321: What You Can Learn from Non-Profits w/ Trent Ricker
For today’s episode of the Flip My Funnel podcast, we spoke with Trent Ricker, CEO and President of Pursuant Group.
Trent and I talked about how to Flip the Funnel on nonprofit fundraising.
While nonprofits have passion, they often lack expertise in modern best practices such as data-driven strategies, integrated fundraising, donor analytics, insights, and experience.
Your experience creating and tracking buyer personas through your sales funnel could help a nonprofit get more small donations from individual donors (B2C) or big donations from large entities (B2B).
Here’s what we’re unpacking…
The skinny
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