Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
DISNEY’s New Direction: What Its Latest Leadership Moves Tell Us
Disney has made a series of major leadership moves this month across Disney+, technology, franchise strategy and Consumer Products.
In this episode, I look at what those changes could tell us about where the company is heading, including the growing role of Disney+ as a connection point for fans, how Disney is bringing franchise and Consumer Products teams closer together, and what a more connected approach could mean for entertainment, experiences, games and commerce.
The bigger question: can Disney get better at understanding where audiences move next?
The skinny
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