Instagram and I tried to strike
• 0:19
  up a chat with everyone who follows.
• 0:22
  Because right now, on my business journey, my
• 0:24
  followership is still that small, but I can actually have a
• 0:27
  conversation with most of you. And I try to have conversations
• 0:30
  with everyone because I'm trying to figure out what questions you
• 0:33
  guys have, the episodes that you found to be impactful, questions
• 0:37
  yet to be unanswered, follow up questions, those sorts of
• 0:40
  things. So if you do follow me on any of
• 0:42
  the handles, Instagram, LinkedIn, TikTok, or wherever,
• 0:46
  chances are you will be receiving a message from me.
• 0:50
  Although the reason why I handle my LinkedIn handle all the time
• 0:54
  is because that's why I'm most active.
• 0:56
  So anyway, shout out to Abiola Orung Bemi.
• 0:59
  She's a writer, a lawyer and an entrepreneur, so thank you very
• 1:03
  much for reaching out. Yeah, I asked her if she had any
• 1:07
  follow up questions from episodes she's listened to in
• 1:09
  the past, and if she does, then we will be devoting podcast
• 1:12
  episodes to the questions that she has.
• 1:14
  And for those of you who've been curious about questions that we
• 1:19
  deal with over here on the podcast, this is how they come
• 1:21
  up. So I have my own list of
• 1:24
  questions that I'm running through that I've come up with
• 1:27
  in the past, you know, from different ways, maybe just
• 1:29
  random conversations or things that I think you people should
• 1:31
  know. But some of these questions are
• 1:33
  actually questions that people tell me, you know, when we meet
• 1:37
  in person or we are exchanging DMS and things of that nature.
• 1:43
  Now, today's question. OK, well, it's not really a
• 1:46
  question. I want to examine how we can use
• 1:49
  follow-ups or felicitations, how to do that for business purposes
• 1:56
  during celebrations and during festivities.
• 1:59
  Now the reason why I'm doing that is because right now at the
• 2:01
  date of this recording, it is Eid Mubarak.
• 2:05
  I'm assuming it's world over, but I suspect that Eid Mubarak
• 2:09
  is going to be a big thing in countries like Nigeria, Ghana,
• 2:14
  you know, Western African nations, the Muslim nations.
• 2:20
  Let's see, where else India, Pakistan, you know, places where
• 2:26
  you have significant Muslim communities.
• 2:28
  But I doubt that in the UK or in the USA it's going to be that
• 2:31
  much, that big of a deal because I've been chatting with my
• 2:34
  brother who is based in the UK and you know, apparently Eid
• 2:37
  Mubarak is not a big deal over there.
• 2:39
  So here in Nigeria people are rejoicing because we have three
• 2:42
  day public holidays. That's for those people who are
• 2:45
  involved in the civil service or maybe corporate sector and in
• 2:49
  the UK, life is just going on as normal.
• 2:51
  Anyway. So bottom line is today is the
• 2:53
  Eid Mubarak. I think today is the second day
• 2:58
  and I've noticed a trend, the usual thing that I complain
• 3:01
  about over here on the podcast, business owners have been
• 3:04
  sending goodwill messages. Now unfortunately, a lot of
• 3:08
  these messages are going to be ignored.
• 3:11
  And let me repeat it again and let me tell you point blank, if
• 3:15
  you're one of the people who has been sending these messages, a
• 3:18
  lot of these messages are going to be ignored, maybe even
• 3:22
  deleted as some people are probably going to move your
• 3:25
  messages to archive. Now the reason why this is going
• 3:28
  to happen is because a lot of business owners who are sending
• 3:31
  these messages are sending broadcast and non personalized
• 3:37
  messages. Now let's say the average person
• 3:40
  knows a couple of business people, like I know a couple of
• 3:43
  business people. It's a pain in the butt to wake
• 3:47
  up and see 25 messages, and the 25 messages are all broadcast
• 3:55
  stuff from business owners, Not personalized, not unique to you.
• 3:59
  And then plus, this is the only kind of messaging that they send
• 4:02
  out anyway. So you look in your inbox and
• 4:05
  then you see IBU Barack messages broadcast, the one before that
• 4:12
  Easter messages broadcast because Easter was I think was
• 4:15
  about two weeks, two weeks back then before that you see Ash
• 4:20
  Wednesday broadcast. Then before that you see
• 4:23
  Valentine's broadcast and before that you see Christmas broadcast
• 4:29
  and then before that you see what's it called Halloween
• 4:34
  broadcast. You know, you guys, I hope
• 4:36
  you're getting the you're getting the point.
