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citizenM CEO: Why We Sold to Marriott (And What's Next) - Lennert de Jong
citizenM CEO Lennert de Jong joins our innovation correspondent Matthias Hüttebräuker to discuss citizenM's strategic sale to Marriott, future growth, and implications for the hotel industry. Learn how this deal accelerates global expansion, leverages Marriott’s Bonvoy loyalty program, maintains citizenM's unique brand identity, and integrates operational excellence with technological innovation.
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