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Patient Education, Rebuilt for How People Actually Learn

Host Terry Coutsolioutsos sits down with Mina Yacoub, Founder and CEO of Qik Productions, to break down why patient education fails the moment a patient walks out of the office, and how a three-minute video with no login required is closing that gap.

Mina spent 14 years as a pharmacist, six of them in pediatrics, before founding Qik Productions, a patient education company built on 2D animation and motion graphics rather than AI-generated video. In this episode, Mina and Terry unpack why she intentionally moved away from AI visuals after client feedback said they felt untrustworthy, why every…

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