• 4:38
  Now some people will just swiftly move you to the what's
• 4:45
  it called in WhatsApp? What's it called Archive,
• 4:47
  Archive in Broadcast. Those are for messages you want
• 4:50
  to ignore because they know that from this particular business,
• 4:53
  this is all the kind of messaging that I will ever
• 4:55
  receive. Now you on the other hand, the
• 4:58
  business owner, you would have sent out this message to 2500 of
• 5:03
  your contacts and you think, hey, I'm doing a good thing I
• 5:05
  have reached out 2500 people and I'm remaining top of mind.
• 5:09
  But actually that is not the case.
• 5:11
  You are being ignored by a bunch of folks like me.
• 5:14
  I'm just ignoring those messages because I know it's a broadcast,
• 5:17
  but and I have to keep in touch with these guys.
• 5:19
  So I just leave the message And a couple of people are archiving
• 5:24
  your messages, just deleting it. So it is not helping you achieve
• 5:28
  the effect that you think. Now, if you remember, as I
• 5:33
  started off reeling off the kinds of messages that people
• 5:35
  are going to send, if you look at it, you see that you can't
• 5:37
  really be remaining top of mind because worst case scenario,
• 5:41
  there are only like 5 holidays that you can send these messages
• 5:44
  too. I'm saying 5 because, you know,
• 5:46
  we'll remove Halloween 'cause that's really an American thing.
• 5:49
  But Nigerian businesses are beginning to send broadcasts on
• 5:54
  Halloween. So once you remove the the
• 5:59
  American holidays, you know, Thanksgiving, Halloween.
• 6:03
  What else? International Women's.
• 6:06
  OK, Well, let's leave International Women's Day.
• 6:08
  Once you've moved all the American stuff, I mean, you're
• 6:10
  looking at 5 tops, maybe seven of these holidays or occasions
• 6:14
  that you can send messages around annually.
• 6:17
  And believe me, 7 WhatsApp messages or seven SMS messages a
• 6:22
  year is not enough for you to remain top of mind.
• 6:25
  So this is not a strategy that is working.
• 6:29
  If you doubt, I want you to go through your phone.
• 6:32
  If you've been sending these messages for the past, let's say
• 6:34
  5-6 years that you've been in business, try and track one
• 6:39
  business inquiry or one business deal that you go through this
• 6:43
  kind of messaging. Now, I'm not here to just
• 6:46
  complain all day, but I'm here to give you a solution and this
• 6:49
  is my solution. Number one, get a keyboard.
• 6:55
  Keyboards. OK, well I was going to say
• 6:57
  keyboards cost 5K, but now as before the elections, until we
• 7:01
  came into power. But back then I told someone you
• 7:04
  could get a keyboard for about 3K.
• 7:05
  Because my first keyboard, one of those white plastic ones from
• 7:08
  China, actually was 3000 Naira. But the last time I told someone
• 7:12
  was 3K, the person went and actually got it for 5K5000
• 7:16
  naira. So I'm not sure how much it cost
• 7:18
  now, but let's just guess that maybe it's about 10 grand.
• 7:22
  But believe me, it's worth it. And for some reason these
• 7:24
  Chinese guys know how to make things that last forever.
• 7:28
  The current keyboard that I have right now, I think the last time
• 7:31
  I charged it was maybe three or four months ago and that thing
• 7:35
  is still working. I mean, who knows what kind of
• 7:37
  jazz these Chinese guys come up with?
• 7:38
  So these things last forever. So even if it's 10K, it's worth
• 7:41
  it. I can assure you you will use it
• 7:43
  for a year, maybe even 2 years until you get married and have
• 7:46
  children. And then the children start
• 7:48
  pulling out the keyboards and they smash it or something like
• 7:50
  that. So number one, get the keyboard
• 7:53
  but you don't have to because I've seen some people.
• 7:55
  What they do is there's something called I think it's
• 7:58
  called WhatsApp Web or something like that.
• 8:01
  You scan the barcode on your phone and then your WhatsApp
• 8:03
  appears on your keyboard. Now the reason why I'm saying
• 8:06
  sorry no keyboard applies will show up on your desktop or on
• 8:09
  your laptop. Now the reason why I'm saying
• 8:11
  this, get the keyboard or do that WhatsApp Web thing.
