The £500 Tool She Uses to Fact-Check Her Marketing Agency
Rachel Hanretty pays £500 a month for a tool that fact-checks her marketing agency — and she has opinions about why every seasonal ecommerce founder should do the same.
In this episode, Matt Edmundson sits down with Rachel Hanretty, founder of Mademoiselle Macaron, the Scottish brand shipping up to 25,000 macarons a week UK-wide. Rachel built the business from a St Andrews student flat in 2013 after training in Paris, and thirteen years on she has strong views on attribution, agency accountability, the seasonality trap, and the gulf between what Instagram wants and what authenticity actually…
The skinny
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