• 8:14
  If you haven't heard of WhatsApp web before then just Google
• 8:17
  WhatsApp Web. Follow the instructions.
• 8:19
  You'll get caught up to speed. The reason why I'm recommending
• 8:21
  this is because we need an easy system to copy and paste.
• 8:26
  Well you of course you can copy and paste on the mobile phone by
• 8:29
  doing long press select, but you know that looks like a long
• 8:32
  thing. So that's why I say keyboard or
• 8:35
  WhatsApp Web. So why get a keyboard?
• 8:40
  You find out as we go later on. Now I'm asking you to get these
• 8:45
  things, to get these kind of setups because the goal is we
• 8:48
  want to try, remember, we want to try and make it look like we
• 8:53
  are delivering personalized messages.
• 8:56
  And after that we want to be able to continue with individual
• 8:59
  conversations that are going to arise from these messages.
• 9:03
  Because if you make them semi personalized, there are some
• 9:06
  people who will respond and we'll get to what kind of
• 9:08
  responses though might be later on in the episode.
• 9:12
  So if you try and form activity like you are delivering
• 9:16
  personalized messages and some people do end up responding, it
• 9:21
  helps you to continue a conversation that helps you
• 9:24
  nurture relationships and to genuinely remain top of mind.
• 9:29
  Because if someone opens and looks like he was sent to me,
• 9:31
  the person can respond and there might be a conversation and the
• 9:35
  person will remember you. You will make an impression
• 9:40
  rather than you open up. You see 25 messages and then you
• 9:43
  just select, select, select, select, move to archive or
• 9:46
  select, select, select, delete. So let me use an example of a
• 9:51
  sample that I received today. I'm ignoring the messages that I
• 9:55
  received yesterday and I'm going to ignore the messages that I'm
• 9:59
  going to receive tomorrow. So this is a sample I received
• 10:02
  and it goes like this. On this special occasion of
• 10:05
  Salah, we extend our warmest wishes to you and your family.
• 10:09
  May this festive season bring you joy, peace and prosperity.
• 10:13
  Eid Mubarak. This was sent by one of my guys
• 10:16
  who is a wedding photographer. Now this message is irrelevant
• 10:22
  to a lot of people and non personalized.
• 10:25
  It assumes that the people this person receiving it has the
• 10:28
  family. But what if this was sent to me
• 10:30
  5 No, let's say 10 years ago when I didn't have a family.
• 10:34
  No. OK, twelve.
• 10:36
  I've been married 12 years. So let's say this thing came
• 10:39
  1213 years ago when I didn't have a family.
• 10:42
  Clearly I would know that this was not written to me and apart
• 10:47
  from that, I'm a Christian, so should I be receiving this kind
• 10:51
  of message? I mean, it's no harm, but it's
• 10:53
  not a Christian first of all, so should I be receiving this
• 10:55
  message now? If you start looking at it in
• 10:58
  particulars like that, you can see why.
• 11:01
  If a 65 year old Christian woman receives this message or an 18
• 11:05
  year old atheist boy receives this message.
• 11:08
  Can you see how these messages are irrelevant to them, not
• 11:12
  personalized and the reason why people are ignoring, Especially
• 11:16
  if as wedding photographer you send this and one of your homies
• 11:20
  receives it and both of you know that this guy, even though he
• 11:23
  was raised in a Muslim family, he's an atheist and you know, he
• 11:27
  just knows that, well this message is not for him.
• 11:30
  So this one of the reasons why a lot of people are ignoring your
• 11:32
  messages, they're irrelevant, they're non personalized.
• 11:35
  And plus, WhatsApp does this thing where if it's a broadcast,
• 11:39
  the colour is different. So you don't even have to open
• 11:42
  it. You just look at it, just see,
• 11:44
  you just know it's a broadcast. And then there's this thing that
• 11:47
  WhatsApp also does where it says forwarded multiple times or
• 11:51
  forwarded lots of times or something.
• 11:53
  So the person can open it, see that there's a broadcast and
• 11:56
  also see that this thing has been forwarded hundreds of
• 11:59
  times. So these are the reasons why our
• 12:00
  messages are being ignored. So I want to recommend a
• 12:05
  different or a slightly targeted approach.
• 12:09
  Remember I said get a keyboard or hook up your computer, do the
• 12:13
  WhatsApp web thing? This is just so that we can do
• 12:16
  control X, control V that is copy and paste.
• 12:21
  If you're micro, sorry, I know Microsoft.
• 12:23
  Well those are the guys people that feel like they have money.
• 12:26
  Apple users. Yeah, if you're an Apple user,
• 12:28
  figure out what the command is. But the approach is still the
• 12:31
  same copy and then paste. So I'm recommending a slightly
• 12:37
  different approach now. First off, let me come up with
• 12:39
  some new copy because this copy assumes that this person is a
• 12:43
  family person and we know that some of these people that
• 12:46
  receive this message might not be family people.
• 12:48
  So I decided to come up with some new copy that would apply
• 12:52
  whether you have a wife and kids or a husband and kids or not.
• 12:56
  So the kind of message that you can send to an 18 year old
• 12:59
  single person or a 65 year old grandma or a 47 year old man who
• 13:07
  is married with two children or a 26 year old woman who is
• 13:11
  married with six kids, if that's possible.
• 13:15
  So this is the kind of copy that I came up with.
• 13:18
  Hopefully you'll be able to apply to all those scenarios.
• 13:21
  So I left a space for the name. And then what follows is wishing
• 13:26
  you a joyous Eid Mubarak. May this celebration bring you
• 13:30
  peace, prosperity and happiness to you and your loved ones to
• 13:34
  you and your loved ones. You know, that's open enough.
• 13:37
  Vague enough to cover people who have children or people who
• 13:42
  don't have children but who have the wife but no kids.
• 13:47
  Or you're single but you have a boyfriend or a babe or you're a
• 13:52
  grandma. I mean, it's open enough.
• 13:54
  I think it's open enough to cover all these scenarios where
• 13:57
  if you disagree with me, the goal is the same.
• 13:59
  Come up with this kind of copy that can seem to address a
• 14:03
  number of scenarios. So let me repeat, I left space
• 14:07
  for the name. Because remember, we're going to
• 14:09
  be doing control, copy, control paste now.
• 14:12
  So name wishing you a joyous Eid Mubarak.
• 14:16
  May this celebration bring peace, prosperity and happiness
• 14:19
  to your loved ones. Now the next thing we're going
• 14:22
  to do is to open WhatsApp. You are now going to copy and
• 14:26
  paste this message individually. If you do it individually, then
• 14:31
  it's not going to show as a broadcast.
• 14:34
  Some of you are going to complain that you want me to
• 14:36
  copy and paste 2500 messages. And the answer is no, do not
• 14:40
  copy and paste to 2500 people or 4000 if you have them on your
• 14:45
  phone. You are only going to copy and
• 14:47
  paste this message to people that you know are Muslims.
• 14:51
  And since we're talking about a wedding photographer, people you
• 14:54
  know who are Muslims who have done photography business with
• 14:58
  you in the past, that cuts it down just a little bit.
• 15:01
  So I know of course there'll be plenty of scrolling, so your
• 15:03
  finger might be tired. But you know, sometimes I have
• 15:06
  to work hard to build relationships and make money,
• 15:10
  develop relationships on the back end.
• 15:13
  So we're only going to look at previous customers, photography
• 15:17
  related, wedding related, who are Muslims.
• 15:20
  So you will ignore the 18 year old atheist who is your friend.
• 15:24
  You will ignore someone like me who is a Christian and you will
• 15:27
  ignore someone like my mom who is almost 70 and who is a
• 15:32
  Christian. So you will ignore all those
• 15:33
  folks. You will now copy and paste this
• 15:36
  message in the inbox, the part that says name.
• 15:39
  This is why I said use a keyboard.
• 15:41
  You will select and delete and you will now put that person's
• 15:44
  name. Now it is not just the name you
• 15:47
  will put. We're trying to appear
• 15:49
  personalized here. You can put a Monica, you know,
• 15:52
  Monica is like a nickname or whatever.
• 15:54
  Or you can put your usual greeting at the head of the
• 15:56
  message because there's some of these people they are putting
• 15:58
  the message to who? If it's wedding photography and
• 16:01
  you had a good relationship with the groom, let's say like now
• 16:04
  the groom is one of your guys. So maybe let's say you call him
• 16:08
  who stars Ahmed or something. So instead of putting the guy's
• 16:13
  full name, you can just type who stars there.
• 16:15
  Now when the guy opens it, this is what he's going to see, Who
• 16:18
  starts. OK, well try and personalize so
• 16:21
  you can say who stars, how far. Question mark.
• 16:24
  Wishing you a joyous Eid Mubarak.
• 16:26
  May this celebration bring peace, prosperity and happiness
• 16:29
  to you and your loved ones. Now the approach is the same.
• 16:34
  I mean you get, you get how you can personalize this message
• 16:38
  just by leaving that space in the beginning with name.
• 16:41
  And remember, it's not just the person's name, whatever the
• 16:44
  Monica is or usual greeting. So there'll be some people,
• 16:47
  let's say, you know, OK, let me just guess that, you know, a
• 16:51
  Muslim who is IBO, Because when I was in Kano, I ran into an IBO
• 16:54
  Muslim and I thought that was odd.
• 16:56
  Never seen an IBO Muslim before. Some people say his conversion
• 16:59
  was not genuine, but let's just assume that he genuinely
• 17:02
  converted. So with you, so you copy, you
• 17:05
  paste, instead of putting the guy's name, you write a Buffy.
• 17:09
  How far? Now Wishing you a joyous Eid
• 17:11
  Mubarak, blah, blah, blah. So you see, it seems like this
• 17:15
  is much more relevant and much more personalized.
• 17:20
  And then plus it's not going to have that funny broadcast color
• 17:23
  so that the person ignores and it's not going to have that tag
• 17:26
  at the top where it says message forwarded many times and so they
• 17:30
  won't ignore. Now if you take this approach,
• 17:33
  the number of responses, the number of responses that you're
• 17:36
  going to get will go up because it does not look like a
• 17:39
  broadcast. Now I send out these sorts of
• 17:42
  messages a lot. I don't do the holiday thing
• 17:45
  because personally I know that during holidays people's inboxes
• 17:48
  are overwhelmed and all my messages to stand out.
• 17:50
  So me, I ignore holidays or I send the messages ahead if
• 17:55
  you've received a Christmas message from me before.
• 17:58
  Those of you are listeners of the show and we've been lasting
• 18:00
  one-on-one. You know that I've never sent
• 18:03
  any of you guys a Christmas message on December 25th.
• 18:06
  You'd have received it 18th, 19th, 20th.
• 18:09
  And it's just me shouting out how far, how preparations
• 18:13
  respond. Small chit chat, you know, Merry
• 18:17
  Christmas, God bless us, we enter into the New Year, you
• 18:19
  know, that sort of thing. The reason why I'm sending you
• 18:22
  these messages and we're doing this chit chat December 18th,
• 18:25
  19th, 20th is because I want my messages to stand out.
• 18:29
  You will remember that you received a message from me, host
• 18:33
  of the show, that you enjoy and be personalized.
• 18:36
  Unlike let's say you listen to other shows.
• 18:39
  You're on their what's it called?
• 18:41
  e-mail list or broadcast list or whatever?
• 18:43
  And then December 25th, they just blast the message out to
• 18:46
  everyone you know you just ignore.
• 18:49
  So the number of responses that you can get will be varied.
• 18:53
  There are some people who are going to ignore and do nothing.
• 18:56
  That is not a problem for now. In the future we can worry about
• 18:59
  people who ignore. But for now, you've done your
• 19:02
  best. You shot your shot.
• 19:03
  Have you how do you say yeah you shot your shot or shoot at your
• 19:07
  shot Oh however it is you said so.
• 19:09
  You've done your bit. People who ignore do nothing.
• 19:12
  Some other people are going to respond.
• 19:13
  Some people will say thanks because Nigerians are polite.
• 19:17
  Some people respond and say same to you.
• 19:20
  Some people respond and say how are you.
• 19:23
  Some people respond and say cool now long time some people
• 19:28
  respond and say have you jappa because you know people leaving
• 19:33
  for Canada, Western Europe, Wales, North America.
• 19:38
  So that that thing is still going on.
• 19:40
  So some people respond, have you have you left the country?
• 19:43
  Some people will say ah, so you still Remember Me, why you
• 19:46
  sending me a message today? Some people are going to
• 19:48
  respond, are you still in photography business?
• 19:50
  They're going to be loads of responses.
• 19:52
  But this is the kicker here. This is the most important
• 19:55
  thing. The goal is to try and carry on
• 19:57
  some sort of human conversation. This is what helps you remain
• 20:03
  truly top of mind, because you can now respond to several of
• 20:06
  these messages. Yeah, I do.
• 20:08
  I'm good. How's work?
• 20:10
  How's Madam? How are your twins?
• 20:12
  They must be six months old now. Abby.
• 20:14
  Oh, so you you left. You went to Canada.
• 20:16
  How are you guys enjoying Ontario?
• 20:20
  How is Prime Minister? Have you met up with Megan and
• 20:23
  Harry? How are the kids?
• 20:27
  I heard you got promoted. Congrats.
• 20:29
  I mean, you you get the point. You're going to be able to carry
• 20:32
  on human conversations and this is what helps you remain top of
• 20:36
  mind. Somebody will now know that we
• 20:39
  now remember Coonley photography because three or four times in a
• 20:43
  year, these are the kinds of conversations that you are
• 20:46
  having. You're a real person.
• 20:48
  So that next time somebody reaches out and say, please, I
• 20:51
  need a photographer, Do you know anyone who say, ah yeah, I know
• 20:54
  this guy Coonley. Let me send you his number now.
• 20:56
  Now versus Somebody says I've been paid.
• 20:58
  You know photographer. And they're like yeah, I know
• 21:01
  this guy. He did my wedding.
• 21:03
  It was like 4 years ago but I can't remember how did I store
• 21:08
  his name and my worry. And no problem I'll.
• 21:10
  I'll, I'll remember shall I? Just remind me.
• 21:12
  Remind me. I'll send it to you.
• 21:13
  Remind me. And then of course they can't
• 21:15
  remember how you stored. They stored your number because
• 21:17
  you're not top of mind. You take this approach.
• 21:20
  You saw some of these problems. Now is this hard work?
• 21:23
  The answer is yes. It is very hard work.
• 21:27
  Is it going to yield results? The answer is yes.
• 21:30
  But let's be realistic. It's not going to yield results
• 21:33
  today. It's going to yield results
• 21:35
  month ahead because some of the guys who roll with me who once
• 21:40
  in a while I get inquiries from my British Council people.
• 21:44
  I used to do some work for Sigma Pensions before they got
• 21:48
  acquired by I think Access Bank and things like that.
• 21:52
  And people, some photography guys who work with me or video
• 21:55
  guys like how come you have all these contacts.
• 21:57
  This is how I have all these contacts.
• 22:00
  Not because I'm doing broadcast messages all the time saying
• 22:03
  they're happy IDIOM or Barack, but it's because these messages
• 22:06
  are targeted and personalized. I don't wait until December 25th
• 22:10
  from 18th. I'm ready sending people these
• 22:12
  messages. It's a little generic, but
• 22:15
  there's a space. There's a space for me to
• 22:17
  personalize at the beginning of the message and then when they
• 22:19
  respond I have a conversation long time say yes.
• 22:23
  So my sister it is you know how it is now we're all chasing that
• 22:25
  money. They say ah you that you're
• 22:27
  enjoying. I'm like enjoying how easy
• 22:29
  people that pay my school fees now and Congrats I hear that you
• 22:33
  are you have been promoted to so so, so and so and then we have
• 22:36
  that chat and if this is the kind of chat that I'm having
• 22:39
  with let's say Chiniri who is in procurement department of course
• 22:44
  when something comes up end of year party or something Chiniri
• 22:47
  will Remember Me because it's how we've been chatting.
• 22:50
  It's not been broadcast message in December or broadcast message
• 22:54
  in Easter was because in Easter we had a friendly chat her
• 22:58
  birthday we had a friendly chat Christmas we had a friendly chat
• 23:02
  not this copy copy and paste broadcasting that all of you are
• 23:06
  doing. That's the reason why itinerary
• 23:08
  will Remember Me when they are putting out RFP.
• 23:13
  Call for photographer request for this, request for that.
• 23:16
  That is how these people remember you.
• 23:18
  So please, for those of you who are doing this copy and paste
• 23:22
  thing, this broadcasting stop, it's not working.
• 23:26
  However, can you build a business out of copy and paste
• 23:29
  and without personalizing? Yes, it can work, but for that
• 23:33
  to work, realize that it is a volume play.
• 23:36
  So let's look at people who do that very well.
• 23:38
  These are sport betting agencies.
• 23:40
  They do it very, very well. I don't know how.
• 23:43
  No matter how many times you block them, they still seem to
• 23:45
  get access to your phone number and they send out this message
• 23:48
  maybe once a month. You know, things like that.
• 23:51
  But you're not the one receiving this message alone.
• 23:53
  It is millions of Nigerians who are receiving this message every
• 23:58
  two weeks or every month. Now think about it this way,
• 24:01
  they're sending this message out to millions of people, maybe
• 24:06
  once a month. How many million Nigerians are
• 24:08
  we? And let us pretend that 90% of
• 24:11
  the people who receive the messages, or let's say 99%,
• 24:14
  ignore, but then 1% take action. You can see how he gets them
• 24:18
  results. You sending 5 messages, or
• 24:22
  rather sending messages 5 or 6 * a year to 2000 people is not
• 24:26
  going to give you any result. If you must play this kind of
• 24:29
  game, realize that it is a volume game and start playing
• 24:31
  accordingly. Get yourself a list that has
• 24:34
  thousands of people, or millions of people on it, 10s of
• 24:37
  thousands of people or a few 10s, millions or whatever, and
• 24:41
  start messaging them relentlessly every week or every
• 24:44
  month. Then yes, it will yield results.
• 24:48
  But if that's not the kind of game you want to play, this is
• 24:51
  how you go about doing it. It's a little bit of hard work,
• 24:55
  but the investments are not that much.
• 24:57
  The keyboard should not be that expensive.
• 24:59
  If the cost of keyboards have gone up, maybe now keyboard is
• 25:02
  like 20 K OK, no problem, get your laptop.
• 25:05
  If you're like me, you don't have a laptop.
• 25:07
  Commandeer your wife's laptop. You just had to look big.
• 25:10
  This for this for the hostel. You know we will enjoy it.
• 25:13
  So instead of waiting for December 25th or Ydil Mubarak
• 25:17
  Comedia laptop two or three days before start doing the copy and
• 25:20
  paste and everything, give yourself two or three days to
• 25:23
  work through your phone book and to send all these messages.
• 25:26
  So this is what you do. Or if Wi-Fi says I'm not giving
• 25:29
  my laptop, I'm using it for office work, Go on Comedia, your
• 25:32
  children's laptop, the one that you use for homework.
• 25:35
  And then do the Microsoft turn on Microsoft what's it called?
• 25:39
  what's app web thing. And then give yourself two or
• 25:41
  three days, execute these campaigns, and then your
• 25:44
  children will complain. But I tell them that, look, it's
• 25:46
  for your benefit. I'm trying to make some money.
• 25:48
  And then, of course, you know, it all applies the other way
• 25:51
  around too. So if you're a woman, come and
• 25:52
  get your husband's laptop. If your husband says, look babe,
• 25:55
  I'm not giving my laptop, come and get the children's laptop
• 25:57
  and get it done. If nobody's giving you a laptop,
• 26:00
  then learn how to copy and paste using your fingers.
• 26:05
  And instead of giving yourself two or three days, maybe give
• 26:07
  yourself one week. Because if you're going to do
• 26:09
  copy and paste using your thumbs, it's going to take a
• 26:11
  long time. But anyway you guys get the get
• 26:14
  the picture. So thank you very much for your
• 26:16
  time and attention. Remember to keep up with me on
• 26:20
  LinkedIn. My name is Tavishima Ayede, I'm
• 26:23
  the host of the show. You can confirm the spelling of
• 26:25
  my name from the link where you're currently listening to
• 26:27
  this episode. Then also connect with me on
• 26:30
  WhatsApp. The phone number is 08064662140.
• 26:36
  The country code is +234 for those of you who are not
• 26:38
  Nigerian. And please don't send me these
• 26:40
  kind of messages because those of you who are members of my
• 26:44
  community and you send this kind of messages, you know, I'll
• 26:47
  harass you. And if you don't take dressing
• 26:49
  two or three times, you know I'll block you.
• 26:51
  And it cannot defeat the whole purpose of following me on
• 26:52
  WhatsApp anyway, because the reason why I gave my phone
• 26:55
  number is so that we can have direct communications.
• 26:58
  You guys have a question, you reach out.
• 27:00
  So thanks for your time and attention.
• 27:02
  I'll catch you guys at the next episode.